PlumpJack Winery
PlumpJack Estate Winery is a privately held Napa Valley winery producing estate-grown Cabernet Sauvignon and other varietals from a 42-acre Oakville estate, selling direct-to-consumer via e-commerce, tasting room, wine club, and wholesale channels, and co-founded by Gavin Newsom and Gordon Getty.
- Company typePrivate
- Founded1992
- HeadquartersNapa, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What PlumpJack Winery does
PlumpJack Estate Winery is a privately held Napa Valley winery that produces estate-grown, terroir-driven wines and operates a hospitality and direct-to-consumer business around a 42-acre Oakville estate. The estate, anchored by a winery building dating to 1881 and vineyards planted in 1995 and 2012, is subdivided into 11+ named blocks across four distinct soil types (Perkins Gravelly Loam, Pleasanton Loam, Bale Clay Loam, Clear Lake Clay) producing Cabernet Sauvignon, Petit Verdot, Malbec, Sauvignon Blanc, Sauvignon Musqué, Viognier, and Sémillon. The winery is co-founded by Gavin Newsom and Gordon Getty (as part of the broader PlumpJack wine and hospitality business) and is led in the cellar by Winemaker Aaron Miller, whose program has earned multiple 100-point scores from Robert Parker's Wine Advocate; PlumpJack was also an early adopter of screw-cap closures for luxury wine.
PlumpJack Winery firmographics
Firmographics- Name
- PlumpJack Winery
- Legal name
- PlumpJack Estate Winery
- Website
- https://plumpjackwinery.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PlumpJack Estate Winery is a privately held Napa Valley winery producing estate-grown Cabernet Sauvignon and other varietals from a 42-acre Oakville estate, selling direct-to-consumer via e-commerce, tasting room, wine club, and wholesale channels, and co-founded by Gavin Newsom and Gordon Getty.
- Ownership category
- akta.pro rank
PlumpJack Winery industry classification
Industry- Product category
- Premium Napa Valley Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where PlumpJack Winery is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PlumpJack Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct-to-consumer wine sales: Online bottle and multi-pack sales (Cabernet Sauvignon, Merlot, Syrah, Chardonnay) priced per bottle or per pack via the PlumpJack Collection e-commerce storefront (Commerce7), ranging from $62 to $2,388 per SKU.
- Wine club / Falstaff Membership subscriptions: Recurring quarterly membership with tiered allocations (Four Bottle, Six Bottle, Twelve Bottle) at $150 annual dues plus ~$435 average shipment cost, complimentary shipping, complimentary tastings at sister properties, and member-only events.
- Tasting room experiences: Bookable tasting experiences at the Oakville estate: Collector's Tasting ($120/guest, 90 min), PlumpJack Experience ($80/guest, 60 min), and Bottle Service (a la carte).
- Private events and group experiences: Inquiry-based private group offerings: Large Group Tasting (starts $150/guest), Wine & Small Bite Pairing (starts $200/guest), Hilltop Lunch Experience (starts $350/guest); venue rental of Vineyard Patio, Hilltop, and Courtyard event spaces.
- Wholesale / trade distribution: Three-tier regional sales structure (Director of Sales plus Central, Eastern, Western, Northeastern / Eastern Canada, and Southern California managers) distributing PlumpJack wines to off-premise retail and on-premise accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Individual wines priced from $62 to $238 per 750ml bottle, with multi-pack Reserve options at $724 (2-pack), $2,172 / $2,388 (6-pack), and large formats at $798-$2,628 |
| Unit Pricing | Pay-as-you-go | Tasting experiences priced $80-$120 per guest with a la carte bottle service |
| Unit Pricing | One time/ perpetual license | Private group experiences priced $150-$350 per guest depending on format |
| Subscription | Annual | Falstaff Membership: $150 annual dues plus ~$435 average per shipment, with quarterly releases |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
PlumpJack Winery product offering
Product offeringCore offering
PlumpJack Estate Winery produces estate-grown, single-vineyard Cabernet Sauvignon and other premium wines from a 42-acre Oakville, Napa Valley estate. Wines are sold direct-to-consumer through an e-commerce storefront, via the Falstaff Membership wine club, and on-site through curated tasting experiences and private event hosting.
Product overview
PlumpJack Estate Winery operates a single unified estate-winery offering anchored by a 42-acre Oakville vineyard (PlumpJack Estate Vineyard) and a hospitality/visitor program. Its portfolio layers an estate wine program — Reserve Chardonnay, Merlot (2022 and 2023), Syrah, Estate Cabernet Sauvignon (2021 and 2022), and Reserve Cabernet Sauvignon (2021 and 2022 across 2-pack, 6-pack, and large-format magnum SKUs) — on top of three Tasting Experiences (Collector's Tasting, PlumpJack Experience, Bottle Service), the Falstaff Membership wine club, and a Private Experiences & Event Hosting program set across the Vineyard Patio, Hilltop, and Courtyard. The wines are sold direct-to-consumer through the PlumpJack Collection shop, and the visitor program runs on a Tock-powered reservation flow.
