De Vorm
De Vorm is a Dutch designer and manufacturer of PET felt, FSC-certified wood, and recycled-aluminium furniture and acoustic products, selling project-based through contractors, distributors, and direct enterprise channels across education, public, hospitality, and corporate fit-outs.
- Company typePrivate
- Founded2009
- HeadquartersDuiven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Vorm does
De Vorm BV is a Dutch designer and manufacturer of contemporary furniture and acoustic products, headquartered in Duiven, Netherlands, and operating since 2009. The company builds a portfolio of seating, tables, acoustic panels, and lighting around three core material platforms: PET felt produced from European recycled plastic bottles (up to 60% recycled content) shaped via a proprietary single-mould 3D pressing technique; FSC- and PEFC-certified engineered wood from Western European forests; and locally recycled aluminium used for frames and integrated LED fixtures. Its product families (Hale, Twist, Nook, LJ, Mute, Mino, Big/Lite Modular Tables, Ratio, Fost, Mute Beam) span workspace, education, hospitality, public-sector, and cultural-venue applications, with extensive colour, fabric, and finish customisation including bespoke PET felt blends and RAL powder-coating.
Commercial activity is conducted on a project-to-project basis. Pricing is quote-based, calculated for large-order quantities, with separate transport pricing and annual indexation. The company sells primarily through project contractors and dealers, supported by international representatives and distributors for global shipping, and accepts direct orders from large enterprises with their own purchasing departments. Primary end-specifiers are architects, interior designers, and project contractors, with secondary demand from educational institutions (e.g., UvA LAB42, Neue Stadtschulen, Stedelijk Gymnasium Haarlem), public-sector and cultural clients (e.g., Gemeente Emmen, Muziekwerf Rotterdam, Groninger Archieven), and corporate fit-outs (e.g., Merck KGaA, Just Eat Takeaway, GVG Group LiLo). Standard delivery lead times are 6-8 weeks, and the company supports specification through an online Architect's Toolbox (3D files, material passports, LCA reports, technical drawings), digital studio tours, and material sample requests. The company holds FSC-C143491, PEFC, CARB II, ANSI-BIFMA X5.1-2017, BS 5852:2006, and ISO 12947/12945 certifications, and its Nook PET Felt Lounge Chair won the iF Design Award in 2017.
De Vorm firmographics
Firmographics- Name
- De Vorm
- Legal name
- De Vorm BV
- Website
- https://devorm.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Vorm is a Dutch designer and manufacturer of PET felt, FSC-certified wood, and recycled-aluminium furniture and acoustic products, selling project-based through contractors, distributors, and direct enterprise channels across education, public, hospitality, and corporate fit-outs.
- Ownership category
- akta.pro rank
Where De Vorm is headquartered
LocationHeadquarters
- HQ city
- Duiven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Vorm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Standard Furniture Products: One-time sale of contemporary furniture including chairs, stools, tables, side tables, sofas, acoustic panels, and lighting. Products are sold at project-scale pricing with transport costs calculated separately based on volume, destination, and delivery method.
- Custom and Bespoke Configurations: Custom colours, finishes, and bespoke product configurations for large orders. Custom options include special wood stains, fabric selections, powder coating colours, and custom PET felt colour blends. Custom configurations may incur surcharges and minimum order quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based pricing for standard products |
| Unit Pricing | Multi-year contract | Custom and bespoke product configurations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
De Vorm product offering
Product offeringCore offering
De Vorm designs and manufactures contemporary interior furniture and acoustic products for offices, education, hospitality, and public spaces. The portfolio includes chairs, stools, tables, sofas, acoustic panels, and architectural lighting, produced from PET felt (up to 60% recycled plastic bottles), FSC-certified wood, and locally recycled aluminium using a proprietary single-mould 3D pressing technique. Products are offered with extensive customisation (PET felt colours, RAL frame finishes, Kvadrat fabrics) and sold primarily through project contractors, dealers, and international representatives on a quote-based, project-scale basis.
