Applied Science University

What Applied Science University does

Applied Science Private University (ASU) is a private higher education institution founded in 1991 and headquartered on Al Arab St., Shafa Badran in Amman, Jordan. It is owned by Arab International Company for Education and Investment (AIEI), a holding company listed on the Amman Stock Exchange (ticker: AIEI) whose group also includes Ibn Al-Haytham Hospital, Ittihad Secondary Schools, an Islamic finance entity, and an IT services company. ASU delivers undergraduate, graduate, and diploma programs across 13 faculties spanning humanities (Arts and Humanities, Law, Business, Art and Design, Sharia and Islamic Studies), sciences (Engineering and Technology, Information Technology, Science, Technical College), and health (Pharmacy, Nursing, Dentistry, Allied Medical Sciences), serving primarily Jordanian undergraduates alongside graduate and international Arab students.

ASU's technology stack is operational rather than pedagogical: a MY ASU portal with e-registration, e-library, e-payroll, e-mail, and survey systems, an E-Learning and Open Education Center for blended delivery, a Cadaveric Microanatomy Laboratory for medical training, and a comprehensive Sustainable Development Goals (SDG) tracking and reporting system across all 17 goals. The university relies on international accreditations — ABET, ACEN (eight years through 2033), HCÉRES (renewed 2025), ACPE, AACSB membership, CIOL (2026), IIMP, ASIC, ESQR — and the QS 5 Stars Plus rating (first private university in Jordan to achieve it) to differentiate quality.

ASU's revenue model is dominated by recurring tuition and academic fees across undergraduate and graduate programs, billed annually on a per-credit-hour basis, with auxiliary recurring streams from campus housing, transportation, dining, and recreational facilities, plus one-time fees for certificate and continuing education programs. Distribution is primarily direct on-campus in Amman, supplemented by online self-serve registration and international recruitment via the standardized studyinjordan.jo portal. Marketing combines faculty-specific social media, bilingual monthly newsletters (ASU News), TEDxASPU and Career Day events, and QS-led PR positioning, with sales-cycle signal from school outreach and university fairs.

Name

Applied Science University

Legal name

Applied Science Private University (جامعة العلوم التطبيقية الخاصة)

Website

https://asu.edu.jo

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Applied Science Private University is a 1991-founded private university in Amman, Jordan, owned by publicly-listed AIEI, that delivers undergraduate and graduate programs across 13 faculties — spanning humanities, sciences, and health — to primarily Jordanian students, supported by a portfolio of international accreditations and a QS 5 Stars Plus rating.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Polytechnic & Applied Sciences Universities (EDAHAEAB), Applied Research & Innovation Universities (EDAHAEAE)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Professional health education
• Engineering and technology programs

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Primary revenue stream from tuition fees charged to undergraduate and graduate students across all faculties. Fees vary by program and include charges for registration, credit hours, and supplementary courses.
2. Educational Services and Programs: Revenue from certificate programs, continuing education, competency exams, and professional development courses.
3. Campus Facilities and Services: Revenue from accommodation/housing services, transportation, dining/catering, and recreational facilities including fitness gym, swimming pool, and entertainment centers.
4. Investment and Financial Activities: The parent company Arab International Company for Education and Investment (AICEI) trades on Amman Stock Exchange under ticker AIEI, generating revenue through investment activities and financial operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Applied Science Private University delivers higher education services through undergraduate, graduate, and diploma programs across 13 faculties including Arts and Humanities, Law, Business, Art and Design, Sharia and Islamic Studies, Engineering and Technology, Information Technology, Science, Pharmacy, Nursing, Dentistry, and Allied Medical Sciences. The university supplements academic instruction with student services (housing, transport, dining, healthcare, recreational facilities), research centers, and continuing education programs. It also operates a network of academic and entrepreneurial centers supporting applied learning, sustainability, and entrepreneurship.

Product overview

Applied Science University is a private higher education institution offering a comprehensive portfolio of undergraduate, graduate, and diploma programs across multiple faculties including Arts and Humanities, Science, Business, Law, Engineering and Technology, Pharmacy, Information Technology, Art and Design, Nursing, Dentistry, Shariah and Islamic Studies, and Allied Medical Sciences. The university operates as a single unified educational institution providing traditional academic degree programs rather than a modular software product architecture. The institution does not offer a technology product or software platform but rather educational services through its various academic colleges and departments.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan Journal of Applied Science: Academic journal published by the university
• Innovation Center and Entrepreneurship (ICE)

