PT Fortune Indonesia Tbk

What PT Fortune Indonesia Tbk does

PT Fortune Indonesia Tbk (IDX: FORU) is an Indonesian integrated marketing services firm founded in 1970, providing advertising, public relations, and strategy/consultancy services to enterprise clients. The company positions itself as the first and only advertising company listed on the Indonesia Stock Exchange, with reported revenue of IDR 2.69 trillion in 2025 across the 2021-2025 window. Operations are headquartered in Jakarta's Menara BCA and span national and multinational clients including Pertamina, Lenovo, Indomie/Indofood, and Kedaulatan Rakyat, with the company claiming "thousands of communication campaigns" executed over 49+ years.

The group delivers services through four wholly-owned subsidiaries — PT Fortune Pramana Rancang, PT Fortune Adwicipta, PT Fortuna Network Indonesia, and Plan B — covering integrated advertising, activation, digital, and PR capabilities. Its proprietary tool, FORMAX, is a structured strategic planning framework designed to facilitate rapid ad concept development under time constraints of 1, 3, or 7 days. The company's value proposition is built on claimed ground-level Indonesia market expertise, a cross-specialty cooperative culture, and adaptive team structures organized around client needs. Revenue is generated primarily through B2B professional services engagements, with three core streams: integrated advertising, public relations (including crisis management), and C-suite strategic consultancy; pricing is not publicly disclosed.

In 2019 the company underwent a significant corporate restructuring under new ownership and management, consolidating Fortune PR, Fortune Indonesia, media, activation, and digital brands under a unified "Fortuna" identity intended to signal its refreshed Indonesian positioning. Financial signals over 2021-2025 show a multi-year revenue decline followed by a modest 2025 recovery, with EBITDA inflecting positive in 2025 after three negative years, suggesting an early-stage operational turnaround.

Name

PT Fortune Indonesia Tbk

Legal name

PT Fortune Indonesia Tbk

Website

https://foru.co.id

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Fortune Indonesia Tbk (IDX: FORU) is an Indonesian integrated marketing services firm, founded in 1970, providing advertising, public relations, and strategy/consultancy to enterprise clients including Pertamina and Lenovo, and the first advertising company listed on the Indonesia Stock Exchange.

Ownership category

akta.pro rank

Headquarters

HQ city

Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Advertising Services: Full-service advertising including creative campaign development, media planning, and execution across multiple channels for corporate clients.
2. Public Relations Services: Corporate communications, crisis management, and PR campaign services for clients.
3. Strategy & Consultancy: C-suite advisory and strategic consulting services for brand and communication strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PT Fortune Indonesia Tbk (Fortuna) is an Indonesian integrated communications group providing full-service advertising, public relations, and strategy & consultancy to enterprise clients. Services span creative campaign development, media planning and buying, crisis management, C-suite advisory, and brand activation for national and multinational brands operating in Indonesia. The group operates through wholly-owned subsidiaries including PT Fortune Pramana Rancang, PT Fortune Adwicipta, PT Fortuna Network Indonesia, and Plan B.

Product overview

PT Fortune Indonesia Tbk (now operating as Fortuna) is an Indonesian integrated communications group offering a comprehensive suite of advertising and marketing services. The company operates as a unified platform combining Integrated Advertising, Public Relations, and Strategy & Consultancy services. The group also includes subsidiaries PT Fortune Pramana Rancang, PT Fortune Adwicipta, and PT Fortuna Network Indonesia. The company has developed proprietary tools including FORMAX, a strategic planning framework for rapid ad concept development. As the first and only advertising company listed on the Indonesia Stock Exchange (IDX: FORU), Fortune Indonesia serves both national and multinational clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Advertising Full-service integrated advertising services including creative campaign development, media planning and buying, and activation across multiple channels for national and multinational enterprise brands operating in Indonesia.
• Public Relations Public relations services including crisis management, media relations, and strategic communications advisory for corporate clients seeking to manage reputation and stakeholder communications.
• Strategy & Consultancy C-suite advisory and strategic consultancy services to help enterprise clients develop communication strategies and business solutions, supporting brand and corporate-level decision making.
• FORMAX A proprietary Fortune Indonesia-owned strategic planning tool designed to facilitate teams in developing advertising concepts with structured thinking under different time constraints (1 day, 3 days, or 7 days), guiding brainstorming sessions to produce more useful output despite tight deadlines.

Quantifiable outcome

• Supported conservation of endangered species and built Elang Kamojang Conservation Center
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PertaminacoreStrategic or Co-development Partner · 1 January 2016Major client partnership for integrated marketing campaigns. Fortune Indonesia and Pertamina collaborated on Eco Run 2016 program 'Running for Biodiversity' supporting sustainability and endangered species conservation. The partnership won 'The Best Brand Image & Engagement Program' award at Most Experimental Brand Activation Award 2017. Fortune Indonesia was subsequently entrusted with Pertamina Eco Run 2017.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Omnicom Group: Holding company for BBDO, DDB, TBWA, and media networks including PHD and Hearts & Science. Competes for the same enterprise integrated-marketing RFPs Fortune/Fortuna pursues in Indonesia and Southeast Asia.
• WPP plc: World's largest advertising holding company (Ogilvy, GroupM, VMLY&R, etc.). Operates large integrated agency networks in Indonesia and competes for the same multinational and enterprise advertising mandates Fortune/Fortuna targets.
• Hakuhodo DY Holdings: Largest Japanese advertising group with growing Southeast Asia footprint. Competes with Fortune/Fortuna for Japanese multinational and broader Asia-Pacific integrated marketing mandates.
• Dentsu Group: Japan-headquartered global advertising network with deep Asia-Pacific presence, including integrated creative, media, and CX capabilities in Indonesia. Direct competitor in the integrated-communications agency space.
• Publicis Groupe: Global advertising and communications holding group (Leo Burnett, Saatchi & Saatchi, Publicis Media). Competes directly with Fortune/Fortuna for integrated communications and PR mandates from multinational clients operating in Indonesia.
• IPG Mediabrands: Interpublic Group's media and integrated marketing network operating across ASEAN. Overlaps Fortune/Fortuna on the media-planning and brand-strategy side of enterprise engagements.

Direct peers

• MullenLowe Group: Global integrated creative and PR network (MullenLowe, MullenLowe Lintas in Indonesia). Direct competitor for integrated communications mandates and creative campaigns in the Indonesian market.
• M&C Saatchi: Independent global advertising and communications group with offices across Asia-Pacific including Indonesia. Most structurally comparable peer — integrated creative, PR, and strategy offering at similar mid-market scale.
• BBDO Worldwide: Omnicom's flagship global creative network with operations in Indonesia. Directly competes for enterprise creative mandates and brand campaign work similar to those Fortune/Fortuna delivers.
• Ogilvy: WPP's flagship integrated advertising and PR network with a long-established Jakarta office. Most direct network-agency competitor for the multinational and Indonesian enterprise clients Fortune/Fortuna serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fortune-indonesia-tbk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Fortune Indonesia Tbk