Product overview
De Vorm is a sustainable furniture company offering contemporary interior products with a focus on modular systems and material innovation. The product portfolio centres on PET felt furniture (acoustic chairs, stools, and panels made from up to 60% recycled plastic bottles), complemented by wooden furniture (FSC-certified), aluminium lighting, and upholstered seating. Key product lines include: Mute Series acoustic panels (Mute Flat, Mute Flow, Mute Tone, Mute Peak, Mute Fraction, Mute Fit) for sound absorption; Hale and Twist seating collections available in both PET felt and wood variants; Nook and LJ PET felt chairs; Mino Sofa modular seating system; Big Modular and Lite Modular tables; Ratio Pendant Lamps; and complementary side tables. The company provides an Asset Library (Architect's Toolbox) for technical documentation, 3D files, and material passports. Products support flexible workspaces, education, hospitality, and public spaces with custom colour and finish options.
Differentiator
Problem solved
Functional benefit
Products and services
- PET Felt Acoustic Panels (Mute Series) Acoustic wall and room-divider panels made from recycled PET felt that provide sound absorption. The Mute Series includes Flat, Flow, Tone, Peak, Fraction, and Fit variants in 11 PET felt colours, with options for flush or cavity mounting. Used in offices, restaurants, hotels, and open-plan spaces.
- Hale PET Felt Stack Chair Lightweight, stackable chair (up to 8 high) with PET felt seat and backrest moulded using a 3D pressing technique. Available with or without armrests and can be suspended from tabletops. Customisable in 11 PET felt colours and any RAL frame finish. Targeted at flexible workspaces and collaborative environments.
- Hale PET Felt Lounge Chair Slender lounge chair with an embracing form featuring a PET felt seat and backrest. Deeper seat and wider proportions for extended seating comfort. Available with or without armrests, used in offices, hospitality, and public spaces.
- Twist PET Felt Stack Stool Stackable stool made from a single sheet of PET felt using a precise folding technique. Lightweight, efficient to stack and store. Optional seat upholstery available from the Kvadrat collection.
- Hale Collection (Wooden) Lightweight, stackable wooden chairs and stools made from FSC-certified timber. Complements the PET felt Hale line with natural wood aesthetics for flexible workspaces and collaborative environments.
- Nook PET Felt Lounge Chair High-backed shell lounge chair designed by Johan van Hengel. The PET felt shell wraps around the user to reduce visual and acoustic distractions, with an upholstered seat cushion in Kvadrat fabric. Winner of the iF Design Award 2017.
- Mino Sofa Series Modular sofa system designed by KLINGER BORDIHN with clean lines and a fully upholstered body. Available as sofa or island configuration with up to five seats, featuring softened edges and a powder-coated steel frame in any RAL colour.
- Big Modular Table System Scalable modular table system for collaborative workspaces. Configurable for group sessions and adaptable to different spatial requirements, used in education and office environments.
- Lite Modular Table System Lighter variant of the modular table system for flexible configurations in education and office environments.
- Pico Coffee Table Compact round coffee table (55cm diameter) with a steel frame and tabletop options in oak veneer, Fenix, HPL, or Forbo Desktop. Weighs 6.3kg for easy repositioning.
- Column Tables Round tables featuring a central column support, suitable for education and informal zones.
- Mute Beam Direct + Indirect Architectural LED lighting fixture (239cm) designed to integrate with Mute acoustic panels. Available in direct or indirect illumination variants with DALI dimming capability and 12 RAL colour options. Built from recycled aluminium.
- Ratio Pendant Lamps Family of spun steel pendant lamps in three proportions (Ratio 19, 29, 39) with duotone finish. Embedded GX53 LED module with 3W power, 410 Lm output, and selectable colour temperature (3000K/4000K/6500K).
- Fost PET Felt Acoustic Lamp Pendant lamp combining PET felt acoustic properties with integrated lighting for spaces requiring both sound absorption and illumination.
- LJ PET Felt Seating Series PET felt chairs and stools including LJ 1 Armchair, LJ 2 Stack Chair, LJ 3 Bar Stool, and LJ 4 Counter Stool. Lightweight and customisable in 11 PET felt colours.
- AK PET Felt Room Dividers AK 1 and AK 3+4 PET felt workplace and room dividers for acoustic separation in open-plan spaces.
