The Way Immigration

What The Way Immigration does

The Way Immigration Inc. is a privately held, founder-led Canadian immigration consulting firm headquartered in Calgary, Alberta, with a secondary office in Canmore. Founded in 2008 by Frances Wipf (RCIC), the firm operates as a professional services practice rather than a technology platform, delivering immigration advice and application management entirely through licensed Regulated Canadian Immigration Consultants regulated by the College of Immigration and Citizenship Consultants (CICC). The firm employs approximately four RCICs (Frances Wipf, Maria Georgina Rico Espinosa, Yulin Wang, Mona Bakhtiari) plus legal assistants, an office manager, a client relationship specialist, and a consultation coordinator.

The firm's service catalog spans the major Canadian immigration pathways: economic immigration (Express Entry, Provincial Nominee Programs across 11 provinces and territories, Atlantic Immigration Program, Rural Community Immigration Pilot, Start-Up Visa, Agri-Food Pilot, Self-Employed, Home Care Provider Pilots), family-class sponsorship (spousal, parents and grandparents, dependent children), temporary residence (work permits including LMIA-based, open spousal, and bridging permits; study permits and PGWP planning; visitor visas and eTAs; Super Visa), permanent residence status management (including PR card renewals), citizenship applications (including refusal reconsideration and H&C grounds), and corporate immigration (LMIA applications for Canadian employers hiring foreign workers). Distribution is direct-to-client via three consultation formats — in-person at the Calgary and Canmore offices, telephone, and Zoom — serving clients across Canada and internationally.

The revenue model is professional-services billing per engagement: initial one-hour consultations are priced at $225 + GST (sometimes credited toward PR application fees), and full RCIC representation runs $950–$8,000 depending on pathway complexity, with corporate/business immigration packages at the upper end. Government IRCC processing fees are passed through separately. Go-to-market is sales-led and content-led: the firm does not appear to use paid advertising but relies on an active SEO blog, client testimonials on its website, 300+ five-star Google reviews, CICC verification listings, and referrals from satisfied clients. Marketing channels are limited to owned content and reputation, with no disclosed social media or paid acquisition.

Name

The Way Immigration

Legal name

The Way Immigration Inc.

Website

https://thewayimmigration.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Way Immigration is a Calgary, Alberta-based RCIC-regulated Canadian immigration consulting firm founded in 2008 that provides licensed representation across 18+ immigration pathways — including Express Entry, family sponsorship, work/study permits, and corporate LMIA — to individuals, families, and Canadian employers across Canada and worldwide.

Ownership category

akta.pro rank

Product category

Immigration Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Immigration Legal Services & Representation (Law Firms) (THACAKAF)

akta.pro secondary industries

Work Permit & Employment Authorization Services (THACAKAB), Family/Dependent Visa & Permit Services for Assignees (THACAKAK)

Keywords

• Canadian immigration consulting
• Permanent residence applications
• Express entry services
• Family sponsorship assistance
• Corporate immigration services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Immigration Consultation Services: One-hour initial consultations with licensed RCICs to assess eligibility and recommend immigration pathways.
2. Immigration Application Management: Full-service application preparation, submission, and management for various immigration pathways including Express Entry, spousal sponsorship, work permits, study permits, and permanent residency applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Way Immigration is a Calgary-based Canadian immigration consulting firm that delivers licensed RCIC consultation and full-service application management across virtually all Canadian immigration pathways, including Express Entry, Provincial Nominee Programs, family sponsorship, work and study permits, visitor visas, citizenship, and corporate LMIA services. Services are delivered one-on-one by Regulated Canadian Immigration Consultants in person, by telephone, or via Zoom, with fees ranging from $225 + GST per consultation hour to $950–$8,000 per professional service engagement.

Product overview

The Way Immigration is a Calgary-based immigration consulting firm operating since 2008 that offers a comprehensive suite of immigration services delivered through licensed Regulated Canadian Immigration Consultants (RCICs). The firm provides services through in-person consultations at their Calgary and Canmore offices, telephone appointments, and Zoom video conferences worldwide. Their core offerings span multiple immigration pathways including Express Entry, Provincial Nominee Programs (PNP), Atlantic Immigration Program, and Rural Community Immigration Pilot (RCIP) for federal and provincial economic immigration. Family immigration services include Spousal and Partner Sponsorship, Parents and Grandparents Sponsorship, and Family Sponsorship for dependent children and orphaned relatives. They assist with temporary residence applications including Work Permits (LMIA-based, open, and bridging permits), Study Permits, Visitor Visas, and Super Visas. The firm also handles Permanent Residence applications, Canadian Citizenship processes, and specialized pathways including Home Child Care Provider/Support Worker Pilots, Agri-Food Pilot, Start-Up Visa, and Self-Employed Programs. Corporate immigration services support Canadian employers with LMIA applications and foreign worker hiring compliance. The firm explicitly advises against using AI tools for immigration applications and emphasizes their human expertise and accountability as licensed RCICs regulated by the College of Immigration and Citizenship Consultants (CICC).

Differentiator

Problem solved

Functional benefit

Products and services

• Express Entry Federal economic immigration program management serving as the primary pathway for most newcomers to obtain Canadian Permanent Residence, with RCIC-managed applications through the Comprehensive Ranking System (CRS) for individual skilled-worker applicants.
• Provincial Nominee Programs (PNP) Management of provincial immigration applications across streams for Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, Yukon, Northwest Territories, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland & Labrador, matching applicants to regional economic needs.
• Atlantic Immigration Program Employer-driven immigration program support for skilled workers and recent graduates seeking to settle in Canada's Atlantic provinces (New Brunswick, Nova Scotia, Newfoundland & Labrador, and Prince Edward Island).
• Rural Community Immigration Pilot (RCIP) Federal immigration initiative support for smaller Canadian communities attracting and retaining skilled workers, replacing the former Rural and Northern Immigration Pilot (RNIP) program.
• Family Sponsorship Family-class immigration program support enabling Canadian citizens and Permanent Residents to sponsor spouses, common-law partners, conjugal partners, parents, grandparents, dependent children, orphaned relatives, and other family members.
• Spousal and Partner Sponsorship Program enabling Canadian citizens and Permanent Residents to sponsor their legally married husband or wife for permanent residence, available through both Inland (In-Canada Class) and Outland (Family Class) pathways.
• Parents and Grandparents Sponsorship Program support allowing Canadian citizens and Permanent Residents to sponsor parents or grandparents for immigration to Canada through the annual Parent and Grandparent Program (PGP).
• Canadian Citizenship Citizenship application services including eligibility assessment, test preparation, documentation review, interview preparation, and oath ceremony guidance for Permanent Residents seeking Canadian citizenship.
• Permanent Residence Services End-to-end services guiding clients through obtaining Canadian Permanent Resident status, including PR card renewals and landing appointments.
• Work Permits Assistance with employer-specific and open work permits, including LMIA-based work permits, open spousal work permits, bridging open work permits for Express Entry candidates, and International Mobility Program pathways.
• Study Permits Study permit applications, extensions, co-op work permits, and post-graduation work permit (PGWP) planning for international students at designated learning institutions in Canada.
• Visitor Visas and eTAs Temporary Resident Visas (TRV) and Electronic Travel Authorizations (eTA) for visitors to Canada, including services for complex refusal cases.
• Super Visa Multi-entry visa support for parents and grandparents of Canadian citizens and Permanent Residents, valid for up to 10 years with extended stay permissions.
• Home Child Care Provider and Home Support Worker Pilot Programs Two-stage application process enabling caregivers to obtain permanent residence while gaining 24 months of Canadian work experience, with open work permits available for spouses and ability to bring children.
• Corporate Immigration Services Services for Canadian companies seeking to hire foreign workers, including Labour Market Impact Assessment (LMIA) applications, hiring strategies, and ongoing compliance support with government agencies monitoring the foreign worker program.
• Refusals and Reconsiderations Review of refusal grounds and advisory services on strongest path forward, including reapplication strategies and reconsideration options for previously refused immigration cases.
• Humanitarian and Compassionate Program Consideration program support for individuals facing exceptional hardship who do not qualify under established immigration programs, typically for those already in Canada or with significant family connections.
• Consultation Services One-on-one immigration consultations offered in-person at the Calgary office, by telephone, or online via Zoom video conference, with all consultations conducted by experienced licensed RCICs.

Quantifiable outcome

• Thousands of successful immigration approvals
• +4 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ackah Business Immigration Law: Calgary-based immigration law firm specializing in business and corporate immigration with services comparable to The Way Immigration's corporate immigration offerings. Direct peer due to shared Calgary presence and overlapping LMIA/corporate immigration focus.
• Campbell Cohen: Canadian immigration law firm offering services similar to The Way Immigration across Express Entry, family sponsorship, and citizenship. Comparable in mid-size scope with strong reputation and licensed RCIC representation, similar sales-led consultation model.
• VisaPlace: Canadian immigration law firm providing legal representation across all major immigration pathways. Direct competitor with similar service portfolio and online consultation model serving Canadian and international clients.
• Absolute Immigration: Canadian immigration consulting firm offering licensed RCIC services across Express Entry, family sponsorship, and work permits. Comparable mid-size competitor with similar service scope and consultation-driven model.
• Immigroup: Canadian immigration consulting and resource platform providing licensed RCIC representation alongside educational content. Comparable to The Way Immigration in service model and Canadian market focus with similar content marketing approach.
• Green and Spiegel LLP: One of Canada's largest immigration law firms, providing full-service Canadian immigration legal services including Express Entry, family sponsorship, work permits, and corporate immigration. Directly comparable to The Way Immigration in service offerings but with significantly larger scale and broader geographic coverage.
• Canadim: Montreal-based Canadian immigration law firm offering comprehensive immigration services including Express Entry, PNP, family sponsorship, and work permits. Direct competitor providing licensed RCIC services in a similar mid-size firm structure.

Broad incumbents

• Fragomen: Global immigration law firm with major Canadian practice, serving large corporate clients with work permits, LMIA, and global mobility services. Represents the upper-tier competitive threat and potential acquirer/partner for smaller Canadian immigration firms like The Way Immigration.
• Deloitte Immigration Services: Big Four professional services firm with significant immigration practice serving enterprise clients. Represents the broad incumbent threat in corporate immigration, particularly for high-value LMIA and global mobility engagements where The Way Immigration's corporate services compete.

Emerging players

• Lexpath: Emerging Canadian immigration technology-enabled platform combining RCIC expertise with digital tools for application management. Represents the technology-enabled competitive threat to traditional immigration consulting firms like The Way Immigration that lack proprietary platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheWayImmigration
• LinkedInlinkedin.com/company/the-way-immigration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Way Immigration