What Windfall Group does

Windfall Group is a privately held, family-led commercial real estate development and operating firm founded in 2003 and headquartered at 1300 Kensington Rd in Oak Brook, Illinois. The company acquires, repositions, develops, and manages a diversified property portfolio across five core product lines: retail (with a documented specialization in Asian lifestyle centers marketed under the Pacifica brand), residential multifamily and student housing, mixed-use developments, and trade-focused industrial properties. Operations span the United States, Canada, and China, with more than 7 million square feet of commercial space developed historically and over 3 million square feet currently under redevelopment across 15+ named properties including Pacifica Square (Aurora, IL; ~362,000 SF), Burnsville Center (Burnsville, MN; ~1.1 million SF regional mall), Pacifica of Chicago (~280,000 SF mixed-use on the South branch of the Chicago River), Pacifica on Green (student housing near University of Illinois, up to 1,200 beds), The Shops at Congressional Village (Rockville, MD; ~100,000 SF), Savannah Lakes Village (McCormick, SC; 4,000-acre lakefront community with 2,300 homesites), and Weehawken 1800 (NJ luxury apartments).

The Commercial Real Estate Development division executes value-add strategies via acquisition and repositioning of underperforming assets, then operates them long-term. The business model is direct leasing of owned properties to a mix of national anchor tenants (Best Buy, Macy's, JCPenney, Dick's Sporting Goods, Planet Fitness, Park to Shop Supermarket, Value City Furniture, Bath & Body Works, Panera Bread) and residential or student tenants. Pricing is quote-based, individually negotiated, and not publicly disclosed. Revenue is generated through recurring rental streams (retail, residential, student housing, industrial) and one-time value realization on mixed-use developments. The go-to-market motion is direct-to-tenant via property-specific leasing pages on windfallusa.com, phone (630) 463-2967, and email ([email protected]), with marketing support through press coverage and an annual company magazine.

Management is concentrated in the founding family and a small executive bench: President/CEO Eddie Ni, COO Jan Zheng, Director of Real Estate Judy Ni, VP of Construction Management Jerry Albom, Director of Project Management Jasmine Ni, Accounting Director Daisy Huang, Legal Counsel Bill Bazianos, and Business Development Manager Chris Loo, with additional property management and administrative staff. No external institutional investor, public listing, or external funding round is disclosed in the input.

Name

Windfall Group

Legal name

Windfall Group

Website

https://windfallusa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Windfall Group is a privately held, family-led commercial real estate developer founded in 2003 and headquartered in Oak Brook, Illinois. It acquires, repositions, and operates retail (with a focus on Asian lifestyle centers under the Pacifica brand), residential, student housing, mixed-use, and industrial properties across the U.S., Canada, and China.

Ownership category

akta.pro rank

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Property Leasing: Acquires and revitalizes shopping centers in high-growth U.S. markets, transforming them into vibrant lifestyle destinations. Revenue generated from retail tenant leases.
2. Residential Property Operations: Develops high-quality multifamily and community projects in prime locations. Revenue from residential rentals and lease agreements.
3. Mixed-Use Development: Executes value-add developments blending retail, residential, and commercial spaces to maximize property potential.
4. Student Housing: Develops and operates student housing projects near university campuses.
5. Industrial Property Operations: Operates and expands trade-focused industrial properties in strategic U.S. and Canadian markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Windfall Group is a privately held commercial real estate development and property management company that acquires, redevelops, leases, and operates retail centers, multifamily residential properties, mixed-use developments, student housing, and industrial real estate. The company is best known for its Pacifica-branded Asian-inspired lifestyle shopping centers that serve multicultural consumer bases. It has developed over 7 million square feet of commercial space and currently has more than 3 million square feet under redevelopment across the United States, Canada, and China.

Product overview

Windfall Group is a diversified commercial real estate development company founded in 2003, operating across the United States, Canada, and China. The company offers a portfolio of retail, residential, mixed-use, and industrial properties under the Pacifica brand and other sub-brands. Their Commercial Real Estate Development division specializes in value-add opportunities through acquisition and repositioning, having developed over 7 million square feet of commercial space. The product portfolio includes: Pacifica Square (retail Asian lifestyle center in Aurora, IL - 362,000 SF), Pacifica on Golf (redevelopment in Rolling Meadows, IL - 130,000 SF), Pacifica of Burnsville (Asian grocery and food hall in Minnesota), Pacifica of Doraville and Fairfax (retail centers), Pacifica of Chicago (mixed-use riverfront development - 280,000 SF with hotel, retail, dining), Pacifica of Queens (urban residential), Pacifica on Green (student housing near University of Illinois with 1200 beds), Pacifica Riverview (5-story residential), Burnsville Center (regional mall - 1.1M SF), The Shops at Congressional Village (retail in Maryland), Savannah Lakes Village (resort community in South Carolina), Weehawken 1800 (luxury apartments in New Jersey), and Windfall Plaza Beverly (neighborhood retail). The company also has upcoming projects including Pacifica of Houston, Pacifica of Vegas, and Ate Ate Ate Food Hall.

