SoftTools

What SoftTools does

SoftTools SAS is a Colombian software and IT services company headquartered in Bogotá that has operated for over 20 years in the domestic and Latin American market. The firm specializes in custom software development and IT consulting for the logistics and transportation vertical, delivering multi-platform solutions built on API REST and microservices architecture and integrating with ERP, WMS, and TMS systems. Its service portfolio spans four pillars: bespoke software development, IT consulting and project management, Microsoft Azure cloud consulting and administration, and mobile application development including RFID terminal hardware resale.

The company holds ISO/IEC 29110-4-1 Software Engineering certification and is recognized under the MINTIC Marca Colombia TI initiative, supporting its positioning as a quality-certified regional integrator. Strategic alliances with Microsoft (Partner Network), SAP, Ingram Micro, and Saphety provide channel credibility and access to enterprise tooling across cloud, ERP, distribution, and electronic document management. Core technology components include API REST and microservices architecture, Microsoft Azure cloud services, mobile applications, and RFID-enabled terminals for inventory and asset tracking.

SoftTools operates a sales-led go-to-market model with direct outreach to enterprise clients via email ([email protected]) and phone (+(57)301 433 0366). Revenue is generated through a mix of professional services (custom development and consulting), managed services (Azure administration), and hardware sales (RFID mobile terminals). The firm employs between 11 and 50 people, is privately held with no disclosed institutional investors, and serves clients across Colombia and the broader Latin American region with a stated focus on supply chain management, fleet tracking, warehouse operations, and transportation logistics optimization.

Name

SoftTools

Legal name

SoftTools SAS

Website

https://softtools.co

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftTools SAS is a Colombian IT services firm providing custom software development, Azure cloud consulting, and RFID mobile solutions, primarily serving enterprise logistics and transportation clients in Colombia and Latin America.

Ownership category

akta.pro rank

Product category

Custom Logistics Software Development

NAICS

Computer Systems Design and Related Services (54151), Other Management Consulting Services (541618)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAEAKAA

DevOps Consulting & Transformation

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/DevOps, Platform Engineering & SRE Services

Keywords

• Custom software development
• Logistics software solutions
• Microsoft Azure consulting
• Mobile application development
• Enterprise IT consulting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Design, development, and maintenance of custom software solutions for enterprise clients including ERP, WMS, and TMS integrations
2. IT Consulting: IT project management, software architecture consulting, and technology advisory services for digital transformation
3. Microsoft Azure Services: Consulting, design, sale, and administration of cloud services and solutions on Microsoft Azure platform
4. Mobile Application Solutions: Development of mobile applications and sale of mobile terminals with RFID technology integration

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SoftTools is a Colombian software consultancy that designs, develops, and maintains custom multi-platform software solutions built on API REST and microservices architecture, primarily for the logistics and transportation sector. It complements this core with Microsoft Azure cloud consulting and administration, mobile application development with RFID terminal hardware integration, and IT consulting covering ERP, WMS, and TMS system integrations for enterprise clients across Colombia and Latin America.

Product overview

SoftTools offers a portfolio of technology solutions for the Logistics and Transportation sector in Colombia and Latin America. The core offering is custom software development using API REST and microservices architecture, complemented by Microsoft Azure cloud services, mobile application development with RFID solutions, and IT consulting for ERP, WMS, and TMS integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Bespoke software factory and development services delivering multi-platform solutions using API REST and microservices architecture, targeted at enterprise clients in the logistics and transportation sector.
• IT Consulting Technology consulting covering IT project management, software architecture, and integration of ERP, WMS, and TMS systems for enterprise clients.
• Microsoft Azure Services Consulting, design, sale, and administration of Microsoft Azure cloud services and solutions for enterprise clients.
• Mobile Applications and RFID Solutions Development and consulting for mobile applications, plus sale of mobile terminals with RFID solutions for inventory and asset tracking in logistics operations.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft Partner NetworkcoreTechnology or IntegrationMicrosoft certified partner providing Azure cloud services including consulting, design, sale, and administration of cloud solutions. Represents a strategic technology partnership for delivering Microsoft-based enterprise solutions.
• SAPcoreTechnology or IntegrationSAP partner status enabling enterprise software integration services for ERP implementations. Supports delivery of SAP-integrated custom solutions for enterprise clients in logistics and transportation sectors.
• Ingram MicrocoreChannel Partner/ Reseller/ DistributorTechnology distribution partnership with Ingram Micro for reselling and distributing technology solutions. Provides additional distribution reach and market access for SoftTools' software and cloud services portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Softtek: Mexico-headquartered IT services and software development firm with a strong LATAM presence, offering custom development, cloud, and ERP integration services very similar to SoftTools' core offerings and customer profile.
• PSL Corp: Colombian-headquartered software development and IT services firm with operations across the Americas, providing custom software, cloud, and nearshore delivery comparable to SoftTools' model.
• Ceiba Software: Colombian IT services and custom software development company serving enterprise and government clients, directly comparable in geography, size, and service mix to SoftTools.
• Infostretch (an Ascendum company): Digital engineering services firm with expertise in enterprise software, cloud, and mobile solutions, overlapping with SoftTools' custom development, Azure, and mobile/RFID offerings.
• Stefanini: Brazilian-origin global IT services and custom software development firm with significant LATAM presence, competing directly with SoftTools for regional enterprise and logistics software projects.

Broad incumbents

• Tata Consultancy Services: Global IT services and consulting giant with an established LATAM delivery footprint and active presence in Colombia, competing for the same large enterprise custom development and integration deals as SoftTools.
• Globant: Large LATAM-headquartered digital and IT services firm offering custom software, cloud, and digital transformation at significantly greater scale than SoftTools, serving as a broader incumbent in the same space.
• Accenture: Global consulting and IT services leader with deep LATAM operations, competing for the same enterprise cloud, ERP integration, and digital transformation mandates in logistics and adjacent verticals.
• Mphasis: Global IT services firm with growing LATAM operations and Microsoft-aligned cloud and application services, competing for similar enterprise custom development and cloud migration work.
• NTT Data: Global IT services provider with a strong presence across Latin America, including Colombia, offering SAP, cloud, and managed services that overlap with SoftTools' portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/softtools-sas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftTools