Bodao Qiancheng

What Bodao Qiancheng does

Bodao Qiancheng (北京博导前程信息技术股份有限公司, formerly Xi'an Boxing Technology Co., Ltd.) is a Beijing-headquartered digital commerce education and teaching management platform provider, founded in 1999 and incorporated in its current form in 2006. The company serves more than 6,000 vocational schools, colleges, and universities across China, along with individual learners and government/industry stakeholders, through a portfolio of more than 160 digital products organized into five categories: training and experiment teaching, digital education teaching, social training, teaching resource libraries, and business application and research tools. Its flagship platforms include the i博导 (iBodao) cloud teaching platform (1.6 million+ registered users), the BoStep social training platform, the C实习 (C-Shixi) practice platform, and the Boxingzhuoyue series of 20 training platforms spanning cross-border e-commerce, data analysis, store operations, internet marketing, competitions, international trade, mobile e-commerce, and marketing.

The business model combines educational software and platform licensing to institutions (subscription/recurring), professional development and teacher training services under the 博导电商研修社 brand (RMB 2,980 per person for instructor training programs), vocational skills certification revenue from its 1+X training evaluation organization designation covering 810+ pilot schools and 55,000 examinees (2022), and textbook/educational resource publishing including 17 '14th Five-Year' national vocational education planning textbooks. Distribution is conducted through direct B2B institutional sales, the self-service i博导 platform for SMB/individual learners, and channel partnerships with the National E-commerce Vocational Education Teaching Guidance Committee, provincial education bureaus, and industry associations. The company holds strategic partnerships with Alibaba Group, JD.com, Huawei Cloud, Kuaishou, Youzan, and Taobao Live, and operates the E-commerce Valley international cooperation project with centers in Thailand, the Philippines, and planned expansion into Kyrgyzstan.

Technology infrastructure spans virtual simulation environments, multi-language online learning systems (Chinese/English/Thai), the MIMC Data Lake for big data analytics, and the Botrix digital commerce virtual simulation immersive system launched in 2024, with an AI product line announced the same year. The company is publicly listed on China's National Equities Exchange and Quotations (NEEQ) under ticker 838970, led by founder-Chairman Duan Jian (段建) since inception. Revenue is generated across four primary streams: licensing of proprietary training systems, fee-based teacher training, 1+X certification examinations, and textbook publishing, with additional event-driven revenue from national competitions such as the 12-edition 'Bodao Qiancheng Cup' national e-commerce operations skills competition.

Name

Bodao Qiancheng

Legal name

北京博导前程信息技术股份有限公司

Website

https://bjbodao.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Bodao Qiancheng (北京博导前程) is a Beijing-headquartered digital commerce education platform serving 6,000+ vocational schools and universities in China with 160+ training products, i博导 cloud platform (1.6M users), 1+X vocational certification, textbooks, and international Belt and Road cooperation programs.

Ownership category

akta.pro rank

Product category

Vocational Education Technology

NAICS

Computer Training (611420), Technical and Trade Schools (6115), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

akta.pro secondary industries

Sales, Marketing & Digital Marketing Certifications (EDAAANAF), Awarding Organizations & Credentialing Bodies (Certificates/Diplomas) (EDADAFAC)

Keywords

• E-commerce education
• Vocational training software
• Digital commerce simulation
• Online learning platforms
• Skills certification systems

