Migros Industrie
Migros Industrie AG is the wholly-owned integrated manufacturer of the Migros Group, producing approximately 16,000 private label food and consumer products across meat, dairy, bakery, beverages, chocolate, and convenience categories for Migros supermarkets, Denner, Migrolino, and third-party retailers.
- Company typePrivate
- Founded2021
- HeadquartersZürich, Switzerland
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Migros Industrie does
Migros Industrie AG is the integrated manufacturing arm of the Federation of Migros Cooperatives (Migros Group), established as a distinct operational unit in 2021 and headquartered in Zürich. The company produces approximately 16,000 food and consumer products across meat, poultry, eggs and seafood (Micarna Group), dairy and cheese (Elsa Group), bread, baked goods, pasta, beverages, potato products, and convenience/ultra-fresh items (Fresh Food & Beverage Group / FFB-Group), and chocolate, coffee, biscuits, ice cream, and snacks (Delica AG). It operates 40+ production facilities in Switzerland with 11,000+ employees and 427 apprentices, generating 5.8 billion CHF in 2025 sales with 250 million CHF in annual capital investment.
The company's core competency is private label manufacturing for the Migros retail network (Migros supermarkets, Denner, Migrolino convenience stores), supplemented by third-party private label production for international retailers. Revenue is generated through B2B contract manufacturing at quote-based pricing on multi-year cycles. Distribution occurs via direct supply to Migros-owned retail channels and third-party retail customers (including EDEKA in Germany), with complementary channels through foodservice partnerships (Swiss Gastro Solutions), direct-to-consumer factory stores (Fabrikladen), and international export. Technology infrastructure includes SAP Ariba for procurement and the proprietary MIND-Spec supplier specification portal launched in February 2026 to consolidate raw material and product specification management across Delica, Elsa Group, and FFB-Group.
Migros Industrie has been actively restructuring since 2023, including the mergers that formed Elsa Group (from Estavayer Lait and Mifroma) and FFB-Group (from JOWA and Bischofszell Nahrungsmittel), the divestiture of Mibelle Group's South Korean subsidiary to L'Oréal (December 2024), and a leadership refresh across all segments through 2025–2026. The company is pursuing international expansion, particularly through the CoffeeB CoffeeBall coffee platform in partnership with illycaffè and Keurig Dr Pepper, achieving its first billion CHF in foreign sales. The organization sits within the cooperative Migros Group structure with no external shareholders or public listing.
Migros Industrie firmographics
Firmographics- Name
- Migros Industrie
- Legal name
- Migros Industrie AG
- Website
- https://migrosindustrie.ch
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Migros Industrie AG is the wholly-owned integrated manufacturer of the Migros Group, producing approximately 16,000 private label food and consumer products across meat, dairy, bakery, beverages, chocolate, and convenience categories for Migros supermarkets, Denner, Migrolino, and third-party retailers.
- Ownership category
- akta.pro rank
Migros Industrie industry classification
Industry- Product category
- Private Label Food Manufacturing
- NAICS
- Food Manufacturing (311), Seafood Product Preparation and Packaging (31171), Other Food Manufacturing (3119), Cookie, Cracker, and Pasta Manufacturing (31182), Coffee and Tea Manufacturing (311920), Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industries
- Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing (AFAKAHAI), Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)
Keywords
Where Migros Industrie is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices12 records
Markets served
Migros Industrie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Manufacturing: Produces own brands for Migros supermarkets, Denner, and Migrolino. Generates revenue by manufacturing private label products for the Migros retail network and third-party customers. Products include meat, poultry, dairy, bakery, beverages, convenience foods, chocolate, coffee, ice cream, and snacks.
- Third-Party Private Label Business: Produces for external customers beyond the Migros Group, serving international markets and other retailers with private label products.
- Mineral Water and Beverages: Aproz Sources Minérales produces mineral water brands (Aproz, Valais), soft drinks, syrups, and licensed products (Orangina, Schweppes) generating revenue through retail distribution.
- Foodservice and B2B Sales: Fresh Food & Beverage Group supplies foodservice companies, restaurants, and hospitality businesses through Swiss Gastro Solutions partnerships and direct sales relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B private label manufacturing pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels4 records
Migros Industrie product offering
Product offeringCore offering
Migros Industrie is the integrated private label food and beverage producer for the Migros Group, manufacturing approximately 16,000 products across meat, poultry, eggs, seafood (Micarna), dairy and cheese (Elsa), bread, baked goods, pasta, beverages, convenience and ultra-fresh foods (FFB-Group), and chocolate, coffee, biscuits, ice cream, and snacks (Delica). It supplies Migros supermarkets, Denner, and Migrolino, plus third-party retail and foodservice customers, operating 40+ production facilities in Switzerland.
