Vancouver Island Motorsport Circuit

What Vancouver Island Motorsport Circuit does

Vancouver Island Motorsport Circuit (VIMC) operates a Tilke-designed motorsport facility on Vancouver Island, Canada, functioning as a year-round experiential venue for driving enthusiasts and corporate clients. The core asset is a 2.3-kilometre, 19-turn road circuit engineered with 11.5% (98-metre) elevation change by Tilke GmbH — the same firm that designs Formula 1 and MotoGP circuits. The facility includes a 15,000 sq ft clubhouse, four pit garages, a presentation showroom, three meeting spaces, the Paddock Lounge with 800 sq ft observation deck, and a 95m x 55m Dynamic Zone configured for autoslalom, brand activations, and demonstrations. Supporting infrastructure includes Class "A" sound-monitoring systems (95 dB cap), three in-floor Ravaglioli hoists, a precision alignment rack with corner scales, and an on-site tire machine.

VIMC monetizes a portfolio of paid driving experiences priced between $119 (autoslalom) and $2,500 (Ross Bentley Performance Driving Program) per participant, with fleet vehicle rental add-ons sourced from GAIN Group dealerships (Porsche, Mercedes-Benz, BMW, Alfa Romeo, Maserati, Audi, Subaru). Corporate venue rentals support events of 10–300 guests and represent a B2B revenue stream separate from individual consumer experiences. The company is operated as a division of GAIN Group, an automotive dealership conglomerate, which provides structural access to premium vehicle inventory and cross-promotion. Distribution is exclusively direct — website-based booking with integrated e-commerce (islandmotorsportcircuit.com), corporate sales inquiry forms, phone/email contact, and event-driven marketing through Cars & Coffee community events and the Vancouver International Auto Show.

The customer base spans individual driving enthusiasts (new drivers through experienced motorsport participants), corporate clients (executive retreats, team building, product launches), and the broader Vancouver Island automotive community (Cars & Coffee attendees). Product breadth includes entry-level New Driver Programs ($199/session) and Autoslalom ($119/car) through premium Island Luxury Tour ($1,895/vehicle, partnered with Villa Eyrie Resort), with skilled-coaching programs leveraging an exclusive partnership with Ross Bentley. Operating as a regional destination facility rather than a high-volume retail or SaaS business, VIMC's revenue is structurally capacity-constrained by session caps (e.g., 6 vehicles for the Island Luxury Tour, 10 drivers for the Bentley program), with revenue concentrated in discretionary leisure and corporate entertainment spending. The Terms of Use specify governing law as the State of Washington, U.S.A., a noteworthy structural detail given the Canadian operational address.

Name

Vancouver Island Motorsport Circuit

Legal name

Vancouver Island Motorsport Circuit

Website

https://islandmotorsportcircuit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vancouver Island Motorsport Circuit operates Canada's only year-round motorsport facility, a Tilke-designed 2.3 km road circuit offering driving experiences, driver training, and corporate venue rentals to enthusiasts and businesses from Cowichan Valley, BC, as a division of GAIN Group.

Ownership category

akta.pro rank

Product category

Motorsport Circuit Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports & Racing Experiences (THAJAFAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsport circuit facilities
• Driving experience programs
• Corporate venue rentals
• Performance driving training
• High performance vehicle rentals

