Hibiya Music Festival

What Hibiya Music Festival does

Hibiya Music Festival (日比谷音楽祭) is a free, annual music festival founded in 2019 and operated by the General Incorporated Association Hibiya Music Festival (一般社団法人日比谷音楽祭), a Tokyo-based non-profit entity. The festival is held across multiple Tokyo venues — Hibiya Park, Tokyo Midtown Hibiya, and (since 2026) Tokyo International Forum Hall A — featuring multi-stage programming in genres ranging from classical and jazz to J-pop, rock, musical theater, and traditional Japanese music. Executive Committee Chairman Seiji Kameda, a prominent music producer and bassist for Tokyo Incident, leads curation and fronts The Music Park Orchestra, the festival's house ensemble that anchors the signature "Hibiya Dream Session" collaborative performances. The event targets a deliberately "borderless," multi-generational audience spanning children, adults, and seniors, with free walk-in admission to all general venues and a free lottery system (via the official app and play guides such as eplus, Rakuten Ticket, and Pia) for premium FORUM座 performances.

The festival's underlying technology stack is modest but functional: a proprietary smartphone app (iOS/Android) handles ticket lotteries, check-in, schedule, and venue maps; live and replay streaming is delivered through a partnership with U-NEXT; and standard social/web channels (official site, X, Facebook, Instagram, YouTube) drive awareness. Music Market programming integrates instrument manufacturers (Yamaha, Yamano Music, Roland, AlphaTheta) into hands-on experience booths, and a signed-item auction program extends monetization.

Hibiya Music Festival operates a hybrid non-profit revenue model rather than a conventional commercial one. Funding comes from (1) corporate sponsorships across multiple tiers — special sponsors contributing above ¥10,000,000 (Suntory, Sumitomo Mitsui Banking Corporation), environment/major/regular sponsors at lower tiers (Toyota, Mitsui Fudosan, Yamaha, Asuene, etc.); (2) annual crowdfunding campaigns via Readyfor, which raised ¥31.1M from 2,009 supporters in 2025; (3) individual donations at venues; and (4) government administrative subsidies (discontinued starting 2026, marking a structural funding transition). There is no ticket revenue — the festival is free to attend — and no listed equity; the organization is a non-profit General Incorporated Association.

Name

Hibiya Music Festival

Legal name

一般社団法人は比谷音楽祭

Website

https://hibiyamusicfes.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hibiya Music Festival is a free, annual Tokyo music festival operated by a non-profit General Incorporated Association, serving multi-generational audiences across Hibiya Park, Tokyo Midtown Hibiya, and Tokyo International Forum via corporate sponsorships, crowdfunding, and individual donations.

Ownership category

akta.pro rank

Product category

Live Music Festivals & Cultural Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGALAH

Festival Grounds & Fairgrounds Operations

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

Keywords

• Music festival
• Live music events
• Crowdfunding funding
• Corporate sponsorship events
• Outdoor concerts

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Sponsorships: Corporate sponsorship revenue from special sponsors (サントリー, 三井住友銀行, etc.) and regular sponsors. Sponsorship categories range from ¥100,000 to over ¥10,000,000, with various promotional benefits including booth space, logo placement, and promotional video distribution.
2. Crowdfunding: Annual crowdfunding campaigns through Readyfor platform. 2025 campaign raised ¥31,091,794 from 2,009 supporters. Previous years: 2024 ¥29,570,005 (1,846 people), 2023 ¥26,818,621 (1,910 people), 2022 ¥21,165,000 (1,533 people).
3. Individual Donations: Individual donations accepted at venues and through designated donation programs.
4. Government Grants: Administrative subsidies from government bodies, mentioned as part of the funding mix.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hibiya Music Festival is a free, annual, multi-venue music festival held in Tokyo across Hibiya Park, Tokyo Midtown Hibiya, and Tokyo International Forum Hall A, featuring diverse multi-genre live performances, signature collaborative "Hibiya Dream Session" concerts, music-market instrument experiences, and family workshops. The festival is funded through corporate sponsorships, government grants, and annual crowdfunding campaigns, with free admission to all general venues and free lottery tickets for premium FORUM座 performances. It also distributes content online via live and replay streaming through U-NEXT and operates an official app for ticketing and event information.

