What Tomorrow Man does

Tomorrow Man Pty Ltd is a private Australian social enterprise founded in 2017 by Tom Harkin in Hawthorn, Victoria, that delivers 2-hour facilitated workshops aimed at improving boys' and men's mental health and challenging rigid masculine stereotypes. The core product is a structured, year-level progressive curriculum for secondary school students (Years 7 through 12), complemented by parallel programs for teachers (Teacher Training) and parents (Night with the Folks), workshops for amateur and professional sporting clubs, and community events such as Every Man and free Blokes Nights. The methodology is human-led by a team of nine expert facilitators trained in Mental Health First Aid, ASIST suicide risk assessment, diversity and inclusion, and trauma-informed practices; there is no proprietary software platform and no technology moat, with content delivered face-to-face or virtually and supplemented by online integration tasks and a podcast.

Revenue is generated primarily through professional-service workshop fees billed to schools, sports clubs, employers and community organisations on a quote-based model with a 50% booking deposit and balance on delivery within 7 days of invoice. The business is materially subsidised by philanthropic funding from the Gotcha4Life Foundation (the primary funder), Head Above Water, Beat the Breakdown, and the Tomorrow Foundation umbrella. Customer reach has scaled to roughly 205,000 participants across 6,600+ workshops, with named enterprise and government clients including AFL, Cricket Australia, Tennis Australia, PFA, Monash University, NAB, Telstra, Coles, Lendlease, Sydney Water, Ambulance Victoria, CFA and Blacktown City Council. The company operates within the Tomorrow Collective alongside sister organisation Tomorrow Woman (founded 2018 by Paige Campbell) and partner Tomorrow Architects.

In December 2024 the founders announced that both Tomorrow Man and Tomorrow Woman would close after ten years, citing an unsustainable philanthropy landscape; booked workshops are being honoured through 30 June 2025, with later bookings cancelled and refunded.

Name

Tomorrow Man

Legal name

Tomorrow Man Pty Ltd

Website

https://tomorrowman.com.au

Company type

Private

Founded year

2017

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mental Health and Wellbeing Workshops

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Men's mental health workshops
• Masculinity education programs
• School wellbeing workshops
• Emotional resilience training
• Sports club facilitation

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop Delivery Fees: Fees charged for delivering 2-hour immersive workshops to schools, sporting clubs, and community groups. Pricing is quote-based with 50% deposit upon booking and balance due on delivery within 7 days of invoice.
2. Donations and Funder Support: Funding from charitable foundations including Gotcha4Life Foundation, Head Above Water, and Beat the Breakdown who fund the organization's operations across Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tomorrow Man delivers 2-hour immersive workshop programs focused on men's mental health, redefining masculinity, and building emotional resilience. Workshops are facilitated face-to-face or online for secondary schools, sporting clubs, workplaces, and community groups, with progressive year-level modules and parallel programs for sports, communities, teachers, and parents.

Product overview

Tomorrow Man is a social enterprise organization that delivers face-to-face and online workshops focused on men's mental health and redefining masculinity. The core product is a structured workshop program consisting of progressive modules for students (Years 7-12), complementing teacher training and parent programs. Student programs include Year 7 Agency, Year 8 Culture, Year 9 Identity, and a Year 10-12 four-module series (Breaking the Man Code, Behind the Armour, Next Base, Write Your Own Code). Additional offerings include In Her Shoes, Middle Ground, and Disrupting the Manosphere workshops. The organization also provides programs for sports clubs, community groups, and families through Night with the Folks and Teacher Training. As of the source date, Tomorrow Man announced it will close both Tomorrow Man and Tomorrow Woman organizations after June 2025 due to an incredibly challenging philanthropy landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Wellbeing Workshops A progressive curriculum of 2-hour immersive workshops delivered in schools (and online) that helps young men redefine masculinity and build emotional resilience. Includes Year 7 (Agency), Year 8 (Culture), Year 9 (Consent, Kindness & Leadership), Year 10 (In Her Shoes), Year 11 (The Middle Ground), and Year 12 (Disrupting the Manosphere) modules.
• Sports Club Programs Facilitated workshops designed for sporting clubs and teams to open up conversations about mental health, reduce stigma, and build supportive cultures among male athletes and members.
• Every Man Community Programs Workshop-based programs delivered to men's groups, dads groups, and community organisations to support participants in redefining masculinity and building stronger community connections.
• Teacher Training Program Training programs for teachers and educators to equip them with the language, tools, and confidence to continue wellbeing conversations with students following workshop delivery.
• Night with the Folks A workshop delivered to parents and family members of student participants, designed to extend the wellbeing conversation into the home and support intergenerational dialogue about masculinity and mental health.

