Home Consortium
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Home Consortium firmographics
Firmographics- Name
- Home Consortium
- Legal name
- HomeCo Daily Needs REIT (HDNR)
- Website
- https://home-co.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Home Consortium is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Home Consortium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Retail Leasing: Long-term leasing of retail space to tenants across neighbourhood retail and large format retail centres. Rent is charged per SQM with competitive starting rates.
- Casual Mall Leasing: Short-term pop-up stall leasing opportunities for retailers looking to test locations or reach target customers in attractive locations within shopping centres.
- Property Management Services: HomeCo Daily Needs REIT managed by HMC Funds Management Limited, which conducts activities with the assistance of property managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Long-term retail leasing with flexible floor spacing |
| Subscription | Monthly | Short-term casual mall leasing for pop-up stalls |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Home Consortium product offering
Product offeringCore offering
HomeCo owns and operates a national portfolio of 53 convenience and daily-needs shopping centres across Australia, leasing retail space to over 1,300 specialty stores. The offering includes long-term retail leasing, casual mall leasing for short-term and pop-up tenants, and property management services delivered in partnership with Knight Frank.
Product overview
HomeCo (Home Consortium) operates as a retail shopping centre operator under the HomeCo Daily Needs REIT, managing one of Australia's largest portfolios of neighbourhood retail and large format retail centres. The portfolio consists of 53 shopping centres across Australia with over 1,300 stores. The core offering is the HomeCo Daily Needs REIT Portfolio of shopping centres, complemented by Online Services (websites, mobile applications, and member programs), casual and long-term retail leasing services, and customer amenities including free Wi-Fi and play centres. Centres offer diverse store categories including supermarkets, fresh food and liquor, cafes and restaurants, beauty and health, services, homeware and furnishings, DIY and garden, electronics, sports and fitness, fashion, babies and kids, and specialty retail.
Differentiator
Problem solved
Functional benefit
Products and services
- HomeCo Daily Needs REIT Portfolio National portfolio of 53 convenience and daily-needs shopping centres across Australia, hosting 1,300+ specialty retail stores; the underlying income-producing real estate of the HomeCo Daily Needs REIT (HDNR).
- Long-term Retail Leasing Leasing of retail space to anchor, mini-major, and specialty tenants across the HomeCo centre portfolio under multi-year agreements.
- Casual Mall Leasing Short-term and pop-up leasing of kiosks, carts, and promotional space inside HomeCo centres for short-tenure or campaign-based retailers.
- Shopping Centre Property Management Day-to-day centre operations, maintenance, tenant coordination, and marketing services delivered across the HomeCo portfolio in partnership with Knight Frank as the property manager.
- Co Membership Rewards Program Customer loyalty and rewards program for shoppers across the HomeCo centre network, driving repeat visitation and tenant sales density.
Companies that use Home Consortium
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Home Consortium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Home Consortium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Knight Frank (Property Management)minorProperty management services for HomeCo centres. Contact email [email protected] for centre enquiries.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Home Consortium competitors and assessment
Company assessmentBroad incumbents
- Lendlease Retail Partners: Diversified global real estate group with an Australian retail partnership business managing shopping centres via third-party capital. Comparable as a retail property operator and manager, though retail is one segment within a much larger construction and investment platform.
- Mirvac Group: Australian diversified property group with retail, office, industrial, and residential assets. The retail sub-portfolio of neighbourhood and sub-regional centres overlaps with HomeCo's operating model, but retail is a minority of Mirvac's overall platform.
- Stockland: Large diversified Australian property group with a retail portfolio of town centres and neighbourhood assets as part of a broader residential, office, and logistics platform. Comparable on retail operations, though retail is only one segment within a much larger business.
Direct peers
- GPT Group: Australian diversified REIT with a material retail portfolio of sub-regional and neighbourhood centres alongside office and logistics assets. Comparable on the retail property operations side, though broader and more diversified than HomeCo.
- Centuria Capital Group: Listed Australian investment manager with a large unlisted and listed retail REIT focused on convenience and daily-needs centres. Directly comparable in asset class, tenant mix, and acquisition-driven growth strategy.
- Scentre Group: Owner and operator of Westfield-branded shopping centres across Australia and New Zealand. Directly comparable as a listed retail property platform with a national portfolio targeting major catchments, although materially larger and focused on super-regional assets rather than HomeCo's neighbourhood/daily-needs focus.
- Vicinity Centres: Australian listed REIT operating a portfolio of mostly sub-regional and neighbourhood shopping centres, very close to HomeCo's daily-needs positioning. Comparable in format, anchor tenant mix (supermarkets, discount department stores), and geographic coverage across Australia.
- Charter Hall Retail REIT: Listed REIT investing in Australian convenience-based and sub-regional shopping centres, with a focus on non-discretionary daily needs retail. Highly comparable to HomeCo on tenant category, neighbourhood format, and investment thesis.
Others
- Knight Frank Australia: Global property services and management firm that actually serves as HomeCo's property management partner for its centres. Comparable as a commercial real estate services provider, though as a supplier rather than a direct competitor.
- ISPT (Industry Superannuation Property Trust): Large Australian unlisted property investor managing a diversified portfolio including retail shopping centres. Comparable as an institutional owner of Australian retail real estate, though not a listed operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Home Consortium social profiles
Digital presenceHome Consortium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Consortium leadership team
Management profileNumber of profiles
Profiles7 records
Home Consortium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Consortium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Consortium
What does Home Consortium do?
HomeCo owns and operates a national portfolio of 53 convenience and daily-needs shopping centres across Australia, leasing retail space to over 1,300 specialty stores. The offering includes long-term retail leasing, casual mall leasing for short-term and pop-up tenants, and property management services delivered in partnership with Knight Frank.
Is Home Consortium a public or private company?
Home Consortium is a private company. It is classified as corporate owned and is currently operating.
When was Home Consortium founded?
Home Consortium was founded in 2009. It employs 11 to 50 people.
Where is Home Consortium based?
Home Consortium is headquartered in Sydney, Australia, in the Oceania region.
How does Home Consortium make money?
Three revenue lines are on record. Retail Leasing is the primary driver. The others are casual Mall Leasing and property Management Services.
Who are Home Consortium's main competitors?
Broad incumbents on record are Lendlease Retail Partners, Mirvac Group and Stockland. Direct peers are GPT Group, Centuria Capital Group, Scentre Group, Vicinity Centres and Charter Hall Retail REIT. Others are Knight Frank Australia and ISPT (Industry Superannuation Property Trust).
Does Home Consortium have an API?
No public API is recorded for Home Consortium.