Smart Soft Power

What Smart Soft Power does

Smart Soft Power SRL is a privately held Romanian IT services company founded in 2011 and headquartered in Bucharest. The firm delivers custom software development, IT infrastructure design and deployment, managed services, cybersecurity, and business intelligence analytics to mid-to-large enterprises, with primary verticals in retail, logistics, and e-commerce. Its flagship engagement is a Cisco Meraki-based network and security platform managing over 900 physical locations, 25,000+ IT appliances, and approximately 7,000 mobile devices for Catena, Romania's leading pharmaceutical retail chain — described as one of the largest such deployments in Eastern Europe.

The service portfolio spans IT audit, consulting, remote and on-site support with national coverage, infrastructure, security (SOC/SIEM, NIS Directive compliance, antispam, data security), disaster recovery, database administration (MS SQL/T-SQL), BI and data analytics (Tableau, PowerBI), and bespoke web and mobile application development including GDPR-compliant consent management and asset/inventory tools. Technology partners include Cisco, Cisco Meraki, Microsoft, VEEAM, BitDefender, Dell, Honeywell, Zebra, and Fujitsu; the firm holds Datecs certification (since 2019) for ANAF fiscal printer services and Prince2/Lean Six Sigma process certifications.

Revenue is generated through professional services engagements (project and consulting fees), recurring managed-service contracts for infrastructure monitoring and support, and one-time fees for custom application development, with ongoing administration contracts as follow-on. Pricing is quote-based and fully customized per client, and go-to-market is exclusively direct enterprise sales with no channel intermediaries. The firm is 100% Romanian-capital, founder-controlled under CEO Cristian Anghel, with a team of 120+ certified specialists operating 24/7/365.

Name

Smart Soft Power

Legal name

SMART SOFT POWER SRL

Website

https://smartsoftpower.ro

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Smart Soft Power is a privately held Romanian IT services firm founded in 2011 that provides custom software development, managed infrastructure, cybersecurity, and BI/analytics to mid-to-large enterprises, primarily in retail, logistics, and e-commerce, with national coverage and 120+ specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. IT Services & Consulting: Revenue is generated through delivery of customized IT services including IT audits, consulting, infrastructure design/installation/configuration/maintenance, and managed services. Services are billed on a project or retainer basis, with national coverage. The company also provides ongoing technical support contracts ensuring 24/7/365 availability.
2. Custom Software & Application Development: Delivers bespoke web and mobile applications on a project basis ('la cheie' — turnkey delivery). Applications include internal mail systems, consent management, price labeling, and asset management tools. Revenue is generated through one-time development fees with potential for subsequent administration and monitoring contracts.
3. Managed Services & Monitoring: Provides ongoing infrastructure management, monitoring, and support services on a recurring basis. Includes network administration via Cisco Meraki, endpoint security via BitDefender, and database administration. Revenue is recurring through multi-year service agreements.
4. Database & Backup as a Service: Offers database administration, HA/DR implementation, and backup solutions using VEEAM. Includes disaster recovery planning and testing services. Revenue generated through consulting engagements and potentially recurring managed service contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smart Soft Power provides customized IT services including IT audit, IT consulting, remote and on-site IT support, IT infrastructure design and installation, business intelligence and data analytics, IT security, custom web and mobile application development, disaster recovery, datacenter services, database administration, cloud computing, and managed SOC/SIEM security operations. All solutions are tailored to client requirements and delivered nationally across Romania with 24/7/365 support.

Product overview

Smart Soft Power is a 100% Romanian IT services company with 14 years of experience offering a comprehensive portfolio of IT services including IT Audit, IT Consulting, IT Support (Remote/OnSite with national coverage), IT Infrastructure, Business Intelligence & Data Analytics (using Tableau and PowerBI), and IT Security solutions. Their IT Solutions portfolio includes Custom Application Development, Communication and Collaboration services, Disaster Recovery, DataCenter Services, Database Administration and Monitoring, Asset Management & Inventory, Cloud Computing Solutions, Antispam Solutions, and Data Security Solutions. Specialized security offerings include NIS Directive Consulting, SOC (Security Operation Center), and SIEM services. The company also develops client-specific applications such as Internal Mail Application, Consent Application (GDPR-compliant), and Label Application. Their flagship infrastructure project is a Cisco-Meraki network solution managing over 900 locations across Romania, one of the largest in Eastern Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Audit Examination and evaluation of IT infrastructure, processes, and information security levels to identify inefficiencies and provide remediation recommendations for risk mitigation. Targeted at organizations seeking to improve IT systems and reduce security risks.
• IT Consulting Analysis, improvement, and reporting of IT activities for companies seeking technological transformation, starting with current state evaluation and providing future development proposals. Targeted at IT leaders pursuing digital transformation.
• IT Support (Remote/OnSite) Remote and on-site technical support services with national coverage for optimal operation of all process flows, including Datecs fiscal printer connection to ANAF servers. Targeted at businesses requiring continuous IT support across multiple locations in Romania.
• IT Infrastructure Complete infrastructure services including design, installation, configuration, and maintenance of IT solutions for any business type, including server, network, and security implementations. Targeted at enterprises needing full-stack IT infrastructure deployment.
• Business Intelligence & Data Analytics Data analysis technology providing decision-support information for management, using tools such as Tableau and PowerBI for dashboards, reports, and graphic visualizations. Targeted at management teams needing data-driven decision support.
• IT Security IT security solutions including antivirus, communication security, antispam protection, internal security, update and monitoring, and secure network access implementation. Targeted at organizations facing cyber threats and data loss risks.
• Custom Application Development Scalable IT solutions including web and mobile applications customized to client requirements, with framework backend-frontend development, automated testing, and database services. Targeted at organizations needing bespoke web or mobile applications.
• SOC (Security Operation Center) IT security solution protecting organizations against cyberattacks through network monitoring and identification of potential security incidents, with remediation and prevention planning. Targeted at organizations needing managed cybersecurity operations.
• SIEM (Security Information and Event Management) Software for collecting data from designated systems and IT infrastructure to provide security alert reports, used in conjunction with SOC for monitoring. Targeted at organizations needing centralized security event management.
• Disaster Recovery Solutions for regaining access to data and functionality after disastrous events, including distributed data centers for natural disasters, enhanced security for cyberattacks, and 3-2-1-1-0 backup strategies for data corruption. Targeted at organizations needing business continuity assurance.
• Cloud Computing Solutions Private cloud hosting solutions for secure and scalable cloud infrastructure. Targeted at organizations needing dedicated cloud hosting environments.
• Database Administration and Monitoring Application support through interventions, corrections, and improvements at database level, including administration, monitoring, performance optimization, redundancy, disaster recovery, and security policy enhancement. Targeted at organizations running mission-critical databases.