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Educational Software & Platform Licensing: Licensing of proprietary e-commerce training software systems, simulation platforms, and course management systems to vocational schools and universities. Revenue derived from institutional subscriptions and perpetual licenses for the Boxingzhuoyue series training platforms.
2. Professional Development & Teacher Training Services: Conducting fee-based teacher training programs under the '博导电商研修社' brand, including both in-person training camps (RMB 2,980 per person) and online blended training. Also includes curriculum design and teaching consultation services for partner institutions.
3. Vocational Skills Certification (1+X): As a designated 1+X training evaluation organization, the company earns revenue from examination fees and certification services for e-commerce data analysis and agricultural product e-commerce operations vocational skills certificates. 810+ pilot schools; 55,000 examinees in 2022; 87.3% pass rate.
4. Textbook & Educational Resource Publishing: Development and publishing of e-commerce textbooks, including 17 textbooks designated as '十四五' national vocational education planning textbooks. Also develops digital teaching resources (30TB of materials; 300+ textbook series; 60,000+ teaching resource packages).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bodao Qiancheng is a digital commerce education-technology company that builds, licenses, and operates proprietary e-commerce and digital-commerce training platforms, simulation systems, and curricula for vocational schools, colleges, and universities. Its core product set centers on the iBodao (i博导) cloud teaching platform and the Boxingzhuoyue (博星卓越) series of 20 training platforms covering cross-border e-commerce, data analytics, store operations, internet marketing, mobile e-commerce, and live-streaming commerce, complemented by 1+X vocational skills certification services and annual national/international skills competitions.

Product overview

Bodao Qiancheng operates as a comprehensive digital commerce education service provider, offering a multi-platform architecture centered around the i博导 (iBodao) cloud teaching platform and the BoStep social training platform. The product portfolio spans over 160 digital products organized into five major categories: (1) Training and Experiment Teaching Products including e-commerce simulation systems, marketing platforms, and live-streaming commerce training systems; (2) Digital Education Teaching Products such as the intelligent education platform, international online education platform, and Botrix virtual simulation systems; (3) Social Training Products; (4) Teaching Resource Library Products; and (5) Business Application and Research Tools including big data analytics platforms, supply chain management systems, and cross-border e-commerce training systems. The company serves over 6,000 educational institutions with products covering e-commerce operations, digital marketing, data analytics, smart retail, supply chain management, agricultural product e-commerce, live-streaming commerce, cross-border e-commerce, and mobile e-commerce development. Key platforms include C实习 for skills competition and practice, i博导 for cloud-based teaching management, and the 产教融合立体服务平台 for industry-education integration.

Differentiator

Problem solved

Functional benefit

Products and services

• iBodao (i博导) Smart Education Platform Comprehensive cloud-based intelligent education platform supporting PC, Web, APP, and WeChat-delivered teaching and learning, course management, online learning resources, and digital teaching tools for vocational institutions, universities, and individual learners.
• BoStep (博步) Social Training Education Platform Social training education platform offering vocational skills training, certification services, and professional development programs for individual learners and institutional users.
• Botrix Digital Commerce Virtual Simulation Immersive System Immersive virtual simulation system for interactive digital business scenario training, designed for vocational e-commerce and digital commerce education programs.
• Industry-Education Integration Three-Dimensional Service Platform (产教融合立体服务平台) Service platform connecting educational institutions with industry partners to operationalize industry-education integration under the "Bodao Qiancheng PED" model covering talent cultivation, social services, and scientific research.
• International Online Smart Education Platform (国际在线智慧教育平台) International online smart education platform for cross-border education services, supporting the 清云电商 multilingual learning environment (Chinese, English, Thai) under the Belt & Road E-commerce Valley project.
• E-commerce Operations Skills Competition Platform (Bodao Qiancheng Cup / 博导前程杯) Comprehensive training and competition platform for e-commerce operations skills featuring virtual commerce environments, practical exercises, and competition management, used to run the annual "Bodao Qiancheng Cup" national e-commerce operations skills competition (12 editions from 2013 to 2024) and the BRICS Skills E-commerce Data Analysis competition.
• Smart Retail Operations Virtual Simulation Platform (智慧零售运营虚拟仿真平台) Virtual simulation platform for smart retail operations providing immersive learning experiences for retail management and digital operations, used in vocational retail/digital commerce programs.
• Business Data Analysis and Application Skills Training Platform (商务数据分析与应用技能实训平台) Comprehensive data analytics training platform covering collection, processing, analysis, visualization, and reporting of business data, including the data visualization (BI) and MIMC data lake modules underpinning 1+X E-commerce Data Analysis certification.
• MIMC Data Lake (MIMC数据湖) Big-data platform providing integrated data storage, management, and analytics operations, used for talent post analysis and large-scale job-position data analytics across the training programs.
• Teaching Resource Library Platform (教学资源库平台) Teaching resource library platform providing 30TB of accumulated digital teaching resources, 300+ textbook series, and 60,000+ teaching resource packages for educational content management and curriculum delivery.
• Comprehensive Training Service Platform (综合培训服务平台) Comprehensive training service platform hosting the "博导电商研修社" instructor training programs, online and in-person blended training, and centralized training service delivery.
• Boxingzhuoyue Series - Cross-border E-commerce and Live-streaming E-commerce Practice Platforms Subset of the Boxingzhuoyue (博星卓越) series including the cross-border e-commerce practice platform (integrated with AliExpress), the cross-border e-commerce global sales training platform (Amazon), the global trade training system (Alibaba.com), and the live-streaming host and operations training platforms for international trade and live commerce scenarios.

