OfferUp
OfferUp is a US-based mobile C2C marketplace founded in 2011, enabling individuals and small businesses to buy and sell secondhand goods locally. The platform serves approximately 20 million active users following its 2020 merger with Letgo.
- Company typePrivate
- Founded2011
- HeadquartersBellevue, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What OfferUp does
OfferUp is a US-based mobile-first consumer-to-consumer (C2C) marketplace platform founded in 2011 and headquartered in the Seattle/Bellevue area. The platform enables individuals and small businesses to buy and sell secondhand goods locally through iOS and Android applications, covering categories including electronics, furniture, and cars. Following its 2020 merger with competitor Letgo, OfferUp operates a consolidated local resale platform serving approximately 20 million active users in the US market.
The platform's core technology is a mobile marketplace application supporting peer-to-peer listings, buyer-seller communication, and local transactions. OfferUp generates revenue through transaction fees on sales facilitated through its platform, operating a traditional marketplace commission model. Its go-to-market motion is product-led and community-driven, relying on mobile app distribution, word-of-mouth, and brand campaigns (such as the "Dreams Start Here" entrepreneur campaign and the Seattle Seahawks partnership) to drive user acquisition and engagement. Primary customer segments include Gen Z and millennial consumers seeking affordability and sustainability, alongside a growing base of small business owners who have bootstrapped ventures through the platform.
OfferUp has raised approximately $381 million in disclosed venture funding from prominent investors including Andreessen Horowitz, Warburg Pincus, T. Rowe Price, and Tiger Global Management. The company operates exclusively in North America and faces direct competition from Facebook Marketplace, Craigslist, and emerging fee-free platforms. In October 2025, OfferUp announced a restructuring involving layoffs of over 20% of its workforce as part of marketplace simplification efforts, signaling a defensive phase focused on operational efficiency rather than expansion.
OfferUp firmographics
Firmographics- Name
- OfferUp
- Legal name
- OfferUp
- Website
- https://offerup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- OfferUp is a US-based mobile C2C marketplace founded in 2011, enabling individuals and small businesses to buy and sell secondhand goods locally. The platform serves approximately 20 million active users following its 2020 merger with Letgo.
- Ownership category
- akta.pro rank
OfferUp industry classification
Industry- Product category
- Online Classifieds / Consumer-to-Consumer Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
- akta.pro secondary industry
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
Keywords
Where OfferUp is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OfferUp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: OfferUp generates revenue through transaction fees on sales facilitated through its platform, operating as a traditional marketplace commission model
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
OfferUp product offering
Product offeringCore offering
OfferUp provides a U.S.-based mobile marketplace app that enables consumer-to-consumer (C2C) buying and selling of general goods such as electronics, furniture, and cars locally. The platform connects individual buyers and sellers through in-app listings, messaging, and transactions, and now incorporates the merged Letgo user base to form one of the largest combined local resale marketplaces in the country.
Product overview
OfferUp is a single unified mobile marketplace platform for general goods, operating as a Consumer-to-Consumer (C2C) marketplace. The platform enables local buying and selling of items between individuals. Following its merger with Letgo, the combined platform represents a consolidated offering in the local resale space, serving as the primary product through which users list items, communicate with buyers/sellers, and complete transactions. The platform is distinguished by its mobile-first approach and focus on local commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- OfferUp Marketplace App
Companies that use OfferUp
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
OfferUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OfferUp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Seattle SeahawksminorOfferUp partnered with the Seattle Seahawks as a presenting sponsor for the team's 50th Season Garage Sale event. The event featured over 1,000 historic collectibles at Lumen Field, with proceeds benefiting the team's 'Impacting 50 Communities' campaign. This partnership positions OfferUp as a community-focused platform for buying and selling.
- BECUminorBECU co-presented the Seattle Seahawks 50th Season Garage Sale event with OfferUp. The financial partnership supported the community-focused event benefiting the team's 'Impacting 50 Communities' campaign.
