TS Podbeskidzie

What TS Podbeskidzie does

TS Podbeskidzie S.A. is a Polish professional football club based in Bielsko-Biała, competing in Betclic 1. Liga, the second tier of Polish football. The club traces its origins to 1907 (as Bielitzer Fussball Klub) and holds the distinction of being the first club from Bielsko-Biała to reach the Ekstraklasa (top tier) in 2011. It is organized as a Spółka Akcyjna (joint-stock company) with a registered shareholders' register, operating as a private for-profit entity with 11-50 employees. The club operates the first team, a reserve team (II drużyna) competing in IV Liga, and a youth academy (Akademia Podbeskidzia) with eight age-category teams from Orlik E1 through Junior A1, alongside a foundation (Fundacja Podbeskidzia) running community programs such as Przedszkolaki Podbeskidzia (preschool football).

The business model is a multi-stream sports club revenue operation: match-day and season ticket sales (subscription-based karnety sold through bilety.tspodbeskidzie.pl on Roboticket), merchandise sales (online via PrestaShop at sklep.tspodbeskidzie.pl and physical store at Gemini Park shopping center), sponsorship revenue across title, main, gold, silver, and technical tiers (Betclic, Łukosz, Aqua, Kappa, Betters.pl, Ekamedica, Davis, among others), and pooled broadcasting rights from Betclic 1. Liga participation. Distribution is omnichannel but domestic-only (Poland), priced in PLN with merchandise tiers ranging from approximately 29 PLN (socks) to 279 PLN (match shirt), 150-300 PLN (Mystery Boxes), and season tickets on annual billing. The club maintains a broad social media presence (YouTube/TSP TV, Facebook, Instagram, TikTok, X) and uses matchday events, family-sector seating, and "Szkoła na Stadionie" (school programs) as community engagement channels. Home matches are played at Stadion Miejski, which is owned by the City of Bielsko-Biała, providing a venue relationship without capital expenditure on stadium infrastructure. No AI/ML capabilities, proprietary technology products, or external funding rounds are disclosed.

Name

TS Podbeskidzie

Legal name

TS Podbeskidzie S.A.

Website

https://tspodbeskidzie.pl

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

TS Podbeskidzie S.A. is a Polish professional football club in Bielsko-Biała competing in Betclic 1. Liga (second tier). It generates revenue from tickets, season passes, merchandise, broadcasting, and multi-tier sponsorships, serving local fans, families, and regional corporate sponsors, and operates a youth academy and community foundation.

Ownership category

akta.pro rank

Product category

Professional Football Club (Sports Entertainment)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Match ticketing services
• Sports merchandise sales
• Youth football academy
• Football sponsorship marketing

Headquarters

HQ city

Bielsko-biala

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: The club generates revenue through match ticket sales for home games at Stadion Miejski w Bielsku-Białej. Tickets are sold through online platform (bilety.tspodbeskidzie.pl) and stationary points of sale.
2. Season Tickets (Karnety): Season tickets (karnety) are sold for the full season, providing recurring revenue and fan loyalty programs. Stationary sales began July 1, 2026 for season 26/27.
3. Merchandise Sales: The club operates an online store (sklep.tspodbeskidzie.pl) and a physical store at Gemini Park shopping center, selling official merchandise including match shirts, clothing, accessories, and memorabilia.
4. Sponsorship Revenue: The club earns revenue from various sponsorship tiers including title sponsor (Betclic), main sponsors (Łukosz, Aqua), gold sponsors, silver sponsors, technical sponsors (Kappa), and numerous business partners and medical partners.
5. Broadcasting Rights: The club participates in Betclic 1. Liga (second tier Polish football), generating revenue from broadcasting rights associated with league participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

TS Podbeskidzie S.A. is a professional Polish football club competing in Betclic 1. Liga (the second tier of Polish football), based at Stadion Miejski in Bielsko-Biała. The club generates revenue through match ticket and season pass sales, official merchandise sold via an online store and physical retail location, sponsorship deals with tiered partner brands, and broadcasting rights. It also operates the Akademia Podbeskidzia youth academy across multiple age categories and the Fundacja Podbeskidzia community foundation.

Product overview

TS Podbeskidzie operates a diversified product and service portfolio centered on its professional football club in Bielsko-Biała, Poland. The core offering includes the first team competing in Betclic 1. Liga, a youth academy with multiple age categories, and community foundation programs. Revenue-generating products encompass an e-commerce merchandise store (sklep.tspodbeskidzie.pl) built on PrestaShop offering official match jerseys, Kappa-branded sportswear, supporter merchandise (scarves, magnets, mugs), and novelty items like Mystery Boxes; an online ticketing platform (bilety.tspodbeskidzie.pl) powered by Roboticket; a YouTube content channel (TSP TV); and a physical retail store at Gemini Park mall. The club also operates a foundation focused on youth football development through its Przedszkolaki Podbeskidzia preschool program.

