SupplyHouse
SupplyHouse is a U.S. e-commerce distributor of plumbing, HVAC, heating, and electrical supplies serving trade professionals, offering 250,000+ SKUs from 500+ brands via four fulfillment centers that reach 98% of the U.S. within two days.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What SupplyHouse does
SupplyHouse, founded in 2004, is a private U.S. e-commerce distributor of plumbing, HVAC, heating, and electrical supplies serving professional contractors. Its proprietary storefront lists 250,000+ SKUs from 500+ brand partners and reaches 98% of the U.S. population within two days through four national fulfillment centers; the Ohio hub in Canal Winchester was recently expanded to 527,000 square feet (more than double the prior footprint). Complementary trade-specific assets include the TradeMaster loyalty program, a Replacement Part Finder covering 100,000+ equipment models, a mobile app with 200,000+ SKUs, and project calculators plus a video library for the trade audience.
The company monetizes via transaction-based e-commerce sales to trade professionals (HVAC, plumbing, and electrical contractors), with free shipping on orders over $99, freemium TradeMaster membership pricing, and a 90-day no-restocking-fee returns policy. Distribution runs exclusively through SupplyHouse-owned channels (web and mobile app); the geographic footprint is U.S.-only and international orders are not accepted. Operating leverage is supported by the RELEX Solutions partnership for supply chain planning, automation of digital ordering, and aggregation of demand across 7+ million cumulative customers.
In July 2025, KKR made a strategic equity investment through its Ascendant Strategy targeting North American middle-market businesses, with proceeds earmarked for fulfillment network expansion and team growth. The company employs approximately 1,200 team members (mid-2025), recently launched the SupplyHouse Foundation (workforce development and the Track to the Trades scholarship) and appointed its first General Counsel. Founder Josh Meyerowitz remains CEO; ownership reflects KKR as a financial partner alongside prior shareholders.
SupplyHouse firmographics
Firmographics- Name
- SupplyHouse
- Legal name
- SupplyHouse.com
- Website
- https://supplyhouse.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SupplyHouse is a U.S. e-commerce distributor of plumbing, HVAC, heating, and electrical supplies serving trade professionals, offering 250,000+ SKUs from 500+ brands via four fulfillment centers that reach 98% of the U.S. within two days.
- Ownership category
- akta.pro rank
SupplyHouse industry classification
Industry- Product category
- Online Plumbing, HVAC & Electrical Supplies Distribution
- NAICS
- Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Retail & Wholesale Distribution Centers (Dry DCs) (TLALAAAD)
- akta.pro secondary industry
- Spare Parts / MRO Distribution Centers (Industrial) (TLALAEAL)
Keywords
Where SupplyHouse is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SupplyHouse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- E-commerce Product Sales: SupplyHouse generates revenue through online sales of plumbing, HVAC, and electrical supplies to contractors and trade professionals. The company operates a transaction-based model where customers purchase products directly through its e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard shipping on orders under $99 |
| Freemium | Monthly | TradeMaster Pro Program (Free) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SupplyHouse product offering
Product offeringCore offering
SupplyHouse is an online distributor of plumbing, heating, HVAC, and electrical supplies, offering more than 250,000 SKUs from over 500 brand partners through its proprietary e-commerce platform. The company serves trade professionals (contractors in HVAC, plumbing, and electrical) and supports them with the TradeMaster loyalty program, a mobile app, and a four-center national fulfillment network that reaches 98% of the U.S. population within two days.
Product overview
SupplyHouse operates as an e-commerce distributor of plumbing, HVAC, and electrical supplies, offering a single unified online platform with over 250,000 SKUs from more than 500 brands to over 7 million customers. The product portfolio includes core categories (Plumbing Supplies, HVAC Supplies, Heating Supplies, Electrical Supplies, PEX Products, Fittings, Valves, and Tools) supported by a national fulfillment network of four fulfillment centers. The company complements its core e-commerce offering with the TradeMaster loyalty program for trade professionals, the Replacement Part Finder tool for identifying parts from 100,000+ models, a mobile app for on-the-go ordering, and the SupplyHouse Foundation for workforce development in skilled trades. The platform provides free shipping on orders over $99 and reaches 98% of the U.S. population within two days.
Differentiator
Problem solved
Functional benefit
Brands
- TradeMaster: Loyalty program offering lower prices, free shipping and other benefits for trade professionals and contractors.
Products and services
- SupplyHouse.com E-Commerce Platform Core e-commerce storefront offering plumbing, HVAC, heating, and electrical supplies to contractors and trade professionals across the United States, with four fulfillment centers providing 2-day delivery to 98% of the U.S. population.
- TradeMaster Loyalty Program Free membership program providing trade professionals and contractors with lower prices, free shipping, and exclusive benefits on purchases across the platform.
- SupplyHouse Mobile App iOS and Android mobile application enabling on-the-go shopping and ordering across the full SupplyHouse product catalog of 200,000+ SKUs.
- Plumbing Supplies Category of plumbing products including pipes, fittings, valves, and related equipment for residential and commercial plumbing installations, sold through SupplyHouse.com.
- HVAC Supplies Heating, ventilation, and air conditioning equipment and components sold to HVAC professionals through the SupplyHouse.com storefront.
- Heating Supplies Heating equipment including boilers, pumps, radiant heat systems, and related components sold through SupplyHouse.com.
- Electrical Supplies
Quantifiable outcome
- 98% of U.S. population reachable within 2 days
- +1 more outcomes
Companies that use SupplyHouse
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
SupplyHouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SupplyHouse partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SupplyHouse FoundationcoreSupplyHouse launched its own foundation dedicated to strengthening communities and supporting the future of skilled trades through education, resources, and career opportunities in plumbing, HVAC, and electrical work. The foundation serves as a centralized hub for community partnerships, scholarships including the Track to the Trades program, and workforce development initiatives.
- Bold.orgminorSupplyHouse developed the Track to the Trades Scholarship program in partnership with Bold.org. The 2025 program marked its second year with a 70% increase in applications nationwide, with 10 recipients receiving funding to cover training-related expenses including tuition, tools, and certifications for careers in skilled trades.
- Housecall ProcorePartnership to equip the next generation of HVAC professionals. Housecall Pro, a software provider for home services businesses with over 45,000 clients, partnered with SupplyHouse as part of its Trade Academy scholarship program which has distributed over $250,000 in grants for HVAC, electrician, and plumber training through partnerships with 114 trade schools and companies.
- RELEX SolutionscoreSupplyHouse achieved significant efficiency and accuracy in supply chain management through partnership with RELEX Solutions, implementing their supply chain planning and optimization technology.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
SupplyHouse competitors and assessment
Company assessmentDirect peers
- Ferguson: Largest U.S. distributor of plumbing, HVAC, and waterworks supplies serving contractors. Ferguson directly overlaps SupplyHouse's core plumbing/HVAC distribution model and has been rapidly expanding e-commerce, making it the closest scale competitor.
- Watsco: Largest U.S. distributor of HVAC equipment, parts, and supplies serving contractors and dealers. Watsco is the most direct comparable in HVAC distribution and serves a near-identical customer base as SupplyHouse's HVAC contractor segment.
- Pool Corporation: Leading distributor of swimming pool supplies and related equipment that built a digital-first, high-SKU wholesale model serving pro contractors. While category-specific, POOL's contractor-focused e-commerce distribution model is highly analogous in operating mechanics.
Broad incumbents
- Grainger: Broad-line industrial and MRO distributor with a large HVAC/electrical supply category and a public-comparable reference for the trade-supply distribution model. Grainger is a much larger incumbent that increasingly competes online via Grainger.com and Zoro.
- HD Supply (now White Cap): Large construction and maintenance distributor serving contractors, with overlap in plumbing, HVAC, and electrical categories. White Cap is a broader incumbent with deep contractor relationships that have begun migrating online.
- Rexel: Global electrical supplies distributor serving electrical contractors and installers. Rexel provides a direct comparison for SupplyHouse's electrical supplies category in a wholesale distribution business model.
- Sonepar: World's largest B-to-B electrical distributor operating across multiple geographies. Sonepar is relevant as an incumbent distribution model competing with SupplyHouse's e-commerce-first electrical supply offering in the U.S. market.
- MSC Industrial: Large U.S. metalworking and industrial supplies distributor with a strong e-commerce platform serving maintenance and trade customers. MSC is comparable as an incumbent using digital to expand share among skilled-trade and MRO buyers.
Emerging players
- McMaster-Carr: Renowned e-commerce-first industrial supplier with massive SKU breadth and rapid shipping. McMaster-Carr is a comparable on digital procurement UX and broad SKU availability for maintenance and trade professionals.
- Zoro (Grainger): Online-focused small-business industrial and trade supplies site owned by Grainger. Zoro represents the e-commerce challenger model targeting similar SMB/trade buyers with broad SKUs and fast delivery, mirroring SupplyHouse's positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SupplyHouse social profiles
Digital presenceSupplyHouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupplyHouse leadership team
Management profileNumber of profiles
Profiles2 records
SupplyHouse subsidiaries and ownership
Company hierarchySubsidiaries1 record
SupplyHouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupplyHouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupplyHouse
What does SupplyHouse do?
SupplyHouse is an online distributor of plumbing, heating, HVAC, and electrical supplies, offering more than 250,000 SKUs from over 500 brand partners through its proprietary e-commerce platform. The company serves trade professionals (contractors in HVAC, plumbing, and electrical) and supports them with the TradeMaster loyalty program, a mobile app, and a four-center national fulfillment network that reaches 98% of the U.S. population within two days.
Is SupplyHouse a public or private company?
SupplyHouse is a private company. It is classified as private equity controlled and is currently operating.
When was SupplyHouse founded?
SupplyHouse was founded in 2004. It employs 1,001 to 5,000 people.
Where is SupplyHouse based?
SupplyHouse is headquartered in New York, United States, in the North America region.
How does SupplyHouse make money?
One revenue line is on record: E-commerce Product Sales.
Who are SupplyHouse's main competitors?
Direct peers on record are Ferguson, Watsco and Pool Corporation. Broad incumbents are Grainger, HD Supply (now White Cap), Rexel, Sonepar and MSC Industrial. Emerging players are McMaster-Carr and Zoro (Grainger).
Does SupplyHouse have an API?
No public API is recorded for SupplyHouse.
What industry is SupplyHouse in?
SupplyHouse's product category is Online Plumbing, HVAC & Electrical Supplies Distribution. Its primary akta.pro industry code is TLALAAAD, Retail & Wholesale Distribution Centers (Dry DCs), with a secondary code of TLALAEAL, Spare Parts / MRO Distribution Centers (Industrial). Its NAICS code is 4237 and its SIC code is 5070.