Products and services

• Undergraduate Degree Programs Multi-year bachelor's degree programs across 13 faculties spanning humanities (Arts and Humanities, Law, Business, Art and Design, Sharia and Islamic Studies), scientific disciplines (Engineering and Technology, Information Technology, Science, Technical College), and health (Pharmacy, Nursing, Dentistry, Allied Medical Sciences), aimed at Jordanian and international secondary-school graduates.
• Graduate (Master's) Degree Programs Master's-level programs offered through the Deanship of Scientific Research and Graduate Studies in disciplines including Business, Computer Science, Pharmacy Sciences, Clinical Nursing, Interior Design, and Law (Cyber Law), supporting advanced specialization and research.
• Faculty of Allied Medical Sciences Programs Allied Medical Sciences programs covering complementary health disciplines, supporting students pursuing clinical and paramedical specializations in Jordan.
• Faculty of Science Programs
• Student Housing and Accommodation Services On-campus residential services offering dormitory accommodation with priority booking for students with disabilities at no extra charge and ground-floor access for those requiring reasonable adjustments, billed monthly.
• Consulting and Training Center Services Continuing education, certificate programs, competency exams, and professional development courses delivered through the university's Consulting and Training Center for individuals and external organizations.
• Campus Facilities and Auxiliary Services Subscription-based campus services including transportation, catering/dining, recreational facilities (fitness gym, Olympic stadium, swimming pool, indoor sports courts, entertainment centers), banking services, parking, internet access, and accessibility services for students with special needs.

Quantifiable outcome

• Ranked 851-900 among top 900 universities worldwide in QS World Ranking
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ibn Al-Haytham HospitalcoreStrategic or Co-development PartnerAssociated healthcare facility within the Arab International for Education and Investment group, providing clinical training opportunities for health sciences students including nursing, pharmacy, and allied medical sciences.
• Ittihad SchoolsminorStrategic or Co-development PartnerSchools affiliated with the same investment group, potentially serving as feeder institutions for university enrollment.
• First Islamic FinanceminorStrategic or Co-development PartnerIslamic finance company within the group network, providing potential Sharia-compliant financial services and partnerships for the university.
• Union of Arab UniversitiesminorStrategic or Co-development PartnerASU, through its Faculty of Arts and Humanities, is a founding member of the Arab Arts Faculties Association under this union, facilitating academic collaboration across Arab universities.
• Hult Prize at ASUminorStrategic or Co-development PartnerAnnual social entrepreneurship competition hosted at ASU, connecting students with global innovation challenges and resources.
• Jordanian Higher Education Accreditation Commission (HEAC)coreOthersOfficial regulatory body for higher education in Jordan. ASU maintains accreditation and quality standards in compliance with HEAC requirements, including competency exam administration.
• Jordanian Bar AssociationminorStrategic or Co-development PartnerPartnership with law faculty for student field visits and professional development for law students.
• PETRA Engineering IndustriesminorStrategic or Co-development PartnerEngineering company providing industrial visits and practical training opportunities for engineering students.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• American University of Beirut (AUB): Premier regional private research university serving Arab students across the Middle East. Competes for top-tier international students whom ASU also targets as a 'University for all Arabs.'
• University of Jordan: Public flagship university in Jordan and the dominant higher education institution in the country. Defines the competitive baseline against which ASU must differentiate via premium and international positioning.
• Jordan University of Science and Technology (JUST): Major public Jordanian university with strong engineering and health sciences programs. Sets the benchmark for applied sciences in Jordan and competes for high-achieving students.

Direct peers

• Al-Ahliyya Amman University: Private Amman-based university with broad academic portfolio. Competes with ASU for students in the greater Amman catchment area.
• German Jordanian University (GJU): Private Jordanian university with strong applied sciences and engineering focus, supported by German academic partnerships. Comparable to ASU in applied sciences orientation and international accreditation positioning.
• Isra University (Jordan): Private Jordanian university with comparable faculties including medicine, engineering, and humanities. Competes in the same private higher education market segment.
• Middle East University (MEU): Private Jordanian university with broad faculty offerings across sciences, business, law, and arts. Directly competes with ASU for Jordanian and regional students in similar disciplines.
• Philadelphia University (now Amman University): Private Jordanian university offering multi-disciplinary programs across sciences, engineering, and humanities. Competitor for the same Jordanian undergraduate and graduate student pool.
• Princess Sumaya University for Technology (PSUT): Private Jordanian university focused on IT, engineering, and applied sciences. Directly comparable to ASU in target market (Jordanian and regional students), STEM orientation, and tuition-based revenue model.

Regional players

• Arab Open University (AOU): Pan-Arab distance-learning university with branches across multiple countries. Comparable to ASU's blended learning initiatives and shared regional student recruitment footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3rSs2U-xnTlIpWjclvKDRA
• Facebookfacebook.com/%D9%83%D9%84%D9%8A%D8%A9-%D8%A7%D9%84%D8%AA%D9%85%D8%B1%D9%8A%D8%B6%D8%AC%D8%A7%D9%85%D8%B9%D8%A9-%D8%A7%D9%84%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%84%D8%AA%D8%B7%D8%A8%D9%8A%D9%82%D9%8A%D8%A9-%D8%A7%D9%84%D8%AE%D8%A7%D8%B5%D8%A9-%D8%A7%D9%84%D8%B5%D9%81%D8%AD%D8%A9-%D8%A7%D9%84%D8%B1%D8%B3%D9%85%D9%8A%D8%A9-1663338803719905
• LinkedInlinkedin.com/company/applied-science-university

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Science University