Giulia Novars

Name

Giulia Novars

Legal name

Закрытое акционерное общество Производственное объединение «Ресурс» (ЗАО ПО «Ресурс»)

Website

https://giulianovars.ru

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Premium Furniture Manufacturing

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom kitchen furniture
• Bespoke kitchen design
• Premium wardrobes
• Interior doors
• Luxury furniture manufacturing

Headquarters

HQ city

Kirovo-chepetsk

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bespoke premium furniture manufacturing and direct sales: Giulia Novars designs and manufactures custom premium furniture (kitchens, wardrobes, living rooms, wall panels, interior doors) under individual client projects. Revenue is generated through direct sales via the company's own brand salons and authorized dealer network across Russia. The company does not disclose prices publicly; all transactions are project-quoted through dealer partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Giulia Novars designs and manufactures custom premium residential furniture on a made-to-order basis, including bespoke kitchens (Modern, Classic, Nika, Ceramic, Outdoor lines), wardrobe and dressing room systems, living room furniture, wall panels, and interior doors. All projects are individually designed by in-house designer-constructors and produced at the company's manufacturing facility in Kirovo-Chepetsk using premium European materials and hardware (Hettich, Kessebohmer, ASKO, BORA, etc.), then sold exclusively through a Russia-wide network of branded monobrand salons.

Product overview

Giulia Novars is a Russian premium furniture manufacturer producing custom-made furniture since 1999, with production facilities in Kirovo-Chepetsk. The product portfolio includes kitchen collections (Modern, Classic, Nika, Ceramic, Outdoor lines), wardrobe systems (Base System, Logic Space, Manhattan), living room furniture, wall panels, and interior doors. The company operates on a made-to-order basis, offering personalized design projects that unite the entire living space. All products come with a 5-year extended warranty and are equipped with premium European hardware and appliances from partner brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Extended 5-year warranty on all furniture products
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

19 partnerships are on record, tiered flagship, core, strategic and minor.

• Zariza Art (Tsaritsa Art) — architectural brand identity bureauflagshipStrategic or Co-development Partner · 19 February 2026Led by Asya Nikolenko, Zariza Art designed Giulia Novars' exhibition stand 'Internal Code' for Artdom 2026. The architectural project was recognized as one of the most discussed events at the exhibition and received high praise from the Expert Council. Zariza Art creates the visual identity and architectural interpretation of the brand's premium positioning.
• Inalco (premium surfaces)coreTechnology or Integration · 19 February 2026Inalco is a supplier of premium surface materials used for the Artdom 2026 exhibition project, including Inalco Mvi surfaces where the brand's graphic patterns (Novars Matrix, Novars Nodes, Novars Core) were implemented as architectural graphics, integrated material designs, and light navigation panels.
• HettichcoreTechnology or Integration · 19 February 2026Hettich is a leading furniture hardware and mechanisms manufacturer. Giulia Novars uses Hettich hardware and mechanisms including the FurnSpin rotating mechanism in cabinet-secretaires and other transforming furniture elements. Hettich was a partner for the Artdom 2026 exhibition project.
• KessebohmercoreTechnology or Integration · 19 February 2026Kessebohmer is a leading manufacturer of furniture fittings and mechanisms. Giulia Novars equips its premium furniture with Kessebohmer hardware and mechanisms. Kessebohmer was a partner for the Artdom 2026 exhibition project.
• Mars Dom (Smart Home integration)strategicTechnology or Integration · 19 February 2026Mars Dom handled smart home system integration for the Artdom 2026 Giulia Novars stand. The company develops smart home solutions integrated into Giulia Novars furniture, including gesture-controlled features for island elements (lighting brightness, element lift and lowering).
• Kraft Expo (general construction works)minorImplementation/ SI/ Consulting Partner · 19 February 2026Kraft Expo performed general construction and finishing works for the Giulia Novars Artdom 2026 exhibition stand, assembling the complex exhibition space within 4.5 days on a clean site.
• Giulia Novars Moscow salons (Taganka, Smolenskaya, The.Dom)flagshipChannel Partner/ Reseller/ Distributor · 19 February 2026Giulia Novars flagship brand salons in Moscow (Taganka, Smolenskaya, and The.Dom) were partners for the Artdom 2026 exhibition project, serving as primary customer touchpoints for visitors interested in the exhibited products.
• ASKOcoreOthersASKO is a Scandinavian company producing washing and drying machines, as well as premium kitchen and professional appliances. Giulia Novars equips its furniture with ASKO built-in appliances as part of its premium kitchen configurations.
• KuppersbuschcoreOthersGerman brand producing premium kitchen appliances including hobs, ovens, dishwashers, refrigerators and other devices. Supplies built-in appliances for Giulia Novars kitchen projects.
• ILVEcoreOthersItalian manufacturer of home appliances and kitchen units with designs suitable for any classic-style kitchen. All ILVE appliances are certified for the Russian market.
• V-ZUGcoreOthersSwiss brand founded in 1913, specializing in premium kitchen and laundry appliances. Supplies premium appliances for Giulia Novars kitchen configurations.
• LiebherrcoreOthersGerman appliance manufacturer founded in 1949, specializing in premium refrigeration and freezer equipment. Giulia Novars uses Liebherr appliances in its kitchen projects.
• BORAcoreTechnology or IntegrationGerman premium appliance brand founded in 2006, producing cooktops, countertop extractor hoods, and air filtration systems. BORA's integrated ventilation technology is embedded in Giulia Novars kitchen surfaces.
• FalmeccoreTechnology or IntegrationItalian premium appliance brand founded in 1981, specializing in air purification equipment. Supplies extraction and air cleaning systems for Giulia Novars premium kitchen installations.
• SMEGcoreOthersItalian manufacturer of small and large premium home appliances, headquartered in Guastalla, northern Italy. Supplies premium appliances for Giulia Novars kitchen furniture.
• Elica S.p.A.coreTechnology or IntegrationItalian company founded in 1970, specializing in the production of premium kitchen extractor hoods and induction cooktops. Supplies ventilation systems for Giulia Novars kitchens.
• SchulthessminorOthersSwiss premium brand producing washing and drying equipment for residential and commercial use. Contributes to Giulia Novars kitchen/laundry room configurations.
• De DietrichminorOthersFrench group of companies manufacturing large premium home appliances. Supplies premium kitchen appliances for Giulia Novars projects.
• BertazzoniminorOthersItalian premium appliance manufacturer producing freestanding cooking centers, built-in hobs and ovens, ventilation systems, refrigerators, dishwashers, and accessories. Supplies Giulia Novars kitchen projects.

