Sottomarino Winery

Name

Sottomarino Winery

Website

https://sottomarinowinery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (CRANACAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Italian wine production
• Urban winery operations
• Wine tasting experiences
• Wine club subscriptions
• Private event hosting

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tasting Room Direct Sales: Walk-in wine tasting experiences at the winery tasting room on Treasure Island. Weekend tastings available Saturdays Noon-5pm. Revenue from per-person tasting fees and direct bottle purchases.
2. Wine Club Subscription: Quarterly wine allocation subscription at $75 per quarter. Members receive focused varietal allocations, 15% discount on retail wines, 25% off case purchases, and access to exclusive events including submarine deck pick-up parties.
3. Event Venue Rental: Private event venue rental including the Submarine Deck with views of Bay Bridge and SF skyline. Accommodates groups up to 50 for private events, and partners with Winemaker Studios for events up to 1000+ guests.
4. Online Wine Shop: E-commerce wine sales through online ordering platform at mkt.com/sottomarino-winery

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sottomarino Winery produces and sells old-world style Italian varietal wines (dry red, dry white, and sweet white) from an urban winery on Treasure Island in San Francisco. The winery operates a submarine-themed tasting room, a quarterly wine club subscription, an online wine shop, and a private event venue on the Submarine Deck.

Product overview

Sottomarino Winery is a single-location urban winery offering Italian-style wines, operating as a unified hospitality and retail business rather than a technology platform. The core offerings include the wine tasting room experience on Treasure Island, the Sottomarino Wine Club subscription service, private and public event hosting, and direct-to-consumer wine sales. The winery does not offer modular software products, APIs, or add-on services—its product portfolio is centered on wine production, tasting experiences, and event venue rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Tasting Room Experience In-person wine tasting experience at the winery's unique submarine-themed tasting room located on Treasure Island, featuring waterfront views of the Bay Bridge and the San Francisco skyline for individual consumers and small groups.
• Sottomarino Wine Club Quarterly subscription membership delivering focused Italian varietal wine allocations to individual consumers, with discounts on additional wine purchases and access to exclusive member events.
• Private Event Hosting Private event venue rental on the Submarine Deck accommodating groups from intimate gatherings up to 50 guests, with larger events of 50-1000+ guests supported through partnership with Winemaker Studios.
• Italian Wines Bottled Italian-style wines including dry red, dry white, and sweet white varietals produced in old-world tradition and sold to consumers for at-home enjoyment.
• Online Wine Shop Direct-to-consumer e-commerce platform for purchasing Italian varietal wines online from the winery's website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Winemaker StudioscoreStrategic or Co-development PartnerSottomarino Winery is part of San Francisco's Winemaker Studios, a collective bringing together winemakers to provide a one-of-a-kind urban winery experience on Treasure Island. This partnership enables multi-winery tasting experiences, cross-promotional opportunities, and the ability to accommodate large-scale events from 50 to over 1000 guests by partnering with neighboring wineries.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• St. Francis Winery & Vineyards: Established Sonoma County winery with strong tasting room hospitality, food/wine pairing programs, and wine club. Comparable DTC and event-led business model but at significantly greater scale and brand recognition.
• Ridge Vineyards: Iconic California winery with multiple tasting room locations, DTC wine club, and limited event hosting. Comparable DTC-led GTM and hospitality focus but at significantly larger production scale and broader portfolio.
• City Winery: Multi-city urban winery and concert venue chain. Comparable urban-winery-plus-experiential model but at materially larger scale and broader geographic footprint, making it a broader incumbent benchmark rather than a direct competitor.

Direct peers

• Rock Wall Wine Company: Alameda-based urban winery with a tasting room model anchored in a historic naval hangar on the former Naval Air Station. Closely mirrors Sottomarino's repurposed-military-venue urban winery play and Bay Area DTC orientation.
• Bluxome Street Winery: San Francisco urban winery operating a tasting room and DTC wine sales in SoMa. Directly comparable to Sottomarino as a small urban winery using a city tasting room as the primary experiential and revenue channel.
• Palmaz Vineyards: Napa Valley winery combining cave-based hospitality with wine club and private event offerings. Comparable as a boutique, experience-led winery leveraging a distinctive venue to drive tasting room and event revenue.
• DAOU Vineyards & Winery: Paso Robles winery built around a distinctive hilltop estate with tasting room hospitality, wine club, and large-format event hosting. Comparable experience-anchored, hospitality-led boutique winery model.
• PlumpJack Winery: Napa Valley boutique winery known for hospitality-driven wine club and tasting room experiences. Comparable in size, brand-led positioning, and DTC/wine club reliance, though in a higher-traffic wine country location.
• Jax Vineyards: Small Calistoga winery focused on estate wines, tasting room experiences, and a wine club. Similar boutique scale and DTC/event-led GTM to Sottomarino, with comparable reliance on experiential hospitality revenue.

Regional players

• Wente Vineyards: Long-established Livermore Valley winery with tasting room, wine club, event hosting, and restaurant operations. Comparable multi-revenue-stream winery-hospitality model in Northern California, anchored in a different region than Sottomarino.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/submarinewine
• Facebookfacebook.com/sottomarinowinery
• LinkedInlinkedin.com/company/sottomarino-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sottomarino Winery