Humming Bird Education

What Humming Bird Education does

Humming Bird Education Limited is a BSE-listed (BOM: HBEL) Indian education company founded in 2010 and headquartered in Delhi that operates a portfolio of skill-based Olympiad examinations for K-12 (Classes 1-12) and pre-primary (Nursery to Sr. KG) students across 15+ countries. The core product suite comprises 11 Olympiad subjects — Mathematics, Science, Spelling Bee, Aptitude & Reasoning, English, General Knowledge, Computer/Cyber, Hindi, Tamil, Commerce (in association with ICSI), and a Juniors early-learning track — delivered through both online and offline pen-paper modes, supported by a digital assessment platform with personalised dashboards, AI-integrated mock tests (launched 2024), free video tutorials, and graphical performance reports segmented at School, State, Zonal, and National levels. Revenue is generated through per-student Olympiad registration fees (₹150-250 per subject), ancillary book sales (Experiential Learning Books at ₹150, Ten Year Solved Papers at ₹125, Junior Books at ₹200), franchise licensing fees from a network that included 14 domestic franchise offices and an international franchise in Nigeria, and a school partnership model under which participating institutions retain up to 40% of fees collected as honorarium. The go-to-market combines direct-to-consumer digital registration via olympiads.co.in, a B2B school-coordinator sales channel targeting 15,000+ partner institutions, franchise-driven regional expansion, and event-led demand generation through prize distribution ceremonies. Strategic partnerships with CBSE, ICSI, HCL Jigsaw, the Automotive Skills Development Council, and a service agreement with Physics Wallah extend curriculum credibility and distribution reach, while the 2019 acquisition of OnMouseClick.com provides underlying School ERP and digital infrastructure capabilities.

Name

Humming Bird Education

Legal name

Humming Bird Education Limited

Website

https://hummingbirdeducation.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Humming Bird Education is a BSE-listed Indian company that operates 11 skill-based Olympiads (Classes 1-12 and pre-primary) across 15,000+ partner schools in 15+ countries, monetising through per-student registration fees, book sales, school honoraria, and franchise licensing.

Ownership category

akta.pro rank

Product category

K-12 Educational Assessment Services

NAICS

Exam Preparation and Tutoring (611691), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Olympiads & Subject Competitions (Science, Math, Informatics) (EDAMAGAE)

akta.pro secondary industries

Quiz Bowl & Academic Team Competitions (EDAMAGAF), Advanced STEM & Competition Coaching (MathCounts/AMC/AIME/USAMO, Science Olympiad, Physics/Chem Olympiads) (EDANAKAF), Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Skill-based olympiads
• K-12 student assessments
• School partnership programs
• Olympiad examination services
• Educational assessment platform

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Olympiad Registration Fees: Per-student registration fees for skill-based Olympiad examinations across 11 subject areas. Fees range from ₹150-250 per subject per student. Pre-order business model ensures streamlined cash flows.
2. Book Sales: Sale of Experiential Learning Books (₹150/book), Ten Year Solved Papers (₹125/book), and Junior Books (₹200/book) for classes Nursery-12
3. Franchise Fees: Revenue from franchise offices across India and internationally (Nigeria franchise established in 2016)
4. School Honorarium: Participating schools receive up to 40% honorarium from total fees collected to cover administrative and invigilation costs

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Humming Bird Education conducts 11 skill-based Olympiad examinations across Mathematics, Science, Spelling Bee, Aptitude & Reasoning, English, General Knowledge, Computer/Cyber, Hindi, Tamil, Commerce, and Juniors (Pre-Primary), targeting students from Nursery to Class 12. The offerings are delivered via a digital assessment platform (online and offline pen-paper modes) and bundled with free mock tests, video tutorials, performance analytics, and recognition awards worth ₹3 Crore+. The company also sells supplementary Olympiad preparation books and operates a school partnership model where schools receive a turnkey program with up to 40% honorarium from collected fees.

