Home Inn

What Home Inn does

Home Inn (如家) is a Chinese hotel chain brand founded in 2002 and currently operating as a subsidiary within BTG Hotels Group (首旅酒店集团, part of Beijing Tourism Group). It is one of China's largest budget and midscale hotel networks, with properties spanning hundreds of cities including all tier-1 markets (Beijing, Shanghai, Guangzhou, Shenzhen) and extensive tier-2/3 coverage. The brand is managed through the legal entity Hemei Hotel Management (Shanghai) Co., Ltd. (和美酒店管理（上海）有限公司), which holds the Homeinns.com platform copyright. The operating entity was previously NASDAQ-listed under ticker HMIN and is now delisted, operating as a wholly-owned subsidiary of the state-affiliated BTG Hotels conglomerate.

Home Inn's core product is standardized economy-to-midscale accommodation, delivered through a mix of directly managed and franchised hotels. It sits within a broader multi-brand portfolio that includes Jianguo/Jinglun (mid-to-upper-midscale), He Yi and Yi Fei (upscale), Motai (economy), Wan Xin (midscale), Nanyuan (cultural), and the luxury Nuojin/Anlu brands, plus the newly launched Nolan (诺岚) high-end art-lifestyle brand. The technology stack is a hotel management and booking platform supporting direct booking via the official website, a dedicated mobile app, a WeChat mini-program for enterprise clients, and an AI-powered customer service chatbot. Two loyalty programs — 首享会 and 如LIFE俱乐部 — drive repeat stays across the portfolio.

The revenue model is hotel operations and franchising at the brand level, complemented by a B2B corporate travel booking service. Distribution runs through direct online channels (website/app/WeChat mini-program), enterprise sales, and platform partnerships including Alipay for payments and ESG/sustainability initiatives. Recent strategic activity centers on cross-industry partnerships (Alipay/Ant Forest for green initiatives, Chando Group for co-branded personal care) and product-line extension into the luxury tier with the Nolan brand.

Name

Home Inn

Legal name

和美酒店管理（上海）有限公司

Website

https://homeinns.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

10,001+ employees

Short description

Home Inn (如家) is a Chinese economy-to-midscale hotel chain and subsidiary of state-affiliated BTG Hotels Group, operating hundreds of franchised and managed hotels across China. It serves budget and business travelers through direct booking, a mobile app, WeChat enterprise channel, and a multi-brand portfolio spanning economy to luxury.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Distribution channels3 records

Marketing channels4 records

Core offering

The provided input did not contain verifiable source content with resolvable source IDs to extract a core offering description.

Product overview

首旅酒店集团 (BTG Hotels / Home Inn Group) operates a multi-brand hotel portfolio spanning economy to luxury segments, including 如家 (Home Inn), 建国/京伦, 和颐, 莫泰, 逸扉, 万信, 南苑, 诺金/安麓, and the newly launched luxury art lifestyle brand 诺岚 (Nolan). The group provides hotel booking through its official website and mobile app, supported by two loyalty programs — 首享会 and 如LIFE俱乐部 — and dedicated B2B corporate booking services via mini-program. Recent product initiatives include a green low-carbon partnership with Alipay/Ant Forest and a co-branded skincare line with Chando Group. Online customer service is available via AI chatbot.

Differentiator

Problem solved

Functional benefit

Brands

• Home Inn: Mainstream hotel brand under BTG Hotels Group offering standardized economy to midscale accommodations across China
• 建国/京伦 (Jianguo/Jinglun)
• 逸扉 (Yi Fei)
• 万信 (Wan Xin)
• 诺金 (Nuolan/Nuo Jin)
• 安麓 (Anlu)
• 南苑 (Nanyuan)

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Two partnerships are on record, tiered core.

• Alipay (支付宝) & Ant Forest (蚂蚁森林)coreStrategic or Co-development Partner · 1 January 2026Home Inn Group (如家酒店集团) partnered with Alipay and Ant Forest in January 2026 to launch green low-carbon initiatives, integrating sustainable practices into hotel stay experiences. The partnership covers hotel booking, accommodation, breakfast and other core scenarios, with innovative incentives that allow users' low-carbon behaviors to be recorded, accumulated, and converted.
• Chando Group (自然堂集团)coreStrategic or Co-development Partner · 1 January 2025Home Inn Group partnered with Chando Group to launch co-branded personal care product series exclusively developed for Home Inn hotels. The strategic cooperation combines Chando's professional skincare R&D capabilities with Home Inn's hospitality expertise in the 'accommodation + beauty' domain. Launch ceremony was held at Oriental Beauty Valley with attendance from senior executives of both groups.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Jin Jiang International: Operates Jin Jiang Inn, 7 Days Inn, Vienna Hotels, and other domestic Chinese hotel brands across economy and midscale segments. Direct competitor in the multi-brand Chinese budget/midscale hotel market.
• Atour Hotel: Chinese upper-midscale hotel chain operating a portfolio of branded hotels across China. Comparable as a Chinese multi-brand chain competitor focused on differentiated brand experience.
• H World Group (Huazhu Group): Owner of Hanting, Hi Inn, Ji Hotel, Manxin, and other Chinese economy-to-upscale hotel brands. Closest direct competitor to Home Inn in the domestic Chinese chain hotel market, competing in identical tier-1/2/3 cities and similar segments.
• GreenTree Hospitality Group: Chinese mid-market hotel chain operating GreenTree Inn and other franchise brands across China. Directly comparable as a domestic economy/midscale lodging competitor.
• Vienna International Hotels: Large Chinese midscale hotel brand, now part of Jin Jiang. Comparable as a domestic Chinese midscale chain with a similar franchise and distribution model.
• Hang Lung Properties Hotels / China Lodging Alternatives (e.g., Dongcheng/Hanting): Mid-market Chinese hotel operator overlapping with Home Inn in tier-2 and tier-3 cities using franchise-led expansion. Comparable distribution and target customer base.

Broad incumbents

• InterContinental Hotels Group (IHG): Operates Holiday Inn Express, Crowne Plaza, and InterContinental brands in China. Comparable as a broad incumbent in upscale and midscale Chinese lodging.
• Hilton Worldwide: Global multi-brand hotel company with growing Chinese footprint (Hampton, Hilton Garden Inn, Conrad). Comparable as a broad incumbent in mid-scale and luxury Chinese lodging.
• Marriott International: Global hospitality powerhouse operating luxury, premium, and select-service brands. Comparable as a broad multi-tier hotel incumbent competing in China's upper and luxury segments where Home Inn Group's Nuojin/Anlu/Nolan brands operate.

Emerging players

• Dossen International Group: Chinese budget hotel chain expanding via franchise model in lower-tier cities. Comparable as an emerging player in the same economy hotel segment Home Inn pioneered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/637750

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Inn