Hotel New Grand

What Hotel New Grand does

Hotel New Grand is a historic hotel operator located on the Yamashita Park waterfront in Yokohama, Japan, adjacent to Yokohama Chinatown. Founded on December 1, 1927, the company operates as a publicly listed entity on the Tokyo Stock Exchange (stock code 9720) under the leadership of President and Representative Director Hara Shinzō (原 信造). The company serves a B2C customer base spanning domestic and international leisure travelers, business travelers, wedding and event clients, and local diners, with the property positioned as a sightseeing anchor in a high-traffic tourist corridor. The hotel was established by founding executive chef Sally Weil, a Swiss chef from Paris who is credited as a foundational figure in Western cuisine in Japan, and operates with Sekiguchi Shinji (関口 真司) serving as its 6th executive chef.

The company operates accommodations across two structurally distinct buildings — a heritage Main Building and a modern Tower Building — alongside a portfolio of multiple F&B outlets (French: Le Normandie; Italian: Il Giardino; Kyoto cuisine: Yugyoan Tankuma; casual: The Cafe and Le Grand; lobby lounge: La Terrasse; bars: Sea Guardian II and III), a wedding and banquet operation anchored by multiple named event spaces (Perry Room, Rainbow Ballroom, Phoenix Room, Starlight Room), and an emerging retail extension under the S.Weil by Hotel New Grand sub-brand, supported by a dedicated bread factory established in 2018 and an online shop. Distribution is layered through membership in JR Hotel Group, Preferred Hotels, and Historic Hotels Worldwide, plus two proprietary or affiliated loyalty programs (JR Hotel Members and Phoenix Club).

The revenue model spans four principal streams: room revenue across the dual-building inventory, F&B across seven-plus outlets, weddings and banquets (typically the highest-margin line), and an emerging retail and membership component. The company has historically claimed origination credits for several Japanese-Western fusion dishes (Doria, Napolitan, and Pudding à la Mode), an intangible IP asset tied to the brand narrative. Forward-looking operational changes documented in the input include a Main Building room renovation scheduled for April 2026, a reservation system migration to Tripla completed in April 2025, and a parking fee introduction (¥2,000/night) effective May 2026.

Name

Hotel New Grand

Legal name

株式会社ホテル、ニューグランド

Website

https://hotel-newgrand.co.jp

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel New Grand is a historic Yokohama hotel founded in 1927 and listed on the Tokyo Stock Exchange, operating dual-building accommodations, seven-plus restaurants and bars, wedding and banquet venues, and a growing S.Weil retail bakery sub-brand for leisure and business travelers, wedding clients, and local diners.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating Places (5812)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Special Occasion & Destination Restaurants (THAFACAK), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel services
• Historic hospitality
• Wedding venues
• Fine dining restaurants
• Banquet facilities

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. 住宿服务: 提供本馆和Tower馆客房住宿服务，包括标准客房、豪华客房和套房等多种房型。房价根据季节和房型有所不同，提供给个人和企业客户。
2. 餐厅与酒吧: 运营多家餐厅和酒吧：法餐厅「ル・ノルマンディ」、意大利餐厅「イル・ジャルディーノ」、咖啡厅「ザ・カフェ」、酒吧「シーガーディアンII/III」等
3. 宴会与婚礼: 提供婚礼、披露宴、商务会议、宴会等服务。拥有多个宴会厅，包括レインボーボールルーム、フェニックスルーム等
4. 在线购物与外卖: 通过官网在线商店销售冷冻食品、点心、咖啡等酒店原创产品；S.Weil品牌产品
5. 会员服务: JR酒店成员计划、ニューグランドクラブ・フェニックスクラブ会员制度，提供积分奖励和专属优惠

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Hotel New Grand operates a historic full-service hotel in Yokohama offering accommodations across its designated-heritage Main Building and modern Tower Building, eight food and beverage outlets (French, Italian, Western, lounge, Japanese kaiseki, and bars), complete wedding services including chapel ceremonies, banquet facilities for corporate events, and a retail bakery sub-brand (S.Weil) with an online shop. The hotel is the originator of iconic Japanese-Western dishes including Doria, Spaghetti Napolitan, and Pudding à la Mode, and serves both individual leisure/business travelers and wedding/banquet customers.

Product overview

Hotel New Grand is a historic classic hotel in Yokohama offering integrated hospitality services including accommodations (Main Building historic wing and Tower Building modern wing), multiple restaurants (French, Italian, Japanese, bars, lounge), complete wedding and banquet services with various venues, and retail products through S.Weil bakery brand and online shop. The hotel is recognized for signature dishes it originated in Japan (Doria, Napolitan, Prime à la Mode) and maintains historic preservation status as a Yokohama cultural heritage site.