Differentiator
Problem solved
Functional benefit
Brands
- Falstaff Membership: PlumpJack's wine club membership program, named after Shakespeare's Sir John "Plump Jack" Falstaff, offering four annual shipments, complimentary tastings across PlumpJack, Odette, CADE, and 13th Vineyard properties, and access to member-exclusive events.
- PlumpJack Wines
Products and services
- 2024 PlumpJack Reserve Chardonnay, Napa Valley Reserve white wine blending cooler Carneros fruit with warmer St. Helena fruit for a balance of freshness and richness; sold at $62/750ml and $138/1.5L.
- 2023 PlumpJack Merlot, Napa Valley Estate Merlot sourced from Oak Knoll and Carneros vineyards, finished with a touch of American oak; awarded 95 points; priced at $78/750ml and $172/1.5L.
- 2022 PlumpJack Merlot, Napa Valley Napa Valley Merlot with velvety blackberry, cherry, and boysenberry profile, fine tannins, and lively acidity; awarded 93 points; priced at $82/750ml and $180/1.5L.
- 2023 PlumpJack Syrah, Napa Valley Syrah blended from Carneros and Atlas Peak vineyards with blackberry, black cherry, peppercorn, clove, and smoked-meat aromatics plus mocha/Earl Grey oak character; awarded 97 points; priced at $88/750ml and $190/1.5L.
- 2022 PlumpJack Estate Cabernet Sauvignon, Oakville Estate-grown Oakville Cabernet Sauvignon with cherry, raspberry, boysenberry, sage, cinnamon, and cocoa notes; awarded 94 points; available in 750ml ($194), 1.5L ($428), and 3.0L ($1,284).
- 2021 PlumpJack Estate Cabernet Sauvignon, Oakville Concentrated 2021 vintage from a low-rainfall year with black cherry, boysenberry, mint, sage, and cocoa nib flavors; awarded 95 points; available in 750ml ($212), 1.5L ($466), and 3.0L ($1,399).
- 2022 PlumpJack Reserve Cabernet Sauvignon, Oakville (2-Pack / 6-Pack / Large Formats) Top-tier Reserve Cabernet Sauvignon with blackberry, huckleberry, fig, violet, mocha, and bittersweet chocolate character; awarded 97 points; sold in 2-pack ($724), 6-pack ($2,172), and large-format magnums ($798/1.5L, $2,394/3.0L).
- 2021 PlumpJack Reserve Cabernet Sauvignon, Oakville (2-Pack / 6-Pack / Large Formats) Reserve Cabernet Sauvignon from rocky east-side estate blocks, showcasing raspberry, boysenberry, cassis, sage, iron, mocha, and toffee; awarded 98 points; sold in 2-pack ($796), 6-pack ($2,388), and large-format magnums ($876/1.5L, $2,628/3.0L).
- Falstaff Membership (Wine Club) Quarterly wine club with Four Bottle, Six Bottle, and Twelve Bottle tiers named after Shakespeare's Sir John Falstaff; four annual shipments (February, April, September, November), complimentary shipping, preferred pricing, winemaker dinners, priority access to Reserve magnums, and reciprocal tastings at sister properties (Odette, CADE, 13th Vineyard). Annual dues $150; average shipment cost $435.
- Tasting Experiences at PlumpJack Estate On-property tasting program offering the Collector's Tasting ($120/guest, 90 min, featuring Reserve Cabernet), the PlumpJack Experience ($80/guest, 60 min, estate Oakville and Napa Valley wines), and à la carte Bottle Service (1-bottle minimum, daily 10am–4pm), all available daily 10am–3pm.
- Private Experiences & Event Hosting Bookable private group experiences including the Large Group Tasting (15+ guests, from $150/guest, four wines with cheese/charcuterie), Wine & Small Bite Pairing (6+ guests, from $200/guest), and the Hilltop Lunch Experience (15–30 guests, from $350/guest); event spaces span the Vineyard Patio (50 standing/30 sitting), Hilltop (50/30), and Courtyard (150 standing/120 sitting).
Quantifiable outcome
- Multiple 100-point scores from Robert Parker's Wine Advocate on PlumpJack wines under Winemaker Aaron Miller
- +2 more outcomes
Companies that use PlumpJack Winery
Customer profileIdeal customer profiles2 records
PlumpJack Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
PlumpJack Winery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Odette EstatecoreReferenced as PlumpJack's "sister winery" in the Stags Leap District. Assistant Winemaker Cortney Zolezzi previously crafted wine at Odette Estate before joining PlumpJack. Falstaff Members receive complimentary tastings at Odette alongside PlumpJack, CADE, and 13th Vineyard.
- CADE WinerycoreSister property under the broader PlumpJack Collection; Falstaff Members receive complimentary tastings at CADE by appointment in addition to PlumpJack, Odette, and 13th Vineyard.
- 13th VineyardcoreAdditional sister property in the PlumpJack Collection; Falstaff Members receive complimentary tastings at 13th Vineyard by appointment alongside PlumpJack, Odette, and CADE, and a Harvest Party event is hosted at 13th Vineyard in October.
