DPaschoal
- Company typePrivate
- Founded1948
- HeadquartersCampinas, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
DPaschoal firmographics
Firmographics- Name
- DPaschoal
- Legal name
- Comercial Automotiva S.A.
- Website
- https://dpaschoal.com.br
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where DPaschoal is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
DPaschoal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Automotive Parts Sales: DPaschoal generates revenue through the sale of automotive parts including tires, oil filters, brake pads, shock absorbers, and other components. Products are sold through both e-commerce and physical retail stores.
- Automotive Services: Revenue from service operations including oil changes, brake service, wheel alignment, balancing, and other maintenance services performed at physical store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for tires, parts, and services |
| Unit Pricing | Pay-as-you-go | PIX payment discount |
| Unit Pricing | Monthly | Credit card installment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DPaschoal product offering
Product offeringCore offering
DPaschoal sells automotive parts—including tires, motor oils, oil filters, brake pads, shock absorbers, and other components—and provides installation and maintenance services such as oil changes, brake replacement, wheel alignment, and balancing. Products and services are delivered through more than 120 owned retail stores across Brazil and a VTEX-powered e-commerce website offering home delivery and in-store pickup within two hours.
Product overview
DPaschoal is a Brazilian automotive parts and services retailer operating as the largest automotive service network in Latin America with over 120 stores. The company offers a comprehensive product portfolio centered on tires (including own brands Xbri and BProauto alongside third-party brands like Pirelli, Westlake, Goodyear, Barum, and Continental), motor oil changes with integrated service, brake systems, and shock absorbers. Core services include scheduled appointments (Hora Marcada), wheel alignment and balancing, and store pickup/delivery. The e-commerce platform is built on VTEX, enabling online purchasing with in-store pickup within 2 hours or national delivery.
Differentiator
Problem solved
Functional benefit
Brands
- BPRO: Own brand of automotive parts including oil, tires, brake pads, and other components sold exclusively at DPaschoal stores.
Products and services
- Tires and Inner Tubes (Pneus e Câmaras) Tires for cars, trucks, SUVs, agricultural vehicles, and motorcycles in sizes R13 to R25, sold under own brands Xbri and BProauto as well as third-party brands Pirelli, Westlake, Goodyear, Barum, Continental, Prometeon, Maggion, Semperit, General Tire, and Linglong. Includes inner tubes. Targeted at individual vehicle owners and commercial fleet operators in Brazil.
- Oil Change Service (Troca de Óleo) Motor oil and filter replacement service including complimentary installation at any of DPaschoal's 120+ stores for light vehicles. Supports various oil viscosities (0W20, 5W30, 10W40, 15W40, 20W50) and vehicle brands.
- Brake Service (Troca de Freio) Brake pad and disc replacement service including brake kits with discs and pads for various vehicle models from brands such as Fremax, BProauto, and Hipper Freio.
- Shock Absorbers (Amortecedor) Shock absorbers for cars, SUVs, trucks, and motorcycles from brands including Cofap, Sampel, Kayaba, Monroe Axios, Nakatava, and Valeo. Includes suspension kits, mounting hardware, and bellows.
- Automotive Services (Serviços Automotivos) Maintenance services performed at DPaschoal stores including wheel balancing (for light-alloy and steel rims), wheel alignment, tire rotation, cabin disinfection, and combo packages for alignment plus balancing.
- Oil Change Kit (Troca de Óleo com Óleo e Serviço) Complete vehicle-specific oil change packages combining BProauto motor oil (in various viscosities), oil filter, and installation service at DPaschoal stores for light vehicles.
- Vehicle Consortium (Consórcio) Deferred vehicle acquisition consortium program allowing customers to plan the purchase of cars or other vehicles through scheduled contributions.
Quantifiable outcome
- 4.5/5 customer satisfaction rating with 88.6% positive reviews
- +1 more outcomes
Companies that use DPaschoal
Customer profileSegments2 records
Ideal customer profiles2 records
DPaschoal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DPaschoal partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- XBRIcoreXBRI is a tire brand whose products (Fastway, Ecology, Premium series) are prominently featured and sold through DPaschoal's retail network and e-commerce platform. XBRI tires are among the top-selling products on the DPaschoal website.
- WestlakecoreWestlake tire brand (Zuper Eco series) products are sold through DPaschoal stores and website, representing one of the major brands in the portfolio.
- PirellicorePremium tire brand Pirelli (P400 Evo series) is sold through DPaschoal, representing a higher-tier brand in the product mix.
- GoodyearminorGoodyear tires including Eagle Sport 2 and Kelly Edge Touring series are sold through DPaschoal's retail network.
- Barum (Continental)minorBarum brand tires by Continental (Bravuris 5Hm series) are sold through DPaschoal as a value-oriented option.
- BPROcoreBPRO is DPaschoal's house brand for automotive parts including oil, brake kits, and tires. The brand is prominently featured across the website with free oil change service when purchased online.
- BoschminorBosch automotive parts including filters, spark plugs, brake pads, and electrical components are sold through DPaschoal.
- CofapminorCofap suspension and chassis parts (shock absorbers, suspension components) are distributed through DPaschoal's network.
- Monroe AxiosminorMonroe Axios suspension products including shock absorbers and suspension kits are sold through DPaschoal.
- KayabaminorKayaba (KYB) shock absorbers and suspension components are available through DPaschoal's retail and e-commerce channels.
- CobreqminorCobreq brake components including brake pads and shoes are distributed through DPaschoal stores.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
DPaschoal competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks2 records
Key highlights7 records
Customer concentration
DPaschoal social profiles
Digital presenceDPaschoal compliance and trust
Trust signalCompliance1 record
DPaschoal financial estimates
Financial estimateRevenue estimate
Valuation estimate
DPaschoal leadership team
Management profileNumber of profiles
DPaschoal subsidiaries and ownership
Company hierarchySubsidiaries1 record
DPaschoal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DPaschoal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DPaschoal
What does DPaschoal do?
DPaschoal sells automotive parts—including tires, motor oils, oil filters, brake pads, shock absorbers, and other components—and provides installation and maintenance services such as oil changes, brake replacement, wheel alignment, and balancing. Products and services are delivered through more than 120 owned retail stores across Brazil and a VTEX-powered e-commerce website offering home delivery and in-store pickup within two hours.
Is DPaschoal a public or private company?
DPaschoal is a private company. It is classified as family owned and is currently operating.
When was DPaschoal founded?
DPaschoal was founded in 1948. It employs 1,001 to 5,000 people.
Where is DPaschoal based?
DPaschoal is headquartered in Campinas, Brazil, in the Latin America region.
How does DPaschoal make money?
Two revenue lines are on record. Automotive Parts Sales are the primary driver. The others are automotive Services.
Does DPaschoal have an API?
No public API is recorded for DPaschoal.