Tomoca Coffee
- Company typePrivate
- Founded1953
- HeadquartersAddis Ababa, Ethiopia
- Headcount101–250
- GTM typeB2C
- OfferingServices
Tomoca Coffee firmographics
Firmographics- Name
- Tomoca Coffee
- Legal name
- Tomoca Coffee
- Website
- https://tomocacoffee.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Tomoca Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Tomoca Coffee is headquartered
LocationHeadquarters
- HQ city
- Addis Ababa
- HQ country
- Ethiopia
- HQ region
- Africa
Offices6 records
Markets served
Tomoca Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ground Coffee Product Sales: Sale of packaged dark roasted Harrar ground coffee in 100g, 200g, and 500g bag formats through supermarkets, online marketplaces (Amazon), and direct online ordering.
- Retail Coffee Shop Operations: Revenue from operating multiple branded coffee shop outlets in Addis Ababa, serving Ethiopian coffee to customers at six distinct locations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Tomoca Coffee product offering
Product offeringCore offering
Tomoca Coffee roasts and sells dark roasted Harrar ground coffee made from 100% arabica beans in 100g, 200g, and 500g bag formats, distributed through supermarkets, Amazon, and its own e-commerce site. It also operates six branded coffee shop outlets across Addis Ababa where customers can purchase and consume Ethiopian coffee on-site. The company is positioned as one of Ethiopia's oldest coffee shops, established in 1953.
Product overview
Tomoca Coffee is an Ethiopian specialty coffee roaster and retailer established in 1953, offering single-origin dark roasted Harrar coffee products. The product portfolio consists of Tomoca Bar Type Dark Roasted Harrar Ground Coffee available in three size variants (100g, 200g, and 500g bags), all made from 100% Coffee Arabica beans. The company operates multiple physical cafe outlets across Addis Ababa, including Old Tomoca (the original branch on Wavel Street), Office Bar, Tomoca Meet-up, Tomoca Luxury (at Radisson Blu Hotel), Tomoca Galleria, and Tomoca Roastery.
Differentiator
Problem solved
Functional benefit
Brands
- Old Tomoca: The oldest coffee shop in Ethiopia, located on Wavel Street around Piassa Cathedral School.
- Office Bar
- Tomoca Meet-up
- Tomoca Luxury
- Tomoca Galleria
- Tomoca Roastery
Products and services
- Tomoca Bar Type, Dark Roasted Harrar Ground Coffee, 100g Bag 100% organic Coffee Arabica dark roasted Harrar ground coffee packaged in a 100g bag for individual consumers. Available in supermarkets and via Amazon.
- Tomoca Bar Type, Dark Roasted Harrar Ground Coffee, 200g Bag 100% organic Coffee Arabica dark roasted Harrar ground coffee packaged in a 200g bag for individual consumers. Available in supermarkets and via Amazon.
- Tomoca Bar Type, Dark Roasted Harrar Ground Coffee, 500g Bag 100% Coffee Arabica dark roasted Harrar ground coffee packaged in a 500g bag for individual consumers. Available in supermarkets and via Amazon.
- Tomoca Coffee Shop Outlets (in-store coffee service) On-site coffee service and seating across six branded retail outlets in Addis Ababa: Old Tomoca (the historic original on Wavel Street), Office Bar (Churchill Road), Tomoca Meet-up (Bole, near World Bank compound), Tomoca Luxury (inside Radisson Blu Hotel), Tomoca Galleria (art-focused, near Canada embassy), and Tomoca Roastery (Bole Impress building). Targets individual consumers visiting for an authentic Ethiopian coffee experience.
- Tomoca Online Ordering Direct online ordering of Tomoca coffee products through the company's website (tomocacoffee.com), targeting individual consumers who want packaged Ethiopian coffee delivered.
Companies that use Tomoca Coffee
Customer profileSegments1 record
Ideal customer profiles1 record
Tomoca Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tomoca Coffee partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tomoca Coffee competitors and assessment
Company assessmentRegional players
- Yirgacheffe Coffee Farmers Cooperative Union: Ethiopian-origin cooperative exporting Yirgacheffe-region coffee internationally. Comparable as a regional Ethiopian-origin supplier/brand; while not a retail peer, it is a relevant competitive supply-side benchmark for Harrar single-origin positioning.
