Atida
Atida is a Spanish online pharmacy and parapharmacy platform serving consumers in Spain and Portugal, offering 30,000+ products across cosmetics, health, baby, vitamins, and wellness with 24-48 hour delivery and a pharmacist-led advisory model.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Atida does
Atida is a Spanish online pharmacy and parapharmacy platform operating direct-to-consumer in Spain and Portugal, formerly known as Mifarma and now branded as Atida | Mifarma. The platform aggregates over 30,000 products across cosmetics and beauty, health and personal care, baby and mother, vitamins and supplements, herbal/natural products, nutrition, orthopedics, first aid, veterinary, and sun protection, featuring leading dermatological and pharmaceutical brands such as La Roche Posay, Vichy, Eucerin, Isdin, Bioderma, CeraVe, and Avène alongside own-brand SKUs.
The underlying platform is an e-commerce storefront operating 24/7 with delivery within 24-48 hours via third-party logistics partners (Correos, GLS, CTT Express, InPost) and payment methods including card, Bizum, PayPal, and the Atida Cash store credit. A licensed-pharmacy frame is maintained through on-staff pharmacists (including founder Reme Navarro, a pharmacist and nutritionist) providing product consultation, supported by an editorial content and FAQ library.
The business model is DTC retail margin on product sales, supplemented by promotional pricing (2x1, 3x2 deals, percentage discounts), a loyalty/cashback program (Atida Cash, up to 5% cashback), and an affiliate/partner referral channel. Customer segmentation is horizontal — general Spanish and Portuguese consumers plus beauty/personal care use cases — with no enterprise or B2B accounts. The company is privately held with no disclosed funding rounds, parent company, headcount, or revenue figures.
Atida firmographics
Firmographics- Name
- Atida
- Website
- https://atida.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Atida is a Spanish online pharmacy and parapharmacy platform serving consumers in Spain and Portugal, offering 30,000+ products across cosmetics, health, baby, vitamins, and wellness with 24-48 hour delivery and a pharmacist-led advisory model.
- Ownership category
- akta.pro rank
Atida industry classification
Industry- Product category
- Online Pharmacy Retail
- NAICS
- Pharmacies and Drug Retailers (456110), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
- akta.pro secondary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Atida is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Atida business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Product Sales (Retail): Direct retail sales of pharmacy and parapharmacy products through online platform. Revenue generated from margin on product sales across categories including cosmetics, health, baby care, vitamins, and medical supplies. The company offers promotional pricing (2x1, 3x2 deals) and volume discounts to drive sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Atida product offering
Product offeringCore offering
Atida operates an online pharmacy and parapharmacy storefront selling more than 30,000 products from leading cosmetic, personal care, baby, vitamin, herbal, nutritional, orthopedic, first aid, veterinary, and sun protection brands, with home delivery across Spain and Portugal in 24-48 hours. The platform also offers pharmacist-led product consultations and a MyAtida cashback loyalty program, while operating a small line of own-brand items such as biphasic eye and lip makeup remover.
Product overview
Atida is an online pharmacy and parapharmacy platform operating in Spain and Portugal. Formerly known as Mifarma, the platform offers a catalog of over 30,000 products from various brands organized into multiple categories: Cosmetics and Beauty (facial care, body care, hair care, perfumes), Health and Personal Care (dental, allergy, hygiene), Baby and Mother products, Vitamins and Supplements, Herbal/Natural products, Nutrition and Diet, Orthopedics, First Aid, Veterinary supplies, and Sun Protection. The company operates its own brand products alongside third-party brands and maintains a loyalty program called MyAtida (Atida Cash). Key brands featured include La Roche Posay, Vichy, Eucerin, Isdin, Bioderma, CeraVe, Avène, and many others. The platform provides 24/7 availability with 24-48 hour delivery and accepts various payment methods including card, Bizum, PayPal, and Atida Cash.
Differentiator
Problem solved
Functional benefit
Products and services
- Atida Online Pharmacy and Parapharmacy Storefront Direct-to-consumer online pharmacy and parapharmacy platform offering 30,000+ products across cosmetics and beauty, health and hygiene, baby and mother care, vitamins and supplements, herbal products, nutrition, orthopedics, first aid, veterinary, sun protection, and value packs, with 24/7 ordering and 24-48 hour home delivery across Spain and Portugal.
- Online Pharmacist Consultation Service Pharmacist-led consultation service providing product advice across general pharmacy, dermatology, dermopharmacy/cosmetics, and sports nutrition, available to consumers shopping on the platform.
