ASR Nederland
ASR Nederland N.V. (a.s.r.) is a publicly traded Dutch insurance group offering non-life, health, life, and pension products, plus asset management, to retail, SME, and corporate customers in the Netherlands through direct, intermediary, and digital channels.
- Company typePublic
- Founded2016
- HeadquartersUtrecht, Netherlands
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What ASR Nederland does
ASR Nederland N.V. (brand: a.s.r.) is a publicly traded Dutch insurance group headquartered in Utrecht, listed on Euronext Amsterdam (ASRNL) and OTCMKTS (ASRRF). The company operates four primary business segments: Non-life Insurance (property & casualty, disability, and health), Life Insurance (funeral, individual life, and pensions), Asset Management, and Distribution & Services. ASR serves Dutch retail, SME, corporate, and health-insurance customers, with a statutory duty to accept for basic health insurance that anchors a structurally stable policy base. The company distributes through a multi-channel model spanning direct sales, insurance intermediaries/brokers, employer group schemes, and digital platforms.
The revenue model is built on subscription-based insurance premiums — gross written premiums of €6,041 million in 2022, up from €5,859 million in 2021 — supplemented by fee and commission income from asset management and distribution services, and by investment income from the corporate portfolio. Underlying technology includes AI-driven customer-service automation (email classification, interaction summaries, telephone-query interpretation), digital security infrastructure (vulnerability reporting center, phishing detection desk), the a.s.r. Vitality wellness rewards program, and a co-developed plastic-footprint measurement methodology for investment portfolios developed with Earth Action and Plastic Soup Foundation. The company holds a Solvency II ratio of 222% against €65.5 billion of total assets and €6.75 billion of equity, with a 91.7% combined ratio for P&C and Disability and €2.8 billion in impact investments.
ASR has expanded primarily through acquisitions, most notably the 2020 purchase of Aegon's Dutch insurance and mortgage operations (Aegon Levensverzekering, Aegon Hypotheken, Aegon Spaarkas, Loyalis) and the 2023 acquisition of Soople, retaining acquired brands alongside a.s.r. The group operates a diversified portfolio of wholly-owned subsidiaries spanning life, health, non-life, asset management, real estate, and pension execution. Governance follows a two-tier Dutch structure with Executive and Supervisory Boards; Ingrid de Swart has been appointed CEO, succeeding prior leadership during a period that includes Lard Friese's departure from the Supervisory Board (effective late 2025).
ASR Nederland firmographics
Firmographics- Name
- ASR Nederland
- Legal name
- ASR Nederland N.V.
- Website
- https://asrnl.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ASR Nederland N.V. (a.s.r.) is a publicly traded Dutch insurance group offering non-life, health, life, and pension products, plus asset management, to retail, SME, and corporate customers in the Netherlands through direct, intermediary, and digital channels.
- Ownership category
- akta.pro rank
Where ASR Nederland is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ASR Nederland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance premiums: Gross written premiums from non-life, life, and health insurance products. Non-life includes property & casualty and disability insurance. Life includes funeral, individual life, and pensions. Health includes basic and supplementary health insurance.
- Fee and commission income: Fee-based revenue from asset management, distribution services, and other fee-generating activities.
- Investment income: Returns on investment portfolio including realized gains and losses, fair value gains and losses, and interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Non-life insurance (P&C and Disability) |
| Subscription | Monthly | Health insurance |
| Subscription | Monthly | Life insurance (Funeral, Individual life, Pensions) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ASR Nederland product offering
Product offeringCore offering
ASR Nederland N.V. (a.s.r.) is a Dutch insurance group that underwrites and distributes non-life (property & casualty and disability), health (basic statutory and supplementary), and life (funeral, individual life, pensions) insurance products, and operates an asset management business managing investments, real estate, and mortgages for Dutch retail, SME, and corporate customers.
Product overview
ASR Nederland (brand: a.s.r.) is a Dutch insurance and financial services company organized into four core segments: Non-life Insurance (property & casualty, disability, and health), Life Insurance (funeral, individual life, and pensions), Asset Management (investments, real estate, mortgages), and Distribution & Services. The non-life and life segments are the primary revenue drivers, while asset management provides fee-based income. a.s.r. also operates supplementary programs including a.s.r. Vitality (health and wellness rewards) and ASR Dutch Farmland Fund (sustainable real estate investment). Following the acquisition of Aegon's Dutch operations, Aegon-branded products including Aegon Hypotheken, Aegon Levensverzekering, Aegon Spaarkas, and Loyalis operate within the a.s.r. group.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-life Insurance (Property & Casualty, Disability) Property & casualty and disability insurance products providing coverage for property damage, liability, motor, and income protection to Dutch individuals and businesses. Combines own-label a.s.r. policies with acquired brands such as Europeesche Verzekeringen and De Eendragt.
- Health Insurance (Basic and Supplementary) Basic statutory Dutch health insurance (with duty to accept) and supplementary health cover offered to Dutch residents via ASR Basis Ziektekostenverzekeringen N.V. and ASR Aanvullende Ziektekostenverzekeringen N.V.
- Life Insurance (Funeral, Individual Life, Pensions) Funeral insurance, individual life cover, and pension products delivered through ASR Levensverzekering N.V. and acquired Aegon Levensverzekering N.V., including group pension schemes via ASR Premiepensioeninstelling N.V. and ZZP Pensioen for self-employed professionals.
