Mirel Vratimov

What Mirel Vratimov does

Mirel Vratimov a.s. is a Czech manufacturer founded in 1992, headquartered and operating a 57,000+ m² production facility in Vratimov with more than 100 employees. The company produces closed-cell polyethylene foam (PE foam) insulation materials, extruded polystyrene (XPS) floor insulation, extruded polypropylene (XPP) food packaging, PVC cling film, and PE-foam sporting goods, marketed under proprietary brands MIRELON, STARLON, Fresh'n'Roll, and Green Deal. It is the only manufacturer of PVC cling film in the Czech Republic and holds ISO 9001 (since 2000) and BRC/IoP Packaging Standard (since 2012) certifications.

The company's product portfolio is organized across thermal insulation (MIRELON tubing in PRO, POLAR, PET, STABIL, and AKUSTIK variants, plus sheets, panels, and fasteners), floor insulation (STARLON mats, MIRELON underfloor mats, expansion strips, cast-floor insulation), industrial packaging (format cuts, protective profiles, bags, preformed fillers, corner profiles), food packaging (Fresh'n'Roll PVC cling film with plant-based additives, polystyrene trays and meal boxes, Green Deal XPP containers), wrapping machines, and sporting goods (camping mats, swim noodles). Underlying capabilities include lamination across AL, HDPE, LDPE, PET, and adhesive layers, and a registered EU co-financed digital transformation project supporting new XPP processing.

Mirel Vratimov operates a sales-led go-to-market combining direct sales via commercial and technical representatives, an own e-commerce platform (eshop.mirelon.com), and a distributor/reseller network covering Czech Republic, Slovakia, and broader Europe. Customers span construction and HVAC installers, industrial manufacturers needing protective packaging, food producers and food-service businesses, and sporting-goods retailers. Pricing is quote-based for most lines and listed unit-pricing on the e-commerce platform, with no subscription or recurring revenue model. The company has no subsidiaries, no disclosed M&A activity, no public listing, and no external funding rounds recorded.

Name

Mirel Vratimov

Legal name

Mirel Vratimov a.s.

Website

https://mirelon.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Mirel Vratimov a.s. is a Czech manufacturer of polyethylene foam insulation (MIRELON), extruded polystyrene floor insulation (STARLON), industrial and food packaging, and foam sporting goods, serving construction, industrial, food-service, and consumer markets across Europe.

Ownership category

akta.pro rank

Product category

Industrial Insulation and Packaging Manufacturing

NAICS

Polystyrene Foam Product Manufacturing (326140), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113)

SIC

Plastics Foam Products (3086), Miscellaneous Plastics Products (3080), Unsupported Plastics Film & Sheet (3081)

akta.pro industry

PRIMARYIMANAIAJ

Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts)

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Foam Plastics (EPS/PU/PE) Manufacturing

Keywords

• Polyethylene foam insulation
• Thermal insulation products
• Floor insulation materials
• Industrial protective packaging
• Food packaging films

Headquarters

HQ city

Vratimov

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Thermal and floor insulation products: Sale of MIRELON® brand thermal insulation tubes, sheets, panels, and STARLON® floor insulation products. Includes various product lines (PRO, POLAR, PET, STABIL, AKUSTIK) with different lamination options.
2. Industrial packaging products: Sale of polyethylene foam industrial packaging including format cuts, protective profiles, bags, preformed fillers, corner profiles, and 3D protective corners
3. Food packaging products: Sale of PVC cling films (Fresh'n'Roll and Basic types), polystyrene trays and meal boxes, XPP Green Deal® containers, and wrapping/packaging machines
4. Sporting goods: Sale of polyethylene foam camping mats, swimming noodles, kneeling pads, and children's seats
5. E-commerce sales: Direct-to-consumer sales through company's eshop.mirelon.com platform

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mirel Vratimov a.s. manufactures closed-cell polyethylene foam (PE foam) insulation materials, extruded polystyrene (XPS) floor insulation, industrial protective packaging, food packaging films (PVC and polypropylene), wrapping machines, and foam-based sporting goods. Core production runs under proprietary brands MIRELON® (thermal and floor insulation), STARLON® (floor underlays), Fresh'n'Roll® (PVC cling film), and Green Deal® (XPP sustainable food packaging). The company operates a 57,000+ m² manufacturing facility in Vratimov, Czech Republic, and supplies construction, industrial, food, and consumer segments across Europe.

