What Pirbadet does

Pirbadet is Norway's largest indoor waterpark, operated by the non-profit foundation Stiftelsen Trondheim Pirbad at a 15,000 m² waterfront site at Havnegata 12 in Trondheim. Opened on 15 June 2001 with original construction costs of NOK 272.5 million and expanded in February 2018 with two additional pools (NOK 80 million), the facility hosts approximately 400,000 annual visitors to its water attractions and ~500,000 total across water, fitness, and health services. Core offerings include a 50-meter UV-treated sports pool with 33% salt water, a wave pool with slides and climbing wall, children's pool, outdoor jacuzzi, a multi-type wellness department (dry saunas, steam bath, IR sauna, soft sauna, Caldarium, plunge pools), water gym classes, a birthday-party program, an on-site café, and a swim shop. The site is co-located with Impulse Treningssenter AS (fitness, opened September 2023) and Pirbadet Fysioterapi (physiotherapy), creating an integrated leisure-fitness-rehabilitation destination.

The business is a direct-to-consumer operation selling tickets, subscriptions, and add-ons through its own website (minside.pirbadet.no), mobile app (iOS/Android), and on-site reception. Revenue is generated from single tickets (75-215 NOK by age), 10/25-clip punch cards, monthly subscriptions (225-675 NOK, auto-renewing), annual passes (2,150-7,300 NOK), group bookings (12-25% discounts from 20+ people), café F&B, birthday party packages (269 NOK/person, minimum 8), facility rental, water gym classes (~30 spots/class), gift packages ('Våte Pakker' at 695 NOK for 5 tickets), and retail. Pricing is lower on app/web than at reception, and the foundation operates a non-profit structure with no external investors.

Operational technology includes continuous sensor-based water-quality monitoring with UV treatment and 130-ton sand filtration (12 cycles/day), six 360-degree cameras (including underwater), electronic wristband locker access replacing coin locks, and QR-code café ordering. Pirbadet is governed by Director Annikken Sandberg and a management team across finance, technical operations, HR, swimming operations, and the café department, and is currently undertaking multi-year renovations (changing rooms 2024, shower zones 2026, café 2026, wellness department 2022) alongside its 25th anniversary in June 2026.

Name

Pirbadet

Legal name

Stiftelsen Trondheim Pirbad

Website

https://pirbadet.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pirbadet is Norway's largest indoor waterpark, operated by a non-profit foundation in Trondheim. It serves ~500,000 annual visitors with pools, slides, wellness, water gym, café, and co-located fitness and physiotherapy, selling tickets and subscriptions direct-to-consumer.

Ownership category

akta.pro rank

Product category

Indoor Waterpark and Leisure Facility Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Indoor waterpark services
• Swimming pool facilities
• Wellness and sauna services
• Leisure recreation center
• Family entertainment venue

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Admission Tickets: Single tickets, monthly subscriptions, annual passes, and punch cards (10/25 clip cards) for waterpark access. Single tickets priced at 75–215 NOK depending on age category; monthly from 225–675 NOK; annual passes from 2,150–7,300 NOK. Higher prices at reception; discounted rates via app/web.
2. Café Food & Beverage: Café on the first floor offers food and drink including pizza, burgers, hot dogs, salads, baked goods, coffee, slush, milkshakes. Also operates a dry café area for non-bathers at normal temperatures.
3. Children's Birthday Parties: Group party packages including entry and food (pizza, hot dog, or hamburger with chips/slush). Minimum 8 people, priced at 269 NOK per person (ages 3–15). Optional upgrades include larger portions, soft drinks, and birthday soft ice at 42 NOK per person.
4. Retail — Swim Shop: On-site shop selling swimwear in all sizes, goggles, swimming equipment, and the facility's signature bathing ducks.
5. Facility Rental: Pool and facility rental for private events, groups, swimming competitions. Four rentable rooms available (212–105 m² each) in the co-located fitness area.
6. Water Gym (Vanngym) Courses: Water exercise classes including Power 45, Vann 45, Tabata, and Power vann. Approximately 30 places per class, available Monday through Friday.
7. Gift Cards & Packages: 'Våte pakker' (Wet Packages) contain 5 tickets valid for any age, priced at 695 NOK. Single gift tickets and flexible gift cards available in any denomination.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pirbadet operates Norway's largest indoor waterpark on the Brattøra waterfront in Trondheim, providing public access to multiple pools (sports, wave, children's, outdoor, jacuzzi), water slides, a climbing wall, and an adult-only wellness department with saunas, steam bath, IR sauna, and Caldarium. The facility is co-located with a fitness centre and physiotherapy practice, and offers ancillary paid services including water gym classes, children's birthday party packages, café food and beverage, swimwear retail, gift vouchers, and parking.