- TockcoreTock is the reservation platform powering all PlumpJack Estate Winery tasting experience bookings (Collector's Tasting, PlumpJack Experience, Bottle Service). "Book now Powered by Tock" appears across the Visit page for daily 10am-3pm and 10am-4pm slots.
- Glodow Nead CommunicationscoreExternal public relations agency handling all media inquiries for PlumpJack Estate Winery; reached via [email protected].
- Commerce7coreE-commerce platform powering the PlumpJack Collection storefront (plumpjackcollection.com) where wines are sold direct-to-consumer; bottle images and "Buy Wine" links resolve to Commerce7-hosted product URLs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PlumpJack Winery competitors and assessment
Company assessmentDirect peers
- Chateau Montelena Winery: Historic Calistoga/Napa estate producer of the iconic 1973 Judgment of Paris Cabernet, with estate-grown Reserve Cabernet, tasting experiences, and wine club. Directly comparable premium Napa Cabernet positioning with strong DTC and tourism components.
- Silver Oak Cellars: Premium Napa (and Alexander Valley) Cabernet Sauvignon producer known for Cabernet-only focus, DTC sales model, wine club, and on-site hospitality. Closely comparable to PlumpJack's estate-Cabernet DTC business model.
- Heitz Cellar: Napa Valley estate producer of Martha's Vineyard and other premium Cabernets with strong Parker scores, tasting experiences, and a wine allocation model. Directly comparable luxury single-estate positioning.
- Opus One: Joint venture between Robert Mondavi and Château Mouton Rothschild producing luxury Oakville/Napa Cabernet Sauvignon at premium pricing, with comparable DTC, wine club, and tasting room operations. Direct competitor at the high end of the Napa luxury Cabernet category.
- Caymus Vineyards: Napa Valley producer famous for its Special Selection Cabernet Sauvignon with multiple 100-point scores from Robert Parker. Comparable luxury Cabernet positioning, DTC, wine club, and on-site tasting operations.
- Groth Vineyards & Winery: Oakville AVA estate winery producing Reserve and Estate Cabernet Sauvignon with tasting room and wine club. Aaron Miller previously worked at Groth, making it a relevant talent-and-product comparable.
- Stag's Leap Wine Cellars: Iconic Napa Valley estate winery in the Stags Leap District producing premium Cabernet Sauvignon, with tasting experiences, wine club allocations, and DTC e-commerce — directly comparable to PlumpJack's estate-grown luxury model.
Broad incumbents
- Robert Mondavi Winery: Oakville-based iconic Napa Valley winery with a broad portfolio across varietals and price tiers. Competes in the same Oakville tasting market and DTC channel as PlumpJack but at significantly larger scale and broader reach.
Emerging players
- Odette Estate: PlumpJack Collection sister property in Stags Leap District producing estate Cabernet with tasting room and reciprocal Falstaff member access. Part of the broader PlumpJack hospitality portfolio.
- CADE Estate Winery: Howell Mountain-based PlumpJack Collection sister property producing estate Cabernet Sauvignon and Chardonnay with LEED-certified tasting room. Comparable luxury estate winery tied to Falstaff member benefits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PlumpJack Winery social profiles
Digital presencePlumpJack Winery compliance and trust
Trust signalCompliance6 records
PlumpJack Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlumpJack Winery leadership team
Management profileNumber of profiles
Profiles11 records
PlumpJack Winery subsidiaries and ownership
Company hierarchySubsidiaries3 records
PlumpJack Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlumpJack Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlumpJack Winery
What does PlumpJack Winery do?
PlumpJack Estate Winery produces estate-grown, single-vineyard Cabernet Sauvignon and other premium wines from a 42-acre Oakville, Napa Valley estate. Wines are sold direct-to-consumer through an e-commerce storefront, via the Falstaff Membership wine club, and on-site through curated tasting experiences and private event hosting.
Is PlumpJack Winery a public or private company?
PlumpJack Winery is a private company. It is classified as family owned and is currently operating.
When was PlumpJack Winery founded?
PlumpJack Winery was founded in 1992. It employs 51 to 100 people.
Where is PlumpJack Winery based?
PlumpJack Winery is headquartered in Napa, United States, in the North America region.
How does PlumpJack Winery make money?
Five revenue lines are on record. Direct-to-consumer wine sales are the primary driver. The others are wine club / Falstaff Membership subscriptions, tasting room experiences, private events and group experiences and wholesale / trade distribution.
Who are PlumpJack Winery's main competitors?
Direct peers on record are Chateau Montelena Winery, Silver Oak Cellars, Heitz Cellar, Opus One, Caymus Vineyards, Groth Vineyards & Winery and Stag's Leap Wine Cellars. Robert Mondavi Winery is listed as a broad incumbent. Emerging players are Odette Estate and CADE Estate Winery.
Does PlumpJack Winery have an API?
No public API is recorded for PlumpJack Winery.
What industry is PlumpJack Winery in?
PlumpJack Winery's product category is Premium Napa Valley Wine Production. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 312130.