Reid Bikes
Reid Bikes is an Australian-founded bicycle company (est. 2009) that designs, sources, and distributes bicycles, eBikes, and e-scooters across 30+ countries through DTC e-commerce and 600+ retail partners, serving urban commuters, cargo/utility users, and recreational riders at value-tier price points.
- Company typePrivate
- Founded2009
- HeadquartersParkstone, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reid Bikes does
Reid Bikes is an Australian-founded bicycle company established in Melbourne in 2009 that designs, sources, and distributes bicycles, eBikes, and electric scooters across more than 30 countries and 6 continents through a combination of owned direct-to-consumer e-commerce storefronts and a network of 600+ retail partners. The product portfolio spans more than 150 models covering road, gravel, mountain, commuter, kids, BMX, vintage, and fat bike categories, alongside a growing electric line that includes commuter eBikes, cargo eBikes (including the 2026 KADe Mini longtail), vintage-styled eBikes, gravel eBikes, mountain eBikes, compact 20-inch wheel eBikes, and an e-scooter range. Electric drive technology is supplied through a partnership with Ananda as the core e-drive system specialist, while cost-efficient components such as the Jiabo 250W rear hub motor are used in cargo models like the KADe Mini.
The company operates an asset-light distribution model from a small base of 11-50 employees, generating revenue primarily through one-time hardware sales priced for the value tier, with the KADe Mini cargo e-bike positioned at approximately $2,700 (€2,300) — explicitly below premium competitors such as Tern, Specialized, and Larry and Harry. Go-to-market combines three DTC storefronts (reidbikes.com for global, shop.reidbikes.com for the US, reidcycles.com.au for Australia) with the global reseller channel, plus a private label/OEM program at oem.reidbikes.com targeting enterprise buyers for custom and promotional bikes. The brand is differentiated by a lifetime frame and rigid fork warranty on every bike and the #BuyOnePlantOne environmental initiative, through which over 500,000 trees have been planted. Customer segments span urban commuters, cargo/utility users, mountain bikers, road cyclists, gravel/adventure riders, kids/youth riders, and e-scooter users, with the 2026 MY26 collection and KADe Mini launch signalling the company's current focus on cargo e-mobility and value-tier disruption of the premium segment.
Reid Bikes firmographics
Firmographics- Name
- Reid Bikes
- Legal name
- Reid Bikes Limited
- Website
- https://reidbikes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reid Bikes is an Australian-founded bicycle company (est. 2009) that designs, sources, and distributes bicycles, eBikes, and e-scooters across 30+ countries through DTC e-commerce and 600+ retail partners, serving urban commuters, cargo/utility users, and recreational riders at value-tier price points.
- Ownership category
- akta.pro rank
Reid Bikes industry classification
Industry- Product category
- Bicycles and E-mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bicycle Retail (New Bikes) (CRAMAHAA), Cargo & Utility Bike Retail (CRAMAHAF), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Reid Bikes is headquartered
LocationHeadquarters
- HQ city
- Parkstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reid Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle and e-Bike Sales: One-time hardware sales of traditional bicycles, electric bicycles, and accessories through direct e-commerce and retail channel partners
- Electric Scooter Sales: One-time hardware sales of electric scooters including Rover, P1, P2, Horizon, and Overdrive models
- Private Label/OEM Products: Custom and promotional bikes offered through private label program at oem.reidbikes.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KADe Mini Cargo e-Bike - 2026 model |
| Unit Pricing | Pay-as-you-go | Rover Sport eScooter |
| Unit Pricing | Pay-as-you-go | P2 eScooter |
| Unit Pricing | Pay-as-you-go | P1 eScooter |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Reid Bikes product offering
Product offeringCore offering
Reid Bikes designs, sources and sells bicycles, electric bicycles (eBikes), and electric scooters across categories such as commuter, cargo, road, gravel, mountain, vintage, BMX, kids and fat bikes. The company sells directly to consumers through its e-commerce sites and through a global network of 600+ retail partners in 30+ countries, backed by a lifetime frame warranty and a per-sale tree-planting pledge.
Product overview
Reid Bikes is an Australian company founded in 2009 offering an extensive portfolio of bicycles and electric mobility products across multiple categories. The product range spans traditional bikes (road, gravel, mountain, commuter, kids, BMX, vintage/cruiser, fat bikes) and electric vehicles (eBikes and eScooters). The eBike lineup includes specialized sub-categories: commuter eBikes (Quest, eComfort, RB250, Let's Roll), cargo eBikes (KADe Mini, KADe Cargo, Let's Moto, eTrike), vintage eBikes (Ladies Classic, Classic), gravel eBikes (Tanami series), mountain eBikes/eMTB (eTrail series, Let's MTB, Tracker series), and compact 20-inch wheel eBikes (RB250 Mini, Harbour, eMetro+, Let's Fold, RB500). The eScooter range includes Rover Sport, P2, P1, Rover, Horizon, Overdrive, and Era models. The company emphasizes value pricing, environmental sustainability through their 'Buy One, Plant One' initiative, and backs all bikes with a lifetime frame warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- eComfort ST MY26 eBike Commuter eBike with comfortable geometry and reliable electric assistance, designed for everyday urban riding.