Product overview

Pirbadet is Norway's largest indoor waterpark — a single unified leisure facility (not a modular software platform) — offering integrated bathing, wellness, fitness-adjacent, and food & beverage services at one site. The core product is the waterpark itself, featuring multiple pools and water attractions (sports pool, wave pool, children's pool, outdoor pool, jacuzzi, slides, climbing wall). This core is bundled with several complementary modules: a wellness department (saunas, steam bath, IR sauna, soft sauna, Caldarium), water gym classes, a children's birthday party package, and a café with food and beverage service. The facility also operates a bath shop and sells tickets/subscriptions (single tickets, punch cards, monthly subscriptions, annual cards) as well as gift products. Swimming lessons are provided by an external partner. The facility is co-located with Impulse Treningssenter (fitness) and Pirbadet Fysioterapi (physiotherapy), and is owned by Stiftelsen Trondheim Pirbad.

Differentiator

Problem solved

Functional benefit

Brands

• Jafs Pirbadet: The café operated by Pirbadet, offering food and beverages including pizza, burgers, salads, and various snacks.

Products and services

• Pirbadet Waterpark Admission Core waterpark facility featuring multiple pools (50-meter sports pool with 33% salt water, wave pool with slides and climbing wall, children's pool, outdoor pool, jacuzzi), UV-treated water cleaned 12 times daily, and an adult-only wellness department with saunas, steam bath, IR sauna, soft sauna, and Caldarium. Open almost every day of the year, serving approximately 400,000 visitors annually to water attractions alone.
• Monthly and Annual Subscription Passes Recurring admission products with auto-renewing monthly subscriptions (225–675 NOK) and annual passes (2,150–7,300 NOK) for adults, youth, students, seniors, children, and babies. Personal, non-transferable; morning swimming passes available at reduced rates.
• Water Gym (Vanngym) Classes Water-based exercise classes including Power 45, Vann 45, Power Vann, and Tabata, held Monday through Friday with up to 30 participants per session.
• Children's Birthday Party Packages Bookable birthday party packages for children aged 3–15 including pool access, group menu (pizza, hot dog, or hamburger with chips/slush), drinks, and dedicated party time. Minimum 8 persons; soft ice upgrade at 42 NOK per person.
• Facility Rental (Utleie) Rental of Pirbadet's pools and facilities for private groups, corporate events, school groups, and swimming competitions, with group discounts tiered from 20 persons (12% off) to 200+ persons (25% off).
• Café Food and Beverage Service (Jafs Pirbadet) Café on the first floor offering pizza, burgers, hot dogs, salads (~1.3 tonnes sold annually from the salad bar), baked goods, coffee, slush, milkshakes, and pastries. Includes a dry café area for non-bathers at normal temperatures. QR-code table ordering with order status screens available.
• Bath Shop (Badebutikken) Retail On-site retail shop selling swimwear in all sizes, goggles, swimming equipment, and Pirbadet's signature bathing ducks.
• Gift Vouchers and Gift Packages (Gavekort/Våte Pakker) Gift products including 'Våte Pakker' Wet Packages (5 tickets valid for any age, NOK 695), single gift tickets (1-year validity), and variable-sum gift cards purchasable at reception in any denomination.
• Parking Services Paid parking facilities including an underground parking house operated by Trondheim Parkering and street parking at nearby Rema 1000; payable via Apcoa app.