Product overview

Hibiya Music Festival is a free, borderless music festival featuring multi-venue programming across Hibiya Park (outdoor stages: ONIWA, HIDAMARI, ASOBI areas), Tokyo Midtown Hibiya (HIROBA, KOTONOHA stages), and Tokyo International Forum Hall A (FORUM座). The festival centers on Hibiya Dream Session special concerts featuring The Music Park Orchestra with guest artists, complemented by music market exhibitions, workshops, online streaming via U-NEXT, and an official app for ticketing and information. Annual crowdfunding supports operations alongside corporate sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• Hibiya Music Festival (日比谷音楽祭) Annual free, borderless multi-venue music festival held at Hibiya Park, Tokyo Midtown Hibiya, and Tokyo International Forum, featuring diverse multi-genre live performances for all ages.
• Hibiya Dream Session

Quantifiable outcome

• 175,000+ attendees over 2 days (2026)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• 株式会社U-NEXTcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Official streaming partner (オフィshedial配信パートナー) for live and replay streaming of festival performances.
• DREAMS COME TRUEcoreStrategic or Co-development Partner · 1 January 2026Featured as part of 'Hibiya Music Festival Support Group' (日比谷音楽祭応援団), actively promoting the festival.
• イープラス (eplus)majorChannel Partner/ Reseller/ Distributor · 1 January 2026Play guide partner for FORUM座 advance lottery ticket distribution.
• ぴあ株式会社 (Pia)majorChannel Partner/ Reseller/ Distributor · 1 January 2026Play guide partner for FORUM座 advance lottery ticket distribution.
• ローチケ (Rakuten Ticket)majorChannel Partner/ Reseller/ Distributor · 1 January 2026Play guide partner for FORUM座 advance lottery ticket distribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fuji Rock Festival: One of Japan's largest outdoor music festivals, held annually since 1997 in Naeba, Niigata. Directly comparable as a multi-genre, multi-generational Japanese music festival with similar operational scale and sponsor-backed funding model.
• Summer Sonic: Major Japanese music festival held annually in Tokyo and Osaka since 2000. Comparable as a multi-venue, multi-genre festival targeting broad Japanese audiences with corporate sponsorship support.
• Sweet Love Shower: Japanese outdoor music festival held annually in Yamanashi since 1996. Comparable as a mid-sized multi-genre festival with corporate sponsorship and similar audience demographics.
• Rising Sun Rock Festival: Hokkaido-based Japanese music festival held annually since 1999. Comparable as a multi-genre outdoor festival targeting adult music enthusiasts with similar multi-sponsor funding model.
• Rock in Japan Festival: Long-running Japanese rock/pop music festival held in Hitachinaka since 2000. Comparable as a multi-stage festival with major corporate sponsors and large attendance serving similar Japanese music audiences.

Broad incumbents

• SXSW (South by Southwest): Major annual music, film, and technology festival in Austin, Texas. Comparable as a multi-venue, sponsor-funded festival with significant digital streaming reach and media coverage, though broader in scope than Hibiya.
• Coachella Valley Music and Arts Festival: Premier US music festival held annually since 1999. Comparable as a multi-stage, multi-genre destination festival with extensive corporate sponsorship and major media coverage footprint.
• Glastonbury Festival: Iconic UK multi-genre music festival held annually since 1970. Comparable as a large-scale, multi-stage festival with similar multi-generational audience focus and extensive corporate/partnership sponsorship.

Others

• Readyfor: Japan's leading crowdfunding platform. Comparable as the operational platform powering Hibiya Music Festival's annual crowdfunding campaigns and direct supporter ecosystem.
• Tokyo International Forum: Tokyo's premier concert hall and convention venue. Comparable as Hibiya Music Festival's FORUM座 venue host in 2026; relevant for understanding venue partnerships and shared audience base in central Tokyo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hibiyamusicfes
• YouTubeyoutube.com/channel/UCFAlNnhVbJWn4ndRNBgjnYg
• Facebookfacebook.com/hibiyamusicfes
• Instagraminstagram.com/hibiyamusicfes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hibiya Music Festival