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Prieto, Marigliano, Holbert, & Prieto

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uuid003jy1s

Namestring
Prieto, Marigliano, Holbert, & Prieto
Legal namestring
Prieto, DelCampo, Lopez, & Marigliano LLC
Websiteurl
pmhplaw.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Prieto, Marigliano, Holbert, & Prieto (legally Prieto, DelCampo, Lopez, & Marigliano LLC, operating as PMHP Law) is a Georgia-based personal injury law firm founded in 2012, headquartered at 1555 Mount Vernon Road in Atlanta. The firm's practice is built around four core areas: nursing home negligence and abuse (its flagship specialty), motor vehicle accidents (car, truck, and motorcycle), medical malpractice, and general personal injury/premises liability. The firm operates six offices across Georgia — Atlanta (headquarters), Calhoun, Cartersville, Dallas, Dalton, and Savannah (added July 2026) — and serves individual consumers and families across the state.

The firm has assembled a partner bench of unusual depth for a regional practice: founder Michael A. Prieto (chair of the GTLA Nursing Home Litigation Group since 2009, with national media appearances on Larry King, Oprah, and Today); Jonathan Marigliano (founding partner, former defense trial attorney with 25+ cases tried); Daniel J. Prieto (retired U.S. Army Colonel, aviation and trucking injury practice); and 2026 additions Dax López (former DeKalb County State Court Judge, $77.5M record-setting medical malpractice verdict) and Tony DelCampo (former DeKalb County State Court Judge, first Hispanic President of the State Bar of Georgia). The firm reports aggregate verdicts and settlements exceeding $100 million, including marquee outcomes of $43.5M, $26.2M, $16M, and $15M.

The firm operates exclusively on a contingency-fee model, collecting attorneys' fees only as a percentage of settlement or verdict proceeds, with no upfront cost to clients. There is no proprietary technology platform; client acquisition is driven by an SEO-optimized website, a podcast and video content library, free consultation intake (phone and web), and referral networks. The firm is a privately held Georgia LLC, owned by its partner and associate attorneys, with no disclosed external investors, no funding history, and no public revenue figures.

Short descriptiontext

Prieto, Marigliano, Holbert, & Prieto (PMHP Law) is a Georgia-based personal injury law firm with six offices statewide, specializing in nursing home negligence, motor vehicle accidents, and medical malpractice on a contingency-fee basis for individual injury victims.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
personal injury law, nursing home negligence, medical malpractice, motor vehicle accidents, legal contingency fees
Industry1 code
1Personal Injury & Insurance Defense
CodeBPAHAAAMPrimaryYes
NAICS code1 code
  • Offices of Lawyers541110
SIC code1 code
  • Services-Legal Services8111
Product category
Personal Injury Legal Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Contingency Fee Legal Services
TypeSubscription Recurring
Description

The firm represents injured clients on a contingency-fee basis. Attorneys' fees are collected only as a portion of the amount recovered in a settlement or trial verdict. Clients pay no upfront legal fees. This is the firm's primary and essentially sole revenue stream.

pmhplaw.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Marketing or Sales, Operations
Pricing details1 tier
1Contingency fee — no upfront cost to client
ModelOutcome Based/ PerformanceBilling cadencePay-as-you-go
Notes

The firm collects attorneys' fees only as a portion of the amount recovered in a settlement or trial. Clients pay nothing in upfront legal fees. Fee percentages are not publicly disclosed.

pmhplaw.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Prieto, DelCampo, Lopez, & Marigliano LLC is a plaintiff-side personal injury law firm providing legal representation to individuals and families injured by negligence or misconduct. The firm specializes in nursing home negligence and abuse, motor vehicle accidents (car, truck, motorcycle), medical malpractice, premises liability, and wrongful death claims. All services are delivered on a contingency-fee basis, with attorney fees collected only as a portion of settlement or verdict proceeds; clients pay no upfront legal fees.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Aggregated verdicts and settlements exceeding $100 million, including a $43.5 million nursing home wrongful death verdict, a $26.2 million nursing home verdict, a $16 million wrongful death verdict, and a $15 million verdict.
+2 more records
Product overview1 text field