Differentiator

Problem solved

Functional benefit

Products and services

• Windfall Group Commercial Real Estate Development Core development platform through which Windfall Group acquires, redevelops, leases, and manages commercial real estate across retail, residential, mixed-use, student housing, and industrial asset classes. Targets value-add opportunities in markets with strong demographic and growth fundamentals.
• Pacifica Square Asian-inspired lifestyle shopping center located in Aurora, Illinois. Features a curated mix of retail, dining, and entertainment tenants, anchored by Best Buy, Macy's, Dick's Sporting Goods, and LA Fitness.
• Pacifica on Golf Retail property in Rolling Meadows, Illinois being redeveloped into a Pacifica-branded lifestyle center as part of Windfall Group's repositioning strategy.
• Pacifica of Chicago Chicago-area Pacifica lifestyle center within Windfall Group's retail portfolio, offering shopping, dining, and entertainment to the local community.
• Pacifica on Green (Student Housing) Purpose-built student housing property in Allendale, Michigan located near Grand Valley State University, providing modern rental housing to university students.
• Burnsville Center Major retail property in Burnsville, Minnesota in Windfall Group's commercial portfolio, anchored by national retail tenants and operated as part of the company's retail asset base.
• Savannah Lakes Village Mixed-use development in Savannah, Georgia combining retail, residential, and/or hospitality uses within Windfall Group's mixed-use development portfolio.
• Weehawken 1800 Luxury residential rental property in Weehawken, New Jersey within Windfall Group's multifamily residential portfolio, offering high-end rental housing in the New York metro area.
• Windfall Plaza Beverly Retail plaza in Beverly, Massachusetts within Windfall Group's commercial retail portfolio, serving the local North Shore community.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RPT Realty: RPT Realty is a publicly traded REIT focused on open-air shopping centers primarily in densely populated U.S. markets. Comparable to Windfall's neighborhood retail and lifestyle center portfolio, particularly Midwest assets.
• Macerich: Macerich is a publicly traded REIT focused on regional malls and community shopping centers across the U.S. It is directly comparable to Windfall Group's retail and mixed-use mall operations, particularly assets like Burnsville Center and Pacifica Square.
• Phillips Edison & Company: Phillips Edison & Company is a publicly traded REIT focused on grocery-anchored neighborhood and community shopping centers. It is directly comparable to Windfall's community-center and lifestyle-retail portfolio, including Pacifica Square and The Shops at Congressional Village.
• Whitestone REIT: Whitestone REIT is a publicly traded REIT that owns and operates community-centered retail properties in high-growth markets. Comparable to Windfall's smaller-footprint community retail centers like Windfall Plaza Beverly (20,392 SF).
• Brixmor Property Group: Brixmor Property Group is a publicly traded REIT that owns and operates a national portfolio of open-air shopping centers. Comparable to Windfall's value-add repositioning strategy across community retail centers and Pacifica-branded lifestyle destinations.
• Centennial Real Estate: Centennial is a private U.S. retail real estate investment and management firm focused on open-air shopping centers. It is a direct comparable as a privately held retail-focused peer operating community shopping centers similar to Windfall's portfolio.
• Federal Realty Investment Trust: Federal Realty is a publicly traded REIT specializing in open-air, mixed-use, and lifestyle shopping centers in affluent U.S. markets. Comparable to Windfall's mixed-use and lifestyle-center developments such as Pacifica of Chicago and Pacifica on Michigan.

Emerging players

• Greystar Real Estate Partners: Greystar is the largest operator of multifamily and student housing in the U.S. Comparable to Windfall's student housing (Pacifica on Green, 1,200 beds) and multifamily residential (Pacifica Riverview, Weehawken 1800) operations.

Broad incumbents

• Brookfield Property Group: Brookfield Property Group is a global real estate operator and investor with massive retail, office, and mixed-use portfolios. Comparable as a broad incumbent to Windfall's diversified real estate platform spanning retail, residential, mixed-use, and student housing.
• Kimco Realty: Kimco Realty is one of the largest publicly traded REITs, owning and operating open-air shopping centers across the U.S. It is a broad incumbent comparable to Windfall's retail leasing operations at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/windfall-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windfall Group