Urban Metal
Urban Metal is a Brisbane-based design and fabrication studio that delivers custom laser-cut and perforated metal screens, facades and story-telling light towers for architects, commercial clients, councils and First Nations projects across Australia, the US and New Zealand.
- Company typePrivate
- Founded2006
- HeadquartersWynnum, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Urban Metal does
Urban Metal is an Australian custom architectural metal fabrication studio operating from Brisbane/Wynnum with a headcount of 1-10 and approximately 18 years of operating history. The firm specialises in laser-cut and perforated metal screens, facades, light towers and public artworks, produced to client specifications using a combination of in-house design and trusted global manufacturing partners. Service capability spans custom pattern and artwork design, concept development and spatial narrative, 3D rendering and visualisation, engineering documentation, and fabrication - positioning the company at the intersection of creative design and manufacturing feasibility rather than as a pure fabrication shop or pure design studio.
The business operates a single product platform split between bespoke commissions and a standardised Design Collection (Botanicals, Art Deco, International, Geometric categories). Revenue mechanics are predominantly one-time project sales priced on material, size, complexity and finish, with architectural projects starting from $329 per square metre and standard panels retailing from $1,190-$1,789 per unit; standard designs are increasingly available via website e-commerce while custom and civic work flows through direct engagement. Customer segments are weighted toward architects, designers, commercial/hospitality fitouts, government and civic projects (including Brisbane City Council and Canberra Hospital), education clients, and First Nations collaborations delivered via a core strategic partnership with Cre8tive Nations.
The geographic footprint spans Australia, the United States and New Zealand, executed through direct architect/specifier relationships (Handel Architects, Davis Somerville, Probuild) and enterprise clients (Price Waterhouse Cooper USA, BLVD Steakhouse, Fogo De Chao). Distribution is sales-led: direct project engagement supplemented by digital presence through the urbanmetal.com.au website, Instagram and an educational blog. The company is privately held and bootstrapped, with no disclosed external funding, parent entity, or named management team beyond founder/designer Deborah Bauer.
Urban Metal firmographics
Firmographics- Name
- Urban Metal
- Legal name
- Urban Metal
- Website
- https://urbanmetal.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urban Metal is a Brisbane-based design and fabrication studio that delivers custom laser-cut and perforated metal screens, facades and story-telling light towers for architects, commercial clients, councils and First Nations projects across Australia, the US and New Zealand.
- Ownership category
- akta.pro rank
Urban Metal industry classification
Industry- Product category
- Architectural Metal Fabrication
- NAICS
- Ornamental and Architectural Metal Work Manufacturing (332323), Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322)
- SIC
- Sheet Metal Work (3444), Miscellaneous Fabricated Metal Products (3490)
- akta.pro primary industry
- Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)
- akta.pro secondary industry
- Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)
Keywords
Where Urban Metal is headquartered
LocationHeadquarters
- HQ city
- Wynnum
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Urban Metal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Architectural Metal Products: One-time sale of custom laser-cut and perforated metal screens, facades, and architectural elements. Products are designed and fabricated to client specifications for specific projects. Pricing based on material, size, complexity, and finish.
- Standard Design Collection: Sale of pre-designed screen patterns from the studio collection. Available in standard sizes (1200x2400mm, 1500x3000mm) and various materials (Corten Steel, Powder Coated Aluminium). One-time purchase with lead time of 2-6 weeks.
- Fabrication Services: Engineering documentation, custom fabrication, and finishing services including framework, folded edges, and additional fabrication beyond standard flat screens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Size Screens (1200x2400mm) |
| Unit Pricing | Pay-as-you-go | Large Size Screens (1500x3000mm) |
| Unit Pricing | Pay-as-you-go | Custom Sizing |
| Unit Pricing | Pay-as-you-go | Circle Heaven Design |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Urban Metal product offering
Product offeringCore offering
Urban Metal designs and fabricates custom laser-cut and perforated metal screens, facades, and architectural elements for architects, designers, developers, councils, and homeowners. The company offers bespoke custom design services alongside a standard Design Collection across Botanicals, Art Deco, International, and Geometric categories. They specialize in serving commercial fitouts, residential projects, government civic installations, public art and wayfinding (Story-Telling Light Towers), and First Nations collaborations.
Product overview
Urban Metal is a custom architectural metal fabrication company operating a single unified product platform focused on laser-cut and perforated metal solutions. The portfolio consists of core product lines including Laser Cut Screens, Perforated Screens, Custom Design Service, Commercial Fitouts, Residential Projects, Government Projects, Public Art & Wayfinding, and First Nations Collaborations. These products are complemented by a Design Collection of ready-to-go patterns organized into Botanicals, Art Deco, International, and Geometric categories. The company serves architects, designers, developers, and councils across Australia, the United States, and New Zealand, offering both standard catalog designs and fully bespoke custom fabrication backed by 16-18 years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Laser Cut Screens Custom laser-cut metal screens for interior and exterior applications, featuring intricate patterns and designs for privacy, decoration, and architectural enhancement. Available for residential and commercial clients.
