WebBroker

Name

WebBroker

Legal name

WebBroker as

Website

https://webbroker.no

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sola

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Consultant services related to development and implementation of software in all types of businesses, regardless of size. Includes security and vulnerability analysis.
2. Web Application Development: Programming of websites using modern scripting languages such as HTML5 and CSS3
3. Server Operation and Maintenance: Operation and maintenance of web servers, email offices, and database servers
4. Database Solutions: Installation and management of database solutions including Oracle, MySQL, MSSQL, and Sybase
5. Design Services: Design services that meet all media from large screens to mobile phones, combined with interactivity

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

WebBroker AS is a Norwegian consulting and software development firm that delivers web application programming, server and email operations, database administration, design, and middleware consulting to businesses of all sizes. The company also develops and licenses proprietary software products, notably the BizConn B2B e-commerce and e-procurement platform (BizConnNet) originally built for SpareBank 1 Alliance, and SmartAdmin for e-commerce and website administration.

Product overview

WebBroker offers a platform-plus-modules architecture centered on the BizConn B2B e-commerce platform for electronic procurement and sales. The core BizConn system includes two primary interfaces: BizConn netSupply (supplier-facing) and BizConn netProcurement (buyer-facing), with an ecosystem of add-on modules including BC netIntegration, BC netPublisher, BC netInvoice, BC netReport, BC netPayment, BC netShop, BC Selfbilling, and BC netScanner. Additional products include BizConn.net (electronic TOF interface), WebScanner (document scanning with OCR), eFaktura Printer (virtual printer for electronic invoices), and Dokumentflyt (document workflow control). The portfolio also includes SmartAdmin, a website and e-commerce administration solution. WebBroker also provides consulting services for web applications, server/dabase management, and middleware development.

Differentiator

Problem solved

Functional benefit

Brands

• BizConnNet: B2B marketplace platform for SpareBank 1 Alliansen enabling electronic trading between banks and suppliers, including procurement and supply chain solutions.
• BizConn Procurement
• BizConn.net
• WebScanner
• SmartAdmin

Products and services

• BizConn (BizConnNet) B2B E-Commerce and E-Procurement Platform Advanced B2B e-commerce and e-procurement platform originally developed for SpareBank 1 Alliance, enabling electronic trading, ordering, invoicing (e2b), and integration between banks and their suppliers. Comprises the supplier-facing BizConn netSupply application and the buyer-facing BizConn netProcurement application, with add-on modules for integration, publishing, invoicing, reporting, payment, e-shop, self-billing, and document scanning.
• SmartAdmin Complete proprietary solution for administering e-commerce operations and websites. Evolved into a comprehensive procurement system deployed within the SpareBank 1 Alliance.
• Web Development Consulting and Programming Services Consulting and programming services for developing websites and web applications using modern scripting languages (HTML5, CSS3, AJAX, XML, .NET, PHP, JavaScript) and other languages (Java, C++, C, Visual Basic). Includes security and vulnerability analysis as part of software development. Offered to all types of businesses regardless of size.
• Server, Email, and Database Operations and Maintenance Managed services covering operation and maintenance of web servers, email offices, and database servers across Windows Server (2012, 2008, 2003, 2000, NT4) and email platforms (IceWarp/Merak, Persist, hMailserver). Includes network administration (Domain, DNS, Routing, NAT, Firewall, security) and database administration across Oracle, MySQL, MSSQL, Sybase, and Access.
• Database Solutions Installation and Management Installation and management of database solutions tailored to client requirements, supporting Oracle, MySQL, MSSQL, Sybase, and Access database platforms.
• Design Services Responsive design services covering all media from large screens to mobile phones, combined with interactivity for web and e-commerce projects.

Quantifiable outcome

• Approximately 3000 users of BizConnNet by 2013
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SpareBank 1 AlliancecoreStrategic or Co-development Partner · 1 January 2009WebBroker played a central role in the project group for SpareBank 1 Alliance and managed the rollout of BizConnNet to all countries' banks linked to the SpareBank 1 Alliance. The challenge involved collaboration and data exchange between different systems and between the various banks and suppliers. The company developed an advanced B2B marketplace solution that was customized for the alliance's procurement and sales needs.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bouvet ASA: Norwegian consulting and technology company offering custom software development, application management, and design services to Norwegian enterprises including financial sector — closest domestic peer by size, geography, and service mix.
• Itera ASA: Nordic IT consultancy focused on digital product development and managed services for financial services and other verticals. Comparable as a similarly sized Nordic custom-development peer.
• Knowit AB: Nordic digital consultancy delivering custom software, e-commerce, and digital solutions to enterprises. Comparable in service mix (custom dev, e-commerce platforms, integrations) and Nordic footprint.
• Centric (Norway/Nordic IT consulting): Nordic IT staffing and consulting firm providing custom development and managed services to enterprises in the Nordics. Comparable as a peer delivering bespoke software and application management to similar regional customers.

Broad incumbents

• Atea Norway: Norwegian arm of Nordic IT infrastructure and managed services provider. Overlaps with WebBroker's server operations, email administration, and database management offerings for Norwegian businesses.
• Visma: Large Nordic software and business process outsourcing provider. Comparable as a broad incumbent offering B2B/e-procurement, e-invoicing, and ERP-adjacent software to Norwegian and Nordic enterprises — including financial-sector customers.
• Accenture Norway: Global IT services and consulting firm with strong Nordic financial-services practice. Comparable as a broad incumbent competing for the same custom-development, middleware, and integration work inside Norwegian banks.
• Evidi (formerly EVRY/Capgemini Norway): Norwegian/Nordic IT services firm providing custom development, application management, and consulting to banks and large enterprises. Comparable service model and target customer set as WebBroker.
• TietoEVRY (Tieto): Major Nordic IT services and software house serving Norwegian banks and financial institutions with custom development, managed services, and procurement platforms — directly overlapping WebBroker's customer base and service mix.

Regional players

• PowerOffice (Visma e-conomic): Norwegian/Scandinavian cloud-based ERP and e-invoicing software provider. Comparable as a Norway-headquartered provider of B2B invoicing/procurement-adjacent software that competes for similar Norwegian SME and enterprise wallets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebBroker