Crimac
Crimac is a 44-year-old Salvador, Bahia-based vehicle air conditioning service and parts retailer operating two physical storefronts and a small e-commerce channel, serving individual vehicle owners and small commercial fleet operators in Salvador and its metropolitan region.
- Company typePrivate
- Founded1978
- HeadquartersBahia, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Crimac does
Crimac is a privately held Bahian company founded in 1978 in Salvador, Bahia, Brazil, specializing in vehicle air conditioning maintenance, repair, installation, and parts resale. The company operates two physical service units in Salvador — the flagship Vasco da Gama location on Avenida Vasco da Gama 936 and the secondary Brotas unit on Rua Waldemar Falcão 3076 — offering walk-in atendimento por ordem de chegada for individual vehicle owners and small commercial fleet operators. Service scope spans national and imported vehicles across light vehicles (Linha Leve), heavy vehicles (Linha Pesada), Master and Sprinter vans, and A/C kit installation for HR, Bongo, and Mercedes trucks.
The company's product portfolio is anchored on third-party automotive parts brands — notably Denso, Mahle, and Delphi — encompassing compressors, condensers, evaporators, dryer filters, anti-pollen filters, and fabricated hoses. These parts are sold both at the physical retail counters and through the company's e-commerce storefront (crimac.com.br), which delivers to Salvador and the surrounding Metropolitan Region. Ancillary services include hose fabrication, A/C system sanitization, and preventive/corrective maintenance interventions.
Crimac's revenue is generated through two streams: professional services (maintenance, repair, and installation billed on a quote-based, pay-as-you-go cadence via phone or WhatsApp) and hardware sales (parts retail through both physical and e-commerce channels). The website supports installment billing up to 6x without interest on credit card and displays PCI compliance. The business is direct-to-consumer, independently owned with no disclosed parent company, no institutional investors, and no funding history. Operating geographies are limited to Northeast Brazil.
Crimac firmographics
Firmographics- Name
- Crimac
- Legal name
- Crimac
- Website
- https://crimac.com.br
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crimac is a 44-year-old Salvador, Bahia-based vehicle air conditioning service and parts retailer operating two physical storefronts and a small e-commerce channel, serving individual vehicle owners and small commercial fleet operators in Salvador and its metropolitan region.
- Ownership category
- akta.pro rank
Crimac industry classification
Industry- Product category
- Automotive Air Conditioning Services
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Automotive Refrigerant Lines, Hoses & Thermal Plumbing (IMACALAG)
- akta.pro secondary industries
- Automotive HVAC Modules & Integrated Climate Units (IMACALAA), Automotive HVAC Controls & Actuation (HVAC ECUs/Actuators/Sensors) (IMACALAH)
Keywords
Where Crimac is headquartered
LocationHeadquarters
- HQ city
- Bahia
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Crimac business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Automotive A/C Services: Revenue from maintenance, repair, and installation services for vehicle air conditioning systems, including preventive and corrective interventions on A/C systems.
- Automotive Parts Sales: Sale of automotive parts including compressors, condensers, evaporators, dryer filters, and other A/C components. Parts are sold both through retail at physical locations and through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based service pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Crimac product offering
Product offeringCore offering
Crimac provides maintenance, repair, and installation services for vehicle air conditioning systems on national and imported vehicles, including light vehicles (Linha Leve), heavy vehicles (Linha Pesada), Master, Sprinter, and commercial trucks. The company also installs A/C kits on trucks (HR, Bongo, Mercedes) and sells automotive A/C parts from brands such as Denso, Mahle, and Delphi through its retail storefront and e-commerce platform.
Product overview
Crimac is aBahian company founded in 1978 in Salvador, Bahia, specializing in automotive air conditioning systems. The company operates as a service and parts business offering maintenance, repair, and installation of vehicle air conditioning systems for national and imported vehicles, including light and heavy-duty vehicles, Master, and Sprinter models. Crimac also installs AC kits for trucks (HR, Bongo, Mercedes). Their parts portfolio includes Denso, Mahle, and Delphi branded components such as compressors, condensers, evaporators, dryer filters, and anti-pollen filters. Additional services include hose fabrication and system sanitization. The company sells products through their e-commerce platform with delivery to Salvador and surrounding metropolitan region.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle A/C Maintenance Service Professional preventive and corrective maintenance of vehicle air conditioning systems for national and imported light vehicles, heavy vehicles (Linha Pesada), Master, Sprinter, and commercial trucks. Service is delivered at two physical locations in Salvador, Bahia, on a walk-in basis with order-of-arrival atendimento.
- Truck A/C Kit Installation Installation of complete air conditioning kits on commercial trucks that did not come with factory-installed A/C, including HR, Bongo, and Mercedes vehicles. Targeted at commercial fleet operators and truck owners in Salvador and the surrounding metropolitan region.
- Hose Fabrication and A/C System Sanitization Custom hose fabrication (Confecção de Mangueiras) and full A/C system sanitization (Higienização) services for vehicle air conditioning systems, alongside anti-pollen filter replacement. Available to individual vehicle owners at Crimac's physical service units.
