Vecinos

What Vecinos does

Vecinos is a hyper-local mobile social network and marketplace that connects verified neighbors within geographically defined communities, primarily serving Latino and Spanish-speaking populations in the United States and Latin America. The core product is the Vecinos App, distributed on iOS and Google Play, which combines a social feed, groups, emergency alerts from local authorities, and a marketplace for buying and selling used goods, hiring local service providers, and running community fundraising. The platform is gated to selected areas and relies on community-driven invitations and a neighborhood-request launch mechanism for expansion.

The technology stack is mobile-first and built around a trust and safety layer: identity is established through a combination of biometric verification, document verification, and social login (Facebook, Google, Apple), while verification codes may be delivered via SMS or WhatsApp. AI is used for content moderation and personalized recommendations. Payments are currently processed through Mercado Pago, with a proprietary Vecinos Wallet (Vecinos Pay) introduced in 2024 as an in-app payment rail. The platform reports 10M+ active users, a 90% committed-user rate, 12+ years of operation, and 250M cumulative transactions facilitated.

Vecinos operates as Vecinos C Corp., a privately held Delaware corporation headquartered in Orinda, California, with a leadership team of 11–50 employees led by CEO Ramiro Marini Neyra and CTO Sebastian Colombo. Revenue is generated from three streams: monthly subscriptions for service providers, transaction fees on product sales, and promoted-post advertising, with additional B2B monetization through Business Pages, Local Deals, and Borough Sponsors. The company is founder-controlled with no institutional investors, parent company, or subsidiary relationships disclosed.

Name

Vecinos

Legal name

Vecinos C Corp.

Website

https://vecinos.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vecinos is a hyper-local mobile social network and marketplace that connects verified neighbors within Latino communities in the US and Latin America, enabling local commerce, services, and community communication.

Ownership category

akta.pro rank

Product category

Hyperlocal Community Marketplace

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Hyperlocal marketplace
• Neighborhood social network
• Local buy-and-sell
• Community marketplace platform
• Verified neighbor network

Headquarters

HQ city

Orinda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Service Subscriptions: Monthly subscription for service providers offering jobs and services on the platform. If not renewed after 30 days, the post is removed and user is notified.
2. Product Transaction Fees: Transaction fee charged on product sales, covering payment processing, app infrastructure, and operations
3. Promoted Posts: Advertising product where users can pay for promoted posts that receive more visibility and appear in privileged positions on the feed

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Vecinos operates a mobile-first hyperlocal social network and marketplace platform where verified neighbors can connect, share information, buy and sell products, offer and hire local services, organize community groups, and receive emergency alerts from local authorities. The platform monetizes through monthly subscriptions for service providers, transaction fees on product sales (processed via MercadoPago), and promoted post advertising.

Product overview

Vecinos is a community-based social network and hyperlocal marketplace platform combining social networking with e-commerce capabilities. The core product is the Vecinos App, which serves as a unified platform integrating a social network (neighbor connections, groups, posts, events, emergency alerts), the Vecinos Marketplace (hyperlocal buy/sell and service marketplace), and Business Services (Business Pages, Local Deals, Borough Sponsors). Supporting features include identity verification tools (Biometric Identity Verification, Document Verification), AI Content Moderation & Smart Suggestions for trust and personalization, and Vecinos Wallet for in-app payments. The platform targets Latin American communities and is operated by Vecinos C Corp., a Delaware corporation.

Differentiator

Problem solved

Functional benefit

Brands

• Vecinos Wallet: Digital wallet feature within the Vecinos App for processing payments within the platform
• Vecinos Pay

Products and services

• Vecinos App A pioneering social network and hyperlocal marketplace platform for verified neighbors that enables social connection, buying/selling products, offering services, forming groups, and receiving emergency alerts.
• Vecinos Marketplace Hyperlocal buy-and-sell marketplace within the Vecinos App where neighbors purchase and sell new or used products, hire local services, and participate in fundraising initiatives. Transactions are processed via MercadoPago.
• Vecinos Wallet (Vecinos Pay) In-app digital wallet (branded Vecinos Pay) for processing payments within the Vecinos ecosystem, currently integrated with MercadoPago as the payment processor.
• Business Pages Business profile service for local businesses, service providers, and professionals that includes business verification, promoted posts for advertising, and access to Local Deals and Borough Sponsors.
• Local Deals Commercial feature that allows verified local businesses to offer localized promotions and deals to neighbors on the platform.
• Borough Sponsors Sponsored advertising service that enables local businesses to promote their services to the broader neighborhood community on Vecinos App.
• Promoted Posts Advertising feature available to users that provides increased visibility for content; promoted posts appear in privileged positions on the Vecinos App feed to reach more neighbors.

Quantifiable outcome

• 250M total transactions facilitated on the platform
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Mercado PagocoreTechnology or IntegrationMercado Pago is the primary third-party payment processor used by Vecinos App for all in-app transactions. Users provide payment card details and other payment information to Mercado Pago to complete purchases. The platform does not process payments directly but relies on Mercado Pago for secure transaction handling. Vecinos App is transitioning to its own digital wallet solution called Vecinos Pay (Vecinos Wallet).

Scale indicators4 records

Recent moves12 records

Expansion highlights10 records

Others

• Frontdoor: Home services and repair marketplace/provider. Frontdoor is adjacent to Vecinos' home-services use case rather than a direct marketplace competitor, but shares comparable trust-and-credentialing dynamics.

Direct peers

• Nextdoor: The dominant hyperlocal social network in the U.S. and other markets. Nextdoor is the closest direct competitor to Vecinos' core social-network-plus-marketplace proposition, and both compete for neighborhood-level engagement and local commerce activity.
• OfferUp: Mobile-first local marketplace for buying and selling used goods. OfferUp overlaps directly with Vecinos Marketplace on peer-to-peer transactions and is a comparable reference point for take-rate economics and trust features.

Broad incumbents

• Facebook Groups / Meta: Meta operates neighborhood-style Facebook Groups and Facebook Marketplace that compete with Vecinos for hyperlocal community engagement and buy/sell transactions, leveraging a much larger but non-specialized user base.
• Craigslist: Long-standing classifieds platform with strong local-marketplace presence. Craigslist competes with Vecinos on local services and for-sale listings, particularly in U.S. urban markets.
• Yelp: Local business discovery and reviews platform. Yelp overlaps with Vecinos' 'hire trusted local services' use case, with a much broader but less community-anchored user base.
• Angi (formerly Angie's List): National marketplace for home and local services. Angi competes with Vecinos' home-services vertical and offers a useful comparable for trusted-provider marketplaces with identity verification.

Emerging players

• WhatsApp Communities: WhatsApp's group and community features serve a similar hyperlocal communication and informal-trade role in LatAm markets. Vecinos already integrates WhatsApp into its verification flow, and WhatsApp represents both a complementary channel and a potential substitute.
• Neighbors (by Ring / Amazon): Ring's neighborhood safety and information-sharing app. Overlaps with Vecinos on community safety alerts and local information sharing, though not on commerce, and benefits from Amazon's resources.

Regional players

• Mercado Libre: The dominant e-commerce marketplace in Latin America. Although at a different scale, Mercado Libre is the natural regional incumbent for online marketplace activity in Vecinos' core LatAm user base and an anchor partner through MercadoPago.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VecinosApp
• Facebookfacebook.com/vecinos.application
• LinkedInlinkedin.com/company/vecinosapp
• Instagraminstagram.com/vecinos.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vecinos