Quantifiable outcome

• 97% of participants said they would recommend Tomorrow Man to a friend
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Tomorrow WomancoreStrategic or Co-development PartnerSister organization founded in 2018 by Paige Campbell providing parallel workshops for women. Both organizations operate under the Tomorrow Collective umbrella, co-facilitating programs like In Her Shoes and Middle Ground. Together they impact tens of thousands of people annually.
• Tomorrow ArchitectsminorStrategic or Co-development PartnerPartner organization within the Tomorrow Collective. Cross-pollinates insights into the human condition with Tomorrow Man, bringing over 15 years of experience in human development and facilitation.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Movember Foundation: Global men's health charity operating awareness, education, and program funding across mental health, prostate cancer, and suicide prevention. Overlaps with Tomorrow Man in men's mental health education and school-aged male audiences, but at much larger scale with a global footprint and corporate partnership model.
• Beyond Blue: Australian mental health organisation providing awareness campaigns, resources, and school programs including the Be You framework. Comparable in school-based mental health education delivery and Australian footprint, though it is a broader incumbent serving all demographics rather than specialising in male wellbeing.
• R U OK?: Australian suicide prevention charity running national mental health literacy and conversation campaigns including school and workplace programs. Overlaps in mission (men's mental health, suicide prevention) and Australian school/workplace audience, though delivery is awareness and conversation training rather than deep masculinity workshops.
• headspace: Australian national youth mental health foundation providing clinical services, education, and school-based programs for12-25 year olds. Overlaps with Tomorrow Man in secondary school wellbeing programs and youth mental health, but with a clinical service model and broader (not male-specific) audience.
• Gotcha4Life Foundation: Australian mental health foundation founded by Gus Worland that acted as Tomorrow Man's primary funder and partner since 2016. Operates men's mental health programs nationally with broader funding reach, making it both a partner and a broader incumbent in the same Australian men's mental health education category.

Direct peers

• Men's Table: Australian organisation facilitating structured peer conversation groups for men across communities to explore masculinity, mental health, and emotional expression. Comparable in mission to challenge male isolation and rigid gender norms, with a group-facilitation model analogous to Tomorrow Man's community workshops.
• MensLink: Australian not-for-profit providing counselling, mentoring, and school-based wellbeing programs for boys and young men in the ACT and surrounding regions. Comparable in delivery mechanism (in-school and community workshops), mission (men's emotional wellbeing), and Australian market.
• The Man Cave: Australian non-profit running boys' and men's mental health and wellbeing programs, including school-based workshops and father-and-son retreats, with a similar mission to challenge rigid masculine norms and reduce male suicide. Directly comparable in target audience, facilitator-led delivery, and Australian geographic focus.
• Tomorrow Woman: Sister organisation founded in 2018 by Paige Campbell under the same Tomorrow Collective umbrella, delivering parallel workshops for women and co-facilitating programs such as In Her Shoes and Middle Ground. Operates the same face-to-face and virtual workshop delivery model targeting schools and community groups in Australia.

Regional players

• Man Therapy: US-based men's mental health initiative using humour and online tools to engage men in mental health screening and self-help. Comparable in mission to reach men with mental health messaging using non-traditional delivery, but operates in North America and uses digital rather than facilitator-led workshop delivery.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tomorrowman6326
• Facebookfacebook.com/tomorrowmanaustralia
• LinkedInlinkedin.com/company/tomorrowman
• Instagraminstagram.com/tomorrowman_au
• TikToktiktok.com/@tomorrow_au
• Xx.com/tomorrowman_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow Man