Direct peers
- Counter Culture Coffee: US specialty roaster emphasizing single-origin transparency, sustainability, and direct trade — including explicit focus on Ethiopian origins. Highly comparable direct peer on product philosophy and small-batch roastery retail model.
- La Colombe Coffee Roasters: Specialty roaster and café chain with strong DTC and foodservice presence. Comparable as a roastery-plus-multi-café specialty operator with packaged retail SKUs in supermarkets and online.
- Kaldi's Coffee: Ethiopian-origin specialty coffee roaster and multi-unit café chain, founded by an Ethiopian-American family. Most directly comparable to Tomoca given shared Ethiopian heritage, roastery-plus-café model, and Harrar/Yirgacheffe single-origin positioning.
- Stumptown Coffee Roasters: Specialty coffee roaster with a strong direct-trade program sourcing from Ethiopia and operating cafés. Comparable direct peer on single-origin sourcing, café retail, and packaged whole-bean/ground sales.
- Intelligentsia Coffee: Pioneer of direct-trade specialty coffee with strong single-origin sourcing including Ethiopian coffees. Comparable as a specialty roastery-café peer competing for premium, origin-conscious consumers.
Broad incumbents
- Blue Bottle Coffee: Premium specialty coffee roaster and café operator known for single-origin transparency and DTC. Comparable as a higher-end specialty retail+roastery peer, competing for the same diaspora and premium consumer Tomoca targets globally.
- Starbucks Reserve: Starbucks' premium single-origin and roastery concept. Comparable as a broad incumbent competing for the premium single-origin segment that Tomoca also targets, especially via international travel-retail exposure.
- Peet's Coffee: Established US specialty coffee roaster and retailer with deep-roast heritage. Comparable as a broad incumbent in roasted/ground coffee retail and CPG, though far larger and with a multi-origin portfolio rather than Tomoca's single-origin Harrar focus.
Emerging players
- Greenway Coffee: Smaller specialty roastery-café operator with direct-trade sourcing including Ethiopian coffees. Comparable as an emerging specialty peer with a similar small-batch roastery + café footprint to Tomoca.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Tomoca Coffee social profiles
Digital presenceTomoca Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tomoca Coffee leadership team
Management profileNumber of profiles
Tomoca Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tomoca Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tomoca Coffee
What does Tomoca Coffee do?
Tomoca Coffee roasts and sells dark roasted Harrar ground coffee made from 100% arabica beans in 100g, 200g, and 500g bag formats, distributed through supermarkets, Amazon, and its own e-commerce site. It also operates six branded coffee shop outlets across Addis Ababa where customers can purchase and consume Ethiopian coffee on-site. The company is positioned as one of Ethiopia's oldest coffee shops, established in 1953.
Is Tomoca Coffee a public or private company?
Tomoca Coffee is a private company. It is classified as unknown and is currently operating.
When was Tomoca Coffee founded?
Tomoca Coffee was founded in 1953. It employs 101 to 250 people.
Where is Tomoca Coffee based?
Tomoca Coffee is headquartered in Addis Ababa, Ethiopia, in the Africa region.
How does Tomoca Coffee make money?
Two revenue lines are on record. Ground Coffee Product Sales are the primary driver. The others are retail Coffee Shop Operations.
Who are Tomoca Coffee's main competitors?
Yirgacheffe Coffee Farmers Cooperative Union is listed as a regional player. Direct peers are Counter Culture Coffee, La Colombe Coffee Roasters, Kaldi's Coffee, Stumptown Coffee Roasters and Intelligentsia Coffee. Broad incumbents are Blue Bottle Coffee, Starbucks Reserve and Peet's Coffee. Greenway Coffee is listed as an emerging player.
Does Tomoca Coffee have an API?
No public API is recorded for Tomoca Coffee.
What industry is Tomoca Coffee in?
Tomoca Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.