Solan Systems

What Solan Systems does

Solan Systems is an Israeli industrial safety company founded in 2005 that designs and distributes a proprietary portfolio of forklift and logistics-center safety systems. Originally established to optimize refrigerated transport, the company pivoted by 2008 to industrial safety and began exporting worldwide. Its product offering spans three categories: forklift innovations (AI Butterfly computer-vision pedestrian detection, i-Stop wireless docking control with optional i-Stop Matrix monitoring, SOZ3/3X3RL/4X4RL radar-and-LED safety zone systems, Junction Observation Post intersection control, Observation Post collision-avoidance, and Atalef ultrasonic reverse-driving prevention, plus the imported Buzz radar system from PRECO Electronics); safety products (TLS-5 traffic lights, safety flags, Mighty Line floor markings, FabEnCo safety gates, Drumclip drum holders, Rapid Roll safety nets); and auxiliary equipment (JW Speaker LED lighting, wubump shock absorbers, forklift covers). The core technology stack combines radar detection, AI-based pedestrian recognition, ultrasound, LED warning systems, and wireless communication, with two patent-pending proprietary technologies in i-Stop and AI Butterfly.

Solan serves enterprise customers in manufacturing, logistics, warehousing, pharmaceuticals, beverages, consumer goods, and agriculture, with named end users including Teva, SodaStream, Unilever, and Netafim. The business model is hardware sales via direct enterprise quotes and multi-year contracts, augmented by complementary products distributed on behalf of partner manufacturers. Go-to-market is primarily channel-driven through an international distributor network spanning 23+ countries, anchored by a wholly-owned German subsidiary (Solan Systeme GmbH) and dedicated country contacts in France and other markets. Pricing is quote-based with no public list pricing, and the company operates with a small team (1–10 employees disclosed) led by founder CEO Avi, without disclosed external venture or growth capital.

Name

Solan Systems

Legal name

Solan Systems

Website

https://solansystems.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Solan Systems is an Israeli industrial safety company that designs and distributes proprietary forklift and logistics-center safety systems—including AI-based pedestrian detection, wireless docking control, and radar/ultrasound collision-avoidance solutions—serving enterprise manufacturers and warehousing operators across 23+ countries via channel partners.

Ownership category

akta.pro rank

Product category

Industrial Safety Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Special Industry Machinery, Nec (3559), Industrial Instruments For Measurement, Display, And Control (3823), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industry

Shock, Vibration & Tilt Monitoring Devices (Impact Indicators, Data Loggers) (IMALAFAJ)

Keywords

• Industrial safety systems
• Forklift collision avoidance
• Pedestrian detection systems
• Warehouse safety equipment
• Loading dock safety

Headquarters

HQ city

Ashdod

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Safety Hardware Products: Sale of proprietary industrial safety systems and equipment for forklifts, logistics centers, and warehouses. Products include detection systems, warning lights, docking control systems, and safety equipment. Revenue generated through direct sales and channel partners globally.
2. Aftermarket Equipment & Accessories: Sales of auxiliary equipment including forklift covers, shock absorbers, LED lighting solutions, safety flags, floor markings, and safety gates. Also includes consumables and replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Solan Systems designs, manufactures, and distributes proprietary industrial safety systems for forklifts, logistics centers, and warehouses. The portfolio combines radar detection, AI-based pedestrian recognition, ultrasound, LED warning systems, and wireless communication to prevent collisions, accidents, and pedestrian injuries in material handling environments. Products are sold through direct enterprise sales and a global distributor network spanning 23+ countries, with auxiliary equipment sourced from partner manufacturers (JW Speaker, wubump, ShieldMark, FabEnCo, PRECO Electronics, Ideal Warehouse Innovations, DRUMCLIP).

Product overview

Solan Systems offers a portfolio of industrial safety products primarily focused on forklift and logistics center safety, organized into three categories: (1) Forklift Innovations — core technology products including AI Butterfly (AI-based pedestrian detection using computer vision with four cameras), i-Stop (wireless truck docking control with optional i-Stop Matrix information system), Observation Post (forklift collision avoidance at meeting points), Junction Observation Post (multi-directional intersection control with traffic lights), SOZ3/SOZ3X3RL/SOZ4X4RL (LED and radar-based forklift safety zone systems), Atalef (ultrasonic reverse-driving prevention), and Buzz (PRECO radar reverse system); (2) Safety Products — TLS-5 traffic lights, Safety Flags, Mighty Line floor markings, Safety Gates (FabEnCo), Drumclip, and Rapid Roll safety nets; and (3) Auxiliary Equipment — LED Lighting (JW Speaker), Shock Absorbers (wubump), and Forklift Covers for weather protection.