Product overview

Humming Bird Education operates a comprehensive skill-based Olympiad ecosystem consisting of 11 distinct Olympiad products (Mathematics, Science, Spelling Bee, Aptitude & Reasoning, English, General Knowledge, Computer/Cyber, Hindi, Tamil, Commerce, and Juniors Early Learning) for Classes 1-12 plus pre-primary, complemented by supplementary study materials including Experiential Learning Books, Ten Year Solved Papers, and Junior Books. The platform provides an integrated learning experience with free mock practice tests, video tutorials, and detailed performance analytics. All Olympiads are aligned to NEP 2020 and NCF frameworks, offered in both online and offline modes, with recognition including medals, certificates, scholarships, and cash rewards worth ₹3 Crore+.

Differentiator

Problem solved

Functional benefit

Products and services

• HMO - Mathematics Olympiad Skill-based Mathematics Olympiad for Classes 1-12 that assesses numerical reasoning, logical thinking, and problem-solving abilities aligned with NEP 2020.
• HSO - Science Olympiad Skill-based Science Olympiad covering Physics, Chemistry, Biology, and Environmental Science for Classes 1-12, fostering scientific temperament and inquiry-based learning.
• SB - Spelling Bee Competition Language mastery and vocabulary expansion competition for Classes 1-12 that enhances spelling accuracy, pronunciation, and communication skills.
• ARO - Aptitude & Reasoning Olympiad Mental skills championship for Classes 1-12 focused on logical reasoning, pattern recognition, and analytical thinking aligned with NEP 2020's competency-based education.
• HEO - English Olympiad Language excellence program for Classes 1-12 developing fluency, grammar, vocabulary, comprehension, and communication skills aligned with NEP 2020.
• HGO - General Knowledge Olympiad Dynamic knowledge assessment across history, science, geography, sports, current affairs, and art for Classes 1-12, promoting globally aware and intellectually curious individuals.
• HCO - Computer/Cyber Olympiad Technology assessment for Classes 1-12 covering computational thinking, coding, digital applications, cyber safety, AI, IoT, and blockchain fundamentals.
• HHO - Hindi Olympiad Hindi language proficiency assessment for Classes 1-12 focusing on grammar, literature, vocabulary, and creative writing aligned with CBSE and NEP 2020.
• HTO - Tamil Olympiad Regional language assessment for Classes 1-12 celebrating Tamil language depth, literary beauty, and cultural heritage.
• ICSI - Commerce Olympiad Commerce competency assessment for Classes 11-12 conducted in association with the Institute of Company Secretaries of India (ICSI), covering Economics, Business Studies, and Accountancy.
• JR - Juniors Early Learning Olympiad Foundational Literacy and Numeracy (FLN) program for Nursery to Sr. KG covering Mathematics, EVS, and English aligned with NEP 2020.
• Experiential Learning Books NEP-2020 aligned concept-focused workbooks for Classes 1-12 with HOTS and skill-based application questions for all subjects; sold at ₹150 per book.
• Ten Year Solved Papers Previous-year Olympiad papers with sample OMR sheets for practice-oriented preparation and structured revision; sold at ₹125 per book.
• Junior Books Colorful early learning books for Nursery, LKG, and UKG covering Mathematics, English, and EVS; sold at ₹200 per book.

Quantifiable outcome

• ₹3 Crore+ prizes distributed globally across School, Zonal and International levels
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, core, minor and historical.

