De Prael Den Haag
De Prael Den Haag is a craft brewery and tasting room in The Hague, Netherlands, part of Brouwerij De Prael, serving individual consumers and groups with on-site artisanal beer and food, while creating local workplaces through its social impact mission.
- Company typePrivate
- Founded2018
- HeadquartersDen Haag, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Prael Den Haag does
De Prael Den Haag is a craft brewery and tasting room operating at Esperantoplein 20 in The Hague, Netherlands, as part of Brouwerij De Prael. Founded in 2018 and employing 1-10 people, the venue combines on-site artisanal beer production with a social impact mission, creating workplaces within the community. Sister location in Amsterdam (Oudezijds Armsteeg 26) operates a traditional brewery and proeflokaal in the historic city center. Both locations offer beer tastings, food service, and facilities for group bookings and corporate meetings, with direct online reservations managed through a third-party platform (Tebi).
The business model is direct-to-consumer and exclusively physical: revenue is generated through on-site beer and food sales at the two tasting rooms, supplemented by group events and private bookings. No wholesale, distribution, or e-commerce channel is referenced. Marketing is conducted organically through Instagram, Facebook, YouTube, and an email newsletter. Pricing is not publicly disclosed. The company is privately held, with no disclosed funding, parent company, or institutional investors; founder Henk Velders is the named Owner & Founder.
The underlying operation is a traditional craft brewing setup with no proprietary technology, patents, or AI/ML components. The differentiator is the social impact positioning (workplace creation at the Den Haag site) layered on a standard craft brewery-and-tasting-room format. The customer base is the general public and small group bookings, with no enterprise or recurring B2B contract structure evident.
De Prael Den Haag firmographics
Firmographics- Name
- De Prael Den Haag
- Legal name
- Brouwerij De Prael
- Website
- https://depraeldenhaag.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Prael Den Haag is a craft brewery and tasting room in The Hague, Netherlands, part of Brouwerij De Prael, serving individual consumers and groups with on-site artisanal beer and food, while creating local workplaces through its social impact mission.
- Ownership category
- akta.pro rank
De Prael Den Haag industry classification
Industry- Product category
- Craft Brewery & Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where De Prael Den Haag is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Prael Den Haag business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- On-site beer and food sales: Direct sales of brewed craft beer and food menu items at two tasting room locations in Amsterdam and The Hague.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
De Prael Den Haag product offering
Product offeringCore offering
De Prael Den Haag operates a craft brewery and tasting room at Esperantoplein 20 in The Hague, where it brews and sells its own artisanal beers alongside a food menu. The Den Haag location combines beer production with a social impact mission, creating workplace opportunities in the community, and also accommodates group bookings, private events, and meetings.
Product overview
De Prael is a brewery with two core offerings: its Amsterdam location (Oudezijds Armsteeg 26) in the historic city center serves as a traditional brewery and tasting room; the Den Haag location (Esperantoplein 20) combines artisanal beer production with a social mission, creating employment opportunities. Both locations offer beer tastings, group bookings, and meeting facilities. The company centers on the connection between people and beer, positioning its craft beverages as a catalyst for social interaction and community building.
Differentiator
Problem solved
Functional benefit
Products and services
- De Prael Den Haag Brewery and Tasting Room A brewery and tasting room at Esperantoplein 20 in The Hague that brews its own artisanal beers, serves a food menu, and creates workplace opportunities in the community as part of its social impact mission.
- De Prael Amsterdam Brewery and Tasting Room A brewery and tasting room located in the oldest part of Amsterdam (Oudezijds Armsteeg 26) offering artisanal beers and a welcoming atmosphere for conversations and gatherings.
- Group Bookings, Events and Meetings Venue rental and hospitality packages for group events, private parties, and corporate meetings at both the Amsterdam and Den Haag brewery locations.
Companies that use De Prael Den Haag
Customer profileSegments1 record
Ideal customer profiles1 record
De Prael Den Haag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Prael Den Haag partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
De Prael Den Haag competitors and assessment
Company assessmentDirect peers
- Raambrouwerij De Leeuw: Small Dutch craft brewery that combines on-site brewing with a tasting/hospitality experience. Comparable as a Netherlands craft brewer integrating production with a consumer-facing venue.
- Brouwerij 't IJ: Amsterdam-based craft brewery with a well-known taproom (next to a windmill), brewing on-site and serving its own beers plus food. Directly comparable for the Amsterdam craft brewery + tasting room model.
- Bird Brewery: Dutch craft brewery operating a taproom/bar where it serves its own brewed beers, with a hospitality-led model. Comparable craft-brewery + on-premise venue operator in the Netherlands.
- Oedipus Brewing: Amsterdam craft brewery with its own taproom and hospitality venue, brewing and serving its own beers on-site. Comparable on-premises craft brewery model in the Netherlands.
- Brouwerij De Molen: Established Dutch craft brewery operating its own brewpub/tasting room in Bodegraven, with on-site brewing and direct-to-consumer beer and food service. Comparable Dutch craft brewpub operator.
- Maximus Brewery: Dutch craft brewery with a brewpub concept, brewing on-site and serving its own beers alongside food. Comparable as a Netherlands-based craft brewery combining production and hospitality.
- Kompaan Dutch Craft Beer Company: Dutch craft brewery based in The Hague with an on-site taproom/bar concept. Strongly comparable as a craft brewer operating a hospitality venue, and notably a direct Den Haag market peer.
- Two Chefs Brewing: Amsterdam-based craft brewery with its own taproom serving on-site brewed beers and food. Comparable Dutch craft brewery with an integrated hospitality operation.
- Jopen Brouwerij: Dutch craft brewery with an on-site taproom/restaurant model, brewing and serving its own beers directly to consumers. Highly comparable as a Netherlands-based craft brewery operating a hospitality venue around its beer.
Broad incumbents
- Heineken: The dominant Dutch brewer and global brewing incumbent, headquartered in Amsterdam. Broad incumbent in the same beer category and Dutch market, relevant for context on scale, distribution, and competitive dynamics even though it does not compete in the same craft-taproom niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
De Prael Den Haag social profiles
Digital presenceDe Prael Den Haag financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Prael Den Haag leadership team
Management profileNumber of profiles
Profiles1 record
De Prael Den Haag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Prael Den Haag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Prael Den Haag
What does De Prael Den Haag do?
De Prael Den Haag operates a craft brewery and tasting room at Esperantoplein 20 in The Hague, where it brews and sells its own artisanal beers alongside a food menu. The Den Haag location combines beer production with a social impact mission, creating workplace opportunities in the community, and also accommodates group bookings, private events, and meetings.
Is De Prael Den Haag a public or private company?
De Prael Den Haag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Prael Den Haag founded?
De Prael Den Haag was founded in 2018. It employs 1 to 10 people.
Where is De Prael Den Haag based?
De Prael Den Haag is headquartered in Den Haag, Netherlands, in the Europe region.
How does De Prael Den Haag make money?
One revenue line is on record: on-site beer and food sales.
Who are De Prael Den Haag's main competitors?
Direct peers on record are Raambrouwerij De Leeuw, Brouwerij 't IJ, Bird Brewery, Oedipus Brewing, Brouwerij De Molen, Maximus Brewery, Kompaan Dutch Craft Beer Company, Two Chefs Brewing and Jopen Brouwerij. Heineken is listed as a broad incumbent.
Does De Prael Den Haag have an API?
No public API is recorded for De Prael Den Haag.
What industry is De Prael Den Haag in?
De Prael Den Haag's product category is Craft Brewery & Brewpub. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.