Differentiator

Problem solved

Functional benefit

Brands

• iStop: Wireless docking control safety system preventing truck movement during loading/unloading at logistics centers. Patent pending.
• SOZ3
• SOZ3X3RL
• SOZ4X4RL
• Atalef System
• Observation Post
• Junction Observation Post (JOP)
• Buzz System
• AI Butterfly
• TLS-5
• D.F.M. (Don't Forget Me)

Products and services

• AI Butterfly AI-based pedestrian detection system using four cameras mounted around a forklift or transport vehicle to detect pedestrians and issue real-time audio-visual warnings in multiple languages without requiring pedestrians to wear identification tags, vests, or marked hats.
• i-Stop Wireless docking control system that prevents truck movement during loading/unloading at logistics centers by securing truck wheels with a unique metallic stop brace, blocking platform door opening until secured. Patent pending globally unique control unit.
• SOZ3 (Safety Operation Zone 3) Safety system using an arced LED light strip to mark a safety boundary at the rear and sides of a forklift, triggering an audible alarm when a person or object crosses the light beam. Available in rear-only, 270-degree, and 360-degree configurations.
• SOZ 3X3RL Safety solution providing three-direction forklift protection using 3 radar detection units, 3 red LED warning lines (2 meters wide), and a voice alert system. Designed for diesel/electric forklifts with counterweights of 1–3.5 tons, operating on 12–80V DC.
• SOZ 4X4RL Safety solution for lifting platforms, virtual protected areas, cranes (up to 6 meters), and loading dock repair, using 4 radar detection units, 4 red LED warning lines (2 meters wide), and a voice warning system, operating on 12–80V DC.
• Observation Post Advanced collision avoidance system that detects approaching forklifts and pedestrians at distances of 4–8 meters at warehouse and factory meeting points, using detection units with flashing signals and optional voice warnings, sirens, buzzers, or outdoor observation points.
• Junction Observation Post (JOP) Multi-directional warning system for forklift intersections in logistics centers, using 4 traffic lights and forklift detectors with circular scanning to show green for the approaching forklift and red in all other directions, with optional stop-sign projectors.
• Atalef System Ultrasonic-based reverse-driving accident prevention system using echo control technology that detects obstacles 3.5–4 meters perpendicular to the vehicle and up to 1.5 meters on lateral sections, automatically slowing or stopping the forklift before collision.
• Buzz System Radar-based reverse-driving safety system from PRECO Electronics with 5 equal sensing zones, detecting up to 16 objects simultaneously, available in 3m, 4.5m, and 6m depth configurations, featuring LED display and programmable distance calibration.
• TLS-5 Guidance and alert traffic light system for factories, warehouses, and loading docks that combines visual and audio warnings, including a sharp sound and double orange flashing light for people with visual or hearing impairments.
• D.F.M. (Don't Forget Me) System System preventing trucks from departing on slopes by ensuring drivers engage the parking brake (Maxi handle) before leaving the cabin, activating audio-visual alarms if the driver exits without setting the brake.
• LED Lighting Solutions LED lighting products from JW Speaker for forklifts, construction equipment, agricultural vehicles, and special-application vehicles, offering improved visibility and safety with IP 65/67 ratings and voltages from 12VDC to 240VAC.
• Shock Absorbers Energy-absorbing external bumpers from wubump made of flexible and rigid copolymers that return to original shape after impact, reducing damage, preventing forklift operator whiplash, and featuring optional magnetic attachment units with 39kg/unit adhesion capacity.
• Forklift Covers Weather protection covers including winter covers for diesel/electric forklifts in three sizes (up to 2.5t, 2.5–5t, 5–7t), UV/shade canopy for outdoor operators, and dry storage covers for equipment idle periods.
• Safety Flag Vehicle-mounted safety flag using 3 or 6 powerful magnets to attach to vehicle roofs, visible at speeds up to 70–100 km/h, available with optional LED lighting and fiberglass poles (150cm, 100g) with glowing orange flags (40x30cm).
• Mighty Line Tape Floor marking tapes and safety markings from ShieldMark (USA) with a proprietary patent, available in yellow, yellow/black, and black/white in widths of 5, 10, and 15cm, resistant to forklift traffic with low wear and high visibility.
• Safety Gates Self-closing safety gates from FabEnCo (USA) with patented self-closing mechanism for over 45 years, preventing pedestrian falls and accidents at elevated galleries, stairs, ladders, and crane areas, available in galvanized metal, aluminum, and 316 stainless steel. OSHA-approved.
• Drumclip

