Mindcare

What Mindcare does

MINDCARE (Mindcare) is a Dutch youth and young adult mental healthcare organization (jeugd-ggz) founded in 2014 and headquartered in Assen, with a second location in Groningen. The organization serves children, adolescents, parents and families, and young adults aged approximately 18–30 across the provinces of Groningen and Drenthe in the northern Netherlands. It differentiates itself through an unusually broad portfolio of therapeutic modalities, with a deliberate emphasis on non-verbal and experiential approaches—including art therapy, psychomotor therapy, play therapy, equine therapy, running therapy, and outdoor psychology—alongside conventional verbal modalities such as cognitive behavioral therapy (CBT), Acceptance and Commitment Therapy (ACT), EMDR, and systemic family therapy. The current service offering spans approximately 25 distinct therapy and program types. Technology use is limited to operational infrastructure, primarily the third-party Therapieland e-health platform (delivering online psycho-education, treatment modules, and self-help tools) and the in-house UwVragenlijst client portal for intake and questionnaire administration.

Revenue is generated through three primary channels: (1) insured basis-ggz treatment for clients aged 18+, billed directly under contracts with seven major Dutch health insurers (ASR, VGZ, Menzis, DSW, Caresq, Salland, Zorg & Zekerheid) at NZa-regulated tariff rates of €147–€191 per hour; (2) youth care under the Jeugdwet (Youth Act) for clients under 18, funded via municipal care indications through contracts with the municipalities of Assen and Groningen; and (3) private/self-pay clients at €125/hour for treatment and €135/hour for diagnostics, which typically reimburse 60–70% from non-contracted insurers. Ancillary revenue includes facility rental (€70 per half-day session) and 50% no-show fees. Distribution is exclusively referral-driven through GPs (via the ZorgDomein digital platform), municipal youth teams, school-based youth healthcare doctors, on-site school treatment, and court-ordered referrals—no outbound sales motion exists. The organization holds Kiwa ISO 9001 certification, is governed by a Supervisory Board (Raad van Toezicht), and operates with a flat structure led by Director Rozemarijn van Renssen.

Name

Mindcare

Legal name

Mindcare

Website

https://mindcareggz.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MINDCARE is a Dutch youth and young adult mental health organization (jeugd-ggz) operating across Groningen and Drenthe, providing non-verbal and experiential therapies alongside conventional verbal modalities to children, adolescents, families, and young adults aged 18–30.

Ownership category

akta.pro rank

Product category

Youth Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Youth mental health
• Non-verbal therapy
• Systemic family therapy
• Psychomotor therapy
• Trauma therapy

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Health insurance reimbursements (basis-ggz): For clients aged 18+ (young adults), MINDCARE is contracted with multiple Dutch health insurers. Treatment is billed directly to the insurer; the client pays only the statutory deductible (eigen risico). Insurers contracted as of 2025: ASR, VGZ (including IZA, IZZ, UMC, Unive, VGZ Bewust, Zekur), Menzis (Anderzorg, VinkVink), DSW (Stad Holland), Caresq, Salland (HollandZorg), Zorg & Zekerheid (AZVZ).
2. Municipal youth care contracts (zorg op indicatie / jeugdwet): For clients under 18 (children and youth), treatment is funded via municipal care indications (zorg op indicatie) under the Youth Act (Jeugdwet). MINDCARE holds contracts with municipalities in Groningen and Drenthe provinces. The municipality pays MINDCARE directly based on care indication codes — no diagnosis required, just care need assessment.
3. Private/self-pay clients: Clients with non-contracted insurers pay the full rate themselves (100%) and then submit the invoice to their insurer for partial reimbursement (typically 60–70%). Clients also choose private pay to avoid a formal diagnosis or insurer data-sharing. Hourly rates: €125 for treatment, €135 for diagnostics.
4. Facility rental: MINDCARE rents out its group rooms and practice rooms to external parties (e.g., yoga instructors, personal trainers) during evenings, weekends, and daytime hours when not in use. Rental rate: €70 per session (half-day) including coffee and tea.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Mindcare is a Dutch youth and young-adult mental healthcare organization (jeugd-ggz) that delivers an integrated portfolio of verbal and non-verbal therapies — including CBT, ACT, EMDR, psychomotor therapy, art therapy, play therapy, equine therapy, running therapy, outdoor psychology, and systemic family therapy — to children, adolescents, young adults (up to ~30), and parents/families in the provinces of Groningen and Drenthe. Services are funded via Dutch health insurance reimbursements (basis-ggz), municipal Jeugdwet care indications, and private/self-pay arrangements, and are delivered at two locations (Assen, Groningen) plus on-site at schools, supplemented by the Therapieland e-health platform and a digital client portal.