- LetgocoreOfferUp merged with Letgo to create a combined local resale platform, consolidating market position in the US mobile classifieds space. This merger strengthened OfferUp's competitive position against Facebook Marketplace and other competitors.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
OfferUp competitors and assessment
Company assessmentEmerging players
- CarGurus: CarGurus is a leading U.S. automotive marketplace. It is relevant as a partial peer because OfferUp explicitly lists cars among its core categories and CarGurus competes for the same seller and buyer intent in the auto-vertical slice of OfferUp's inventory.
- Poshmark: Poshmark runs a mobile-first social C2C marketplace primarily for apparel and accessories. While narrower in category, it competes for the same Gen Z and Millennial resale-oriented buyers and sellers that OfferUp targets.
- DitchIt: DitchIt is an emerging fee-free C2C resale app explicitly identified as a competitor to OfferUp. It targets the same mobile-first local resale use case and pressures OfferUp's transaction-fee revenue model.
Broad incumbents
- OLX: OLX is a global online classifieds platform owned by Prosus with significant emerging-markets footprint. It is comparable to OfferUp as a broad C2C marketplace but is not a direct U.S. competitor.
- eBay: eBay is a broad incumbent marketplace with deep C2C and B2C resale heritage, including electronics, furniture, and parts. It overlaps with OfferUp on many categories and benefits from a much larger established buyer base and trust infrastructure.
Direct peers
- Facebook Marketplace: Meta's Facebook Marketplace is a C2C local resale platform with built-in social distribution. It competes head-to-head with OfferUp in U.S. local general-goods resale, often with no listing or transaction fees.
- Craigslist: Craigslist is the long-standing incumbent for U.S. local classifieds and peer-to-peer transactions. It overlaps directly with OfferUp's core general-goods, local-resale use case, particularly in furniture, electronics, and cars.
- mercari: Mercari operates a mobile C2C marketplace for general secondhand goods in the U.S. and Japan. It directly competes with OfferUp on seller experience, transaction fees, and shipping-enabled resale of electronics, home goods, and apparel.
Regional players
- Kijiji: Kijiji (owned by eBay) is a major Canadian C2C classifieds platform. It is comparable to OfferUp on local marketplace mechanics and category mix but operates primarily in Canada, not the U.S.
- Vinted: Vinted is a leading C2C resale marketplace in Europe. It is comparable on mobile-first C2C mechanics and Gen Z/Millennial resale positioning but does not directly compete with OfferUp's U.S.-only footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OfferUp social profiles
Digital presenceOfferUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
OfferUp leadership team
Management profileNumber of profiles
Profiles11 records
OfferUp subsidiaries and ownership
Company hierarchySubsidiaries1 record
OfferUp funding detail
Funding detailFunding overview
Funding rounds9 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OfferUp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OfferUp
What does OfferUp do?
OfferUp provides a U.S.-based mobile marketplace app that enables consumer-to-consumer (C2C) buying and selling of general goods such as electronics, furniture, and cars locally. The platform connects individual buyers and sellers through in-app listings, messaging, and transactions, and now incorporates the merged Letgo user base to form one of the largest combined local resale marketplaces in the country.
Is OfferUp a public or private company?
OfferUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was OfferUp founded?
OfferUp was founded in 2011. It employs 251 to 500 people.
Where is OfferUp based?
OfferUp is headquartered in Bellevue, United States, in the North America region.
How does OfferUp make money?
One revenue line is on record: marketplace Transaction Fees.
Who are OfferUp's main competitors?
Emerging players on record are CarGurus, Poshmark and DitchIt. Broad incumbents are OLX and eBay. Direct peers are Facebook Marketplace, Craigslist and mercari. Regional players are Kijiji and Vinted.
Does OfferUp have an API?
No public API is recorded for OfferUp.
What industry is OfferUp in?
OfferUp's product category is Online Classifieds / Consumer-to-Consumer Marketplace. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces, with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its NAICS code is 455 and its SIC code is 5961.