Brouwerij 't IJ
Brouwerij 't IJ is a privately held Dutch craft brewery founded in 1985 in Amsterdam that produces organic craft beers and operates an integrated on-site pub, brewery tours, and tastings for walk-in consumers and visitors.
- Company typePrivate
- Founded1985
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brouwerij 't IJ does
Brouwerij 't IJ is a privately held craft brewery founded in 1985 and headquartered in Amsterdam, Netherlands. The company produces organic craft beers and operates a vertically integrated business model combining brewing production, an on-site pub, and visitor tours and tastings at a single Amsterdam location. The 51-100 employee operation serves both walk-in consumers at the brewery site and what is presumed to be an off-premise wholesale or retail distribution channel, though no distribution detail is disclosed in available source material.
The company's core offering centers on traditional brewing of organic craft beers, leveraging its longstanding Dutch heritage and recognizable brand identity rather than technology differentiation. There is no evidence of proprietary software, digital platform, or technology stack supporting the business; operations appear to be a conventional hospitality and consumer packaged goods operation. The brewery's identity is closely tied to its Amsterdam location adjacent to the De Gooyer windmill, which functions as both a production site and a tourist destination.
Brouwerij 't IJ generates revenue through direct on-site beer and food sales at the pub, paid tours and tastings, and the sale of packaged craft beer through unspecified external channels. Pricing is not disclosed and customer segmentation data is absent. The company operates as an independent private entity with no documented parent company, subsidiaries, investors, or strategic partners based on the source data. Operational status is confirmed as active, but financial scale, ownership structure, and growth signals are not available for analysis.
Brouwerij 't IJ firmographics
Firmographics- Name
- Brouwerij 't IJ
- Legal name
- Brouwerij 't IJ
- Website
- https://brouwerijhetij.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brouwerij 't IJ is a privately held Dutch craft brewery founded in 1985 in Amsterdam that produces organic craft beers and operates an integrated on-site pub, brewery tours, and tastings for walk-in consumers and visitors.
- Ownership category
- akta.pro rank
Brouwerij 't IJ industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beverage Manufacturing (3121)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Brouwerij 't IJ is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Brouwerij 't IJ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Brouwerij 't IJ product offering
Product offeringCore offering
Brouwerij 't IJ is a craft brewery founded in 1985 in Amsterdam, Netherlands, that produces and sells craft beers, operates an on-site brewery pub, and offers brewery tours and tastings to individual consumers and visitors.
Product overview
Brouwerij 't IJ is a traditional Dutch brewery located in Amsterdam, known for producing organic craft beers. The brewery does not appear to offer a technology platform or software products based on the available website content.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beers
- Brewery Pub
- Brewery Tours and Tastings
Companies that use Brouwerij 't IJ
Customer profileIdeal customer profiles1 record
Brouwerij 't IJ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brouwerij 't IJ partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Brouwerij 't IJ competitors and assessment
Company assessmentBroad incumbents
- Lagunitas Brewing Company: Established international craft brewer with broad portfolio and brewery tours/taprooms; serves as a relevant scaled craft comparable for production and brand operations.
- Sierra Nevada Brewing Co. Pioneer US craft brewery with brewery tours, taprooms, and a broad craft portfolio; comparable in integrated brewery-experience model and craft brand building.
- Stone Brewing: Established craft brewer with brewery tours and taprooms; relevant scaled comparable for craft production economics and brand-led experience revenue.
- Heineken: Dominant Dutch and global brewer headquartered in Amsterdam — the principal incumbent in Brouwerij 't IJ's home market, competing across distribution, retail, and on-premise channels.
- BrewDog: Large, multi-country craft brewer and brewpub operator with a portfolio of branded craft beers and taproom experiences — a scaled analogue with overlapping product and on-premise model.
Direct peers
- Jopen Bier: Haarlem-based Dutch craft brewery with brewpub, tours, and tastings — a directly comparable Dutch craft operator with a similar integrated business model.
- Oedipus Brewing: Amsterdam-based craft brewery producing a range of artisanal beers with a similar independent, design-forward brand identity. Closely comparable in geography, scale band, and target consumer to Brouwerij 't IJ.
- Brouwerij De Molen: Dutch craft brewery with strong international reputation, comparable product positioning, and similar distribution and brewpub activities.
- De Prael Brouwerij: Amsterdam craft brewery operating a brewpub and tours, with a comparable independent, mid-sized operating profile and direct overlap in on-premise craft beer service.
- 't Uiltje Brewing: Dutch craft brewery producing specialty and seasonal beers, similar in size and craft positioning to Brouwerij 't IJ, competing for the same Dutch craft beer consumer.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Brouwerij 't IJ social profiles
Digital presenceBrouwerij 't IJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brouwerij 't IJ leadership team
Management profileNumber of profiles
Brouwerij 't IJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brouwerij 't IJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brouwerij 't IJ
What does Brouwerij 't IJ do?
Brouwerij 't IJ is a craft brewery founded in 1985 in Amsterdam, Netherlands, that produces and sells craft beers, operates an on-site brewery pub, and offers brewery tours and tastings to individual consumers and visitors.
Is Brouwerij 't IJ a public or private company?
Brouwerij 't IJ is a private company. It is classified as unknown and is currently operating.
When was Brouwerij 't IJ founded?
Brouwerij 't IJ was founded in 1985. It employs 51 to 100 people.
Where is Brouwerij 't IJ based?
Brouwerij 't IJ is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Brouwerij 't IJ's main competitors?
Broad incumbents on record are Lagunitas Brewing Company, Sierra Nevada Brewing Co., Stone Brewing, Heineken and BrewDog. Direct peers are Jopen Bier, Oedipus Brewing, Brouwerij De Molen, De Prael Brouwerij and 't Uiltje Brewing.
Does Brouwerij 't IJ have an API?
No public API is recorded for Brouwerij 't IJ.
What industry is Brouwerij 't IJ in?
Brouwerij 't IJ's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120.