- Automotive A/C Parts Retail Sale of automotive A/C components including compressors, condensers, evaporators, dryer filters, and anti-pollen filters from brands such as Denso, Mahle, and Delphi. Products are sold both at physical retail locations and through the Crimac e-commerce platform with delivery to Salvador and the Metropolitan Region.
Companies that use Crimac
Customer profileSegments3 records
Ideal customer profiles2 records
Crimac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crimac partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DensominorDenso is a global leader in automotive components, particularly in air conditioning compressors with 40% global market share. Crimac sells Denso products including compressors, starter motors, and dryer filters as part of their parts inventory.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Crimac competitors and assessment
Company assessmentBroad incumbents
- AutoZone: AutoZone is a major U.S.-headquartered aftermarket auto parts retailer with thousands of stores and growing international presence. Comparable to Crimac's retail and service mix (parts plus installation/repair), though at vastly greater scale and with a far broader parts catalog and digital infrastructure.
- O'Reilly Auto Parts: O'Reilly Auto Parts is a major U.S. aftermarket auto parts retailer combining retail storefronts with strong professional installer relationships. Comparable to Crimac as a dual-channel parts and service business, though operating at massive scale with mature digital and supply chain systems.
- NAPA Auto Parts: NAPA Auto Parts is a large North American auto parts distribution and retail network serving professional installers and consumers. Comparable to Crimac's mix of consumer-facing parts sales and installer/service relationships, but at significantly larger scale and broader geographic footprint.
- Bosch Car Service Brazil: Bosch Car Service is a global franchised automotive service network operating in Brazil, offering maintenance and repair across vehicle systems including climate control. Comparable to Crimac as a brand-backed automotive service provider, but operates at far larger scale and broader category scope.
Regional players
- Frigelar: Frigelar is one of Brazil's largest refrigeration, air conditioning, and HVAC parts and equipment retailers. While it focuses on residential and light-commercial HVAC rather than automotive specifically, it is the closest Brazilian analog in terms of being a regional multi-channel HVAC parts retailer serving a defined Brazilian geography.
- DPaschoal: DPaschoal is a long-established Brazilian automotive service and tire retail chain with physical service centers and a national footprint. Comparable to Crimac as a multi-bay automotive service business operating in Brazil with both service and parts revenue streams, though at significantly larger scale and broader geographic reach.
Emerging players
- Loja do Mecânico: Loja do Mecânico is a Brazilian e-commerce platform specializing in automotive parts, tools, and accessories sold to mechanics and vehicle owners. Comparable to Crimac's parts e-commerce channel as a digital-first retailer of aftermarket automotive components in Brazil.
Others
- Denso Brazil: Denso is a global automotive components manufacturer with a significant Brazilian presence and the dominant supplier of original-equipment A/C compressors worldwide. Crimac is a downstream reseller and service partner of Denso products, making Denso both a key supplier and an indirect channel competitor.
- Delphi Technologies Brazil: Delphi Technologies (now part of PHINIA) is a global automotive powertrain and electronics parts manufacturer with Brazilian distribution. Listed by Crimac as a parts brand partner, Delphi is an indirect supplier and ecosystem participant rather than a direct retail service competitor.
- Mahle Brazil: Mahle is a major global automotive parts manufacturer with Brazilian operations producing engine, filtration, and thermal management components. Listed by Crimac as one of its parts brand partners, Mahle functions as a key upstream supplier and ecosystem participant rather than a direct retail competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Crimac social profiles
Digital presenceCrimac compliance and trust
Trust signalCompliance1 record
Crimac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crimac leadership team
Management profileNumber of profiles
Crimac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crimac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crimac
What does Crimac do?
Crimac provides maintenance, repair, and installation services for vehicle air conditioning systems on national and imported vehicles, including light vehicles (Linha Leve), heavy vehicles (Linha Pesada), Master, Sprinter, and commercial trucks. The company also installs A/C kits on trucks (HR, Bongo, Mercedes) and sells automotive A/C parts from brands such as Denso, Mahle, and Delphi through its retail storefront and e-commerce platform.
Is Crimac a public or private company?
Crimac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crimac founded?
Crimac was founded in 1978. It employs 11 to 50 people.
Where is Crimac based?
Crimac is headquartered in Bahia, Brazil, in the Latin America region.
How does Crimac make money?
Two revenue lines are on record. Automotive A/C Services are the primary driver. The others are automotive Parts Sales.
Who are Crimac's main competitors?
Broad incumbents on record are AutoZone, O'Reilly Auto Parts, NAPA Auto Parts and Bosch Car Service Brazil. Regional players are Frigelar and DPaschoal. Loja do Mecânico is listed as an emerging player. Others are Denso Brazil, Delphi Technologies Brazil and Mahle Brazil.
Does Crimac have an API?
No public API is recorded for Crimac.
What industry is Crimac in?
Crimac's product category is Automotive Air Conditioning Services. Its primary akta.pro industry code is IMACALAG, Automotive Refrigerant Lines, Hoses & Thermal Plumbing, with a secondary code of IMACALAA, Automotive HVAC Modules & Integrated Climate Units. Its NAICS code is 333415 and its SIC code is 3714.