- Asset Management (Investments, Real Estate, Mortgages) Investment management, real estate, and mortgage administration services operated through ASR Vermogensbeheer N.V., ASR Real Estate B.V., and Aegon Hypotheken B.V., generating fee-based and investment income. Includes the ASR Dutch Farmland Fund focused on sustainable farmland.
- Acquired Aegon and Generali Nederland Insurance Portfolios Continuing insurance, savings, and mortgage products operated under the Aegon brand (Aegon Hypotheken, Aegon Levensverzekering, Aegon Spaarkas, Loyalis) and the former Generali Nederland portfolio, integrated into the ASR group following acquisition.
Quantifiable outcome
- 65% carbon footprint reduction in own assets compared to baseline
- +3 more outcomes
Companies that use ASR Nederland
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
ASR Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASR Nederland partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Earth ActioncoreCo-development partner in creating methodology to measure plastic footprint of investment portfolios. ASR is the first company in the financial sector to apply this methodology for measuring environmental impact of investment decisions.
- Plastic Soup FoundationcoreCo-development partner in creating methodology to measure plastic footprint of investment portfolios. Partnership contributes to ASR's sustainability goals and ESG reporting capabilities.
- Aegon entitiescoreASR acquired Aegon Levensverzekering N.V., Aegon Spaarkas N.V., Aegon Hypotheken B.V., and other Aegon entities, integrating them into the ASR group structure with shared privacy statements and operational integration.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
ASR Nederland competitors and assessment
Company assessmentDirect peers
- NN Group: NN Group is the largest Dutch-listed insurance company, offering life, pension, and non-life insurance plus asset management across the Netherlands and Europe. Directly comparable to ASR on domicile, product mix (life, pensions, P&C, asset management), and Dutch retail/SME customer base.
- VGZ: VGZ is one of the four largest Dutch health insurers (IZA, IZZ, Univé, UMC brands). Directly competes with ASR in Dutch basic and supplementary health insurance under the same statutory duty-to-accept regime.
- CZ: CZ is a top Dutch health insurer (CZ, OHRA, De Friesland, Just brands) focused on basic and supplementary health coverage. Competes head-to-head with ASR's basic and supplementary health subsidiaries on the same regulated Dutch market.
- Menzis: Menzis is a Dutch health insurer offering basic and supplementary health coverage with strong regional concentration in eastern Netherlands. Direct competitor to ASR in the regulated Dutch basic health insurance market.
- Achmea: Achmea is a large Dutch mutual insurer (Centraal Beheer, Interpolis, Zilveren Kruis, FBTO brands) offering health, P&C, and life insurance. Closely comparable on Dutch health insurance statutory franchise, multi-brand distribution, and bancassurance-style intermediated model.
- Aegon: Aegon is a Dutch-origin global life and pensions insurer whose Dutch operations were acquired by ASR in 2020. Highly comparable on life insurance, pensions, and mortgage products, though Aegon has broader international footprint (US, UK, Spain).
Broad incumbents
- AXA: AXA is a global multi-line insurer with strong European presence in P&C, life, health, and asset management. Overlapping product portfolio with ASR but operating at a far larger scale and broader geographic footprint.
- Allianz: Allianz is one of the world's largest insurance and asset management groups operating across P&C, life, and asset management. Comparable product breadth and asset management integration, but at much greater global scale and lower Dutch concentration.
- Zurich Insurance Group: Zurich Insurance is a major European-based multi-line insurer with strong life and P&C franchises and asset management (Zurich Invest). Comparable business model combining underwriting with fee-based investment management, though globally diversified.
Others
- ING Group: ING is a Dutch banking and insurance group with bancassurance distribution overlap (ING Life, mortgage products). Adjacent rather than direct competitor since ASR is insurance-led rather than bank-led, but comparable on Dutch retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ASR Nederland social profiles
Digital presenceASR Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASR Nederland leadership team
Management profileNumber of profiles
Profiles1 record
ASR Nederland subsidiaries and ownership
Company hierarchySubsidiaries18 records
ASR Nederland funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASR Nederland M&A and investment
M&A and investmentM&A5 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASR Nederland
What does ASR Nederland do?
ASR Nederland N.V. (a.s.r.) is a Dutch insurance group that underwrites and distributes non-life (property & casualty and disability), health (basic statutory and supplementary), and life (funeral, individual life, pensions) insurance products, and operates an asset management business managing investments, real estate, and mortgages for Dutch retail, SME, and corporate customers.
Is ASR Nederland a public or private company?
ASR Nederland is a public company. It is classified as public and is currently operating.
When was ASR Nederland founded?
ASR Nederland was founded in 2016. It employs 5,001 to 10,000 people.
Where is ASR Nederland based?
ASR Nederland is headquartered in Utrecht, Netherlands, in the Europe region.
How does ASR Nederland make money?
Three revenue lines are on record. Insurance premiums are the primary driver. The others are fee and commission income and investment income.
Who are ASR Nederland's main competitors?
Direct peers on record are NN Group, VGZ, CZ, Menzis, Achmea and Aegon. Broad incumbents are AXA, Allianz and Zurich Insurance Group. ING Group is listed as an others.
Does ASR Nederland have an API?
No public API is recorded for ASR Nederland.