Headquarters

HQ city

Lake Cowichan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Driving Experiences: Individual paid experiences including Circuit Taxi, High Performance Taxi, Open Lapping, Performance Driving Programs, Safe Driving Program, New Driver Program, Island Luxury Tour, and Ross Bentley Performance Driving Program. Revenue generated per-person or per-vehicle with optional fleet rental upsells.
2. Corporate Venue Rentals: Private venue rentals for corporate events, meetings, product launches, executive retreats, and team building. Pricing varies by event type and group size. Corporate events require 50% non-refundable deposit at booking.
3. Gift Certificates: Prepaid gift certificates sold in fixed denominations ($50-$5000) or for specific experience packages. Customers purchase ahead for self or as gifts, providing upfront revenue recognition.
4. Fleet Vehicle Rentals: High-performance vehicle rentals from the GAIN Group dealership fleet including Porsche, Mercedes-Benz, BMW, Alfa Romeo, Maserati, Audi, and Subaru models. Available as add-on to driving experiences.
5. Custom Branding & Event Services: Bespoke branding opportunities including building wraps, pit-stop displays, and vehicle displays for corporate events. Additional revenue from food and beverage partnerships through local providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Vancouver Island Motorsport Circuit operates a Tilke-designed 19-turn, 2.3-kilometre road circuit in Cowichan Valley, BC, offering paid driving experiences, performance driving programs, driver training, and corporate venue rentals. As Canada's only year-round motorsport facility, it sells individual driving experiences (Circuit Taxi, Open Lapping, High Performance Driving), premium coaching (including the Ross Bentley program), luxury touring events, corporate event hosting for up to 300 guests, and gift certificates, supported by a fleet of premium vehicles from the parent GAIN Group dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Circuit Taxi A passenger ride-along experience in which a professional instructor drives the customer for five laps around the 19-turn Tilke circuit, including a warm-up lap, five laps, cool-down lap, and photos. Priced at $349 per person, targeting individuals seeking a high-performance motorsport thrill without driving themselves.
• High Performance Taxi A premium passenger ride experience in an Audi LMS race car for four laps with personalized onboard video and telemetry. Priced at $549 per person, targeting driving enthusiasts seeking an authentic professional race car experience.
• Open Lapping Self-paced track driving where participants bring their own vehicle and drive at their own pace around the 2.3 km circuit. Optional 1-on-1 coaching available as an add-on. Priced at $429 per vehicle, with optional coaching upgrade at $499.
• Taste of the Circuit A half-day introductory experience designed for first-time track drivers, including instruction and laps at the Tilke circuit. Limited to 10 participants per session for focused coaching. Priced at $499 per person, with optional fleet vehicle rental at additional cost.
• High Performance Driving Essentials An entry-level performance driving program for drivers seeking structured skills development on the Tilke circuit. Includes professional instruction and optional fleet vehicle rental. Priced at $799 per person, with fleet rental at additional cost.
• High Performance Driving Advanced An advanced performance driving program for experienced drivers looking to refine high-speed track technique on the Tilke circuit. Includes professional instruction and optional fleet vehicle rental. Priced at $899 per person, with fleet rental at additional cost.
• Pro Coaching A full-day one-on-one professional coaching program at the Tilke circuit, available at beginner and advanced tiers. Priced at $1,700 (beginner) or $1,995 (advanced), targeting serious drivers seeking intensive personalized instruction.
• Island Luxury Tour A premium full-day experience featuring a scenic drive in a luxury vehicle, a track session at the circuit, breakfast, lunch, and a European-inspired celebratory dinner at the Villa Eyrie Resort's Alpina Restaurant. Limited to 6 vehicles per session. Priced at $1,895 per vehicle, targeting affluent driving enthusiasts.
• New Driver Program A half-day program designed specifically for newly licensed drivers holding L or N licenses, providing a controlled private environment to build confidence, basic vehicle control, and safety awareness. Priced at $199 per session.
• Safe Driving Program A defensive driving skills program focused on building all-season road confidence and safe vehicle handling. Priced at $395 per vehicle, available as AM or PM sessions.