Product overview

Mirel Vratimov is a Czech manufacturing company founded in 1992, producing polyethylene foam insulation materials, extruded polystyrene products, industrial and food packaging, sporting goods, and PVC cling films. The company's core brands are MIRELON® (polyethylene foam insulation for thermal and floor insulation) and STARLON® (extruded polystyrene floor underlays). The product portfolio is organized into: thermal insulation (MIRELON tubing in PRO/POLAR/PET/STABIL/AKUSTIK variants, sheets/panels, fasteners); floor insulation (STARLON and MIRELON underfloor mats, expansion strips, cast floor insulation); industrial packaging (PE foam format cuts, protective profiles, bags, 3D corners); food packaging (Fresh'n'Roll and Basic PVC films, polystyrene trays/meal boxes, Green Deal XPP sustainable packaging); wrapping machines; and sporting goods (camping mats, swim noodles). The company operates from a 57,000+ m² manufacturing facility with approximately 100 employees, serving primarily the Czech, Slovak, and broader European markets.

Differentiator

Problem solved

Functional benefit

Brands

• MIRELON®: Thermal insulation materials, floor insulation, industrial packaging, and sporting goods made from polyethylene foam. Product lines include PRO, POLAR, PET, STABIL, and AKUSTIK thermal insulation tubes.
• STARLON®
• Fresh'n'Roll®
• Green Deal®
• Fresh'n'Roll

Products and services

• MIRELON Thermal Insulation Tubing Polyethylene foam thermal insulation tubes for water, central heating, and sanitary pipe distribution. Available in product ranges PRO (economical, non-laminated), POLAR (reinforced aluminum foil, UV-resistant), PET (PET reflection foil), STABIL (PE protective fabric), and AKUSTIK (acoustic insulation).
• MIRELON Sheets and Panels Polyethylene foam sheets and panels with closed-cell structure for thermal and acoustic insulation of large-diameter pipes, ventilation systems, and storage tanks. Available up to 80mm thickness with various lamination options (AL, HDPE, LDPE, PET, adhesive layer).
• STARLON Floor Mats Extruded polystyrene floor underlays for laminate, wood, and other floor coverings. Provides thermal and sound insulation, absorbs surface irregularities, and extends floor lifespan. Available in basic version and TOP 1.6mm version for underfloor heating.
• MIRELON Underfloor Mats Polyethylene foam underlays for laminate, wood, and carpet flooring. Economically favorable insulation available in 2mm and 3mm thicknesses, with optional damp proof membrane lamination.
• Expansion Strips and Sealing Cord Durably elastic fillers for dynamically stressed expansion joints and gaps. Absorbs material expansion, reduces noise transmission, and prevents floor damage. Includes MIRELON expansion strips and sealing cords in various diameters (6-70mm).
• Industrial Packaging (PE Foam) Wide range of polyethylene foam industrial packaging including format cuts, protective profiles, preformed fillers, bags, corner profiles, 3D protective corners, and perforated strips. Provides product protection during handling, transport, and storage for electronics, automotive, glass, ceramics, furniture, and machinery manufacturers.
• Fresh'n'Roll PVC Food Film Modern PVC cling film for food packaging certified for household use. Contains plant-based additives, is microwave-safe, features antifog system, and extends food freshness. Includes functional cutter design.
• PVC Food Film - Basic Type Stretchable food film for manual and automatic packaging machines. Suitable for food businesses, markets, and production facilities. Temperature resistance from -40°C to 100°C, contains no phthalates.
• Polystyrene Bowls and Trays Extruded polystyrene molded trays for packaging meat, smoked products, cheese, fruits, vegetables, mushrooms, baked goods, and pastries. Available in various colors and continuously expanding range.
• Polystyrene Meal Boxes Polystyrene containers for transporting ready meals. Features two-color printing capability, keeps food warm longer, excellent strength, leak-proof raised edges, and compliance with EU Regulation No. 10/2011.
• Green Deal Food Packaging (XPP) Sustainable food packaging made from extruded polypropylene foam introduced in 2021. Aligned with European Green Deal initiatives and represents the company's move toward more environmentally responsible packaging solutions.
• Wrapping Machines Equipment for wrapping food in PVC film including table cutters for PVC food wrap (for small businesses) and manual packing machines (for small to medium businesses). Made from stainless steel with adjustable temperature control.
• Mats and Swim Noodles Camping mats and swimming noodles made from polyethylene foam. Includes colored insulation mats for tourism and camping (50x180cm, 6-12mm thickness) and elastic MIRELON swim noodles (70mm diameter, 160cm or 180cm length).
• PVC Stretch Foil for Laundry PVC stretch film designed specifically for laundry services. Used for wrapping and protecting garments during transport and storage.
• MIRELON PERFECT Expansion Strip New generation expansion joint strip with dual self-adhesive layer technology for faster and cleaner floor installation.

