World Treasure Designs

Name

World Treasure Designs

Legal name

World Treasure Designs

Website

https://worldtreasuredesigns.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

World Treasure Designs is an Australian handcrafted jewelry manufacturer and retailer based in Hervey Bay, Queensland, producing ocean-themed designs and Australian gemstone jewelry (sapphires, opals, South Sea pearls) sold direct-to-consumer globally via e-commerce, a retail studio, and Etsy.

Ownership category

akta.pro rank

Product category

Handcrafted Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industries

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Pearl Jewelry (CRAKAAAC)

Keywords

• Handcrafted jewelry
• Australian gemstone jewelry
• Custom jewelry design
• Jewelry repair services
• Ocean-themed jewelry

Headquarters

HQ city

Hervey Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Sales: One-time purchase of handcrafted jewelry pieces including rings, earrings, necklaces, bracelets, charms, and watches. Products available in sterling silver and 9ct gold (yellow, white, rose). Prices range from approximately $55 for charms to over $3,000 for premium sapphire pieces.
2. Custom Design Services: Bespoke jewelry design services working with award-winning design team to create one-of-a-kind custom pieces.
3. Repair & Restoration Services: Jewelry and watch repair and restoration services for customers.
4. Jewelry Valuations: Professional jewelry valuation services for insurance and authentication purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

World Treasure Designs is an Australian jewelry manufacturer and retailer that designs and handcrafts jewelry using ethically sourced Australian gemstones, including Queensland sapphires, Australian opals, and South Sea pearls, across collections such as ocean/marine life-inspired pieces, sapphire, opal, and pearl ranges. The company also provides bespoke custom jewelry design services, jewelry repair and restoration, and professional jewelry valuation services for insurance and authentication. All pieces are designed, sketched, and handcrafted in their Hervey Bay studio workshop.

Product overview

World Treasure Designs is an Australian jewellery company based in Hervey Bay, Queensland, offering handcrafted jewellery with a focus on ethically and sustainably sourced Australian gemstones. Their product portfolio consists of four core collections: the Ocean Collection (marine life-inspired pieces including manta ray, sea turtle, whale shark, hammerhead shark, dolphin, and humpback whale designs), the Australian Sapphire Collection (featuring natural Queensland parti sapphires, teal, green, and blue sapphires in rings, necklaces, and earrings), the Australian Opal Collection (crystal opals, semi-black opals, black opals, and Yowah nut boulder opals), and the Australian South Sea Pearl Collection (pearl necklaces, rings, earrings, and bracelets). The company also offers custom design services, jewellery repairs and restorations, and valuation services. All pieces are handcrafted in their Hervey Bay studio workshop and are 100% Australian made.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Collection Marine life-inspired jewelry featuring sea creatures such as manta rays, sea turtles, whale sharks, hammerhead sharks, dolphins, and humpback whales, available in sterling silver and 9ct gold, designed for ocean and nature enthusiasts.
• Australian Sapphire Collection Handcrafted jewelry featuring natural Australian sapphires from Queensland, including parti sapphires with multiple colors, available as rings, necklaces, and earrings.
• Australian Opal Collection Jewelry featuring Australian opals including crystal opals, semi-black opals, black opals, and Yowah nut boulder opals.
• Australian South Sea Pearl Collection Jewelry featuring Australian South Sea pearls, available as necklaces, rings, earrings, and bracelets.
• Custom Design Service Award-winning bespoke jewelry design service allowing customers to create unique, one-of-a-kind pieces working with the in-house design team.
• Repairs & Restorations Jewelry and watch repair and restoration services for customers with damaged or worn pieces.
• Valuations Professional jewelry valuation services for insurance documentation and authentication purposes.

Quantifiable outcome

• 5-star rating across 80+ Google reviews
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 1% For the PlanetcoreStrategic or Co-development PartnerWorld Treasure Designs is a member of 1% For the Planet, donating at least 1% of each sale directly to ocean conservation causes. This membership provides environmental credibility and aligns with the company's values of protecting the planet for future generations. The partnership reinforces the company's sustainability positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Catbird: Brooklyn-based artisan fine jewelry brand known for small-batch, handcrafted pieces with a strong in-house design voice and dedicated following — closely comparable as a small-scale, artisan jewelry house prioritizing craft and individuality over mass production.
• Maui Divers Jewelry: Hawaiian jewelry brand specializing in ocean and marine-life-themed fine jewelry using locally sourced materials — directly comparable in theme (marine-life fine jewelry with regional provenance narrative) and geographic niche positioning, though with broader retail footprint.
• Monica Vinader: British DTC fine jewelry brand creating handcrafted pieces in sterling silver and gold with a design-led, contemporary aesthetic — comparable as a digitally native, design-forward fine jewelry brand selling direct and through select retail partnerships.
• Shaun Leane: British fine jewelry designer producing handcrafted, award-winning pieces using traditional goldsmithing and signature sculptural design language — comparable as a designer-name, handcraft-led fine jewelry maker with bespoke commissions and signature collections.
• Mejuri: DTC fine jewelry brand scaling globally via e-commerce with vertically integrated production and a fine-jewelry-at-accessible-price positioning — directly comparable in business model (DTC-led, premium narrative, online-first distribution) though larger scale.
• Sarah & Sebastian: Australian-based DTC fine jewelry brand with global online distribution offering handcrafted pieces with a modern, design-forward aesthetic — directly comparable as a small-scale, designer-led Australian jewelry house selling primarily direct-to-consumer online and through boutiques.
• Karen Willis: Australian bespoke bridal jewelry designer operating from a regional studio with handcrafted engagement and wedding rings — directly comparable as an Australian jeweler offering bespoke fine jewelry commissions in a studio/workshop setting.

Broad incumbents

• Pandora: Global jewelry giant specializing in charm bracelets and collectible sterling silver and gold pieces — comparable on charm-and-bracelet product category World Treasure Designs participates in, but operating at vastly larger scale with mass-market positioning.
• Blue Nile: Online-first fine jewelry and diamond retailer offering engagement and gemstone jewelry via e-commerce — comparable as a digital-channel jewelry seller prioritizing verifiable sourcing and bespoke-style configuration tools, but at significantly larger scale.
• Tiffany & Co. Iconic global luxury fine jewelry house with vertically integrated supply and DTC retail — comparable as a precious-metal fine jewelry maker and DTC retailer serving gifting and self-purchase occasions, but at incomparable scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aworldtreasure
• Facebookfacebook.com/worldtreasure
• Instagraminstagram.com/worldtreasuredesigns
• LinkedInlinkedin.com/company/world-treasure-designs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Treasure Designs