Wayland
- Company typePrivate
- Founded1998
- HeadquartersBergschenhoek, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Wayland does
Wayland Holding B.V. is a Dutch family-owned holding company headquartered in Bergschenhoek, Netherlands, operating a diversified portfolio across two core sectors: horticulture (plant nurseries) and real estate development. In horticulture, the group operates three wholly-owned nurseries — Hollandplant (25+ hectares of production area in Bergschenhoek, supplying vegetable plants to professional growers in the Netherlands, Germany, Belgium, and the UK, plus pot and bedding plants to garden centers and retail chains), BPK (Duffel, Belgium, since 2000), and Fortaplant (Maasbree, Limburg, since 2001). In real estate, Wayland develops residential housing, distribution centers, healthcare complexes, business units, and area developments through two divisions: Wayland Real Estate (with sub-brands ProSpaces and The Core targeting commercial spaces from 20 to 20,000 m²) and Wayland Developments (greenhouse horticulture zones, business parks, and residential environments).
The company generates revenue through two distinct mechanics: recurring/seasonal horticulture sales to a professional grower and retail channel base, and one-time project-based revenue from real estate development and sale. Adjacent operations include Force One (temporary employment, founded 2011) and Trending Traders (trading, founded 2012); the Energy division was divested to Yeager Energy in 2025 as part of portfolio refocusing. The group employs 51–100 people across its consolidated entities, with approximately 75 permanent staff at Hollandplant alone. GTM is sales-led and direct: professional growers are reached through established commercial relationships in horticulture, while real estate is acquired through broker, municipal, and landowner networks and sold directly to entrepreneurs, investors, and developers. No proprietary technology platform or AI capability is disclosed; competitive positioning is built on multi-generational sector expertise, family-business patient capital, and an extensive Dutch horticulture and real estate network rather than technology differentiation.
Wayland firmographics
Firmographics- Name
- Wayland
- Legal name
- Wayland Holding B.V.
- Website
- https://wayland.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Wayland industry classification
Industry- Product category
- Diversified Holdings (Greenhouse Horticulture and Real Estate Development)
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Support Activities for Agriculture and Forestry (115)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Forest Nurseries & Tree Seedling Production (IMAMAAAC)
- akta.pro secondary industries
- Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Timberland Asset Management & Consulting (AFAMAAAI)
Keywords
Where Wayland is headquartered
LocationHeadquarters
- HQ city
- Bergschenhoek
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Wayland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Development: Wayland develops and sells various real estate including residential homes, business units, distribution centers, healthcare complexes, and industrial spaces. Revenue generated through property development and sales.
- Horticultural Production and Sales: Hollandplant grows and sells vegetable plants (pepper, tomato, cucumber, eggplant, zucchini) to professional growers, and potted plants and bedding plants to garden centers, DIY stores, and retail chains.
- Subsidiary Holdings: Wayland Holding maintains stakes in multiple subsidiaries: Hollandplant (horticulture), BPK (Belgium horticulture), Fortaplant, Wayland Real Estate, Wayland Developments, and previously Energy (sold 2025) and Kreatus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Acquisiteur salary range |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Wayland product offering
Product offeringCore offering
Wayland is a family-owned holding company that operates commercial plant nurseries producing vegetable plants and pot/bedding plants for professional growers and retail chains, alongside a real estate division that develops residential homes, business units, distribution centers, care complexes, and area developments (greenhouse zones, business parks). Operations span the Netherlands, Belgium, Germany, and the United Kingdom via subsidiaries including Hollandplant, BPK, Fortaplant, Wayland Real Estate, Wayland Developments, ProSpaces, and The Core.
Product overview
Wayland is a diversified family-owned holding company active in the agricultural and real estate sectors, operating as a portfolio of distinct sub-brands and divisions. In horticulture, it operates plant nurseries through Hollandplant (vegetable plants and pot plants), BPK (Belgium), and Fortaplant. In real estate, Wayland operates through two divisions: Wayland Real Estate (developing homes, distribution centers, care complexes, and business units via labels ProSpaces and The Core) and Wayland Developments (specializing in area development including greenhouse zones and commercial sites). The portfolio historically included Energy operations (sold in 2025) and staffing operations (Force One, Trending Traders).
Differentiator
Problem solved
Functional benefit
Brands
- Hollandplant: Plant nursery specializing in vegetable plants and pot plants for professional market
- BPK
- Fortaplant
- Wayland Real Estate
- Wayland Developments
- ProSpaces
- The Core
Products and services
- Hollandplant Plant nursery operating from Bergschenhoek with over 25 hectares of modern production area, producing vegetable plants (peppers, tomatoes, cucumbers, eggplant, zucchini) for professional growers and pot plants/bedding plants for garden centers, DIY stores, and large retail chains across the Netherlands, Germany, Belgium, and the UK.
- BPK Plant nursery company based in Duffel, Belgium, part of Wayland's horticultural portfolio, supplying plants to professional growers and retail customers in the Belgian market.