Scale indicators4 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Snaidero: Italian premium kitchen manufacturer with designer collaborations (Pininfarina, Castiglia Associati) and global monobrand distribution. Comparable to Giulia Novars in Italian design heritage, premium materials, and international award recognition.
• Valcucine: Italian premium kitchen manufacturer specializing in innovative mechanisms, sustainable materials, and architectural integration. Comparable to Giulia Novars in proprietary transformation features and architect/designer-aligned premium positioning.
• Bulthaup: German premium kitchen manufacturer known for minimalist, architect-designed kitchens with proprietary mechanisms and high-grade materials. Comparable to Giulia Novars in premium positioning, transformation-focused product design, and designer-architect channel partnerships.
• Scavolini: Italian premium kitchen manufacturer with bespoke, designer-led kitchen collections sold through monobrand showroom networks. Closely comparable to Giulia Novars in custom premium positioning, materials quality, and showroom-based distribution, though serving primarily European and global markets.
• Cucine Lube: Italian premium kitchen manufacturer with strong monobrand store network and classical/modern collection split. Comparable to Giulia Novars in showroom-led distribution and multi-line premium kitchen portfolio.
• SieMatic: German premium kitchen manufacturer emphasizing custom design systems and monobrand showroom distribution globally. Directly comparable to Giulia Novars in made-to-order premium kitchens, designer collaboration model, and lifestyle-segment showroom experience.
• Poggenpohl: German premium kitchen brand offering bespoke luxury kitchens through exclusive showroom networks worldwide. Comparable in custom-engineered kitchen focus, premium materials (stone, metal, lacquer), and extended-warranty premium positioning.
• Pedini: Italian premium kitchen manufacturer with bespoke, designer-led collections emphasizing curved and innovative cabinetry. Comparable to Giulia Novars in custom premium kitchen manufacturing and materials innovation.
• Delavega: Russian premium kitchen manufacturer competing directly with Giulia Novars in the bespoke luxury kitchen segment. Highly comparable as a domestic Russian peer targeting high-net-worth residential customers with custom premium offerings.
• Aster Cucine: Italian premium kitchen brand offering modular and bespoke kitchen systems through authorized dealer networks. Comparable to Giulia Novars in monobrand-channel distribution and custom premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/GiuliaNovarsOfficial
• Pinterestpinterest.ru/giulianovars
• Facebookfacebook.com/giulianovarskitchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giulia Novars