Product overview
Migros Industrie is the integrated producer of the Migros Group and one of the world's largest private label food producers, manufacturing around 16,000 products. Its portfolio is organized into four core business segments: the Micarna Group (meat, poultry, eggs, seafood), the Elsa Group (dairy and cheese), the Fresh Food & Beverage Group (bread/baked goods, potato products, pasta, beverages, convenience/ultra-fresh products, including sub-brands Aproz mineral water and Sushi Mania), and Delica AG (chocolate, coffee, biscuits, ice cream, snacks, cooking/baking products). Former subsidiary Mibelle Group (personal care, home care, nutrition) was divested. Migros Industrie also produces for third-party customers in the private label business, serving Migros supermarkets, Denner, and Migrolino.
Differentiator
Problem solved
Functional benefit
Brands
- Aproz: Mineral water brand from Valais, Switzerland
- Valais
- Hug Bäckerei
- Ice Tea
- CoffeeB
- Café Royal
- Chocolat Frey
- V-Love
- Idhéa
- Sushi Mania
- FarmChips
- Hercules
- Leckerli
- Generoso
- I am
- Handy
Quantifiable outcome
- 5.8 billion CHF in annual sales (2025)
- +2 more outcomes
Companies that use Migros Industrie
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Migros Industrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Migros Industrie partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered significant, core, minor and strategic.
- L'Oréal S.A.significantL'Oréal acquired Gowoonsesang Cosmetics Co. Ltd, the South Korean subsidiary of Mibelle Group, including the Dr.G dermocosmetic brand. This represents Migros Group divesting a portion of its cosmetics business as part of focus on core food operations. Gowoonsesang employees joined L'Oréal following regulatory approval.
- illycaffècoreDelica expanded its CoffeeB portfolio with two new CoffeeBall varieties through partnership with illycaffè. The collaboration adds illy's premium coffee expertise to Delica's innovative CoffeeB single-serve system.
- SWISS International Air LinesminorDelica continues to supply Chocolat Frey chocolate products for in-flight service on SWISS flights. The partnership was renewed in April 2024.
- Keurig Dr Pepper Inc.strategicDelica AG entered a strategic partnership with the US beverage group Keurig Dr Pepper. The partnership focuses on coffee products and represents Delica's expansion into international beverage collaborations.
- EDEKAcoreEDEKA became the commercial partner for CoffeeB products in Germany following successful launches in Switzerland and France. This represents CoffeeB's expansion into the important German retail market.
- Too Good To GominorELSA Group partnered with Too Good To Go to combat food waste. The Elsa production site in Estavayer-le-Lac celebrated 100 days of the partnership. Too Good To Go connects consumers with surplus food from businesses.
- AlantraminorAlantra served as M&A advisor supporting Migros Group in the transaction with L'Oréal for the Gowoonsesang acquisition.
- Walder WyssminorWalder Wyss served as legal advisor supporting Migros Group in the transaction with L'Oréal for the Gowoonsesang acquisition.
- Swiss Gastro SolutionscoreSwiss Gastro Solutions is the dedicated partner for foodservice in Switzerland, supporting restaurateurs in their daily operations. FFB-Group supplies products through this partnership channel.
- Migrolino AGcoreMigrolino convenience stores partner with Delica's Café Royal brand for a new takeaway coffee concept, combining Migrolino's retail presence with Delica's premium coffee products.
- Rowan AtkinsonminorChocolat Frey engaged actor Rowan Atkinson for a witty image campaign, representing a high-profile marketing partnership for brand visibility.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Migros Industrie competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Migros Industrie social profiles
Digital presenceMigros Industrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Migros Industrie leadership team
Management profileNumber of profiles
Profiles4 records
Migros Industrie subsidiaries and ownership
Company hierarchySubsidiaries7 records
Migros Industrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Migros Industrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Migros Industrie
What does Migros Industrie do?
Migros Industrie is the integrated private label food and beverage producer for the Migros Group, manufacturing approximately 16,000 products across meat, poultry, eggs, seafood (Micarna), dairy and cheese (Elsa), bread, baked goods, pasta, beverages, convenience and ultra-fresh foods (FFB-Group), and chocolate, coffee, biscuits, ice cream, and snacks (Delica). It supplies Migros supermarkets, Denner, and Migrolino, plus third-party retail and foodservice customers, operating 40+ production facilities in Switzerland.
Is Migros Industrie a public or private company?
Migros Industrie is a private company. It is classified as corporate owned and is currently operating.
When was Migros Industrie founded?
Migros Industrie was founded in 2021. It employs 5,001 to 10,000 people.
Where is Migros Industrie based?
Migros Industrie is headquartered in Zürich, Switzerland, in the Europe region.
How does Migros Industrie make money?
Four revenue lines are on record. Private Label Manufacturing is the primary driver. The others are third-Party Private Label Business, mineral Water and Beverages and foodservice and B2B Sales.
Does Migros Industrie have an API?
No public API is recorded for Migros Industrie.
What industry is Migros Industrie in?
Migros Industrie's product category is Private Label Food Manufacturing. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of AFAKAHAI, Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing. Its NAICS code is 311 and its SIC code is 2000.