- Fortaplant Plant nursery located in Maasbree, Limburg, forming part of Wayland's horticultural operations and supplying plants across the Dutch market.
- Wayland Real Estate Real estate division of Wayland that develops future-proof properties including homes, distribution centers, care complexes, and business units, operating through project websites and labels including ProSpaces and The Core.
- Wayland Developments Area development division of Wayland specializing in greenhouse horticulture zones, commercial sites, residential environments, and distribution centers, including the Glasparel Waddinxveen project (started 2002) and the Siberië greenhouse horticulture area in Limburg (started 2005).
- ProSpaces Business-space label under Wayland Real Estate that develops and sells commercial spaces ranging from garage boxes to distribution centers (20 to 20,000 m²), targeting private individuals, entrepreneurs, and investors seeking functional and sustainable business premises.
- The Core Business environment label under Wayland Real Estate that develops modern, multifunctional, flexible, and sustainable business units designed with quality and appearance in mind for entrepreneurs.
Companies that use Wayland
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Wayland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wayland partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Wayland competitors and assessment
Company assessmentBroad incumbents
- Heijmans: Listed Dutch construction and real estate developer with residential, commercial, and area development divisions. Overlaps with Wayland Real Estate and Wayland Developments across Dutch market.
- Rijk Zwaan: Dutch family-owned vegetable seed breeding and propagation company serving professional greenhouse growers globally. Adjacent upstream of Hollandplant's seedling business — its genetics ultimately feed nurseries like Wayland's.
- VolkerWessels: Large Dutch construction and real estate group with residential development, commercial property, and area development activities. Competes with Wayland for Dutch land, projects, and skilled labor.
- Dümmen Orange: Global leader in ornamental plant breeding and propagation, headquartered in the Netherlands. Operates in the same nursery/propagation category as Hollandplant but at vastly larger scale and with broader crop portfolio.
- Dura Vermeer: Dutch family-influenced construction and real estate developer active in residential, commercial, and area development. Comparable Dutch market presence and project types to Wayland Real Estate and Wayland Developments.
- Syngenta Vegetable Seeds: Global agribusiness with a leading vegetable seeds business serving greenhouse and open-field growers. Operates upstream of plant nurseries like Hollandplant and competes for the same professional grower wallet.
Direct peers
- Beekenkamp Plants: Dutch family-owned plant nursery producing young plants (vegetable and ornamental) for professional growers across Europe. Directly comparable to Hollandplant in scale, customer base, and propagation business model.
- Van der Lugt Plantenkwekerij: Dutch plant nursery specializing in vegetable seedlings (peppers, tomatoes, cucumbers) for professional growers. Closest direct competitor to Hollandplant's vegetable-plant propagation business.
- Hilverda Group: Dutch plant breeder and propagator serving professional ornamental and vegetable growers. Comparable to Hollandplant's nursery/propagation model with overlapping customer types across Europe.
- BPD (Bouwfonds Property Development): Dutch residential real estate developer developing homes and area concepts — directly comparable to Wayland Real Estate's residential and area development focus across the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wayland social profiles
Digital presenceWayland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayland leadership team
Management profileNumber of profiles
Wayland subsidiaries and ownership
Company hierarchySubsidiaries11 records
Wayland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayland
What does Wayland do?
Wayland is a family-owned holding company that operates commercial plant nurseries producing vegetable plants and pot/bedding plants for professional growers and retail chains, alongside a real estate division that develops residential homes, business units, distribution centers, care complexes, and area developments (greenhouse zones, business parks). Operations span the Netherlands, Belgium, Germany, and the United Kingdom via subsidiaries including Hollandplant, BPK, Fortaplant, Wayland Real Estate, Wayland Developments, ProSpaces, and The Core.
Is Wayland a public or private company?
Wayland is a private company. It is classified as family owned and is currently operating.
When was Wayland founded?
Wayland was founded in 1998. It employs 51 to 100 people.
Where is Wayland based?
Wayland is headquartered in Bergschenhoek, Netherlands, in the Europe region.
How does Wayland make money?
Three revenue lines are on record. Real Estate Development is the primary driver. The others are horticultural Production and Sales and subsidiary Holdings.
Who are Wayland's main competitors?
Broad incumbents on record are Heijmans, Rijk Zwaan, VolkerWessels, Dümmen Orange, Dura Vermeer and Syngenta Vegetable Seeds. Direct peers are Beekenkamp Plants, Van der Lugt Plantenkwekerij, Hilverda Group and BPD (Bouwfonds Property Development).
Does Wayland have an API?
No public API is recorded for Wayland.
What industry is Wayland in?
Wayland's product category is Diversified Holdings (Greenhouse Horticulture and Real Estate Development). Its primary akta.pro industry code is IMAMAAAC, Forest Nurseries & Tree Seedling Production, with a secondary code of BPAJADAE, Rural Residential & Acreage Homesites Brokerage. Its NAICS code is 11142 and its SIC code is 6531.