Majlis

What Majlis does

Majlis is a UAE-based non-alcoholic craft malt beverage brand operated by Midtown Factory LLC, headquartered and produced at Warehouse N13, Phase 1, Dubai Industrial City. Founded in 2023, the company brews a portfolio of five crafted beer alternatives — Original, Stout, Gluten-Free, Wheat, and ALPA — plus a Party Mix selection box, all 100% non-alcoholic and halal-certified, positioned as a "Craft Arabian Ale" for Arab hospitality settings. The underlying production technology is traditional non-alcoholic craft brewing using malt, hops, and water, with the process designed to either limit alcohol formation during fermentation or gently remove alcohol afterward while preserving malt and hop character.

The business runs a sales-led, B2B-oriented go-to-market with three primary channels: direct HORECA supply to hotels, restaurants, and cafés across the UAE; retail and wholesale distribution partnerships across UAE Emirates; and international export partnerships targeting GCC & MENA, Europe & UK, Asia, and worldwide markets. Customer segments span HORECA venues, retail consumers (residents, expats, visitors), gifting occasions, and import/distribution partners. Pricing is contact-based with no public price list disclosed; engagement occurs through website forms, email ([email protected]), and phone (+971 444 8 305 8).

Revenue model is one-time product sales of physical beverage SKUs. The company is privately held with no disclosed funding rounds, no named external investors, no parent company, and no management team disclosed in available sources. Operations are active and scaling across channels, though no revenue figures, customer logos, or unit economics are publicly disclosed.

Name

Majlis

Legal name

Midtown Factory LLC

Website

https://alemajlis.ae

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Majlis is a UAE-made non-alcoholic craft malt beverage brand by Midtown Factory LLC, brewing five halal-certified craft beer alternatives at Dubai Industrial City for HORECA venues, UAE retail distribution, and international export markets.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Craft Malt Beverages

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

akta.pro secondary industry

Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)

Keywords

• Non-alcoholic craft beer
• Halal malt beverages
• Alcohol-free brewing
• Beverage manufacturing
• Premium beer alternatives

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage product sales: Sale of non-alcoholic craft malt brews to HORECA venues (hotels, restaurants, cafés), retail outlets, and directly to consumers. Products include Original, Stout, Gluten-Free, Wheat, and ALPA variants plus Party Mix gift selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Majlis is a UAE-made non-alcoholic craft malt brew brand produced by Midtown Factory LLC at its facility in Dubai Industrial City. The company brews a portfolio of five halal-certified, 0.0% alcohol malt beverages (Original, Stout, Gluten-Free, Wheat, ALPA) plus a Party Mix gift selection, built to deliver real brewed taste and the social ritual of beer without alcohol. Distribution targets HORECA venues (hotels, restaurants, cafés), retail and wholesale trade partners across the UAE, and international export markets.

Product overview

Majlis is a UAE-made non-alcoholic malt brew brand producing a portfolio of five crafted beer alternatives, all brewed in Dubai at Midtown Factory LLC's facility in Dubai Industrial City. The collection includes Majlis Original (flagship balanced ale), Majlis Stout (dark roasted brew), Majlis Gluten-Free (inclusive gluten-free option), Majlis Wheat (hazy wheat-style), and Majlis ALPA (hop-forward pale ale), plus a Majlis Party Mix selection box for gifting. All products are 100% non-alcoholic and halal-certified, positioned as premium alternatives to alcoholic beer for the UAE and export markets. The brand serves HORECA (hotels, restaurants, cafés), retail distribution, and international export channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Majlis Original Majlis Original is the flagship Majlis brew — a balanced, golden non-alcoholic malt beer alternative with clean malt character, gentle bitterness, and a crisp, refreshing finish. Designed for everyday occasions, family gatherings, and business lunches. Non-alcoholic and halal-certified; produced in Dubai, UAE.
• Majlis Stout Majlis Stout is a rich, velvety non-alcoholic stout-style malt brew with notes of roasted coffee, cocoa, and dark caramel. Features a smooth, creamy body suited for after-dinner occasions and contemplative moments. Non-alcoholic and halal-certified.
• Majlis Gluten-Free Majlis Gluten-Free is a bright, easy-drinking non-alcoholic crafted ale-style beverage made to be gluten-free, allowing guests with gluten sensitivities to share the moment. Light, crisp, and refreshing. Halal-certified and listed as a limited seasonal release.
• Majlis Wheat Majlis Wheat is a smooth, naturally hazy non-alcoholic craft wheat-style brew with gentle notes of citrus and spice. Soft, aromatic, and refreshing, with a pillowy texture from high wheat content. Halal-certified and listed as a limited seasonal release.
• Majlis ALPA Majlis ALPA is an aromatic, hop-forward non-alcoholic pale-style craft brew — bright, modern, and full of character. Features citrus zest, tropical fruit, and pine notes with a dry, aromatic finish. Halal-certified and listed as a limited seasonal release.
• Majlis Party Mix Majlis Party Mix is a curated selection box bringing the collection together — mixing and matching styles across the Majlis range in one package. Ideal for sharing, hosting, and gifting occasions. Halal-certified.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Athletic Brewing Company: Largest US craft non-alcoholic beer specialist; produces a range of styles (IPA, stout, golden) for retail, on-premise and international markets. Closest direct analogue to Majlis's craft NA malt brew portfolio and multi-channel go-to-market.
• Big Drop Brewing Co: UK craft non-alcoholic brewery with a broad style range (IPA, lager, stout, sour). Directly comparable as a craft NA specialist focused on flavor preservation through dealcoholization.
• Partake Brewing: Canadian craft non-alcoholic beer brand offering multiple styles including IPAs, lagers, and a stout. Comparable craft-NA positioning, multi-style SKU strategy, and retail + foodservice distribution model.
• Bravus Brewing Company: US craft non-alcoholic brewer with style variety (IPA, lager, stout, amber). Directly comparable as a craft-focused, multi-SKU NA beer specialist targeting both retail and on-premise.

Broad incumbents

• Erdinger (Alkoholfrei): German wheat beer specialist with a well-established non-alcoholic variant widely available in international HORECA. Comparable as a non-alcoholic wheat-style malt brew competing in similar HORECA occasions.
• Clausthaler: Established German non-alcoholic beer brand from Radeberger Gruppe with broad European and MENA hospitality distribution. Competes in the same NA beer category as Majlis but at incumbent scale.
• Heineken 0.0: Global beer major's flagship non-alcoholic lager, widely distributed in UAE HORECA and retail. Direct category competitor at mass scale; competes on availability rather than craft positioning.

Emerging players

• BrewDog (AF / Nanny State / Jet Black Heart): Craft brewer with a non-alcoholic line-up (AF range) sold in retail and own-brand bars. Comparable in craft positioning and SKU variety, but operates at much larger scale than Majlis.
• Surreal Brewing Company: US craft non-alcoholic brewer producing 15+ styles including IPAs, lagers and a stout. Smaller direct peer useful for benchmarking multi-SKU NA craft execution and retail expansion.

Regional players

• Suntory All-Free: Major Japanese non-alcoholic beer-style beverage from Suntory, dominant in Asia. Comparable manufacturing and brewing tradition but geographically focused on Asian markets where Majlis is targeting export expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majlis