• HCL JigsawmajorGTM or Marketing PartnerHCL Jigsaw partnership as National Outreach Partner in 2025, extending educational reach and deepening impact across communities through collaborative outreach initiatives.
• Automotive Skills Development CouncilcoreStrategic or Co-development PartnerPartnership for the prestigious National Automobile Olympiad as School Implementation Partner, extending reach and deepening impact across communities through skills-focused olympiad programs.
• Institute of Company Secretaries of India (ICSI)coreStrategic or Co-development PartnerConducting ICSI Commerce Olympiad in association with ICSI for Classes 11-12, building foundation in Commerce, Economics, Accounting, and Business Studies aligned with CBSE, ISC, and State Board curriculum.
• CBSEcoreStrategic or Co-development PartnerStrategic collaboration with CBSE for Olympiads announced in 2023, reinforcing commitment to delivering quality education aligned with national curriculum standards.
• OnMouseClick.com Pvt. Ltd.coreTechnology or IntegrationTechnology company acquired in 2019 to enhance technological offerings to schools, providing School ERP and digital infrastructure solutions.
• Physics Wallah Private LimitedmajorStrategic or Co-development PartnerSubsidiary signed a service agreement with Physics Wallah, the unicorn ed-tech company, for collaborative educational initiatives.
• Institute of Actuaries of IndiaminorStrategic or Co-development PartnerService agreement signed in 2022 with the Institute of Actuaries of India for professional skills development.
• Gajju Technologies Private Limited (LEO1)majorTechnology or IntegrationStrategic Collaboration with Gajju Technologies for their LEO1 platform, enhancing digital learning and assessment capabilities.
• MestaminorStrategic or Co-development PartnerExclusive agreement with Mesta for specialized partnership services.
• Big BazaarhistoricalChannel Partner/ Reseller/ DistributorInitial partnership in 2010 with Big Bazaar across Hyderabad and Bangalore for brand visibility and direct sales during bootstrapped startup phase.

Scale indicators10 records

Recent moves4 records

Broad incumbents

• BYJU'S: BYJU'S is India's largest edtech company with a broad K-12 learning app portfolio. While not focused on olympiads, it competes for the same school-channel wallet and parent mindshare on skill development, and represents both a competitive threat and a potential acquisition/partner target.

Emerging players

• Physics Wallah (PW): Physics Wallah is a large Indian edtech unicorn offering K-12 test prep, online tutoring, and competitive exam coaching. Humming Bird has a service agreement with PW, and PW represents both a partnership channel and a competitive threat in online K-12 skill-building.
• Olympiad Success: Olympiad Success provides free and paid online practice content, mock tests, and previous-year papers for Indian school olympiads. It is comparable as an olympiad-adjacent content platform that competes for student practice time and may pressure the value of Humming Bird's bundled free mock tests.

Direct peers

• Science Olympiad Foundation (SOF): SOF is the largest K-12 olympiad organizer in India, running National Science Olympiad, IMO, and similar exams for schools. It is the most direct head-to-head competitor to Humming Bird Education's school-conducted olympiad model with overlapping subjects (Maths, Science, English, GK) and similar B2B school partnership motion.
• SilverZone Foundation: SilverZone Foundation conducts international olympiads (iOM, iOS, iOEL) for Classes 1-12 across India and abroad. It is a direct competitor to Humming Bird in school-conducted, subject-specific skill olympiads with similar per-student fee structure and school partnership model.
• Unified Council: Unified Council runs the Unified International English Olympiad (UIEO), Unified Cyber Olympiad (UCO), and other K-12 assessments. It is a direct competitor in the Indian school-channel olympiad market, especially overlapping with Humming Bird's English and Computer/Cyber Olympiads.
• EduHeal Foundation: EduHeal Foundation conducts National Level Olympiads (NCO, NBO, IMO, IEO) and other K-12 assessments through schools across India. It is a comparable direct competitor with similar school-channel B2B motion and parallel olympiad subjects.
• Indian Talent Olympiad (ITO): Indian Talent Olympiad conducts a wide range of K-12 olympiads across India through school partnerships. It competes head-to-head with Humming Bird in Mathematics, Science, English, GK, and other subjects using a similar school-coordinator, low-fee registration model.
• ASSET (Educational Initiatives): ASSET is one of India's leading skills-based diagnostic assessments for schools (Classes 3-11). It is comparable to Humming Bird as a skill-based assessment product sold through school partnerships, though its model is more diagnostic and less olympiad-style.
• National Olympiad Foundation (NOF): NOF organizes national-level talent search and olympiad exams for K-12 students in India through school registration. It is a comparable direct peer with similar subjects, fee structure, and school partnership motion to Humming Bird Education.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HummingBird_Edu
• YouTubeyoutube.com/channel/UCUyYvjdaedu4_mjYiXAQNag
• Facebookfacebook.com/HummingBirdEducationOfficial
• LinkedInlinkedin.com/company/humming-bird-education-ltd
• Instagraminstagram.com/hummingbirdeducationofc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humming Bird Education