- MG Series Tables MG side tables and MG 4 table with powder-coated steel frames, complementing seating arrangements.
- Musette Side Tables Side tables with a quiet, compact form designed to complement seating arrangements.
- Hale Table Table complementing the Hale seating collection for flexible workspace configurations.
- Kami Swivel Chair Lightweight and ergonomic swivel chair featured on the De Vorm website as part of the seating collection.
Quantifiable outcome
- Circular aluminium uses 95% less energy and produces 80% less CO2 than virgin aluminium
- +3 more outcomes
Companies that use De Vorm
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
De Vorm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
De Vorm partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
De Vorm competitors and assessment
Company assessmentBroad incumbents
- Steelcase: US-listed global leader in office furniture and workplace solutions. Comparable in serving large enterprises and educational institutions, and increasingly overlapping as Steelcase expands sustainable product lines.
- MillerKnoll: US-listed collective of workplace brands including Herman Miller and Knoll. Comparable in serving architects, designers, and large enterprise projects globally, with broad sustainability commitments.
- Kinnarps: Large Swedish office furniture manufacturer with a wide portfolio of sustainable workplace solutions. Comparable in target market (offices, education, public sector) and growing emphasis on circular materials.
Direct peers
- Offecct: Swedish designer and manufacturer of acoustic and sustainable office furniture. Highly comparable to De Vorm in target market (offices, public spaces), acoustic focus, and Scandinavian/Dutch design sensibility.
- Muuto: Danish contemporary furniture brand producing chairs, tables, sofas, and lighting for modern workspaces. Comparable to De Vorm in design-led positioning, Scandinavian-influenced aesthetics, and contract furniture distribution.
- BuzziSpace: Belgian manufacturer of acoustic office furniture and architectural solutions. Comparable in product category (acoustic furniture for offices), European design DNA, and project-based specification model.
- Vitra: Swiss family-owned furniture company producing designer office, residential, and public-space furniture. Comparable in serving architects and project contractors globally with sustainability credentials and premium positioning.
- HAY: Danish design brand offering contemporary furniture and accessories for residential and contract markets. Comparable in serving architects/designers, project-based B2B distribution, and Northern European design language.
- BAUX: Swedish sustainable building products company focused on acoustic panels and PET felt-based products. Directly comparable to De Vorm's Mute PET felt acoustic panel line and shared sustainability narrative.
Emerging players
- Mater: Danish sustainable design brand producing furniture and lighting with a strong circular materials narrative. Comparable in design heritage, sustainability positioning, and contract-channel ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Vorm social profiles
Digital presenceDe Vorm compliance and trust
Trust signalCompliance7 records
De Vorm financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Vorm leadership team
Management profileNumber of profiles
De Vorm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Vorm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Vorm
What does De Vorm do?
De Vorm designs and manufactures contemporary interior furniture and acoustic products for offices, education, hospitality, and public spaces. The portfolio includes chairs, stools, tables, sofas, acoustic panels, and architectural lighting, produced from PET felt (up to 60% recycled plastic bottles), FSC-certified wood, and locally recycled aluminium using a proprietary single-mould 3D pressing technique. Products are offered with extensive customisation (PET felt colours, RAL frame finishes, Kvadrat fabrics) and sold primarily through project contractors, dealers, and international representatives on a quote-based, project-scale basis.
Is De Vorm a public or private company?
De Vorm is a private company. It is classified as unknown and is currently operating.
When was De Vorm founded?
De Vorm was founded in 2009. It employs 11 to 50 people.
Where is De Vorm based?
De Vorm is headquartered in Duiven, Netherlands, in the Europe region.
How does De Vorm make money?
Two revenue lines are on record. Standard Furniture Products are the primary driver. The others are custom and Bespoke Configurations.
Who are De Vorm's main competitors?
Broad incumbents on record are Steelcase, MillerKnoll and Kinnarps. Direct peers are Offecct, Muuto, BuzziSpace, Vitra, HAY and BAUX. Mater is listed as an emerging player.
Does De Vorm have an API?
No public API is recorded for De Vorm.