Vima Décor

What Vima Décor does

Vima Décor USA, LLC is a private B2B wholesale supplier of interior finish products, operating under the brand Vima Décor from Irving, Texas. Founded in 2006, the company serves multifamily and hospitality trade professionals—including property developers, owners, managers, and contractors—through an account-gated e-commerce platform at vimadecor.com. Pricing is not publicly disclosed; customers must apply for wholesale Industry Pro Accounts to view prices and place orders.

The company's product portfolio spans a coordinated range of interior finishes: cabinets and cabinet fronts (Espresso, White), granite countertops, kitchen and vanity sinks, kitchen and vanity faucets, shower valves and trim, interior and exterior lighting (including LED flush mounts, vanity lights, ceiling fans), door and cabinet hardware, wall tile, faux wood blinds, shower heads, bath accessories, electrical outlets, electric fireplaces, mirrors, and vinyl flooring. Notable proprietary or differentiated SKUs include the Stainless Steel Kitchen Sink Insert (designed to reduce granite/quartz countertop installation labor), the Walsh gooseneck faucet, the Aluria dual-spray pull-down kitchen faucet, and the Nico LED CCT flush mount with user-toggleable color temperature. Faucets are manufactured via OEM relationships with two Chinese partners—Foshan Shunde Kangkang Plumbing Co., Ltd. and Fujian Kedah Sanitary Ware Co., Ltd.—and distributed under the Vima Décor brand in coordinated finishes including Matte Black, Brushed Nickel, Polished Chrome, and Satin Nickel.

Vima Décor generates revenue through direct product sales on a one-time wholesale basis. The go-to-market is enterprise field sales supplemented by digital channels: an annual Multifamily Catalog (2026 edition), a YouTube how-to video channel, and the gated Industry Pro Account program that includes dedicated sales support for property measurements and custom quotes. The company reports 11-50 employees, serves the USA market exclusively, and has no disclosed funding, M&A, or leadership transition activity on record.

Name

Vima Décor

Legal name

Vima Décor USA, LLC

Website

https://vimadecor.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Vima Décor is a private Irving, Texas-based wholesale supplier of interior finish products—cabinets, sinks, faucets, lighting, hardware, flooring, and bath accessories—sold through an account-gated e-commerce platform to multifamily and hospitality trade professionals across the USA.

Ownership category

akta.pro rank

Product category

Multifamily Interior Finish Products

NAICS

Building Material and Supplies Dealers (4441)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

akta.pro secondary industry

ADU Interior Build-Out & Finishes (HSAPAMAI)

Keywords

• Multifamily building supplies
• Interior finish products
• Wholesale trade supply
• Hospitality building materials
• Cabinet and faucet supply

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Interior Finish Products: Vima Décor generates revenue through direct product sales of interior finish materials including cabinets, countertops, sinks, faucets, lighting, hardware, bath accessories, and flooring to multifamily and hospitality professionals. The business operates on a wholesale account model with prices visible only to logged-in/approved trade accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vima Décor is a wholesale supplier of interior finish products for multifamily and hospitality construction and renovation projects. The company sells cabinets, cabinet fronts, granite countertops, sinks, faucets, lighting, hardware, wall tile, blinds, shower heads, bath accessories, electrical outlets, electric fireplaces, mirrors, and vinyl flooring through an e-commerce storefront accessible only to approved trade accounts. Customers must apply for an Industry Pro account to view pricing and place orders, with quantity discounts available on select products.

Product overview

Vima Décor is a multifamily and hospitality supplier offering a comprehensive portfolio of home improvement and building products. The company's product ecosystem is organized into categories including Cabinets, Sinks, Faucets, Lighting, Hardware, Bath Accessories, Electrical, Flooring, and Window Treatments. Core product lines include various faucet series (Walsh, Aluria, Ashway, Ayla), door lever series (Thaxton, Loro), sink products (stainless steel, ceramic, sink rings), lighting (Nico LED flush mounts, SoLa vanity lights), bath accessory series (Polson, Josef, Nelke, Bauerle, Roslyn), and shower products. The company primarily serves multifamily and hospitality trade professionals through wholesale accounts, positioning as a B2B supplier for commercial real estate developers, property managers, and renovation contractors. Products are available in coordinated finishes including Brushed Nickel, Matte Black, Polished Chrome, and Satin Nickel across multiple categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinets

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Foshan Shunde Kangkang Plumbing Co., Ltd.coreOEM/ Whitelabel/ Licensing PartnerManufacturing partner for Vima Décor faucets. The Walsh Polished Chrome Gooseneck Faucet is manufactured by this Chinese company and sold/distributed by Vima Décor USA, LLC.
• Fujian Kedah Sanitary Ware Co., Ltd.coreOEM/ Whitelabel/ Licensing PartnerManufacturing partner for Vima Décor kitchen faucets including the Aluria Pull-Down Faucet series. Products are manufactured in China and distributed by Vima Décor USA.

Recent moves6 records

Expansion highlights4 records

Emerging players

• MR Direct Sinks: Direct-to-consumer and trade supplier of stainless steel and specialty kitchen sinks. Comparable in product category overlap (sink inserts, vanity sinks) and direct/wholesale hybrid distribution.
• WebstaurantStore: E-commerce trade supplier of restaurant/foodservice equipment and supplies. Comparable in digital wholesale-account model and trade-only pricing discipline, though serving a different commercial vertical.

Direct peers

• SupplyHouse.com: E-commerce-first trade supplier of plumbing, HVAC, and lighting products to professional buyers. Comparable in digital wholesale model, account-based pricing, and product category overlap (faucets, valves, lighting).
• Wayfair Professional: B2B arm of Wayfair serving commercial and multifamily clients with home furnishings, fixtures, and decor. Directly comparable trade-only pricing, large SKU catalog, and focus on property-staging/interior finish needs.
• Ferguson Enterprises: Largest U.S. B2B distributor of plumbing, lighting, and building products serving trade professionals including multifamily and hospitality. Directly comparable in product categories (faucets, lighting, fixtures) and trade-account pricing model, though at vastly greater scale.
• Build.com (now part of Ferguson): Online home improvement retailer specializing in kitchen, bath, and lighting products with a Pro/Trade account program. Closely comparable in e-commerce trade-account model and core kitchen/bath/lighting category focus.
• HD Supply (Ferguson): Leading B2B distributor focused on multifamily, hospitality, and facilities maintenance — overlapping directly with Vima's primary customer segments. Comparable in MRO-style product breadth and trade-account fulfillment.

Broad incumbents

• Home Depot Pro: Trade-focused program of The Home Depot serving multifamily, hospitality, and property maintenance professionals. Comparable in trade pricing and product breadth across finishes, hardware, and fixtures, though as a broader home-improvement incumbent.
• Grainger: Broad-line MRO distributor serving commercial and institutional facilities including hospitality and multifamily. Comparable B2B account model and fulfillment infrastructure, but with a much wider non-overlapping product portfolio.

Regional players

• Reece Group: Largest plumbing and bathroom supplies distributor in Australia/New Zealand with a trade-account model. Comparable in vertical specialization, OEM sourcing, and trade-only B2B distribution, but geographically distinct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/vimadecor1
• Xx.com/vimadecorusa
• Facebookfacebook.com/vimadecorusa
• LinkedInlinkedin.com/company/vima-decor-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vima Décor