Loontjens Billiards

What Loontjens Billiards does

Loontjens Biljarts B.V. (operating as Loontjens Billiards) is a privately held, family-owned Dutch specialist retailer and distributor of billiard, snooker, pool, and carom tables, founded in 1920 in Goes and relocated to Middelburg in 1924, where it remains headquartered. The company sells to private individuals, hospitality operators (horeca), healthcare institutions, schools, and corporate buyers across the Netherlands and internationally, distributing a multi-brand catalog that includes its own proprietary Clash Steel pool line, revived heritage brand Horemans, premium carambole maker Gabriels, and English snooker producer Riley, alongside a Loontjens @home house brand spanning tables and complementary home goods. The technology stack is a Lightspeed-powered e-commerce storefront with secure payments (iDEAL, MasterCard, Visa, Bancontact), worldwide shipping, a bilingual Dutch/English interface, blog content marketing, and an appointment-based physical showroom in Middelburg.

The company's revenue mechanics combine one-time retail sales across table categories (€1,870-€7,350 per table), tiered accessory packages (€38-€700), used/second-hand inventory, and recurring billiard table rentals bundled with annual maintenance, cloth replacement, and a purchase option after two years; service and maintenance are outsourced to Biljartservice Mark Bliek, a former longtime Loontjens technician operating independently since 2018. The firm manufactures Clash Steel tables and assembles a curated accessory portfolio organized by skill tier (Basic, League 1, League 2, Pro) for pool and carambole disciplines, plus replacement components (pocket bags, pocket liners, cloth strips, mounting buttons).

Historically, Loontjens diversified into jukeboxes, slot machines, and amusement operations before divesting the slot machine business to Novomatic (Austria) at the end of 2013 and refocusing exclusively on billiards from 2014 onward. The 2020 centenary marks 100 years of continuous family operation. The legal entity Loontjens Biljarts B.V. is a Dutch private limited company with no disclosed external institutional investment, no parent company, and a headcount in the 11-50 range; no financial figures are publicly disclosed.

Name

Loontjens Billiards

Legal name

Loontjens Biljarts B.V.

Website

https://loontjens.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Loontjens Billiards is a family-owned Dutch specialist retailer and distributor of pool, snooker, and carom tables founded in 1920, selling its own Clash Steel line and distributed brands (Riley, Gabriels, Horemans, Brunswick) to consumers, hospitality, healthcare, education, and corporate buyers worldwide via e-commerce and a Middelburg showroom.

Ownership category

akta.pro rank

Product category

Billiard Tables and Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Billiard tables
• Pool tables
• Snooker tables
• Carom billiards
• Billiard accessories

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail sales of billiard tables: Direct retail sales of new billiard tables across Carom, Pool, and Snooker categories. Prices range from approximately €1,870 to €7,350 for tables.
2. Accessories sales: Sales of billiard accessories including pocket bags, pocket liners, cloth strips, cues, balls, triangles, and maintenance products. Prices range from €38 to €700.
3. Billiard table rental: Rental of top-quality billiard tables with fixed competitive pricing. Includes annual maintenance, replacement of cloth and accessories. Attractive purchase option available after two years of rental. Time-based payment system available for operators.
4. Used/second-hand billiards: Sale of pre-owned billiard tables and vintage items at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Loontjens Billiards is a Dutch retailer, distributor, and producer of billiard, pool, carom, and snooker tables plus associated accessories. The company operates an e-commerce store (loontjens.com) and a by-appointment showroom in Middelburg, Netherlands, selling tables under multiple brands (Clash Steel as producer; Horemans, Gabriels, Riley, Brunswick, SAM, Bilijardai as distributed brands; Loontjens @home as house brand), tiered accessory packages, replacement parts, and complementary rental and maintenance services.

Product overview

Loontjens Billiards is a specialist in billiard tables and accessories since 1920, operating a multi-brand e-commerce platform for pool, carambole (carom), and snooker billiards. The company distributes multiple branded table lines (Clash Steel, Horemans, Gabriels, Riley, SAM, Bilijardai, Brunswick, and its own Loontjens @home house brand) alongside a comprehensive accessories portfolio organized in tiered packages (Basic, League 1, League 2, Pro) covering both pool and carambole disciplines. The offering includes table components (pocket bags, pocket liners, cloth strips, buttons) and complementary services such as rental with maintenance contracts, billiard room setup consultation, and a 'Start Your Own Hall' program for entrepreneurs. The company sells to private individuals, hospitality businesses, healthcare institutions, schools, and companies, operating from Middelburg, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Loontjens @home: A house brand for billiard tables and other products for home use, including furniture, bedding, and home accessories. The brand represents quality, craftsmanship, and innovation, expanding from the company's 1920 origins.

