Crew Hospitality Services

What Crew Hospitality Services does

Crew Hospitality Services B.V. is a Dutch hospitality staffing agency headquartered at De Kuip stadium in Rotterdam (Van Zandvlietplein 1, 3077 AA Rotterdam) and operating as a wholly-owned subsidiary of Stadion Feijenoord N.V., the entity that owns Feyenoord's home ground. Founded in 2016, the company supplies temporary event personnel — hosts, hostesses, kitchen assistants, bar staff, ticket scanners, and runners — to sports venues, festivals, horeca operators, and corporate events, primarily concentrated in the Rotterdam region but extending to festivals across the Netherlands.

The business runs on a transaction-fee based staffing model, supplying flexible labor on demand to venue operators and event organizers. Its disclosed customer roster includes Stadion Feijenoord itself, alongside operators such as 24/7, Euromast Horeca, Number 1 Catering, Mise en Place, and Staffyou. Crew's value proposition rests on its ability to scale a vetted, trained workforce — including students sourced through a partnership with Rotterdam Academy — for high-volume match-day and event staffing. The company has no proprietary technology platform disclosed; its primary digital initiative is Het Horeca Handboek, a digital handbook for hospitality personnel launched in April 2024.

Crew Hospitality Services is led by director Marcel Koelewijn and reported approximately 700 employees as of April 2025, up from roughly 600 in November 2024. As a subsidiary of Stadion Feijenoord, the company carries no independent funding history; capital and governance flow from the parent stadium entity rather than external investors, and no financial figures, AI capabilities, or proprietary data assets have been publicly disclosed.

Name

Crew Hospitality Services

Legal name

CREW Hospitality Services B.V.

Website

https://crewpeople.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crew Hospitality Services B.V. is a Rotterdam-based hospitality staffing agency and subsidiary of Stadion Feijenoord that supplies hosts, hostesses, kitchen and bar personnel to sports venues, festivals, horeca operators, and corporate events across the Netherlands.

Ownership category

akta.pro rank

Product category

Event Staffing and Hospitality Services

NAICS

Food Service Contractors (72231), Caterers (722320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

akta.pro secondary industries

Hospitality & Events Temp Staffing (BPACACAN), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN)

Keywords

• Event staffing services
• Hospitality personnel
• Festival crew supply
• Horeca staff leasing
• Temporary event workforce

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Staffing Services: Provides temporary hospitality staff (hosts, bar personnel, kitchen assistants, catering workers, ticket scanners, runners) to events, festivals, and hospitality venues. Revenue generated through staffing fees based on number of personnel and duration of service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Crew Hospitality Services B.V. supplies temporary hospitality personnel to events, festivals, and horeca venues in the Netherlands. Staffing roles include hosts/hostesses, bar personnel, kitchen assistants, public catering staff, ticket scanners, runners, promotion teams, and student-chauffeurs. The company scales from small gatherings of 10 guests to large festivals of 100,000 visitors, with its headquarters and primary training base at Feyenoord's De Kuip stadium in Rotterdam.