Quantifiable outcome

• 810+ 1+X pilot schools with 55,000 examinees and 87.3% pass rate in 2022
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Alibaba Group (阿里巴巴)coreStrategic or Co-development Partner · 1 January 2017Bodao Qiancheng and Alibaba Group collaborate on multiple initiatives including the 'Green Orange Plan' (青橙计划) for digital trade talent development, co-establishment of Alibaba Digital Trade Colleges in vocational institutions (first at Shenzhen Polytechnic and Beijing Commercial School), and joint development of cross-border e-commerce talent training programs.
• JD.com (京东)coreStrategic or Co-development PartnerStrategic cooperation partner since 2014, providing real e-commerce operation cases and industry resources for teaching, training platforms, and competition activities.
• National E-commerce Vocational Education Teaching Guidance Committee (全国电子商务职业教育教学指导委员会)coreStrategic or Co-development PartnerBodao Qiancheng serves as an important implementation partner, co-organizing national competitions, developing industry standards, and implementing international cooperation projects including the E-commerce Valley (电商谷) initiative.
• Chiang Mai University Confucius Institute (清迈大学孔子学院)coreStrategic or Co-development PartnerKey partner in Sino-Thai e-commerce education cooperation, co-organizing the Botok Cup international competition, 'Chinese + Vocational Skills' teacher and student training programs, and the E-commerce Valley Chiang Mai Cooperation Center.
• Thailand Ministry of Education Vocational Education Commission (泰国教育部职业教育委员会)coreStrategic or Co-development PartnerFormal cooperation partner under the Digital Skills Development Agreement, co-developing vocational e-commerce curriculum standards, training programs, and certification systems. Sino-Thai bilingual textbooks have been designated as officially recommended by the Thai government.
• Kuaishou (快手)minorStrategic or Co-development PartnerShort video and live-streaming platform partner for e-commerce education content and competition activities.
• Youzan (有赞)minorStrategic or Co-development PartnerE-commerce SaaS platform partner providing practical training scenarios for students learning about social e-commerce operations.
• China Internet Association (中国互联网协会)coreStrategic or Co-development PartnerLong-standing co-organizer of the China Internet Marketing Conference (CIMC) since 2008, with 11 editions held across major Chinese cities.
• Belt & Road E-commerce Valley (一带一路电商谷) Project ConsortiumcoreStrategic or Co-development PartnerInternational cooperation platform led by the National E-commerce Vocational Education Teaching Guidance Committee, with Bodao Qiancheng serving as technical support unit. Cooperation centers established in Chiang Mai (Thailand), Nanning (China), and Manila (Philippines), with expansion plans to Kyrgyzstan and other countries.
• Jiangsu Vocational College of Economics and Business (江苏经贸职业技术学院)coreStrategic or Co-development PartnerKey university partner hosting multiple editions of national competition finals and collaborating on curriculum development, international programs, and the 11th edition competition finals in 2023.
• Guangxi Vocational College of Economics and Trade (广西经贸职业技术学院)coreStrategic or Co-development PartnerMajor partner and host of the Botok Cup International Competition finals, as well as the E-commerce Valley (Nanning) International Cooperation Center. Co-organizes international training and exchange activities.
• Beijing Commercial School (北京市商业学校)coreStrategic or Co-development PartnerModel partner institution; location of first Alibaba Digital Trade College; co-host of华北区域1+X teacher training programs; international cooperation partner with Thailand and other countries.
• BRICS Skills Development and Technology Innovation Competition Organizing CommitteecoreStrategic or Co-development PartnerCo-organizer of the E-commerce Operations Data Analysis competition under the BRICS Skills competition framework, serving as technical execution partner.
• Ministry of Education of China - 1+X Pilot ProgramcoreStrategic or Co-development PartnerDesignated as the second batch 1+X training evaluation organization by the Ministry of Education, responsible for developing and administering e-commerce data analysis and agricultural product e-commerce operations vocational skills certificates.
• China Software Industry Association (中国软件行业协会)minorStrategic or Co-development PartnerIndustry association partner for software and technology standards in education.
• New Nordex Technology Co., Ltd. (泰国新诺泰教育科技有限公司)coreStrategic or Co-development PartnerThai partner in Sino-Thai international cooperation projects, co-organizing the Botok Cup competition, teacher training, and student exchange programs.
• Alibaba Cainiao/Shipping (速卖通)minorChannel Partner/ Reseller/ DistributorAliExpress University cooperation for cross-border e-commerce practice platform and talent training.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zhonggong Education (中公教育): A-share-listed leader in vocational and civil service exam preparation in China, with extensive B2B and B2C training infrastructure. Comparable as a public-market Chinese vocational training company with government-aligned certification positioning, though it focuses on civil service/professional licensure rather than e-commerce.
• Huike Group (慧科集团): China-based higher education technology and industry-education integration company partnering with universities on emerging tech and digital business programs. Closely comparable to Bodao in the industry-education integration model, B2B university sales, and emerging-tech curriculum focus.
• Fenbi (粉笔教育): HK-listed Chinese vocational/professional exam preparation platform with a large online learner base and government-aligned certification courses. Comparable in business model combining online learning platform, B2C learners, and certification-driven recurring revenue, though Fenbi focuses on civil service/professional exams.
• Tarena International (达内科技): Formerly NASDAQ-listed Chinese IT vocational training provider offering software development, digital marketing, and emerging tech courses to university students and working professionals. Comparable in target learner (vocational/university), course content overlap (digital/e-commerce skills), and B2B university partnerships.
• Chuanzhi Education (传智教育): HK-listed IT vocational training company serving Chinese universities and individuals with programming, AI, and digital skills curricula. Directly comparable to Bodao Qiancheng in vocational IT/e-commerce skills training delivery model, B2B institutional sales motion, and reliance on textbook-driven, platform-augmented teaching.