Quantifiable outcome

• Up to 77% heat reflection with MIRELON PET reflective insulation
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Synthos S.A. Polish petrochemicals and foam-rubber producer (one of Europe's largest EPS / XPS / synthetic rubber manufacturers), competing broadly in the same upstream polystyrene foam and insulation raw-material space as STARLON and other Mirel foam products.
• Knauf Insulation: Global building insulation manufacturer offering mineral wool, EPS, XPS and other insulation systems; competes with Mirel in floor and building-construction insulation segments across European distribution channels.
• Sekisui Chemical Co., Ltd. Diversified Japanese chemical company with significant foam, interlayer, and packaging businesses (incl. PE foam via Voltek/Trocellen acquisitions historically), competing broadly with Mirel in PE/XPE foam insulation and packaging markets.

Direct peers

• Recticel: Belgian polyurethane and specialty foam producer serving insulation, construction, and packaging markets across Europe; a comparable multi-foam-technology manufacturer targeting the same builder/specifier and industrial-packaging channels.
• Armacell: Luxembourg-based global leader in flexible elastomeric foam insulation for HVAC and piping (ArmaFlex), directly comparable to MIRELON thermal insulation tubing, sheets, and acoustic pipe products across construction and industrial segments.
• NMC (NMC sa): Belgian manufacturer of PE/PU foam insulation and synthetic profiles for HVAC, construction, and industrial packaging, overlapping with both MIRELON thermal/piping insulation and STARLON floor-insulation product lines.
• Trocellen: German-headquartered manufacturer of cross-linked polyethylene (XPE/PE) foam products for automotive, industrial, and packaging applications, sharing the same closed-cell PE foam technology base, lamination processes, and industrial-packaging customer profile as Mirel Vratimov.
• Pregis LLC: US-headquartered protective packaging manufacturer producing foam-in-place, sheet foam, and custom-engineered foam packaging for industrial and e-commerce customers; a direct comparable to Mirel's format cuts, protective profiles, preformed fillers, and 3D corner products.
• JSP Corporation: Japanese-headquartered manufacturer of expanded polypropylene (EPP/ARPRO) and other foam products for automotive, packaging, and insulation, comparable to Mirel's XPP (extruded polypropylene) food-packaging and PE foam industrial-packaging offering.

Regional players

• SpeedLine s.r.o. Czech-based manufacturer of PE foam protective packaging and specialty foam conversions for the automotive and industrial OEM market; a regional Central European peer with overlapping products (foam profiles, custom-cut foam packaging).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcmK6WX_-XxOcmN9voVpWqA
• Facebookfacebook.com/mirelvratimov
• LinkedInlinkedin.com/company/mirel-vratimov-a-s

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirel Vratimov