Primero Medicina Privada

What Primero Medicina Privada does

Primero Medicina Privada, commercially branded as Primero Salud, is an Argentine private health insurer (prepaga) founded in 2005 and headquartered in Rosario, Santa Fe, with a secondary office in Ciudad de Buenos Aires. The company sells a portfolio of 14 tiered plans — entry-level Plan Joven for ages 18–28 and Plans 1100 through 7100 (with V-variant expanded-network options) — targeting individuals, families, young adults, women, and small-to-medium enterprises (PYMES). Plans are delivered through a network of 10+ partner Sanatorios in the Rosario/Santa Fe region, including Sanatorio Británico, Americano, Delta, Plaza, Laprida, Norte, IPAM, MAPACI, Hospital Español de Rosario, and Sanatorio de la Mujer (the flagship women's facility for Plan 7100); emergency services are provided via ECCO and Novara.

The company's core technology layer is PrimeroAPP, a mobile application developed with technology partner gloui/gecros and distributed on Google Play and iOS, which provides digital insurance credentials, medical directory (cartilla) access, authorization management, and virtual consultation channels. Supporting products include the Primero Beneficios merchant discount program (hundreds of partner merchants), the Primero Vos member portal, and an online billing system (Factura Online). The platform architecture is mobile-first and self-service-oriented, layered on top of the underlying provider network contracts rather than built around proprietary clinical or AI systems.

Primero Salud generates revenue through recurring subscription premiums from individual and corporate members across its plan tiers; pricing is quote-based and not publicly disclosed. Distribution combines physical offices in Rosario and Buenos Aires, WhatsApp-based commercial advisory, mobile-app self-service, and a dedicated corporate/PYME sales team. National coverage across Argentina is advertised, with cross-border emergency coverage in neighboring countries. The company is privately held with no disclosed parent, ownership, or funding history.

Name

Primero Medicina Privada

Legal name

Primero Salud Medicina Privada

Website

https://primerosalud.com.ar

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Primero Salud is an Argentine private health insurer headquartered in Rosario, offering 14 tiered plans — from entry-level coverage for ages 18–28 to a premium women's plan — to individuals, families, and PYMES through a mobile-first platform and a regional Sanatorio network.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Premiums: Subscription-based health insurance premiums collected from individual and corporate plan members. Multiple tiered plans (Joven, 1100 through 7100) with varying coverage levels and price points. Revenue generated through monthly or periodic premium payments from affiliated members.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Primero Medicina Privada (Primero Salud) is an Argentine prepaid health insurance company that sells tiered medical plans (Plan Joven for ages 18-28 plus Plans 1100 through 7100 with V-variant network configurations) to individuals, families, and small-to-medium enterprises. Each plan provides access to a curated network of regional Sanatorios, emergency services (ECCO/Novara), the Primero Beneficios merchant discount program, and a PrimeroAPP mobile interface for digital credentials, medical directories (cartilla), and authorization management.

Product overview

Primero Medicina Privada operates as a private health insurance provider offering a portfolio of 14 distinct health plans (Plan Joven, Plans 1100 through 7100, and their V variants) designed for individuals across different life stages and for small-to-medium enterprises. The core offering includes the PrimeroAPP mobile application providing digital access to insurance cards, medical directories, and authorizations. The plans are backed by a network of major healthcare institutions including Sanatorio Británico, Sanatorio Americano, Sanatorio Español, Sanatorio MAPACI, Sanatorio Delta, Sanatorio IPAM, Sanatorio Laprida, Sanatorio Norte, and Sanatorio Plaza. The company also provides an emergency services program (ECCO/Novara), the Primero Beneficios discount program, and the Primero Vos member portal. Plans range from entry-level (Plan Joven for ages 18-28) to premium offerings (Plan 6100, Plan 7100 for women), with V variants offering expanded provider networks.

Differentiator

Problem solved

Functional benefit

Brands

• PrimeroAPP: Mobile application for accessing digital ID, medical directory, authorizations, and other services
• Primero Beneficios
• Plan 7100

Products and services

• Plan Joven Entry-level prepaid medical plan targeting individuals aged 18-28 (university and tertiary students, early-career workers) with SMART immediate solutions via apps and virtuality, ECCO emergency and home consultation coverage, Universal Assistance coverage, and access to the Primero Beneficios discount program.
• Plan 1100 Accessible prepaid medical plan aligned with the PMO (Programa Médico Obligatorio), with coverage through Sanatorios Delta, Plaza, and Laprida, pediatric and referral coverage at Hospital Español de Rosario, Novara emergency services, and the Primero Beneficios program.
• Plan 2100 Mid-tier prepaid medical plan providing broad coverage with SMART app-based and virtual solutions, ECCO emergency services, and access to the Primero Beneficios discount program across hundreds of merchants.
• Plan 3100 Comprehensive family prepaid medical plan offering broad coverage backed by major healthcare institutions, with SMART immediate solutions via apps and virtuality and access to the Primero Beneficios discount program.
• Plan 3100V Expanded network variant of Plan 3100 integrating a broader cartilla of healthcare providers with continued access to the Primero Beneficios discount program.
• Plan 4100 Enhanced family prepaid medical plan offering the broadest coverage and backing of leading medical institutions, with SMART immediate solutions via apps and virtuality and access to the Primero Beneficios program.
• Plan 4100V Expanded network variant of Plan 4100 integrating a provider network with the best healthcare providers and exclusive Primero Beneficios discounts across hundreds of merchants.
• Plan 5100 Family-oriented prepaid medical plan with a medical directory designed to cover the entire family group, offering broad coverage, SMART immediate solutions via apps, and Primero Beneficios discounts for the whole family.
• Plan 6100 Premium flagship prepaid medical plan providing the most exclusive and broad coverage with direct care at top medical institutions without additional payments, featuring SMART immediate solutions via apps and virtuality.
• Plan 6100V Expanded network variant of Plan 6100 integrating the best healthcare providers, comprehensive medical practices, and exclusive Primero Beneficios discounts across hundreds of merchants.
• Plan 7100 Premium women's prepaid medical plan designed specifically for women at all life stages, featuring exclusive benefits including Sanatorio de la Mujer in its network, aesthetic facial and body treatments via a reimbursement system, dental whitening, fitness programs, 4D ultrasound, and coverage for maternal products.
• Plan 4000 Prepaid medical plan within the portfolio, positioned between Plan 3100 and Plan 4100 tiers.
• Plan 5000 Prepaid medical plan within the portfolio, positioned between Plan 4100 and Plan 6000 tiers.
• Plan 6000 Prepaid medical plan within the portfolio, positioned between Plan 5000 and Plan 6100 tiers.
• PrimeroAPP Mobile application (iOS and Android, package dev.gloui.gecros_mobile_primero) that allows Primero Salud members to access their digital insurance credential, medical directory (cartilla), authorizations, and other plan services from a single interface.