Product overview

CREW Hospitality Services is a hospitality staffing platform operating as a subsidiary of Stadion Feijenoord, founded in 2016. The company provides qualified hospitality personnel for events and festivals across the Netherlands, serving events of all sizes from 10 to 100,000 guests. The core product is hospitality staffing services, supported by specialized service modules including Horeca (restaurant/bar), Kitchen, Host/Hostess, Public Catering, Ticketscanning, and General Service/Runner roles. Additional offerings include Promoteteams and Student-Chauffeurs. The company also offers a digital tool called Het Horeca Handboek (Hospitality Handbook) launched in April 2024, which serves as a digital reference environment for staff working at De Kuip stadium. Based in Rotterdam with operations centered at De Kuip stadium, CREW serves clients across the hospitality and events industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Staffing Services Core offering delivering qualified hospitality personnel including bar staff, hosts, kitchen helpers, and catering personnel for events, festivals, and horeca locations, scaling from 10 to 100,000 guests. Targeted at event organizers, festival producers, sports venues, and horeca venues in the Netherlands.
• Horeca Services Restaurant and bar staff services for venues, including serving chique lunches and dinners, coffee and tea service, and beer tapping behind bars. Targeted at horeca venues and event clients.
• Keuken (Kitchen) Services Kitchen helper services for all kitchen tasks including dishwashing, fryer operation, and creative preparation of lunch dishes from the menu. Targeted at event organizers, festivals, and horeca venues.
• Host/Hostess Services Host and hostess services providing hospitality and charm to make guests feel immediately at ease, serving as the calling card of the client organization or event. Targeted at event organizers, festivals, and venue clients.
• Publiekscatering (Public Catering) Services Catering staff services for selling and serving drinks and snacks at events such as stadium match days and festivals. Targeted at stadiums, festivals, and large-scale event organizers.
• Ticketscanner Services Ticket scanning services at entrances, acting as the first point of contact for visitors, controlling tickets and ensuring smooth flow at entry. Targeted at stadiums, festivals, and ticketed events.
• Runner / Algemene Dienst (General Service) General service staff providing setup for matches and events, replenishing (outdoor) bars, transporting carts with supplies to counters, and inventory management. Targeted at stadium and festival event operators.
• Promoteteams Professional promotion teams for events and marketing activities. Targeted at brands, agencies, and event organizers running marketing activations.
• Student-Chauffeurs Student driver services for transportation needs during events. Targeted at event organizers and corporate clients needing event transportation.
• Het Horeca Handboek (Hospitality Handbook) Digital reference environment for staff working at De Kuip stadium, providing centralized information on work activities by location and function. Targeted at Crew's own personnel and Stadion Feijenoord staff.

Quantifiable outcome

• Growing workforce from 600 employees (Nov 2024) to 700 employees (April 2025)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Stadion FeijenoordflagshipStrategic or Co-development Partner · 1 January 2016Parent company and primary strategic partner. CREW was founded in 2016 as a subsidiary of Stadion Feijenoord. The Kuip serves as both the primary work location and unique training facility. This parent relationship provides exclusive access to stadium hospitality opportunities and strong brand association.
• Rotterdam AcademyminorStrategic or Co-development PartnerEducational partnership for internships. Hosted a group of Rotterdam Academy students for a presentation and speeddates with the team to introduce students to career opportunities in hospitality and potentially recruit future staff.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Randstad Nederland: Global staffing leader with significant Dutch hospitality/event capability. Overlaps with Crew on customer base but competes primarily as a generalist across all industries.
• Olympia: Established Dutch staffing agency with hospitality and event coverage. Comparable on temporary staffing of horeca roles; broader geographic and vertical spread than CREW.
• Tempo-Team: Large Dutch generalist temp agency (Randstad-owned) with a hospitality vertical. Competes with CREW for horeca and event staffing but across a much broader industry portfolio.
• ManpowerGroup Nederland: Global staffing firm with Dutch hospitality and event contracts. Overlaps with Crew on flexible workforce for horeca and events but at significantly larger scale.
• Adecco Nederland: Global staffing group with Dutch horeca staffing presence through Adecco Horeca. Competes on hospitality event staffing though as part of a much larger portfolio of services.

Direct peers

• ASA: Dutch staffing network with explicit hospitality specialization serving events, festivals, and venues in the Netherlands. Directly comparable offering and target market to Crew Hospitality Services.
• Staffyou: Dutch hospitality personnel supplier explicitly named in Crew's customer/partnership data. Operates in the same Rotterdam-centric horeca and event staffing niche, directly comparable in target customer and worker profile.
• Driessen: Dutch HR and staffing services firm with deep exposure to hospitality, events, and cultural-sector flexible staffing. Comparable niche focus on workforce deployment for live venues and events.
• Impact Personeel: Dutch staffing company operating in hospitality, events, and logistics flexible workforces. Direct competitor for the same pool of flexible horeca and event workers in the Netherlands.
• YoungCapital: Major Dutch temp staffing firm focused on young workers and students — the exact demographic CREW recruits from for its flexible event workforce. Closest direct comp on worker profile and flexible-hour positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crew-hospitality-services-b.v.
• Facebookfacebook.com/crewpeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crew Hospitality Services