Prieto, DelCampo, Lopez, & Marigliano LLC is a personal injury law firm operating as a unified legal services practice rather than a platform-based architecture. The firm's core offering is comprehensive personal injury legal representation, with specialized service modules covering nursing home negligence and abuse, assisted living facility negligence, motor vehicle accidents (including car crashes, truck accidents, and motorcycle accidents), medical malpractice, catastrophic injuries, premises liability, and wrongful death claims. The firm serves clients in the Atlanta metro region and throughout Georgia from offices in Atlanta, Calhoun, Cartersville, Dallas, Dalton, and Savannah. All services are provided on a contingency-fee basis.

Product and service1 record
1Personal Injury Legal Services
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
TypeRegional player
Description

Long-running California-based plaintiff personal injury firm with a contingency-fee model and mass-marketing intake approach. Comparable in operating model and case-type mix, but operates on the West Coast.

TypeDirect peer
Description

Atlanta-based personal injury firm operating on contingency fee, competing directly for the same Atlanta-metro plaintiff intake and using similar mass-marketing channels. Directly comparable in size, geography, and practice mix.

TypeRegional player
Description

Florida-based personal injury firm running a contingency-fee model with bilingual intake (English/Spanish) and a heavy marketing footprint — closely comparable operating model and Spanish-community positioning.

TypeRegional player
Description

Alabama-based plaintiff personal injury and nursing home negligence firm with a contingency-fee model and a similar track record of multi-million-dollar verdicts in long-term care cases. Comparable niche focus and trial reputation, separate geography.

TypeRegional player
Description

Texas-based plaintiff-side personal injury firm with a similar contingency-fee model, comparable size, and overlapping practice areas including vehicle accidents and premises liability. Comparable in scale and trial focus, but geographically separate.

6Butler Wooten & Peak LLP
TypeDirect peer
Description

Georgia-based plaintiff-side personal injury and medical malpractice firm with a similar contingency-fee model, trial-heavy reputation, and comparable focus on catastrophic injury and wrongful death. Closest direct competitor in the Atlanta market.

TypeDirect peer
Description

Plaintiff-side firm with a nationally recognized nursing home abuse and neglect practice, similar contingency model, and similar headline-verdict-driven reputation. Closest direct peer on the nursing home negligence niche.

TypeBroad incumbent
Description

Largest plaintiff-side personal injury law firm in the United States, operating on a contingency-fee model with a heavy TV/digital marketing spend. Functions as a broad incumbent setting the marketing and referral benchmark for Georgia PI firms.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Prieto, Marigliano, Holbert, & Prieto

Personal Injury Legal Servicespmhplaw.com

Prieto, Marigliano, Holbert, & Prieto (PMHP Law) is a Georgia-based personal injury law firm with six offices statewide, specializing in nursing home negligence, motor vehicle accidents, and medical malpractice on a contingency-fee basis for individual injury victims.

What Prieto, Marigliano, Holbert, & Prieto does

Prieto, Marigliano, Holbert, & Prieto (legally Prieto, DelCampo, Lopez, & Marigliano LLC, operating as PMHP Law) is a Georgia-based personal injury law firm founded in 2012, headquartered at 1555 Mount Vernon Road in Atlanta. The firm's practice is built around four core areas: nursing home negligence and abuse (its flagship specialty), motor vehicle accidents (car, truck, and motorcycle), medical malpractice, and general personal injury/premises liability. The firm operates six offices across Georgia — Atlanta (headquarters), Calhoun, Cartersville, Dallas, Dalton, and Savannah (added July 2026) — and serves individual consumers and families across the state.

The firm has assembled a partner bench of unusual depth for a regional practice: founder Michael A. Prieto (chair of the GTLA Nursing Home Litigation Group since 2009, with national media appearances on Larry King, Oprah, and Today); Jonathan Marigliano (founding partner, former defense trial attorney with 25+ cases tried); Daniel J. Prieto (retired U.S. Army Colonel, aviation and trucking injury practice); and 2026 additions Dax López (former DeKalb County State Court Judge, $77.5M record-setting medical malpractice verdict) and Tony DelCampo (former DeKalb County State Court Judge, first Hispanic President of the State Bar of Georgia). The firm reports aggregate verdicts and settlements exceeding $100 million, including marquee outcomes of $43.5M, $26.2M, $16M, and $15M.