Quantifiable outcome

• Plan segment with highest growth rate - Young adult segment (18-28 years)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Sanatorio BritánicocoreOthersMajor medical institution partner providing healthcare services to Primero Salud members. Part of the core medical network offering comprehensive coverage.
• Sanatorio AmericanocoreOthersKey medical institution partner in the Primero Salud provider network.
• Sanatorio DeltacoreStrategic or Co-development PartnerCore strategic partner providing medical services. Sanatorio Delta, along with Sanatorio Plaza and Sanatorio Laprida, forms the primary institutional backbone for Plan 1100 and other plans.
• Sanatorio PlazacoreStrategic or Co-development PartnerCore strategic partner providing medical services. Part of the main institutional network including Delta and Laprida for Plan 1100.
• Sanatorio LapridacoreStrategic or Co-development PartnerCore strategic partner providing medical services within the main institutional network.
• Sanatorio NortecoreOthersMedical institution partner in the provider network.
• Sanatorio IPAMcoreOthersMedical institution partner in the Primero Salud network.
• Sanatorio MAPACIcoreOthersMedical institution partner providing healthcare services.
• Hospital Español de RosariocoreOthersProvides pediatric coverage and derivated care services for Primero Salud members. Partner for Plan 1100.
• Sanatorio de la MujerflagshipStrategic or Co-development PartnerExclusive women's health facility added to Plan 7100, providing specialized gynecological, obstetrical, and maternity services. Major differentiator for the premium women's plan.
• ECCO Emergency ServicescoreOthersEmergency, urgency, and home consultation services provider for multiple Primero Salud plans (Plan Joven, Plan 2100, Plan 3100, Plan 4100).
• Novara Emergency ServicescoreOthersEmergency services provider for Plan 1100 members.
• Primero Beneficios Partners (Merchants)OthersHundreds of commercial partners offering discounts and benefits to Primero Salud members through the Primero Beneficios program.
• gloui/gecros (PrimeroAPP Developer)coreTechnology or IntegrationTechnology partner responsible for developing and maintaining the PrimeroAPP mobile application (package: dev.gloui.gecros_mobile_primero) available on Google Play and iOS.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• OSDE: Argentina's largest prepaid health plan provider offering tiered individual, family, and corporate plans nationally. Direct competitor to Primero Salud across all plan tiers and segments.
• Galeno: Large Argentine prepaid health insurer with multiple plan tiers (including a 'Plan Joven'-style product) and an extensive Sanatorio network. Closely comparable in product structure and tiering to Primero Salud.
• Sancor Salud: Cooperatively-rooted Argentine prepaid health insurer with national coverage and tiered plans. Competes with Primero Salud in family and SME plan segments across the country.
• Medicus: Buenos Aires-based prepaid health insurer offering tiered individual and family plans. Comparable to Primero Salud in plan structure and B2C/B2B targeting.
• Omint: Argentine prepaid health plan provider with premium positioning and tiered plan offerings. Competes with Primero Salud's premium Plans 6100/7100 and corporate segment.
• Accord Salud: Argentine prepaid health insurer focused on tiered individual, family, and corporate plans. Comparable to Primero Salud in plan breadth and PYME corporate targeting.
• Swiss Medical Group: Major Argentine prepaid health and medical services group with own Sanatorios and broad plan tiers. Competes with Primero Salud in family and corporate plan segments and has deeper vertical integration.
• Hospital Italiano de Buenos Aires (Plan de Salud): Vertical prepaid health plan tied to a flagship Hospital, offering tiered individual and family plans. Comparable to Primero Salud's premium plan positioning and Sanatorio-anchored network.

Others

• Universal Assistance: Regional travel/health assistance provider that Primero Salud bundles into Plan Joven and Plan 3100 via 'Cobertura Universal Assistance'. Adjacent ecosystem participant rather than direct competitor.

Emerging players

• Premedic: Smaller Argentine prepaid health insurer with tiered plans and digital touchpoints. Comparable as a sub-scale, digitally-leaning competitor in similar plan tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrimeroMedicinaPrivada
• LinkedInlinkedin.com/company/primero-salud-medicina-privada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primero Medicina Privada