Broad incumbents

• TAL Education Group (好未来): NYSE-listed major Chinese education and edtech company with content, technology, and learning services across multiple segments. Comparable as a large, publicly traded Chinese education company with significant R&D investment in learning technology and content, though primarily K-12 rather than vocational.
• NetEase Youdao (网易有道): NYSE-listed subsidiary of NetEase providing AI-powered learning products, online courses, and educational content in China. Comparable as a technology-driven Chinese education company with subscription learning products and strong brand, though primarily consumer/online rather than B2B vocational.
• New Oriental Education & Technology Group (新东方): NYSE- and HK-listed China's largest private education company, spanning K-12, test prep, and increasingly vocational/college education. Comparable as an established Chinese education incumbent with textbook publishing and large-scale teacher training capabilities, though operating at much broader scale and different segments.

Others

• China Education Group (中教控股): HK-listed operator of private universities and vocational colleges in China and abroad. Comparable as a publicly listed Chinese higher/vocational education operator, though more focused on degree-granting institutions rather than curriculum/software licensing to schools.

Emerging players

• iHuman Inc. (洪恩教育): NYSE-listed Chinese children's educational products and services company with technology-driven learning applications. Comparable as a small-cap NYSE-listed Chinese education technology company leveraging proprietary content and platform technology, though serving a different end-user demographic (children vs. vocational learners).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xweibo.com/bjbodao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodao Qiancheng