The Agency Los Cabos

What The Agency Los Cabos does

The Agency Los Cabos (legally operating as The Agency Baja) is a private franchisee of The Agency Real Estate Franchising, LLC, focused on luxury residential brokerage in Baja California Sur, Mexico. Founded in April 2016 by Bernardo Muciño Koenig, Juan Diaz Rivera, and Janet Jensen — each with over 30 years of regional real estate experience — the firm operates from offices in San José Del Cabo, Todos Santos, and La Paz, covering the principal luxury markets of the southern Baja peninsula.

The firm generates revenue through three principal lines: traditional residential sales commissions on properties ranging from approximately $345,000 to nearly $10 million USD; vacation rental management under the The Agency Baja Travel brand; and featured or exclusive representation of new developments including La Reserva at Querencia, The Mountain Club, Solesta, and Páramo Village. It leverages the parent brand's claim of over $11 billion in residential sales volume and association with the Netflix series "Buying Beverly Hills" to market to high-net-worth domestic and international buyers.

The go-to-market relies on physical office presence across the peninsula, content marketing through a blog and magazine, email newsletters, and open-house events rather than disclosed technology or platform infrastructure. No AI/ML systems, data assets, or external funding rounds have been disclosed, and the firm operates with a headcount in the 11–50 range. Customer concentration is low, with each transaction representing an independent HNW buyer or seller relationship.

Name

The Agency Los Cabos

Legal name

The Agency Baja

Website

https://theagencyloscabos.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Agency Los Cabos is a private luxury real estate franchisee operating in Baja California Sur, Mexico, serving high-net-worth domestic and international buyers across San José Del Cabo, Todos Santos, and La Paz through residential sales, vacation rentals, and new-development representation.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Consumer Goods Rental (5322)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Vacation rental services
• New development representation
• International property buyers

Headquarters

HQ city

San José Del Cabo

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission on property buy and sell transactions. Commission rates are not publicly disclosed as they are typically negotiated.
2. Luxury Vacation Rentals: Short-term luxury vacation rental services through The Agency Baja Travel platform for the rental market.
3. New Development Representation: Representation and sales of new real estate developments in the Baja California Sur region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Agency Los Cabos is a luxury real estate brokerage that lists, markets, and brokers the sale of high-end residential properties — including homes, condos, villas, and estates — across Baja California Sur, with listed inventory ranging from approximately $345,000 to $9,999,990 USD. In addition to resale brokerage, the firm represents new development projects (e.g., La Reserva at Querencia, The Mountain Club, Solesta, Páramo Village) and operates a vacation rental service branded The Agency Baja Travel.

Product overview

The Agency Baja is a full-service luxury real estate brokerage platform operating across multiple locations in the Baja California Sur region, including Los Cabos, San José del Cabo, Cabo San Lucas, Todos Santos, and La Paz. The company offers a comprehensive portfolio including core luxury real estate brokerage services for buying, selling, and renting properties, complemented by four branded new development projects (La Reserva At Querencia, The Mountain Club, Solesta, and Páramo Village), and The Agency Baja Travel for luxury vacation rentals. The platform connects clients with exclusive property listings, sold listings, and new developments across various neighborhoods including East Cape, Palmilla, Pedregal, Querencia, and Costa Azul.

Differentiator

Problem solved

Functional benefit

Brands

• The Agency Baja Travel: Luxury vacation rentals and travel services

Products and services

• Luxury Residential Real Estate Brokerage Core brokerage service listing, marketing, and facilitating the sale of luxury homes, condos, villas, and estates in Baja California Sur, with listed inventory ranging from approximately $345,000 to $9,999,990 USD. Targeted at high-net-worth individual buyers, families, and secondary-home seekers in the Los Cabos region.
• The Agency Baja Travel Vacation rental service under The Agency Baja Travel brand, offering short-term luxury accommodation in Los Cabos and the broader Baja California Sur region. Targeted at affluent leisure and family travelers seeking upscale stays.
• New Development Representation Sales and marketing representation for new luxury residential developments, with named projects including La Reserva at Querencia, The Mountain Club, Solesta, and Páramo Village. Targeted at luxury buyers of pre-construction or newly built units and at developer clients.

Quantifiable outcome

• $11 billion in residential sales in under 6 years

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Christie's International Real Estate: Luxury real estate network leveraging the Christie's auction house brand. Targets the same international luxury buyer segment in resort markets like Los Cabos with premium positioning and brand-driven marketing.
• Vista Sotheby's International Realty: Regional luxury brokerage operating in Southern California's premium coastal markets with overlap into Mexico resort property referrals. Targets similar luxury lifestyle buyers and competes for cross-border investment capital.
• Premier Sotheby's International Realty: Regional Sotheby's affiliate serving Florida luxury markets with comparable high-net-worth buyer focus and resort destination expertise. Useful comp for luxury franchise unit economics and buyer conversion patterns.
• Sotheby's International Realty: Global luxury real estate brokerage franchise operating in premier resort and international markets. Sotheby's competes directly with The Agency Los Cabos for high-net-worth international luxury buyers in Los Cabos and surrounding BCS neighborhoods.
• Engel & Völkers: European-rooted luxury international real estate franchise with strong presence in premium resort markets including Mexico. Engel & Völkers serves a similar high-net-worth, cross-border buyer base with comparable luxury-focused service model.

Emerging players

• Compass: Technology-forward US real estate brokerage expanding into luxury and select international markets. Represents an emerging competitive threat with a modern platform approach that could challenge traditional luxury brokerages.

Broad incumbents

• RE/MAX: Global real estate franchise with significant presence in Los Cabos and across Mexico. Competes more on volume and brand reach than luxury specialization, but is a meaningful local presence for buyer and seller flow.
• Coldwell Banker: Major global real estate franchise with a dedicated luxury division (Coldwell Banker Global Luxury) competing in Los Cabos and other international luxury markets. Offers broader geographic reach but less specialized luxury positioning than The Agency Los Cabos.
• The Agency (Parent Brand): The franchisor of The Agency Los Cabos, founded in Los Angeles and now operating a global network of independently owned brokerage offices. As the parent brand, it provides systems, brand, and referral infrastructure to the Los Cabos franchisee.
• Berkshire Hathaway HomeServices: Large US-rooted real estate franchise with growing international and luxury presence. Competes in the cross-border luxury buyer segment targeting Los Cabos and other premium resort destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheAgencyCabo
• Facebookfacebook.com/TheAgencyLosCabos
• LinkedInlinkedin.com/company/the-agency-los-cabos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agency Los Cabos