Differentiator

Problem solved

Functional benefit

Brands

• Górale: Nickname for the TS Podbeskidzie team, meaning 'The Highlanders' in Polish
• Bielska Twierdza
• Akademia Podbeskidzia
• Fundacja Podbeskidzia

Products and services

• Bilety i Karnety (Match Tickets and Season Passes) Online ticketing system and season pass program providing access to all home league matches at Stadion Miejski w Bielsku-Białej. Tickets categorized into tiered pricing (top and classic) and sold online via bilety.tspodbeskidzie.pl (powered by Roboticket) and at stationary points of sale. Targets individual football fans and season ticket holders.
• Koszulka domowa biała 2026/2027 (Home Match Jersey) Official home match jersey for the 2026/2027 season in white, featuring the club crest and sponsor logos. Available with personalization (name and number) for an additional charge. Sold via online store and physical retail.
• Koszulka wyjazdowa niebieska 2026/2027 (Away Match Jersey) Official away match jersey for the 2026/2027 season in blue. Sold via online store and physical retail.
• Kappa Sportswear Collection Kappa-branded technical sportswear and apparel line including tracksuits, thermals, sports socks (29 PLN), hoodies (99 PLN), gilets, and other athletic apparel sold through the official club store.
• Mystery Box Surprise box containing randomly selected club merchandise, accessories, and memorabilia including match shirts, clothing, gadgets, scarves, collectibles, mugs, and Kappa items. Available in regular (150 PLN) and max (300 PLN) versions.
• Akademia Podbeskidzia (Youth Football Academy) Youth football academy with teams across age categories (TSP III/Junior A1, Juniorzy Młodsi B1, Junior Młodszy B2, Trampkarze C1/C2, Młodzik D1/D2, Orlik E1). Includes talent development programs, tryout campaigns, and a 'Przyjaciel Akademii' (Friend of the Academy) sponsorship program. Targets aspiring young footballers and their families.
• Business Club Premium membership program offering corporate hospitality, wine sets, and exclusive merchandise for business partners and corporate clients seeking engagement with the club and networking opportunities.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and supporting.

• BetcliccoreGTM or Marketing PartnerBetclic is the title sponsor of Betclic 1. Liga, the second tier of Polish football in which TS Podbeskidzie competes.
• ŁukoszcoreGTM or Marketing PartnerMain sponsor of TS Podbeskidzie. Łukosz is a construction/real estate company based in Bielsko-Biała.
• AquacoreGTM or Marketing PartnerMain sponsor of the club and main sponsor of Akademia Podbeskidzia youth academy. Aqua is a water/beverage company.
• KappamajorGTM or Marketing PartnerTechnical sponsor providing Kappa brand sportswear and equipment. Also a Friend of the Academy (Przyjaciel Akademii).
• Betters.plmajorGTM or Marketing PartnerOfficial bookmaker partner of TS Podbeskidzie.
• EkamedicasupportingGTM or Marketing PartnerGold sponsor of the club.
• DavissupportingGTM or Marketing PartnerGold sponsor of the club.
• Gemini Park Bielsko-BiałasupportingGTM or Marketing PartnerGold sponsor and location of the club's physical merchandise store.
• Miasto Bielsko-Biała (City of Bielsko-Biała)coreStrategic or Co-development PartnerStrategic partner and local government. The city owns Stadion Miejski where the club plays home matches.
• Śląski Związek Piłki NożnejmajorStrategic or Co-development PartnerRegional football association organizing competitions in the Silesian region where TS Podbeskidzie participates.
• Polski Związek Piłki Nożnej (PZPN)coreStrategic or Co-development PartnerNational football federation governing Polish football, organizing Betclic 1. Liga and other competitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zagłębie Sosnowiec: Nearby Silesian club competing in the same Betclic 1. Liga. Direct competitor for regional sponsorship budgets, season-ticket base, and talent from the same youth catchment area.
• Wisła Kraków: Historic Polish football club currently competing in Betclic 1. Liga. Comparable to TS Podbeskidzie on tier, regional southern Poland footprint, fan-driven revenue model, academy operations, and merchandising approach.
• ŁKS Łódź: Historic Polish football club competing in Betclic 1. Liga with a strong academy and diversified ticketing/merchandise/sponsorship operations comparable to TS Podbeskidzie, though with a larger urban catchment.
• Ruch Chorzów: Silesian football club competing in lower Polish football tiers with strong historical brand. Comparable to TS Podbeskidzie in regional identity-driven fan model, Silesian sponsorship pool, and membership/season-ticket revenue dynamics.
• Górnik Łęczna: Betclic 1. Liga club with similar second-tier operational profile, regional sponsorship positioning, and ticket/merchandise revenue mix. Comparable in scale and category to TS Podbeskidzie.
• GKS Katowice: Silesian football club competing in Betclic 1. Liga. Direct peer on geography (overlapping Podbeskidzie/Silesia catchment), operating tier, sponsorship-driven revenue mix, and academy structure.
• Stal Mielec: Polish football club currently competing in Betclic 1. Liga with similar tier structure, sponsorship portfolio, and e-commerce merchandising. Direct competitor for promotion and for sponsor mindshare within the second tier.
• Odra Opole: Polish football club operating in the lower professional tiers with traditional city-based fan model, ticketing, sponsorship, and academy operations comparable to TS Podbeskidzie's structure.

Broad incumbents

• Lech Poznań: Ekstraklasa heavyweight with stadium-led revenue, multi-tier sponsorship, and large-scale merchandising operations. Comparable business model to TS Podbeskidzie but at materially higher revenue scale and brand reach.
• Legia Warsaw: Top-tier Ekstraklasa club and Poland's highest-revenue football franchise. Comparable as a Polish professional football operator but operates at an entirely larger scale in sponsorships, broadcasting, ticket sales, and merchandise across the same fan-economy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TSP_SA
• YouTubeyoutube.com/channel/UCNVYsiHDxTcq1hu6F6Uz9FA
• Facebookfacebook.com/ts.podbeskidzie
• Instagraminstagram.com/tspodbeskidzie
• TikToktiktok.com/@ts.podbeskidziebb
• LinkedInlinkedin.com/company/tspodbeskidzie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TS Podbeskidzie