The firm operates exclusively on a contingency-fee model, collecting attorneys' fees only as a percentage of settlement or verdict proceeds, with no upfront cost to clients. There is no proprietary technology platform; client acquisition is driven by an SEO-optimized website, a podcast and video content library, free consultation intake (phone and web), and referral networks. The firm is a privately held Georgia LLC, owned by its partner and associate attorneys, with no disclosed external investors, no funding history, and no public revenue figures.

Prieto, Marigliano, Holbert, & Prieto firmographics

Firmographics
Name
Prieto, Marigliano, Holbert, & Prieto
Legal name
Prieto, DelCampo, Lopez, & Marigliano LLC
Website
https://pmhplaw.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
Prieto, Marigliano, Holbert, & Prieto (PMHP Law) is a Georgia-based personal injury law firm with six offices statewide, specializing in nursing home negligence, motor vehicle accidents, and medical malpractice on a contingency-fee basis for individual injury victims.
Ownership category
akta.pro rank

Prieto, Marigliano, Holbert, & Prieto industry classification

Industry
Product category
Personal Injury Legal Services
NAICS
Offices of Lawyers (541110)
SIC
Services-Legal Services (8111)
akta.pro primary industry
Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

  • Personal injury law
  • Nursing home negligence
  • Medical malpractice
  • Motor vehicle accidents
  • Legal contingency fees

Where Prieto, Marigliano, Holbert, & Prieto is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Offices6 records

Markets served

Prieto, Marigliano, Holbert, & Prieto business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations

Revenue model

  1. Contingency Fee Legal Services: The firm represents injured clients on a contingency-fee basis. Attorneys' fees are collected only as a portion of the amount recovered in a settlement or trial verdict. Clients pay no upfront legal fees. This is the firm's primary and essentially sole revenue stream.

Pricing tiers

ModelBillingPrice
Outcome Based/ PerformancePay-as-you-goContingency fee — no upfront cost to client

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Prieto, Marigliano, Holbert, & Prieto product offering

Product offering

Core offering

Prieto, DelCampo, Lopez, & Marigliano LLC is a plaintiff-side personal injury law firm providing legal representation to individuals and families injured by negligence or misconduct. The firm specializes in nursing home negligence and abuse, motor vehicle accidents (car, truck, motorcycle), medical malpractice, premises liability, and wrongful death claims. All services are delivered on a contingency-fee basis, with attorney fees collected only as a portion of settlement or verdict proceeds; clients pay no upfront legal fees.

Product overview

Prieto, DelCampo, Lopez, & Marigliano LLC is a personal injury law firm operating as a unified legal services practice rather than a platform-based architecture. The firm's core offering is comprehensive personal injury legal representation, with specialized service modules covering nursing home negligence and abuse, assisted living facility negligence, motor vehicle accidents (including car crashes, truck accidents, and motorcycle accidents), medical malpractice, catastrophic injuries, premises liability, and wrongful death claims. The firm serves clients in the Atlanta metro region and throughout Georgia from offices in Atlanta, Calhoun, Cartersville, Dallas, Dalton, and Savannah. All services are provided on a contingency-fee basis.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personal Injury Legal Services

Quantifiable outcome

  • Aggregated verdicts and settlements exceeding $100 million, including a $43.5 million nursing home wrongful death verdict, a $26.2 million nursing home verdict, a $16 million wrongful death verdict, and a $15 million verdict.
  • +2 more outcomes

Companies that use Prieto, Marigliano, Holbert, & Prieto

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Prieto, Marigliano, Holbert, & Prieto technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Prieto, Marigliano, Holbert, & Prieto partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Prieto, Marigliano, Holbert, & Prieto competitors and assessment

