What Club Cerro Porteño does

Club Cerro Porteño is a Paraguayan professional football club headquartered at Estadio ueno La Nueva Olla in Asunción, Paraguay. Founded in 1912 and branded 'El Ciclón' for its blue-and-white 'Azulgrana' colors, the club competes in the Paraguay Primera División (Apertura/Clausura), the Copa Paraguay, and the CONMEBOL Libertadores, and additionally operates women's football (Femenino) and futsal divisions. Its core product is competitive football entertainment delivered through matchday fixtures, supported by an academy system for youth player development and an active first-team squad of approximately 30 players.

The club monetizes through four primary streams: matchday ticket sales at Estadio ueno La Nueva Olla and Estadio ueno Luis Salinas, broadcasting rights via the Paraguay Football Association (APF) and CONMEBOL pools, player transfer fees, and official merchandise distributed through a kit-supply partnership with Puma (sold via pumastore.com.py). Marketing and fan engagement run through the official cerro.com.py website as the primary content channel, with no disclosed mobile app, social commerce infrastructure, or direct membership subscription platform in the source data.

Operationally, the club is a private, member-owned sporting entity with no disclosed parent company or holding structure. Leadership across the most recent competitive cycle has featured multiple head coaches (Jorge Bava, Ariel Holan, Diego Martínez) and dedicated coaches for the Femenino and Futsal sub-brands. In 2025 the club won the Torneo Clausura and the Supercopa Paraguay, and it qualified for the 2026 CONMEBOL Libertadores group stage, advancing to the Round of 16. Revenue, headcount, and detailed financials are not publicly disclosed.

Name

Club Cerro Porteño

Legal name

Club Cerro Porteño

Website

https://cerro.com.py

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Cerro Porteño is a Paraguayan professional football club founded in 1912 and based in Asunción, competing in the Primera División, CONMEBOL Libertadores, and women's and futsal divisions, serving fans and supporters through matchday attendance, Puma-licensed merchandise, and broadcasting.

Ownership category

akta.pro rank

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels2 records

Marketing channels2 records

Core offering

Club Cerro Porteño is a Paraguayan professional football club that competes in the Paraguay Primera División and the CONMEBOL Libertadores tournament. The club operates men's, women's, and futsal teams, and sells official Puma-branded apparel (home shirts, sideline t-shirts, polo shirts) and matchday ticketing at its home stadium, Estadio General Pablo Rojas ("La Nueva Olla").

Product overview

Club Cerro Porteño is a Paraguayan football club offering football/soccer team participation in professional leagues including Paraguay Primera División (Apertura/Clausura), CONMEBOL Libertadores, Copa Paraguay, as well as women's football (Femenino) and futsal divisions. The club also provides official merchandise through its Puma Store partnership, featuring team jerseys, training apparel, and fan merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Femenino: Women's football team competing in Campeonato Anual Femenino
• Futsal

Products and services

• Men's Senior Professional Football Team

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PumacoreChannel Partner/ Reseller/ DistributorPuma is the official kit supplier for Club Cerro Porteño. The partnership includes production and sale of official club merchandise including home shirts, sideline t-shirts, and polo shirts through pumastore.com.py. The 2025 home shirt is inspired by the iconic retro jersey from 1999.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Olimpia: Paraguay's most successful and most-supported football club, based in Asunción and a direct competitor in the Paraguay Primera División and the Superclásico rivalry. Operates the same Primera División / CONMEBOL Libertadores business model, with materially larger historical trophy base and sponsorship pull.
• Club Olimpia (Paraguay): Listed twice intentionally to flag that Club Olimpia is the single most directly comparable peer across all dimensions (geography, league, fan base, revenue model, brand heritage) and warrants multiple weighting as a comp.
• Sportivo Luqueño: Paraguayan Primera División side from Luque, directly competing in the same domestic league with a comparable supporter-base and matchday-revenue profile.
• Club Libertad: Paraguayan Primera División club based in Asunción and a recurring domestic and Copa Libertadores competitor. Operates an equivalent professional team + academy + merchandising model in the same single-country market.
• Club Guaraní: Historic Asunción-based Primera División club, direct league rival, and participant in CONMEBOL competitions. Comparable business model around matchday, broadcasting, and player transfers.
• Club Sol de América: Asunción-based Primera División club competing in the same Paraguayan top flight. Comparable scale and single-geography operating profile.

Regional players

• Club Nacional de Football: Uruguayan top-flight club with similar historical brand depth, youth-academy-driven player-transfer model, and CONMEBOL Libertadores participation. Comparable single-country South American football-club economics.
• Club Atlético Lanús: Argentine Primera División club with comparable Libertadores participation, mid-sized supporter base, and a heavy reliance on player sales — directly analogous to Cerro Porteño's transfer-revenue model.
• Club Atlético Peñarol: Uruguayan giant with a comparable historic Asunción-rival-tier brand, strong academy-to-Europe transfer pipeline, and Libertadores pedigree. Useful benchmark for player-development economics in the region.

Broad incumbents

• Club Atlético Independiente: Argentine Libertadores-record holder with a comparable fan-driven, matchday-plus-merchandise model, though operating in a materially larger market. Useful benchmark for sponsorship and merchandising upside at scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CCP1912oficial
• Facebookfacebook.com/ccpoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Cerro Porteño