Quantifiable outcome

• ~400,000–500,000 annual visitors
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Acrylicon Midt- & Vest-Norge ASminorImplementation/ SI/ Consulting Partner · 9 February 2026Contractor engaged for the shower zone renovation project (2026). Acrylicon provides wall and floor coating solutions (acryl-based) for the locker and shower areas. Pirbadet notes the renovation choice of tiles this time was Pirbadet's own decision.
• Impulse Treningssenter AScoreStrategic or Co-development Partner · 29 September 2023Impulse Treningssenter opened at Pirbadet's Brattøra location on 29 September 2023 in modern facilities with views over Munkholmen and Trondheim fjord. The gym offers full training equipment, wellness concepts, and locker room access with sauna. Pirbadet monthly/annual pass holders receive preferential rates at Impulse (free joining, no binding, 399 NOK/day pass vs. 299 NOK morning pass, free PT session). The two facilities share locker rooms and create a combined water, fitness, and health destination.
• Impulse Treningssenter AScoreGTM or Marketing Partner · 29 September 2023Pirbadet guests with monthly or annual passes receive exclusive benefits at Impulse Pirbadet: free joining, no membership binding, reduced day rate (399 NOK full day / 299 NOK morning), free PT session, access to all 12 Impulse centers. Discount codes provided at Pirbadet reception or via email.
• Svømmeskolen Lille SvanecoreStrategic or Co-development Partner · 12 December 2022Svømmeskolen Lille Svane provides baby and toddler swimming courses at Pirbadet through a formal partnership. Registration and information available through their website. This complements Pirbadet's offering for the youngest visitors.
• Trondheim Svømme- og livredningsklubb (TSLK)coreStrategic or Co-development PartnerThe Trondheim Swimming and Lifesaving Club organizes swimming lessons and diving courses for both adults and children at Pirbadet. The club also hosts swimming competitions at the facility, utilizing 6 lanes in the sports pool.
• Pirbadet FysioterapiminorStrategic or Co-development PartnerPhysiotherapy practice co-located within the Pirbadet facility, providing rehabilitation and health services to visitors and members.
• Bugge AS, Daaland AS, Zenzorama, CaverionminorImplementation/ SI/ Consulting PartnerVarious contractors engaged for the wellness area renovation completed in 2022. Bugge AS handled tiling; Daaland AS handled glass work; Zenzorama provided microsement and stencil work; Caverion handled electrical and ventilation.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Tropical Islands: One of Europe's largest indoor water parks and tropical resorts in Krausnick, Germany. Comparable scale and operating model to Pirbadet, but broader destination resort positioning with on-site lodging.
• Center Parcs: European short-break resort chain with standardized indoor subtropical water parks (Aqua Mundo) at every village. Comparable indoor aquatic offering and family-leisure target market, though bundled with multi-day lodging.
• Liseberg: Sweden's largest amusement park in Gothenburg, including the Lisebergbadet water park. Comparable as a Scandinavian destination leisure operator with integrated aquatic facilities competing for similar leisure-trip occasions.
• TusenFryd: Norway's largest amusement park (Vinterbro, near Oslo), offering rides including water-based attractions. Comparable as a Norwegian destination leisure operator competing for the same family day-trip spend.
• Dyreparken: Kristiansand Zoo and amusement park, including a water park area. Comparable as a southern-Norway destination leisure operator with bundled family attractions including aquatic features.

Direct peers

• Sørlandsbadet: Aquatic and recreation center in Kristiansand, Norway, offering indoor pools, slides, wellness, and group facilities. Comparable to Pirbadet as a multi-pool indoor aquatic destination serving southern Norway.
• Lalandia: Danish chain of indoor water park resorts (Billund, Rødbyhavn, Søndervig). Closely comparable indoor aquatic business with similar year-round operation, water slides, wellness, and family leisure focus, though integrated with on-site lodging.
• Bø Sommarland: Norway's largest outdoor water park, located in Bø, Telemark. Directly comparable as a Norwegian destination-scale water park serving families with multiple pools, slides, and group attractions, though seasonal versus Pirbadet's year-round indoor operation.
• Rulantica: Large indoor water park operated by Europa-Park in Rust, Germany. Comparable as a year-round indoor destination waterpark with slides, wave pool, wellness area, and themed aquatic environments at scale.

Regional players

• Skara Sommarland: Large Swedish water park in Skara, serving the Gothenburg/Stockholm corridor market. Comparable destination-scale water park model with slides, pools, and family attractions, though primarily outdoor/seasonal and operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pirbadet
• LinkedInlinkedin.com/company/pirbadet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirbadet