Non-Standard Finance
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Non-Standard Finance firmographics
Firmographics- Name
- Non-Standard Finance
- Website
- https://nonstandardfinance.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Non-Standard Finance industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Consumer Lending (522291), Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
- akta.pro secondary industries
- Consumer P2P Personal Loans (Unsecured) (FSAKAHAA), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
Keywords
Where Non-Standard Finance is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Non-Standard Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
Non-Standard Finance product offering
Product offeringCore offering
Non-Standard Finance plc engages in the consumer credit business in the United Kingdom, providing unsecured personal loans and related credit products to non-standard (typically subprime) borrowers via its subsidiary brands. The group has built its lending portfolio primarily through acquisitions, including George Banco Ltd, Everyday Loans Ltd, and loansatyourdoor.
Differentiator
Problem solved
Functional benefit
Products and services
- Unsecured Personal Loans (Group Consumer Credit) Unsecured personal loans extended to UK consumers who are non-standard / subprime borrowers and typically underserved by mainstream lenders. Issued through the group's subsidiary lending brands.
- George Banco Loans Unsecured personal loans to UK consumers under the George Banco brand, a subsidiary of Non-Standard Finance acquired in 2017.
- Everyday Loans Unsecured personal loans to UK consumers under the Everyday Loans brand, a subsidiary of Non-Standard Finance acquired in December 2015.
- Loans at Your Door Door-to-door / in-home unsecured consumer lending to UK borrowers under the Loans at Your Door brand, a subsidiary of Non-Standard Finance acquired in August 2015.
Companies that use Non-Standard Finance
Customer profileIdeal customer profiles1 record
Non-Standard Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Non-Standard Finance competitors and assessment
Company assessmentDirect peers
- George Banco (subsidiary reference): UK online unsecured personal loan broker and lender targeting non-standard borrowers; directly comparable to Non-Standard Finance's online channel and is an acquired subsidiary.
- Amigo Holdings: UK guarantor and unsecured personal loan specialist serving borrowers with poor or thin credit files; highly comparable business model, customer base and regulatory exposure to Non-Standard Finance.
- Everyday Loans (subsidiary reference): UK high-street branch-based unsecured personal loan provider for near-prime and non-standard borrowers; directly comparable product, channel mix and customer segment, and is in fact an acquired brand of Non-Standard Finance.
- Provident Financial: Long-standing UK subprime consumer lender offering home-collected credit, online loans and Vanquis branded credit cards; directly comparable to Non-Standard Finance in target customer (non-standard borrowers) and product set (unsecured personal loans).
Broad incumbents
- Paragon Banking Group: UK specialist bank with buy-to-let, commercial and consumer finance operations; relevant as a diversified UK alternative lender serving non-mainstream credit customers.
- OneSavings Bank: LSE-listed UK specialist lender offering residential, buy-to-let, and consumer finance through its Kent Reliance and InterBay brands; relevant as a publicly listed UK alternative lender with exposure to specialist consumer credit.
- Secure Trust Bank: LSE-listed UK specialist lender offering consumer finance, vehicle finance and SME lending; comparable in being a publicly listed UK alternative lender with a dedicated consumer finance division.
- Shawbrook Group: UK specialist challenger bank focused on SME and specialist consumer lending; comparable as a mid-sized UK alternative lender with diversified credit products, though its core is SME rather than unsecured consumer.
- OakNorth Bank: UK challenger bank focused on SME and consumer lending; comparable as a UK alternative credit provider with both digital origination and credit underwriting capabilities.
Emerging players
- Zopa: UK digital consumer lender and P2P-style platform offering personal loans and savings products; comparable digital-first UK consumer credit model with similar risk-based pricing orientation.
Market position
Customer concentration
Non-Standard Finance social profiles
Digital presenceNon-Standard Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Non-Standard Finance leadership team
Management profileNumber of profiles
Non-Standard Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Non-Standard Finance M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Non-Standard Finance
What does Non-Standard Finance do?
Non-Standard Finance plc engages in the consumer credit business in the United Kingdom, providing unsecured personal loans and related credit products to non-standard (typically subprime) borrowers via its subsidiary brands. The group has built its lending portfolio primarily through acquisitions, including George Banco Ltd, Everyday Loans Ltd, and loansatyourdoor.
Is Non-Standard Finance a public or private company?
Non-Standard Finance is a private company. It is classified as public and is currently operating.
When was Non-Standard Finance founded?
Non-Standard Finance was founded in 2015. It employs 501 to 1,000 people.
Where is Non-Standard Finance based?
Non-Standard Finance is headquartered in London, United Kingdom, in the Europe region.
Who are Non-Standard Finance's main competitors?
Direct peers on record are George Banco (subsidiary reference), Amigo Holdings, Everyday Loans (subsidiary reference) and Provident Financial. Broad incumbents are Paragon Banking Group, OneSavings Bank, Secure Trust Bank, Shawbrook Group and OakNorth Bank. Zopa is listed as an emerging player.
Does Non-Standard Finance have an API?
No public API is recorded for Non-Standard Finance.
What industry is Non-Standard Finance in?
Non-Standard Finance's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment), with a secondary code of FSAKAHAA, Consumer P2P Personal Loans (Unsecured). Its NAICS code is 522291 and its SIC code is 6141.