Differentiator

Problem solved

Functional benefit

Brands

• S.Weil by HOTEL NEW GRAND: A patisserie, bakery, and café brand operated by the hotel, reviving the legacy of French pastry shop S.Weil (Eswail) originally established by Ohtani Chokichi, a bakery chef who worked under the hotel's first Executive Chef Sally Wail. Offers Mocharuro pastry, original coffee, assorted sweets, breads, and frozen prepared foods.

Products and services

• Hotel Accommodations Full-service hotel with rooms in the historic Main Building (designated cultural property) and the modern Tower Building. Offers various room types from standard to presidential suites up to 130 sqm.
• Le Normandie (French Restaurant) Panoramic French restaurant on Tower 5F inspired by the luxury liner Normandie, offering French cuisine with views of Yokohama Bay.
• Il Giardino (Italian Restaurant) Italian restaurant on Main Building 1F overlooking a patio garden, offering authentic Italian cuisine and dessert buffet.
• The Cafe (Coffee House) Western restaurant offering hotel's signature dishes including Doria, Napolitan, and Pudding à la Mode—dishes originated at Hotel New Grand.
• La Terrasse (Lobby Lounge)

Quantifiable outcome

• 连续6年在「みんなのウェディング」神奈川区域年度排行榜获得第1位
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JR酒店集团（JR Hotel Group / JRホテルメンバーズ）coreChannel Partner/ Reseller/ Distributor酒店作为JR酒店集团成员，参与集团会员计划。JR酒店成员可享受专属折扣、积分奖励和特别优惠。通过集团渠道进行客户推荐和分销。
• 优选酒店集团（Preferred Hotels / iPrefer）coreChannel Partner/ Reseller/ Distributor作为Preferred Hotels联盟成员，通过全球高端酒店网络触达国际旅客。iPrefer会员计划可跨联盟酒店累积和兑换积分。
• Historic Hotels Worldwide（历史酒店全球网络）coreChannel Partner/ Reseller/ Distributor世界46个国家以上、320家以上历史酒店的加盟组织。加盟资格要求建筑最低建造年数75年以上，并具有历史保存认定。要求展示纪念品、美术品等历史意义的物品。
• 日比谷花坛minorStrategic or Co-development Partner婚礼花艺合作伙伴，提供婚礼场地的花艺装饰和花束设计服务
• ムサ・ジャパンminorStrategic or Co-development Partner婚礼花艺合作伙伴，提供个性化的婚礼花艺设计服务，包括桌花和花束

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• The Yokohama Bay Hotel Tokyu: Direct in-market competitor located in Minato Mirai overlooking Yokohama Bay. Competes head-to-head for leisure, wedding, and banquet demand in the same Yokohama catchment.
• Hilton Yokohama: International full-service luxury hotel in Minato Mirai, Yokohama. Competes for inbound corporate and leisure travelers via Hilton Honors loyalty program, comparable to Hotel New Grand's international alliance-based demand.
• Hotel Chinzanso Tokyo: Heritage luxury hotel with Japanese garden and historic Western-style building in central Tokyo. Comparable wedding, F&B, and seasonal event-oriented business mix geared to domestic leisure and corporate banquets.
• The Okura Tokyo: Classic Japanese luxury hotel with an iconic heritage building and repositioned successor property. Operates multiple award-winning restaurants, weddings, and banquets comparable to Hotel New Grand's full-service mix.
• The Prince Park Tower Tokyo: Full-service luxury hotel with multiple restaurants, banquet halls, and a strong domestic wedding franchise. Closely comparable revenue structure across rooms, F&B, weddings, and banquets.
• Hotel New Otani Tokyo: Long-established full-service luxury hotel in central Tokyo with extensive F&B outlets, banquet and wedding facilities, and Japanese garden heritage assets. Comparable scale of F&B/wedding operations to Hotel New Grand.
• InterContinental Yokohama Pier 8: Newer luxury waterfront hotel in Yokohama targeting the same high-end leisure and wedding segments. Represents the supply-side competitive pressure on Hotel New Grand's wedding and luxury positioning.
• Hotel Granvia Kyoto: Sister property under the JR Hotels group, located directly above Kyoto Station. Shares Hotel New Grand's JR Hotel Members membership-driven GTM and full-service, wedding, and F&B offering structure.
• Imperial Hotel, Tokyo: Japan's pre-eminent classic luxury hotel founded 1890, with a similar historic main building, multiple destination restaurants, strong wedding business, and Michelin/Fortune recognition. Most direct comparable for a heritage-driven, full-service Japanese hotel with deep institutional brand equity.

Emerging players

• Rosewood Miyakojima: Emerging ultra-luxury heritage/experiential property tapping Japan's inbound luxury demand. Useful as a directional comp on inbound pricing power and experiential luxury benchmarks rather than direct head-to-head competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HotelNewGrand_
• YouTubeyoutube.com/channel/UCFCBf5mbHSzw_2eluSOEIJg
• Facebookfacebook.com/hotelnewgrand
• Instagraminstagram.com/hotelnewgrand

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel New Grand