- MyAtida (Atida Cash) Loyalty Program Cashback-based loyalty program for Atida customers, allowing members to accumulate up to 5% of each purchase as cashback and access exclusive member-only promotions.
- Atida Own-Brand Products Atida-branded pharmacy and parapharmacy products (e.g., biphasic eye and lip makeup remover) sold alongside third-party brands on the Atida storefront.
Quantifiable outcome
- 30,000+ products available
- +2 more outcomes
Companies that use Atida
Customer profileSegments2 records
Ideal customer profiles2 records
Atida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Atida partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights5 records
Atida competitors and assessment
Company assessmentBroad incumbents
- Amazon Pharmacy: Amazon's pharmacy and health-adjacent retail operations in selected markets, leveraging Prime logistics and marketplace scale. Competes with Atida for online OTC and health/personal care basket share, though without pharmacy-led consultation.
- CVS (CVS.com): Major US drugstore chain with extensive online pharmacy, OTC, and health-and-personal-care retail operations. Relevant as a broad incumbent in pharmacy and health retail, though operating in a different regulatory and geographic context.
- Walgreens / Boots Online: Major US/UK drugstore groups with established online pharmacy and parapharmacy storefronts serving OTC, beauty, and personal care needs. Provides a benchmark for incumbent omnichannel pharmacy retail competing with pure-play specialists like Atida.
Direct peers
- PromoFarma: Iberian (Spain/Portugal) online parapharmacy marketplace offering pharmacy and dermo-cosmetic products. Closest direct geographic competitor to Atida, with overlapping assortment of beauty and OTC products and similar promotional pricing mechanics.
- Shop Apotheke: Leading European online pharmacy (Belgium/Netherlands/Germany) with a broad OTC, prescription, and parapharmacy assortment. Closest publicly listed comp in business model, assortment breadth, and cross-border e-pharmacy logistics.
- DocMorris: Swiss-headquartered online pharmacy and mail-order healthcare retailer operating across multiple European markets. Directly comparable to Atida as a pan-regional e-pharmacy selling OTC, prescription, and parapharmacy products through a digital storefront with home delivery.
- Farma2Go: Spanish online parapharmacy retailer focused on dermo-cosmetics and pharmacy products, serving Spanish consumers via direct e-commerce. Direct country-level competitor with overlapping assortment and promotional mechanics.
- Farmavazquez / Farmaciasdirect: Spanish online pharmacy and parapharmacy retailer selling OTC, dermo-cosmetics, and baby products. Comparable to Atida in Spanish-market focus, breadth of catalog, and pure e-commerce fulfillment model.
Regional players
- Apotea: Sweden's largest online pharmacy, operating as a pure-play e-pharmacy with full OTC, prescription, and parapharmacy assortment. Comparable in business model and pure-D2C approach, though focused on the Nordic market.
Emerging players
- Notino: Europe's largest online beauty and perfume retailer, with a similar direct-to-consumer, multi-country model and a comparable dermo-cosmetic and fragrance assortment. Closest peer in the online beauty vertical adjacent to Atida's cosmetics category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atida leadership team
Management profileNumber of profiles
Profiles4 records
Atida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atida M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atida
What does Atida do?
Atida operates an online pharmacy and parapharmacy storefront selling more than 30,000 products from leading cosmetic, personal care, baby, vitamin, herbal, nutritional, orthopedic, first aid, veterinary, and sun protection brands, with home delivery across Spain and Portugal in 24-48 hours. The platform also offers pharmacist-led product consultations and a MyAtida cashback loyalty program, while operating a small line of own-brand items such as biphasic eye and lip makeup remover.
Is Atida a public or private company?
Atida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atida founded?
Atida was founded in 2006. It employs 501 to 1,000 people.
Where is Atida based?
Atida is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Atida make money?
One revenue line is on record: product Sales (Retail).
Who are Atida's main competitors?
Broad incumbents on record are Amazon Pharmacy, CVS (CVS.com) and Walgreens / Boots Online. Direct peers are PromoFarma, Shop Apotheke, DocMorris, Farma2Go and Farmavazquez / Farmaciasdirect. Apotea is listed as a regional player. Notino is listed as an emerging player.
Does Atida have an API?
No public API is recorded for Atida.
What industry is Atida in?
Atida's product category is Online Pharmacy Retail. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers, with a secondary code of CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456110 and its SIC code is 5912.