Products and services

• Pool Billiard Tables Pool billiard tables for tournament, commercial, and home use, available in 8-foot and 9-foot sizes including dining-pool convertible and coin-operated variants, distributed across multiple brand lines with prices from approximately €1,870.
• Carom (Carambole) Billiard Tables Carom billiard tables for three-cushion billiards and carambole play, distributed under Horemans and Gabriels brand lines, designed and manufactured in Belgium and Netherlands.
• Snooker Tables Snooker tables, including antique convertible dining models with height-adjustable playing surfaces, distributed under the Riley brand and others for home and club use.
• Tiered Billiard Accessory Packages Curated billiard accessory bundles at four skill tiers (Basic, League 1, League 2, Pro) for pool and carambole, including cues, ball sets, scoreboards, brushes, chalk, and covers; priced from €295 to €700.
• Billiard Table Replacement Parts Replacement parts for billiard tables including pocket bags, pocket liners, PVC cloth strips, and mounting buttons, compatible with Clash Pro and Gabriels-style tables.
• Billiard Table Rental Service Subscription rental of high-quality billiard tables (carambole and pool) with fixed pricing, including annual maintenance, cloth and accessory replacement, and an attractive purchase option after two years of rental; time-based payment system available for operators.
• Used and Second-Hand Billiard Tables Pre-owned, end-of-line, and 'as new' billiard tables sold at discounted prices, including professional tournament-used models.
• Clash Steel Branded Tables (Producer/Distributor Line) Clash Steel pool billiard tables produced and distributed by Loontjens, known for price-quality ratio and popular among cafes and recreational players, offered in Steel, Steel Pro, and Steel Pro Alumen (tournament aluminum) series.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Biljartservice Mark BliekcoreImplementation/ SI/ Consulting Partner · 1 January 2018Since the start of 2018, all service and maintenance tasks are outsourced to Biljartservice Mark Bliek. This top technician worked for nearly two decades for Loontjens Billiards before continuing as an independent entrepreneur. The partnership ensures continuity of maintenance and repair services for customers.
• Horemans BilliardsminorStrategic or Co-development PartnerHoremans Billiards, established since 1893, is an old respected name in the billiard industry. Loontjens Billiards is responsible for the relaunch and design of Horemans products - described as a perfect fusion of tradition and modern looks and feel.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Horemans Billiards: Belgian carambole billiard table maker founded in 1893, currently revived through Loontjens' product design and distribution. A direct peer in carom table manufacturing and a long-standing specialty brand aimed at the same enthusiast and club customer base as Loontjens.
• Gabriels Billiards: Belgian/Dutch premium carambole billiard table manufacturer, often cited as the standard for ranking world and continental carom championships. Directly comparable to Loontjens as a high-end carambole specialist whose products Loontjens distributes and which overlap in target customers (clubs, tournaments, enthusiasts).
• Riley Billiards: Historic UK-based snooker and billiard table manufacturer founded in 1897, producing around 4,000 tables per year shipped worldwide. Directly comparable to Loontjens as a multi-generational specialist in snooker/English billiards tables and a brand Loontjens actively distributes into the Dutch market.
• Olhausen Billiards: US manufacturer of premium home and commercial pool tables, known for craftsmanship and customization. Comparable to Loontjens in target market (home and horeca buyers seeking higher-end pool tables) and in offering a wide range of finishes and sizes through dealer networks.
• Connelly Billiards: US-based billiard and game table maker offering home and commercial pool tables. Comparable to Loontjens in serving both consumer and hospitality (horeca) customers with mid- to high-tier pool tables and accessories.
• Diamond Billiard Products: US-based manufacturer of professional and home pool tables, including the Diamond Pro/Am line used in many professional tournaments. Directly comparable to Loontjens' Clash Steel Pro line as a maker of tournament-grade and home pool tables with strong brand recognition among serious players.

Others

• Aramith: Belgian manufacturer of phenolic resin billiard balls, the de facto standard for pool and carambole play worldwide and the brand stocked across Loontjens' tiered accessory packages. Comparable as a category-defining supplier whose products Loontjens actively bundles with every table sale.
• Iwan Simonis: Belgian manufacturer of premium billiard cloth (the standard fabric used on most tournament carambole, pool, and snooker tables). Comparable to Loontjens as a critical supplier in the billiards ecosystem whose products are used on the tables Loontjens sells and services.

Broad incumbents

• Brunswick Billiards: One of the largest global billiard and game table brands, offering pool, snooker, and foosball tables alongside a broad portfolio of recreational products. Comparable to Loontjens because it manufactures and sells billiard tables across price tiers and is also distributed by Loontjens in the Netherlands.

Emerging players

• Predator Products: Specialist billiard cue and accessory brand with strong innovation in low-deflection cue technology, supplying both professional players and enthusiasts. Comparable to Loontjens as a high-end billiard accessories specialist overlapping in the same enthusiast and tournament customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/loontjensbilliards
• LinkedInlinkedin.com/company/christoffel-groep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loontjens Billiards