Quantifiable outcome

• 99.5% uptime for core-business applications over 3 years for major pharmaceutical retail client
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• BitDefendercoreTechnology or IntegrationSmart Soft Power is a trusted partner of BitDefender, utilizing its desktop and mobile endpoint security solutions as part of its IT security service offerings. BitDefender is integrated into client infrastructure managed by Smart Soft Power.
• MicrosoftcoreTechnology or IntegrationSmart Soft Power maintains a partnership with Microsoft, providing Office 365 installation, configuration, and training services, as well as Azure/cloud integration capabilities for clients.
• DellcoreTechnology or IntegrationSmart Soft Power leverages Dell hardware and infrastructure solutions as part of its IT infrastructure offerings for enterprise clients.
• HoneywellcoreTechnology or IntegrationSmart Soft Power partners with Honeywell for hardware and industrial technology solutions integrated into client IT infrastructure projects.
• ZebracoreTechnology or IntegrationSmart Soft Power works with Zebra for mobile device and barcode technology solutions, including the management of approximately 7,000 Android mobile devices under Meraki MDM.
• FujitsucoreTechnology or IntegrationSmart Soft Power collaborates with Fujitsu on hardware and technology solutions as part of its broader IT infrastructure and device management services.
• VEEAMcoreTechnology or IntegrationSmart Soft Power has an important partnership with VEEAM for backup and replication solutions. VEEAM is used for backup, replication, restore, and monitoring/alerting, with automated jobs that test the validity of entire application infrastructures.
• Cisco MerakicoreTechnology or IntegrationSmart Soft Power operates one of Eastern Europe's largest Cisco Meraki network deployments, managing over 900 locations and 1,000+ devices. Uses Meraki MX security and SD-WAN appliances, wireless LAN, and Systems Manager (SM) MDM for mobile device management.
• CiscocoreTechnology or IntegrationBeyond Meraki, Smart Soft Power is a Cisco partner using Cisco Firepower firewall solutions and other Cisco networking technologies for enterprise infrastructure projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tremend: Romanian software engineering and IT services firm delivering custom application development and digital transformation for enterprises in Romania and Western Europe. Comparable custom development and managed service profile.
• Cognizant Softvision: Major IT services firm with deep Romania operations (founded as Softvision in Cluj-Napoca). Competes for the same Romanian enterprise custom software and managed services work.
• iQuest Technologies: Romanian IT services firm offering custom software development, testing, and managed services across multiple industries. Similar size and enterprise-focused delivery model.
• Asseco Romania: Romanian IT services and software subsidiary of the Asseco Group, providing custom development, IT infrastructure, and managed services to Romanian enterprises across multiple industries. Directly comparable in scope and geography.
• Endava: Romania-founded IT services and custom software development firm with global delivery centers. Directly comparable as a Romanian-headquartered IT services competitor offering custom development, managed services, and enterprise consulting.
• Star Storage: Romanian IT services company specializing in document management, data center, and enterprise content services. Comparable Romanian enterprise IT services positioning and managed service offerings.
• Bittnet Group: Romanian IT services and IT training group delivering infrastructure, cloud, and managed services to mid-to-large enterprises. Comparable size and Romanian enterprise focus.

Broad incumbents

• Eviden (formerly Atos Romania): Global IT services and digital transformation player with significant Romanian operations. Competes for the same enterprise IT outsourcing and infrastructure managed service deals, but with a much broader portfolio and global delivery footprint.
• GlobalLogic (Romania operations, formerly Fortech): Global IT services firm with one of its largest delivery centers in Romania (acquired Fortech). Competes for Romanian enterprise IT services, custom software, and managed infrastructure contracts as part of a broader portfolio.
• NTT Data Romania: Global IT services firm with established Romanian delivery centers competing for enterprise IT services, infrastructure management, and application development projects in the Romanian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smart-soft-power
• Facebookfacebook.com/smartsoftpower

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Soft Power