• Ross Bentley Performance Driving Program An intensive 2-day elite coaching program led by world-renowned race driving coach Ross Bentley, founder of Speed Secrets, designed for experienced drivers seeking advanced performance driving skills. Maximum of 10 drivers per session. Priced at $2,500 per person, with fleet rental at $2,998 + taxes.
• Corporate Venue Rentals Private rental of the motorsport circuit facility for corporate events including meetings, product launches, executive retreats, and team building activities. Venue capacity ranges from 10 to 300 guests, with bespoke branding opportunities, food and beverage partnerships, and access to the 15,000 sq ft clubhouse with meeting spaces and presentation showroom.
• Gift Certificates Prepaid gift certificates redeemable across the circuit's driving experiences and programs, available in fixed experience denominations or in custom amounts from $50 to $5,000. Marketed as gifts for any occasion, providing upfront revenue and driving new customer acquisition through gift recipients.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Villa Eyrie ResortcoreStrategic or Co-development PartnerExclusive dining and accommodation partner for the Island Luxury Tour experience. Provides breakfast and celebratory European-inspired dinner at Alpina Restaurant. Special rates available for program participants. Located near the circuit.
• Tilke GmbH & Co. KGcoreTechnology or IntegrationExclusive designers of the circuit track. Responsible for the 19-turn, 2.3-kilometre road circuit design with 11.5% elevation change. Tilke is renowned for designing Formula 1 and MotoGP circuits worldwide with over 30 years of motorsport expertise.
• GAIN Group (Dealership Network)coreOEM/ Whitelabel/ Licensing PartnerParent company and automotive dealer group providing access to premium vehicle fleet including Porsche, Mercedes-Benz, BMW, Alfa Romeo, Maserati, and Audi. Vehicles sourced from GAIN Group dealerships for track experiences and fleet rentals.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lime Rock Park: Historic road course in Connecticut offering track days, driver schools, and event rentals alongside professional racing. Comparable as a multi-purpose road-course venue balancing enthusiast, instructional, and corporate revenue.
• Circuit Mont-Tremblant: Quebec road course hosting professional racing, track days, and driving experiences. Comparable as another Canadian circuit monetizing both enthusiast lapping days and corporate hospitality on a road-course asset.
• Autobahn Country Club: Private motorsport club in Illinois offering members and guests track access, driving instruction, and corporate events on a Tilke-designed road course. Directly comparable as a membership + experience-based motorsport venue on a Tilke circuit.
• Spring Mountain Motorsport Ranch: Private motorsport resort in Nevada with road course, driving schools, and residential membership. Highly comparable business model — paid driving experiences, corporate events, and member access on a multi-configuration road circuit.
• Atlanta Motorsports Park: Private motorsport facility in Georgia with a road course designed for driving experiences, driver education, and corporate events. Comparable as an enthusiast-focused private circuit monetizing experience-based revenue.
• Motorsport Ranch Texas: Private motorsport facility in Texas offering track-day rentals, driving schools, and corporate use on multiple road-course configurations. Directly comparable business model of paid track-time and instruction on a multi-configuration circuit.
• Canadian Tire Motorsport Park: Canadian motorsport road course in Ontario (formerly Mosport) offering track days, driving schools, and motorsport events. Closest direct peer by geography, segment (enthusiast + corporate use), and business model — major comparable for Canadian track-day pricing and utilization benchmarks.
• Calabogie Motorsports Park: Private motorsport road course in Ontario offering track days, driver training, and corporate events. Direct peer as a Canadian private circuit with similar enthusiast-and-corporate revenue mix and similar facility scale.

Broad incumbents

• Watkins Glen International: Iconic NASCAR and IMSA road course in New York state with consumer driving experiences, corporate events, and hospitality programs. Broader incumbent with overlapping track-day and corporate revenue streams but a fundamentally professional-racing-led business model.
• Sonoma Raceway: Major professional motorsports complex in California hosting NASCAR, IndyCar, and NHRA events alongside consumer driving experiences and corporate hospitality. Broader incumbent with overlapping experience and corporate offerings but anchored by professional series racing rather than a private member/enthusiast focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/islandcircuit
• Facebookfacebook.com/islandcircuit
• LinkedInlinkedin.com/company/vancouver-island-motorsport-circuit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vancouver Island Motorsport Circuit