- Perforated Screens Perforated metal screens offering airflow, privacy, and aesthetic patterning through laser-cut geometric shapes, suitable for residential and commercial applications. Used for privacy, shading, and decorative purposes.
- Custom Design Service Bespoke architectural metal design service translating client narrative into custom laser-cut and perforated metal pieces for unique architectural requirements. Includes concept development, 3D renders, and engineering documentation.
- Commercial Fitouts Architectural metal solutions for commercial spaces including offices, restaurants, hotels, and retail environments, enhancing interior aesthetics and branding. Custom screens, feature walls, and facades for businesses.
- Public Art and Wayfinding (Story-Telling Light Towers) Story-telling light towers and wayfinding solutions that serve as landmarks, meeting points, and navigation aids for public spaces including waterfronts, cultural precincts, and town centres.
- Design Collection Studio collection of ready-to-go design patterns across four categories: Botanicals (nature-inspired), Art Deco (1930s style), International (global motifs), and Geometric (modern patterns). Available in standard sizes (1200x2400mm, 1500x3000mm) and materials including Corten Steel and Powder Coated Aluminium.
Companies that use Urban Metal
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Urban Metal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Urban Metal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cre8tive NationscoreOfficial partnership with one of Australia's leading First Nations creative consultancies. Cre8tive Nations oversees all First Nations collaborations to ensure cultural appropriateness and alignment with First Nations protocols and standards. The partnership enables Urban Metal to work with individually selected First Nations artists suitable for each project, translating cultural stories into authentic metal design installations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Urban Metal competitors and assessment
Company assessmentBroad incumbents
- McNichols: Large catalog distributor and fabricator of perforated metal, wire mesh, and architectural metal products — competes on standard perforated panels and grating, not bespoke design.
Regional players
- Locker Group: Australia-based manufacturer of architectural metal meshes, screens, and perforated products — direct geographic competitor in the Australian market for similar specifier-led projects.
- Arrow Metal: Australian custom metal fabrication house producing architectural screens, balustrades, and decorative metalwork — competes for the same Brisbane/south-east Queensland architect and developer clients.
- Steeltec Architectural: Australian architectural metalwork fabricator delivering laser-cut screens, facades, and decorative steel elements — overlapping directly with Urban Metal's project types and service area.
Direct peers
- Moz Designs: Produces architectural metal panels, screens, and perforated cladding for interiors and exteriors — competing in the same designer-led, custom metalwork space.
- Hendrick Architectural: Specializes in architectural perforated metal panels and custom metal fabrications for building facades and interiors, serving the same architect-and-developer buyer that Urban Metal targets.
- Banker Wire: Manufactures woven and welded wire mesh for architectural facades, partitions, and decorative screens — directly comparable to Urban Metal's laser-cut and perforated screens for commercial and civic interiors.
- Cambridge Architectural: Designs and manufactures architectural mesh systems for facades, ceilings, and decorative screens — overlapping directly with Urban Metal's perforated and laser-cut screen portfolio in commercial and public projects.
- PureFreeForm: Designs and fabricates custom architectural metal facades, screens, and laser-cut panels for commercial and civic buildings — closely comparable to Urban Metal's bespoke screen offering.
Emerging players
- BŌK Modern: US-based design-build firm producing laser-cut architectural panels, screens, and trellises — similar niche custom metalwork positioning for landscape and architectural applications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Metal social profiles
Digital presenceUrban Metal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Metal leadership team
Management profileNumber of profiles
Profiles1 record
Urban Metal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Metal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Metal
What does Urban Metal do?
Urban Metal designs and fabricates custom laser-cut and perforated metal screens, facades, and architectural elements for architects, designers, developers, councils, and homeowners. The company offers bespoke custom design services alongside a standard Design Collection across Botanicals, Art Deco, International, and Geometric categories. They specialize in serving commercial fitouts, residential projects, government civic installations, public art and wayfinding (Story-Telling Light Towers), and First Nations collaborations.
Is Urban Metal a public or private company?
Urban Metal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Metal founded?
Urban Metal was founded in 2006. It employs 1 to 10 people.
Where is Urban Metal based?
Urban Metal is headquartered in Wynnum, Australia, in the Oceania region.
How does Urban Metal make money?
Three revenue lines are on record. Custom Architectural Metal Products are the primary driver. The others are standard Design Collection and fabrication Services.
Who are Urban Metal's main competitors?
McNichols is listed as a broad incumbent. Regional players are Locker Group, Arrow Metal and Steeltec Architectural. Direct peers are Moz Designs, Hendrick Architectural, Banker Wire, Cambridge Architectural and PureFreeForm. BŌK Modern is listed as an emerging player.
Does Urban Metal have an API?
No public API is recorded for Urban Metal.
What industry is Urban Metal in?
Urban Metal's product category is Architectural Metal Fabrication. Its primary akta.pro industry code is IMADACAM, Metal Cladding, Soffits & Trim (Non-Panel Components), with a secondary code of IMADACAE, Architectural & Miscellaneous Metals (Stairs, Railings, Ladders). Its NAICS code is 332323 and its SIC code is 3444.