Quantifiable outcome

• 75-100 workers killed in forklift accidents annually in the US, with numbers rising 30% over the past decade

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PRECO ElectronicscoreTechnology or IntegrationSolan imports the Buzz radar system from PRECO Electronics, a US company with over 40 years of experience in radar-based collision avoidance for industrial equipment. PRECO designed radar units for heavy equipment applications including delivery trucks, construction equipment, mining, road paving, waste and recycling, and municipal services.
• ShieldMarkminorChannel Partner/ Reseller/ DistributorSolan represents ShieldMark from the United States in Israel - holder of a unique patent for floor markings marketed worldwide. Provides industrial safety floor marking solutions.
• FabEnCominorChannel Partner/ Reseller/ DistributorSolan was selected to be the Israeli distributor for FabEnCo, a US-based company with over 45 years of experience in manufacturing self-closing safety gates protected by self-closing patent for global industries.
• wubumpminorChannel Partner/ Reseller/ DistributorSolan represents wubump (25 years experience) in Israel for shock absorbers and impact mitigation solutions. Products made from flexible and rigid materials (copolymers) that return to original shape after impact.
• DRUMCLIPminorChannel Partner/ Reseller/ DistributorSolan offers DRUMCLIP drum holders for safe and efficient drum transport, preventing slipping of securing straps and eliminating need for wooden top deck.
• Ideal Warehouse InnovationsminorChannel Partner/ Reseller/ DistributorSolan represents Ideal Warehouse Innovations (Canada-US) for Rapid Roll safety nets - used for quick fencing and creating immediate barriers in operational areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Keyence Corporation: Global industrial automation and sensor company providing area/distance sensors, machine vision, and safety light curtains to factory and logistics environments — overlap with Solan's detection products.
• PRECO Electronics: US radar-based collision avoidance provider for heavy equipment, trucks, construction and mining vehicles — Solan imports the Buzz radar system from PRECO, making it both a supplier and a near-categoric peer in radar-based forklift safety.
• SICK AG: Leading manufacturer of industrial sensors and safety systems, including LiDAR, radar, and camera-based solutions for forklift and AGV collision avoidance — directly comparable to Solan's SOZ, Observation Post, and AI Butterfly offerings.
• Brady Corporation: Industrial identification and facility safety company best known for floor marking tape and signage — directly comparable to Solan's Mighty Line / ShieldMark distribution line and broader facility-safety adjacency.
• Banner Engineering: US-based industrial safety and sensor manufacturer (safety light curtains, safety laser scanners, vehicle detection) — directly competes with Solan's pedestrian and forklift collision avoidance product lines.

Emerging players

• Datalogic: Italian industrial sensor and machine vision supplier with strong warehouse/logistics presence in barcode and safety sensing — adjacent technology and customer base to Solan's forklift detection portfolio.
• Trelleborg AB (Engineered Coatings / Engineered Solutions): Supplies polymer-based shock absorbers and engineered damping solutions similar to the wubump product Solan distributes — relevant peer for the auxiliary shock-absorber product line.

Broad incumbents

• Omron Industrial Automation: Large industrial automation incumbent offering safety controllers, area scanners, and machine vision — competes with Solan's safety zone and detection systems as part of a much broader automation portfolio.
• Honeywell Safety (now Honeywell PPE): Major industrial safety conglomerate serving warehousing and logistics with PPE, gas detection, and connected worker solutions — broader incumbent competing for the same forklift-safety budget.

Others

• Mobilar (HBC-radiomatic) / Telemecanique (Schneider Electric): Industrial safety/RF and crane control firms with overlap into industrial vehicle and load-handling safety — ecosystem participant competing for adjacent safety spend in warehouses and industrial plants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solaninvent.wordpress/about
• Xx.com/SolanSystems
• LinkedInlinkedin.com/company/solansystens

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solan Systems