Company assessment

Regional players

  • Larry H. Parker & Associates: Long-running California-based plaintiff personal injury firm with a contingency-fee model and mass-marketing intake approach. Comparable in operating model and case-type mix, but operates on the West Coast.
  • The Pendas Law Firm: Florida-based personal injury firm running a contingency-fee model with bilingual intake (English/Spanish) and a heavy marketing footprint — closely comparable operating model and Spanish-community positioning.
  • Chambless, Higdon & Carson LLC: Alabama-based plaintiff personal injury and nursing home negligence firm with a contingency-fee model and a similar track record of multi-million-dollar verdicts in long-term care cases. Comparable niche focus and trial reputation, separate geography.
  • Wayne Wright LLP: Texas-based plaintiff-side personal injury firm with a similar contingency-fee model, comparable size, and overlapping practice areas including vehicle accidents and premises liability. Comparable in scale and trial focus, but geographically separate.

Direct peers

  • John Foy & Associates: Atlanta-based personal injury firm operating on contingency fee, competing directly for the same Atlanta-metro plaintiff intake and using similar mass-marketing channels. Directly comparable in size, geography, and practice mix.
  • Butler Wooten & Peak LLP: Georgia-based plaintiff-side personal injury and medical malpractice firm with a similar contingency-fee model, trial-heavy reputation, and comparable focus on catastrophic injury and wrongful death. Closest direct competitor in the Atlanta market.
  • Spohrer Wilner Maxwell PLC: Plaintiff-side firm with a nationally recognized nursing home abuse and neglect practice, similar contingency model, and similar headline-verdict-driven reputation. Closest direct peer on the nursing home negligence niche.

Broad incumbents

  • Morgan & Morgan: Largest plaintiff-side personal injury law firm in the United States, operating on a contingency-fee model with a heavy TV/digital marketing spend. Functions as a broad incumbent setting the marketing and referral benchmark for Georgia PI firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Prieto, Marigliano, Holbert, & Prieto social profiles

Digital presence

Prieto, Marigliano, Holbert, & Prieto financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Prieto, Marigliano, Holbert, & Prieto leadership team

Management profile

Number of profiles

Profiles8 records

Prieto, Marigliano, Holbert, & Prieto funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Prieto, Marigliano, Holbert, & Prieto M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prieto, Marigliano, Holbert, & Prieto

What does Prieto, Marigliano, Holbert, & Prieto do?

Prieto, DelCampo, Lopez, & Marigliano LLC is a plaintiff-side personal injury law firm providing legal representation to individuals and families injured by negligence or misconduct. The firm specializes in nursing home negligence and abuse, motor vehicle accidents (car, truck, motorcycle), medical malpractice, premises liability, and wrongful death claims. All services are delivered on a contingency-fee basis, with attorney fees collected only as a portion of settlement or verdict proceeds; clients pay no upfront legal fees.

Is Prieto, Marigliano, Holbert, & Prieto a public or private company?

Prieto, Marigliano, Holbert, & Prieto is a private company. It is classified as management employee owned and is currently operating.

When was Prieto, Marigliano, Holbert, & Prieto founded?

Prieto, Marigliano, Holbert, & Prieto was founded in 2012. It employs 11 to 50 people.

Where is Prieto, Marigliano, Holbert, & Prieto based?

Prieto, Marigliano, Holbert, & Prieto is headquartered in Atlanta, United States, in the North America region.

How does Prieto, Marigliano, Holbert, & Prieto make money?

One revenue line is on record: contingency Fee Legal Services.

Who are Prieto, Marigliano, Holbert, & Prieto's main competitors?

Regional players on record are Larry H. Parker & Associates, The Pendas Law Firm, Chambless, Higdon & Carson LLC and Wayne Wright LLP. Direct peers are John Foy & Associates, Butler Wooten & Peak LLP and Spohrer Wilner Maxwell PLC. Morgan & Morgan is listed as a broad incumbent.

Does Prieto, Marigliano, Holbert, & Prieto have an API?

No public API is recorded for Prieto, Marigliano, Holbert, & Prieto.

What industry is Prieto, Marigliano, Holbert, & Prieto in?

Prieto, Marigliano, Holbert, & Prieto's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.

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