Product overview

Mindcare is a youth and young adult mental health organization (jeugd-ggz) operating in the provinces of Groningen and Drenthe, offering an integrated portfolio of therapeutic services for children, youth (ages 0–18), parents and families, and young adults (up to ~30 years). The organization is distinguished by its strong emphasis on non-verbal, experiential therapies—including art therapy, psychomotor therapy, play therapy, equine therapy, running therapy, and outdoor psychology—supplemented by verbal therapies such as cognitive behavioral therapy (CBT), Acceptance and Commitment Therapy (ACT), EMDR, and systemic therapy. Mindcare also provides digital therapeutic tools through its e-health platform (Therapieland), a client portal for appointments and questionnaires, classroom observation services, school-based treatment, Marte Meo video home training, and stepfamily coaching. Diagnostic services are action-oriented (handelingsgerichte diagnostiek), focused on understanding and planning rather than labeling. Services are delivered at two locations (Assen and Groningen) with care funded through municipal indication (jeugdwet), health insurance, or private payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment for children and youth (Voor kinderen en jongeren)
• Treatment for young adults 18-30 (Voor jongvolwassenen)
• Family and parent services (Voor ouders en gezinnen)
• School-embedded treatment (Behandelaar op school)
• E-health online modules and questionnaires
• Client portal (Cliëntportaal / UwVragenlijst) Online client portal for appointment scheduling and questionnaire completion, accessible via the website for both youth and adult clients prior to first appointment.
• Action-oriented diagnostics (Handelingsgerichte diagnostiek)
• Classroom observation (Observatie in de klas) Systematic observation of a child's behavior in the school setting by a Mindcare therapist over multiple school hours, covering behavior toward teachers and peers, concentration, engagement, and social interactions to inform treatment planning.
• Cognitive behavioral therapy (CGT / CBT) Psychotherapy combining cognitive and behavioral therapy to teach clients to reframe negative thoughts and feelings and adjust behavior accordingly; offered across child, youth, and young-adult service lines.
• Acceptance and Commitment Therapy (ACT) Therapy focused on accepting what is beyond one's control and committing to values-aligned actions, using six core processes and visual figures (owl, elephant, cat, heart path, tree) to help children and youth explore their inner and outer worlds.
• EMDR (Eye Movement Desensitization and Reprocessing) Evidence-based trauma treatment for PTSD and trauma-related complaints using bilateral stimulation (e.g., therapist-guided hand movements) while recalling traumatic memories to reduce their intensity; delivered by certified EMDR therapists.
• Art therapy (Beeldende therapie) Experiential therapy using creative materials (paint, paper, clay, wood, stone) to stimulate development and behavioral change, enabling clients to discover what brings them calm, pleasure, and motivation without requiring artistic skill.
• Art therapy with families (Beeldende therapie met gezinnen) A ten-session family therapy program using carefully designed art assignments to strengthen positive interactions within the family, with parents carrying out tasks alongside their children while therapists observe.
• Play therapy (Speltherapie) Form of psychotherapy using play as a medium to help children understand themselves and develop further emotionally and cognitively, conducted in a playroom where children can play freely and experiment.
• Psychomotor therapy (PMT) Experiential therapy that puts children, youth, and families in motion through activities focused on body awareness and movement, exploring the interconnections of thoughts, feelings, and behaviors.
• Systemic Therapeutic Psychomotor Therapy (STPMT) Combined therapy integrating systemic therapy and psychomotor therapy, bringing the whole family (or part of it) into movement through a short, intensive program bundling both approaches.
• Equine therapy (Equitherapie) Horse-assisted therapy where horses mirror behavior, helping children learn about their own relational patterns by observing how they interact with horses, useful for issues such as bullying and self-advocacy.
• Running therapy (Running therapie) A twelve-week running program used as a supplement to existing treatment or as a bridge to further therapy, supporting success experiences, stress regulation, sleep improvement, circadian rhythm restoration, and endorphin production.
• Outdoor psychology (Buitenpsychologie) Therapeutic treatment conducted outdoors in nature (e.g., Asserbos forest) rather than in traditional indoor settings, suitable for children, youth, parents, and young adults addressing stress, anxiety, OCD, and mood disorders.
• Systemic therapy (Systeemtherapie) Psychotherapy (also called relationship and family therapy) involving the client's important others in treatment, focusing on how the client and their system interact and how problems are influenced by the relational context.
• Group STERK resilience training (Groep STERK weerbaarheidstraining) Group training program for children aged 9-12 combining psychomotor therapy and CBT techniques to build a solid baseline, boundaries, emotional skills, and leadership through ten weekly one-hour sessions.
• Mindful Parenting Eight-session group training for parents (8-12 participants) teaching mindfulness techniques specifically developed for parenting contexts, covering stress recognition, setting boundaries, empathy, and self-compassion.
• Marte Meo parent guidance (Ouderbegeleiding Marte Meo) Video-based parent coaching that builds on naturally occurring positive moments between parent and child, helping parents fine-tune or expand their natural interaction and parenting skills.
• Marte Meo video home training (Videohometraining Marte Meo) Certified video-based home training using recorded naturally occurring parent-child interactions to help parents recognize and build on positive moments, supporting parent-child relationship development.
• Stepfamily coaching (Stiefcoaching) Support for stepfamilies navigating the complexities of merging two family cultures, addressing sensitivities, dilemmas, loyalty conflicts, and helping prevent second-divorce by mapping characteristics, pitfalls, and possibilities.
• Orthopedagogical family treatment (Orthopedagogische gezinsbehandeling) Family treatment focusing on communication and interaction between parents and children, the child's role within the family, and sibling relationships, using solution-focused conversations, systemic work, psycho-education, and skills training.
• Ambulatory guidance (Ambulante begeleiding) Individualized support and accompaniment tailored to personal situations and needs, offering practical assistance, daily structure, and emotional support over a longer period; distinct from treatment as it focuses on support rather than cure.
• Early school leavers 18+ program (Vroegtijdig schoolverlaters 18+) Short-term psychological support for young adults aged 18+ who are (at risk of) dropping out of school, delivered in collaboration with municipality Assen's Doorstroompunt and maatschappelijk werk, aimed at preventing or minimizing dropout.
• Summer family program (Zomer gezinsaanbod) An intensive summer program combining vaktherapie (psychomotor or art therapy) with the whole family, offering experiential forms to understand family dynamics, followed by parent debriefing sessions.
• Facility rental (Ruimte te huur) Rental of Mindcare's group rooms and practice rooms to external parties (e.g., yoga instructors, personal trainers) during evenings, weekends, and unused daytime hours at €70 per half-day session (dagdeel) including coffee and tea.

