National Behavioral Consortium

What National Behavioral Consortium does

The National Behavioral Consortium (NBC) is a US-based non-profit trade association founded in 1997 and headquartered in St. Petersburg, Florida, operating under the trade name NBC Group. NBC is an invitation-only consortium of 30+ top-tier Employee Assistance Program (EAP) and Managed Behavioral Health (MBH) organizations that collectively serve 30 million+ lives nationally and globally. Its core function is to convene member executives through annual conferences in Boulder, Savannah, and Phoenix, and to publish thought-leadership content that advances clinical, organizational, and workforce practices in workplace mental health.

NBC's commercial product is membership itself: members receive access to peer learning, shared outcome benchmarks, industry trend briefings, and a public member directory that drives inbound employer leads. Pricing is not publicly disclosed; membership contracts are multi-year and negotiated individually on a quote basis. The consortium does not deliver clinical services directly — those are delivered by member firms — and NBC's revenue is generated solely from recurring membership dues.

NBC member firms deliver the underlying technology stack, which spans AI-powered chatbots (e.g., TESS by Carebridge, combining AI with real-time CBT), telehealth and virtual counseling platforms, message-based counseling, digital self-help applications, meditation and self-scheduling tools, and human counseling services. NBC's role is to aggregate and disseminate these capabilities through content marketing, conferences, and positioning against venture-backed EAP entrants, rather than to develop the underlying technology itself.

Name

National Behavioral Consortium

Legal name

National Behavioral Consortium

Website

https://nbcgroup.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Behavioral Consortium is a 1997-founded, invitation-only non-profit trade association of 30+ top-tier Employee Assistance Program and Managed Behavioral Health organizations, convening members through annual conferences and shared thought leadership to advance workplace mental health practices.

Ownership category

akta.pro rank

Product category

Behavioral Health Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Employee assistance programs
• Behavioral health services
• Workplace mental health
• Trade association membership
• Managed behavioral health

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: NBC generates revenue through membership dues from invited EAP and Managed Behavioral Health organizations that join the consortium for access to thought leadership, best practice sharing, conferences, and industry collaboration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

National Behavioral Consortium (NBC) is an invitation-only, non-profit professional trade association of 30+ top-tier Employee Assistance Program (EAP) and Managed Behavioral Health organizations. NBC provides membership-driven peer learning, annual conferences, a public member directory, and thought leadership content to advance the quality of workplace mental health, behavioral health, and employee assistance services. Members collectively serve 30 million+ lives nationally and globally.

Product overview

The National Behavioral Consortium (NBC) is an invitation-only professional trade association of top-tier Employee Assistance Programs (EAPs) and Managed Behavioral Health (MBH) organizations. NBC serves as a thought-leadership hub where member organizations share innovations, best practices, and industry expertise. The consortium connects over 30 thought-leading organizations serving 30 million+ lives nationally and globally. NBC facilitates annual conferences in Boulder, Savannah, and Phoenix, and maintains a member directory for employers seeking top-tier EAP services. Member companies provide a comprehensive suite of workplace mental health and well-being services including confidential counseling, work-life services, telehealth and virtual counseling platforms, crisis response, peer support programs, manager training, and organizational consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• NBC Membership (Trade Association) Invitation-only professional trade association membership for top-tier Employee Assistance Program (EAP) and Managed Behavioral Health (MBH) organizations. Members share innovative ideas, proven expertise, and industry best practices to advance workplace mental health and behavioral health support.
• NBC Annual Conferences Two-day annual meetings held in Boulder, CO, Savannah, GA, and Phoenix, AZ that bring together top-tier EAP and behavioral health leaders to share new ideas, best practices, research, and innovations addressing workplace mental health.
• NBC Member Directory A public directory of NBC member EAP and MBH organizations that helps employers find top-tier EAP providers to support employee and organizational challenges across local, national, and global markets.

Quantifiable outcome

• Top-tier EAPs achieve 30-50% engagement rate with workforce population annually
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• BetterHelpminorStrategic or Co-development PartnerBetterHelp representatives have participated as guest speakers at NBC conferences, contributing to discussions on mental health innovation and technology integration in EAP services.
• meQuilibriumminorStrategic or Co-development PartnermeQuilibrium's VP of Sales and Partnerships presented at NBC conferences on topics related to behavioral health technology and employee mental health support.
• SupportivminorStrategic or Co-development PartnerSupportiv's Co-Founder and CEO presented at NBC conferences, sharing insights on peer support and innovative mental health solutions.
• American Foundation for Suicide Prevention (AFSP)minorStrategic or Co-development PartnerAFSP's VP of Programming and Workplace Initiatives presented at NBC conferences on suicide prevention best practices in workplace settings.
• Romano Strategic CommunicationminorGTM or Marketing PartnerNBC partners with Romano Strategic Communication for branding, messaging, and communication strategy development.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Psychological Association (APA): APA is the largest professional membership association of psychologists in the U.S., spanning science, practice, and education with significant policy influence. Comparable to NBC as a behavioral health membership organization with annual conferences and industry leadership, though much broader in scope.
• National Association of Social Workers (NASW): NASW is the largest professional association of social workers in the U.S., providing credentialing, advocacy, education, and chapter-based member engagement. Comparable to NBC as a long-standing professional association model in the behavioral health ecosystem, with a much broader membership base.
• Psychiatry.org (American Psychiatric Association): The American Psychiatric Association is the leading professional organization of psychiatrists in the U.S., advancing mental health through science, education, and advocacy. Comparable to NBC as a behavioral health membership organization with conferences and industry standards-setting, though oriented to a different practitioner segment.

Emerging players

• The Kennedy Forum: The Kennedy Forum is a mental health policy and advocacy organization advancing parity, integration, and innovation in mental health care. Comparable to NBC in advancing behavioral health through convening, though focused more on policy reform than provider-level best-practice sharing.

Direct peers

• National Alliance on Mental Illness (NAMI): NAMI is the largest grassroots mental health advocacy organization in the U.S., providing education, support groups, and public awareness. Comparable to NBC as a nonprofit advancing mental health access with a multi-state affiliate network and a similar mission-driven, association-based model.
• American Foundation for Suicide Prevention (AFSP): AFSP is a leading suicide prevention organization funding research, education, and advocacy programs, with active workplace programs. Already a confirmed NBC conference speaker partner; comparable as a behavioral health nonprofit engaged in convening and workplace mental health initiatives.
• Mental Health America (MHA): MHA is a national nonprofit community-based organization addressing mental health needs through advocacy, education, and peer support, with affiliate networks across the U.S. Comparable to NBC as a longstanding (since 1909) nonprofit advancing mental health services and convening stakeholders.
• Employee Assistance Professionals Association (EAPA): EAPA is the leading professional association for the EAP field, advancing the practice of employee assistance through training, credentialing, and annual conferences. Directly comparable to NBC as the broader, open-membership counterpart serving the same EAP industry with similar conference and education programming.
• National Council for Mental Wellbeing: National Council is a membership association of mental health and substance use treatment provider organizations, hosting annual conferences, policy advocacy, and convening functions. Comparable to NBC as a trade association model serving behavioral health provider organizations with conference-driven member engagement.

Others

• National Association of County and City Health Officials (NACCHO): NACCHO is a membership association representing local public health departments, with annual conferences and peer-learning programming. Comparable to NBC structurally as a nonprofit association model with conference-driven member value, though operating in public health rather than employer-sponsored behavioral health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-behavioral-consortium

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Behavioral Consortium