- Quest 1 ST MY26 eBike All-rounder commuter eBike with powerful motor and versatile design for various riding conditions.
- RB250 MY26 eBike
Quantifiable outcome
- 500,000+ trees planted through environmental pledge
- +1 more outcomes
Companies that use Reid Bikes
Customer profileSegments7 records
Ideal customer profiles1 record
Reid Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reid Bikes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AnandacoreAnanda is the e-drive system specialist powering Reid Bikes' electric bicycle range. The partnership provides the electric motor and drive system technology that powers Reid's eBike products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Reid Bikes competitors and assessment
Company assessmentBroad incumbents
- Giant Bicycles: Giant is the world's largest bicycle manufacturer, offering road, mountain, e-bike, gravel, and kids bikes globally through independent dealers. Directly comparable to Reid's multi-category, dealer-led model but with substantially broader scale and OEM capability.
- Trek Bicycle Corporation: Trek is one of the world's largest bicycle manufacturers with extensive road, mountain, e-bike, and cargo portfolios and a global dealer network. Comparable to Reid as a multi-category bike brand with deep retail presence, but at vastly greater scale and premium positioning.
- Decathlon: Decathlon is the world's largest sporting goods retailer with its own bike brands (Triban, Rockrider, Elops) covering commuter, road, mountain, kids, and e-bikes. Directly comparable to Reid on value-tier multi-category cycling and global retail footprint, with vastly greater scale.
- Specialized Bicycle Components: Specialized is a global premium bike brand explicitly named as a competitor on cargo e-bike pricing (KADe Mini vs Specialized). Comparable to Reid across road, mountain, e-bike, and cargo categories, with stronger brand equity and higher ASPs.
Direct peers
- Tern Bicycles: Tern is a specialist cargo and urban e-bike brand explicitly named as a competitor on Reid's KADe Mini pricing. Comparable on cargo e-bike product positioning, though Tern operates at premium price points and narrower use-case focus.
- Larry vs Harry: Larry vs Harry is a Danish cargo bike brand (Bullitt, eBullitt) explicitly cited as a competitor on KADe Mini pricing. Comparable on longtail cargo e-bike focus and family-haul use case, though Larry vs Harry sits in the European premium cargo segment.
- Canyon Bicycles: Canyon is a German direct-to-consumer bike brand selling road, mountain, gravel, and e-bikes globally. Comparable to Reid on multi-category DTC strategy and broad consumer reach, though Canyon targets premium price tiers and is closer to Specialized on ASPs.
- Rad Power Bikes: Rad Power Bikes is a US-based direct-to-consumer e-bike brand with broad model variety (commuter, cargo, fat-tire) at value pricing. Highly comparable to Reid on value-tier e-bike positioning and DTC-first GTM, but with US market focus and venture funding.
- Aventon: Aventon is a direct-to-consumer e-bike and e-scooter brand offering commuter, cargo, and folding e-bikes at value-tier prices. Comparable to Reid on e-mobility breadth, value positioning, and DTC-plus-retailer distribution, with deeper US penetration.
Regional players
- Halfords: Halfords is the UK's largest cycling and motoring retailer with an own-brand e-bike range and strong high-street presence. Comparable to Reid's UK Parkstone base and broad category mix, though Halfords focuses on UK/IE retail rather than the 30+ country footprint Reid operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reid Bikes social profiles
Digital presenceReid Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reid Bikes leadership team
Management profileNumber of profiles
Profiles1 record
Reid Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reid Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reid Bikes
What does Reid Bikes do?
Reid Bikes designs, sources and sells bicycles, electric bicycles (eBikes), and electric scooters across categories such as commuter, cargo, road, gravel, mountain, vintage, BMX, kids and fat bikes. The company sells directly to consumers through its e-commerce sites and through a global network of 600+ retail partners in 30+ countries, backed by a lifetime frame warranty and a per-sale tree-planting pledge.
Is Reid Bikes a public or private company?
Reid Bikes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reid Bikes founded?
Reid Bikes was founded in 2009. It employs 11 to 50 people.
Where is Reid Bikes based?
Reid Bikes is headquartered in Parkstone, United Kingdom, in the Europe region.
How does Reid Bikes make money?
Three revenue lines are on record. Bicycle and e-Bike Sales are the primary driver. The others are electric Scooter Sales and private Label/OEM Products.
Who are Reid Bikes's main competitors?
Broad incumbents on record are Giant Bicycles, Trek Bicycle Corporation, Decathlon and Specialized Bicycle Components. Direct peers are Tern Bicycles, Larry vs Harry, Canyon Bicycles, Rad Power Bikes and Aventon. Halfords is listed as a regional player.
Does Reid Bikes have an API?
No public API is recorded for Reid Bikes.
What industry is Reid Bikes in?
Reid Bikes's product category is Bicycles and E-mobility. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.