Quantifiable outcome

• Short waiting times: Assen youth guidance has no waiting list; Assen young adult treatment: ~4 weeks
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ZorgDomeincoreTechnology or IntegrationZorgDomein is a digital referral platform widely used by Dutch GPs and other referring healthcare professionals. MINDCARE is connected to ZorgDomein, enabling referring physicians to electronically send patient referrals directly to MINDCARE, streamlining the intake process.
• Gemeente Assen (municipality)coreStrategic or Co-development PartnerMINDCARE holds contracts with the municipality of Assen for youth mental health care under the Jeugdwet (Youth Act). The municipality issues care indications and funds treatment. MINDCARE shares only start/end dates and care codes — no clinical content shared without client consent.
• Gemeente Groningen (municipality)coreStrategic or Co-development PartnerMINDCARE holds contracts with the municipality of Groningen for youth mental health care under the Jeugdwet (Youth Act). The municipality issues care indications and funds treatment for children and adolescents residing in Groningen province.
• Doorstroompunt Assen (municipality), maatschappelijk werkminorStrategic or Co-development PartnerFor the early school leavers (vroegtijdig schoolverlaters) 18+ program, MINDCARE collaborates with the municipality's Doorstroompunt (transition point) and maatschappelijk werk (social work) to provide psychological support aimed at preventing or minimizing school dropout.
• ASR, VGZ, Menzis, DSW, Caresq, Salland, Zorg & Zekerheid (health insurers)coreOthersMINDCARE holds direct contracts with seven major Dutch health insurers for basis-ggz treatment of young adults (18+). Billed amounts are paid directly by the insurer; clients pay only their statutory deductible. These are reimbursement/contracting relationships rather than traditional partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Karakter: Karakter is a Dutch specialist in youth and adolescent psychiatry offering integrated outpatient and (partial) inpatient treatment, including non-verbal therapeutic approaches — comparable to Mindcare's experiential modality emphasis and child/adolescent focus.
• Accare: Accare is the dominant specialist jeugd-ggz provider in the same northern Netherlands geography (headquartered in Groningen/Assen area), offering outpatient mental health treatment for children and adolescents — directly comparable in patient population, geography, and referral pathways.

Broad incumbents

• Levvel: Levvel is a major Amsterdam-based specialist in youth mental health and youth protection, offering jeugd-ggz treatment for children and families — comparable service scope to Mindcare but operating in the Randstad with substantially more resources.
• Youz: Youz is the youth-GGZ division of Parnassia Groep and one of the largest Dutch youth mental health providers, operating nationwide with a broad portfolio — overlapping with Mindcare's child/adolescent focus but at significantly larger scale and broader geographic reach.

Regional players

• Dimence Groep: Dimence is a Dutch mental health provider serving Overijssel and parts of Drenthe, offering both adult GGZ and youth mental health services — comparable in scope to Mindcare but operating in an adjacent northern region rather than directly competing.
• Emergis: Emergis is a Dutch mental health provider based in Zeeland offering GGZ treatment for adults and youth — comparable service model to Mindcare (basis-ggz outpatient) but operating in a completely different southwestern geography.
• GGZ Noord-Holland-Noord: GGZ NHN is a regional Dutch mental health provider covering North Holland-North, delivering outpatient and specialist GGZ including youth care — comparable to Mindcare in operating model and basis-ggz focus but in a distinct geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mindcare
• Facebookfacebook.com/mindcareggz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindcare