Prendo

What Prendo does

Prendo is an Argentina-based digital financial services platform, operated by MG Group S.A. (CUIT 30-70902002-8, CNV AN Matrícula N°1422), that combines a vehicle marketplace with direct lending for auto purchase financing. The company serves two primary segments: individual vehicle buyers seeking fixed-installment financing in pesos, and vehicle dealerships and agencies that publish inventory on the platform and receive credit-pre-qualified buyers. Its core product surface consists of Prendo Store (an online vehicle marketplace), Créditos Prendarios (vehicle-backed loans in up to 48 fixed monthly installments in pesos, financing up to 70% of vehicle value), Precalificación Crediticia (an online credit pre-qualification flow that issues a QR code valid for seven days), the MG App (a mobile tool that lets partner agencies evaluate credit by DNI, simulate financing and manage operations), and Prendo Agencias (a free-listing portal for dealers). The platform supports 900+ vehicle listings from 89+ agencies and extends physical service through 14 branch cities spanning Santa Fe, Buenos Aires, Córdoba, Mendoza, Neuquén, Salta, Resistencia and other provinces.

The underlying technology is a web-based marketplace with an integrated real-time financing calculator, a digital credit pre-qualification system, QR-code delivery of pre-approval data, and a native mobile application for agency-side workflow. Loan products are structured across multiple risk and macro baskets: Traditional MG (TNA 83%-110%), Mutual (TNA 66%-106%), BDS (TNA 59%-98%, up to 60 months), UVA inflation-indexed (TNA 27%-41%), and Consumer Loans (TNA 87%-184%), with terms ranging from 6 to 60 months and eligibility covering vehicles up to 20 years old. Insurance bundling is delivered through affiliated providers MG Group Consulting S.R.L. and MGP Broker S.A.

Prendo earns revenue primarily through interest income on vehicle loans originated via the platform, with secondary income from insurance product commissions and ancillary agency services. The agency side operates on a freemium model with no listing fees and no sales commissions, using the platform as a customer-acquisition and credit-pre-qualification channel. Distribution is omnichannel: a self-service consumer website and app, WhatsApp-based sales and support, and a channel network of 89+ physical dealerships across Argentina with a stated expansion target of 5,000+ agency partners. The company is headquartered in Rosario, employs 51-100 staff, and operates exclusively within Argentina.

Name

Prendo

Legal name

MG GROUP S.A.

Website

https://prendo.ar

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Prendo is an Argentina-based digital lending and vehicle marketplace, backed by MG Group S.A., that offers fixed-installment peso financing for vehicle purchases to individual buyers and a free-listing channel for partnering dealerships across 14 cities.

Ownership category

akta.pro rank

Product category

Consumer Auto Finance / Vehicle Collateral Lending

NAICS

Sales Financing (52222), Nondepository Credit Intermediation (5222), Sales Financing (522220)

akta.pro industry

PRIMARYFSAKADAA

New & Used Auto Purchase Loans

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYFSAKAOAB

Subprime Auto Title Lending

Financial & Insurance/Lending & Consumer Finance/Specialty & Subprime Consumer Lending

Keywords

• Vehicle financing
• Auto lending
• Online credit pre-qualification
• Vehicle marketplace
• Consumer auto loans

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Credit Prendario Interest: Prendo functions as the financing arm of MG Group, earning interest income on vehicle loans. Credits are offered at TNA rates ranging from 59% to 110% depending on the loan type (Traditional MG, Mutual, BDS) and borrower profile. The primary revenue stream comes from interest charged on the financed vehicle loans.
2. Agency Platform Services: Agencies can publish vehicles for free with no commissions on sales. Revenue may come from ancillary services or volume-based arrangements with MG Group. The platform aggregates vehicle inventory from agencies to attract buyer traffic.
3. Consumer Loan Origination Fees: Fees and charges associated with loan origination and servicing, including insurance products (automotive, life, and burial insurance) offered through third-party providers MG Group Consulting S.R.L. and MGP Broker S.A.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prendo is a digital financial services platform that provides vehicle-collateralized loans (créditos prendarios) and operates an online marketplace connecting individual vehicle buyers with a network of 89+ partner dealerships across Argentina. Customers can browse 900+ vehicles, simulate financing in real time, complete credit pre-qualification online with a 7-day valid QR code, and finance up to 70% of the vehicle value in up to 48 fixed peso-denominated installments, with MG Group S.A. as the ultimate credit provider.

Product overview

Prendo is a digital financial services platform in Argentina that operates as a nexus between vehicle buyers and financing solutions. The platform consists of Prendo Store (a vehicle marketplace), Créditos Prendarios (vehicle financing loans), Precalificación Crediticia (credit pre-qualification), and the MG App (agency management tool). Users can search vehicles, get pre-qualified for loans, and complete financing entirely online, while partner agencies can publish listings for free.

Differentiator

Problem solved

Functional benefit

Products and services

• Prendo Store Online vehicle marketplace where individual buyers can search, browse, and finance vehicles from partner agencies, featuring 100% online purchase and financing capabilities across 900+ listings.
• Créditos Prendarios (Vehicle Collateral Loans) Vehicle-collateralized loans allowing consumers to purchase vehicles in up to 48 fixed installments in Argentine pesos (up to 60 months for BDS), with financing of up to 70% of vehicle value, eligibility for vehicles up to 20 years old, and sub-products spanning Traditional MG, Mutual, BDS, and inflation-indexed UVA variants.
• Precalificación Crediticia (Credit Pre-qualification) Digital credit pre-qualification service that evaluates users for vehicle loan eligibility based on submitted data and generates a QR code containing pre-approved credit information valid for 7 days, which buyers can share with partner agencies for in-person completion.
• MG App Mobile application for partner agencies to manage vehicle listings, evaluate buyer credit profiles using just a DNI number, approve credits in minutes, simulate financing options, and track the operational status of each loan transaction.
• Prendo Agencias (Agency Portal) Web portal for automotive dealers and agencies to publish vehicles for free, manage listings with no sales commissions, and connect with prospective buyers seeking vehicle financing through the Prendo platform.

Quantifiable outcome

• Credit approval in minutes through digital pre-qualification
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting, major and core.

• MG Group Consulting S.R.L.supportingStrategic or Co-development PartnerInsurance services provider (Matrícula Nº 1034) offering automotive, life, and burial insurance products to Prendo customers as part of the credit process.
• MGP Broker S.A.supportingStrategic or Co-development PartnerInsurance broker (Matrícula Nº 1346) providing insurance products to Prendo credit customers.
• Automotores Santa FemajorChannel Partner/ Reseller/ DistributorMajor dealership partner with 82 vehicles listed on Prendo platform, one of the largest agency partners.
• 89 Partnered AgenciescoreChannel Partner/ Reseller/ DistributorNetwork of 89 vehicle dealerships across Argentina that publish vehicles on Prendo and receive credit-qualified buyers. Agencies can publish vehicles for free with no sales commissions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MercadoLibre: MercadoLibre operates Argentina's dominant e-commerce/marketplace platform and offers Mercado Crédito to extend credit to consumers and sellers. Overlaps with Prendo on consumer credit and marketplace dynamics in Argentina, though auto finance is not a focused vertical.
• Banco Macro: Major Argentine retail bank with national branch coverage and personal/auto loan products. Comparable to Prendo as a vehicle finance provider in Argentina, competing primarily on distribution and funding cost.
• AUTO1 Group: European-based used-car platform operating across 30+ countries with proprietary financing arm. Comparable to Prendo on the used-vehicle marketplace plus auto finance model, though at vastly larger scale and in different geographies.
• Santander Argentina: Subsidiary of global Santander group offering auto loans, consumer credit, and dealer financing in Argentina. Comparable as a traditional auto-finance competitor with deep dealer relationships and lower cost of capital.
• Banco Galicia: One of Argentina's largest private banks, offering traditional auto loans and consumer credit through its branch network. The incumbent benchmark Prendo competes against on price, with structurally lower cost of funds but slower digital UX.

Direct peers

• Kavak: Kavak is a LatAm used-car marketplace that combines vehicle listing aggregation with in-house financing and warranties across Mexico, Argentina, Brazil, and other markets. Highly comparable to Prendo as a digital-first auto marketplace with embedded credit, operating in the same Argentine market.
• Creditas: Brazilian secured-lending fintech offering vehicle-backed loans (auto equity and CDC auto) alongside home-equity products. Comparable to Prendo on the core vehicle-collateralized credit model, with a more developed digital underwriting and securitization stack.

Regional players

• Autofact: Chilean used-car marketplace and data platform that expanded into Peru and Colombia. Comparable to Prendo on the online vehicle marketplace model, though without an equivalent in-house lending product.
• Volanty: Brazilian online used-car marketplace with embedded financing, inspection, and warranty services. Comparable as a LatAm peer operating a digital vehicle marketplace plus credit in a similar emerging-market context to Argentina.

Emerging players

• GoCredit: Argentina-based digital lending platform offering personal and vehicle-backed credit to underbanked consumers. Comparable to Prendo as a domestic Argentine fintech lender serving non-bank credit demand with similar target borrower profiles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0rEURY0zNr3io3Q4OzUHZA
• Facebookfacebook.com/Prendo.ar
• LinkedInlinkedin.com/company/prendo.ar
• Instagraminstagram.com/prendo.ar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prendo